The Consumer Technology Association (CTA) is the trade association representing the U.S. consumer technology industry, convening over 1,200 technology companies to drive innovation and growth. CTA differentiates itself through targeted advocacy, collaborative standard setting, and cutting-edge market insights that help businesses of all sizes shape the future of technology. It is also the brand behind CES, the world's most powerful technology event, which serves as a global launchpad for breakthrough products and industry trends. CTA's standards work and research provide a trusted framework for interoperability and market intelligence across the tech ecosystem.
The Consumer Technology Association (CTA) submitted data to the FCC, arguing against a mandatory ATSC 3.0 transition. The CTA emphasized that streaming services currently complement traditional broadcasting for sports access, and that 18.6 million NextGen TV sets have been sold voluntarily since 2020. The association advocates for a consumer-driven, voluntary transition to ATSC 3.0, asserting that a mandate would burden consumers with unnecessary costs.
Market-shaping decisions start here. Influence the standards-setting process by becoming an early player in market-shaping decisions.
