AdExchanger is the leading publication and events company covering the programmatic advertising ecosystem, providing award-winning editorial coverage, research, and industry events that help media and marketing leaders navigate the digital landscape. As part of the Chief Marketer Network, it produces flagship conferences such as Programmatic AI Las Vegas and Programmatic I/O New York, which bring together professionals to share actionable insights and best practices. The company has strengthened its market position through strategic acquisitions, including AdMonsters, and operates under the ownership of Access Intelligence, offering buyers confidence in its established authority and network reach.
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Jay Friedman
CEO
Sara Badler
Chief Advertising Officer, North America
Karen Chan
Group Director, Investment Innovation & Marketing
Zach Lain
Director, Global Data Partnerships
Josh Palau
VP, Performance Media & Activation
Hyun Lee Miller
Chief Media Officer
Allie Lichtenberg
Chief Media Officer
Vinny Rinaldi
VP, Media & Marketing Technology
Felix Zeng
Head of Programmatic & Emerging Revenues
NBCUniversal has announced a multiyear partnership to bundle its Peacock ad-supported tier with YouTube Premium subscriptions starting in 2027. The strategy aims to leverage YouTube's platform features and audience reach to drive incremental engagement and subscription growth as NBCU prepares for its spinoff from Comcast.
Gradial has launched new AI-driven capabilities that allow marketing teams to generate and scale on-brand creative assets by integrating data from existing enterprise systems like Figma and SharePoint. The platform uses an AI harness to automate the production of thousands of channel-specific variations while charging clients based on output rather than token consumption.
NBCUniversal has entered a multiyear global partnership to bundle Peacock's ad-supported tier with YouTube Premium subscriptions starting in 2027. The deal aims to increase Peacock's reach and engagement by leveraging YouTube's platform, with a strategic focus on live sports and appointment-viewing content.
CuriosityStream is generating revenue by licensing its non-union documentary archive to major AI companies for model training. Meanwhile, the NFL has expressed concerns regarding the accuracy of Nielsen's updated Big Data + Panel measurement methodology for live sports.
A report from Ampere Analysis indicates that major streaming services including Netflix, Disney+, and Amazon Prime Video have reduced the rate of subscription price increases to an average of 14% over the past year. Streamers are increasingly prioritizing ad-supported tiers to drive average ad revenue per viewer as a primary strategy for achieving sustainable profitability.
An editorial in AdExchanger argues that the ad tech industry's lack of independent oversight and accountability for data governance creates risks, drawing parallels between ad verification power dynamics and recent ICE data requests. The author calls for the establishment of a neutral, industry-wide verification framework to prevent the misuse of bidstream data.
Butler/Till and PubMatic successfully piloted an autonomous, agentic AI campaign for Geloso Beverage Group that bypassed traditional DSP workflows. The experiment utilized PubMatic's Agentic OS to manage targeting and pacing, resulting in an 80% reduction in tech costs and a 40% increase in impressions.
Prebid.org has appointed OpenX CTO Joel Meyer as its new chairman following a recent leadership transition. The organization is focusing on integrating agentic AI protocols and maintaining open-source header bidding tools to support publisher monetization amid evolving programmatic sales models.
AI startup Micro1 has pivoted from a recruiting software model to providing specialized human-generated training data for frontier AI labs. The company employs domain experts to create rubrics and simulated professional scenarios to improve the accuracy of large language models.
YouTube is offering exclusivity payments to top creators to prevent cross-posting to Netflix, while Walmart announced plans to integrate Sam’s Club data into its Scintilla analytics platform by 2027. These developments reflect ongoing efforts by major platforms to secure exclusive content and consolidate retail media data networks.
