Evan Shapiro, known as the 'Media Cartographer,' publishes the Media War & Peace newsletter on Substack. He differentiates himself by creating detailed, data-driven maps of the media ecosystem, updated monthly using only publicly available data. His analysis is unvarnished and free from advertiser influence, offering a unique 30,000-foot view of industry trends. Subscribers can access high-resolution maps and, at the founder tier, receive one-on-one monthly sessions with Shapiro.
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France Télévisions has announced a shift to a streaming-first strategy, prioritizing social media and YouTube partnerships over linear broadcasting to reach younger audiences. The public broadcaster is implementing this pivot alongside an €80 million reduction in seasonal content spending following a broader €110 million budget cut.
