CTAM is a nonprofit trade association that unites leaders in media, entertainment, and technology to drive growth in the cable and telecommunications industry. It differentiates itself through collaborative marketing initiatives and executive education programs that help members solve business challenges and adapt to consumer behaviors. The organization provides a proven framework for knowledge sharing and innovation, focusing on strengthening the business and fostering industry-wide cooperation.
CTAM offers membership with benefits for corporate members, service providers, content providers, and solution providers.
CTAM provides corporate membership for companies in the media and connectivity industry.
CTAM offers benefits specifically for service provider members.
CTAM offers benefits specifically for content provider members.
CTAM offers benefits specifically for solution provider members.
CTAM provides awards as a member benefit.
CTAM leads strategic initiatives including business services, piracy mitigation, fraud mitigation, retention and growth, and content discoverability.
CTAM offers business services as part of its strategic initiatives.
CTAM leads efforts to address the $50B+ threat of content piracy and consumers' security risk.
CTAM provides fraud mitigation as a strategic initiative.
CTAM communicates the essential role of high-quality connectivity and helps consumers make smarter streaming and content choices.
CTAM offers mover marketing as part of its retention and growth initiatives.
CTAM works to improve consumer content discovery.
CTAM provides leadership insights as a resource.
CTAM offers quick takes as part of leadership insights.
CTAM provides resources on media behaviors and industry trends.
CTAM offers resources on artificial intelligence as part of media behaviors and industry trends.
CTAM provides resources on the state of Gen Z.
CTAM offers resources on video streaming and consumer trends.
CTAM provides resources on connected TVs and streaming apps.
CTAM produces a podcast featuring conversations with media game changers.
CTAM offers a knowledge portal for industry resources.
CTAM provides member expertise and services as a resource.
CTAM offers executive education programs including CTAM Consumer Insights Meeting, CTAM Advance, CTAM Wired, and CTAM Executive Management at Harvard Business School.
CTAM hosts a Consumer Insights Meeting featuring new research on viewer value, subscriber behavior, and streaming UX.
CTAM offers the CTAM Advance executive education program.
CTAM offers the CTAM Wired executive education program.
CTAM offers an executive management program at Harvard Business School.
CTAM provides a job bank for job seekers and employers.
CTAM leads efforts to address content piracy.
CTAM produces a podcast featuring conversations with media game changers.
CTAM hosts a special Consumer Insights Meeting featuring new CTAM-Hub research on viewer value, subscriber behavior, and streaming UX.
CTAM's Thinking Out Loud podcast episode features AARP fraud prevention leader Kathy Stokes explaining how scams are evolving and the ByeScammer initiative.
CTAM leads efforts to address the $50B+ threat of content piracy and consumers' security risk.
CTAM communicates the essential role of high-quality connectivity and helps consumers make smarter streaming and content choices.
CTAM produces a podcast featuring conversations with media game changers.
CTAM offers a SmartBrief newsletter with fast reads on the media and connectivity business.
CTAM provides the smartmove.us website as a link.
CTAM provides the businessservicesconnect.com website as a link.
CTAM provides the streamsafely.com website as a link.
Vicki Lins
President & CEO
Kathy Hicks
Executive Assistant to the President & CEO / Educational Foundation Manager
Char Beales
President and CEO
Angie Britt
SVP, Advanced Products
Ken Leonardo
SVP Marketing
Mark Snow
SVP and General Manager - Consumer Marketing & Insights
Dana Fragnoli-Piteo
VP, Marketing
Deepa Venkataraman
VP Consumer Marketing
Howard Marcantel
VP, Educational Events
Mary Shaw
VP, Communications & Strategic Alliances
James Murray
VP
A research study by CTAM and Hub Entertainment Research involving 3,000 U.S. consumers identifies poor user experience, specifically navigation friction and a lack of personalization, as primary drivers for subscription churn. The report suggests that technical UI improvements, such as pinned 'Continue Watching' and watch lists, significantly impact consumer retention.
