CTAM is a nonprofit trade association that unites leaders in media, entertainment, and technology to drive growth in the cable and telecommunications industry. It differentiates itself through collaborative marketing initiatives and executive education programs that help members solve business challenges and adapt to consumer behaviors. The organization provides a proven framework for knowledge sharing and innovation, focusing on strengthening the business and fostering industry-wide cooperation.
CTAM offers membership with benefits for corporate members, service providers, content providers, and solution providers.
CTAM provides corporate membership for companies in the media and connectivity industry.
CTAM offers benefits specifically for service provider members.
A research study by CTAM and Hub Entertainment Research involving 3,000 U.S. consumers identifies poor user experience, specifically navigation friction and a lack of personalization, as primary drivers for subscription churn. The report suggests that technical UI improvements, such as pinned 'Continue Watching' and watch lists, significantly impact consumer retention.
CTAM leads efforts to address the $50B+ threat of content piracy and consumers' security risk.
Vicki Lins
President & CEO
Kathy Hicks
Executive Assistant to the President & CEO / Educational Foundation Manager
Char Beales
President and CEO
Angie Britt
SVP, Advanced Products
Ken Leonardo
SVP Marketing
Mark Snow
SVP and General Manager - Consumer Marketing & Insights
Dana Fragnoli-Piteo
VP, Marketing
Deepa Venkataraman
VP Consumer Marketing
Howard Marcantel
VP, Educational Events
Mary Shaw
VP, Communications & Strategic Alliances
James Murray
VP
