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A video series covering the Cannes Lions 2026 event.
A leadership series celebrating Beet.TV's 20th anniversary with conversations with industry leaders.
A leadership series at Cannes Lions 2026 presented by Adobe.
A video summit with the VAB.
A Beet Summit presented by Teads.
A retreat in the Hudson Valley for intimate, strategic conversations on the fast-changing advertising landscape.
The IAB reports that podcast advertising revenue reached $2.9 billion in 2025, reflecting a 17.6% year-over-year growth. The organization is currently developing new measurement standards to address the rise of video podcasts and prevent impression double-counting across audio and video formats.
Brad Stockton of Dentsu X discusses the integration of agentic AI into media buying workflows to enable autonomous, real-time campaign optimization. The approach emphasizes the need for human oversight and brand-safety auditing as agencies transition toward more fluid, outcome-based spending models.
Future plc executive Kai Hsing discusses the potential for agentic AI to disrupt programmatic advertising by shifting workflows toward direct transactions and challenging traditional economies of scale. The publisher is responding to this shift by deploying its Helix AI engine and adopting new IAB Tech Lab protocols to optimize high-intent audience targeting.
Magnite's head of commerce media, Stephanie Reustle, discussed the benefits of moving audience data to the supply side to improve match rates and enable closed-loop measurement. The approach aims to help advertisers optimize campaigns in real time by connecting shoppable video formats to concrete outcomes like subscriptions and store visits.
Mondelez International is scaling its proprietary ADA generative AI platform globally to automate text, image, and short-form video content production for its creative agencies. The system incorporates brand-specific knowledge bases and a 16-point automated compliance checker, while maintaining human oversight for final content approval.
Executives from Uber and Publicis Commerce discussed the evolution of last-mile delivery platforms into advertising destinations that merge discovery and purchase. The conversation highlighted the shift toward performance-driven commerce media and the potential for AI-native experiences to further influence e-commerce transactions.
SeenThis has launched an open-source framework called High-impact.js in partnership with Madington to standardize premium video delivery across the open web. The company is also shifting its focus toward attention-based metrics through a partnership with Lumen Research to move beyond traditional impression-based advertising.
Mastercard executive Nili Klenoff reports that 33% of consumers are willing to trust AI agents with purchases up to $1,000 without prior approval. The company is developing Verifiable Intent and Agent Pay frameworks to establish the governance and security infrastructure required for agentic commerce.
iProspect EVP Emily Anthony discusses the need for creative distinctiveness as programmatic automation reaches 76.3% of U.S. ad spend. Dentsu is addressing this shift by deploying agentic AI systems like dentsu.connect and Idea Builder to integrate creative production with media buying and first-party data.
Vistar Media's Lucy Markowitz discusses the importance of early inventory planning and authentic storytelling for brands during major global sports events. The interview highlights how the digitization of out-of-home advertising enables marketers to integrate real-time data and interactive elements into live sports viewing experiences.
