AdExchanger is the leading publication and events company covering the programmatic advertising ecosystem, providing award-winning editorial coverage, research, and industry events that help media and marketing leaders navigate the digital landscape. As part of the Chief Marketer Network, it produces flagship conferences such as Programmatic AI Las Vegas and Programmatic I/O New York, which bring together professionals to share actionable insights and best practices. The company has strengthened its market position through strategic acquisitions, including AdMonsters, and operates under the ownership of Access Intelligence, offering buyers confidence in its established authority and network reach.
Evgeny Popov proposes a framework for managing financial risk in automated media buying, where AI agents commit spend before business outcomes are verified. The article suggests implementing risk budgets and performance guarantees to mitigate the 'proof gap' inherent in agentic media systems.
UK-based ad tech startup pubX has raised $5 million in Series A funding and acquired media quality firm Compliant. The company is developing agentic AI infrastructure designed to facilitate direct buyer-to-seller ad transactions using the open-standard Ad Context Protocol, bypassing traditional DSPs.
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The New York Times is shifting its programmatic strategy to prioritize selective partnerships that offer incremental value over high-volume demand. VP of revenue operations Courtney Glaze notes that the publisher evaluates ad tech partners based on integration, operational burden, and alignment with broader business goals like subscriber acquisition.
Podcast advertising is facing a measurement crisis as buyers increasingly question the reliability of impressions as a proxy for actual consumption. Industry experts are calling for greater platform transparency and standardized metrics to prevent a valuation bubble as consumption behaviors fragment across the ecosystem.
A recent Apple iOS update has restricted The Trade Desk from serving advertisements on the Safari browser. This development underscores the ongoing friction between walled garden ecosystems and the open web, impacting programmatic advertising workflows.
Amazon Ads is promoting a framework where attribution serves as an oversight mechanism for AI-driven campaign measurement. The company has introduced new metrics like 'long-term sales' and 'accumulated sales' within Amazon Marketing Cloud to help marketers forecast customer value while adhering to data privacy constraints.
The article argues that while Marketing Mix Models (MMMs) are essential for evaluating CTV performance beyond last-click attribution, they lack the granularity to explain specific campaign outcomes. It recommends using MMMs as high-level calibration tools while employing deeper diagnostic data to analyze network, audience, and creative variables.
OpenAI has introduced Sponsored Agents and custom audience targeting to its ChatGPT advertising platform as part of its strategy to reach $100 billion in ad revenue by 2030. While the company emphasizes the value of engagement insights for publishers, the move highlights ongoing industry tension regarding AI-driven traffic declines and publisher monetization.
Apple's iOS 27 update has blocked The Trade Desk's core ad serving domain, adsrvr.org, effectively preventing the DSP from serving ads on the Safari browser. The issue is currently under investigation by Apple's WebKit team, with no confirmed resolution or timeline for a fix.
Tinuiti CEO Abbey Klaassan discusses the necessity of establishing clean, unified data foundations before deploying agentic AI in media orchestration. The agency is evolving its proprietary Bliss Point platform into a governed system to manage cross-channel media performance and AI-driven decision-making.
Hyun Lee Miller
Chief Media Officer
Allie Lichtenberg
Chief Media Officer
