Antenna provides a market data platform for the subscription economy, specializing in analytics for subscription media services. Its proprietary AI-powered approach connects subscription activities with real consumer viewership, offering an unmatched market-wide view of subscriber behaviors. The platform delivers standardized metrics, competitive benchmarks, and syndicated insights that help brands understand acquisition, retention, and engagement. This data-driven intelligence enables smarter decisions about acquiring, retaining, and engaging audiences in a rapidly evolving subscription landscape.
A solution that provides insights into subscriber views within the subscription economy.
A solution that offers metrics on subscriber behavior and trends.
A solution that analyzes subscriber audience segments for targeted insights.
A solution that measures the impact and lift from marketing campaigns.
Antenna reports that ad-supported plans now represent the majority of new subscriptions for most Premium SVOD services that offer them. Ad-supported Premium SVOD subscriptions in the U.S. reached 110 million by the end of Q1'26, up from 53 million two years prior. Disney+ and Hulu saw 70% of their Gross Adds come through ad-supported tiers in Q1'26, while HBO Max and Netflix also showed significant ad-supported gross add growth.
