Ad Age is a global media brand that delivers award-winning journalism and data-driven insights for decision-makers in advertising, marketing, and media. It differentiates itself through proprietary offerings like the Brand Report from its Datacenter, which provides actionable analytics for brands and agencies. The company also hosts prestigious industry events such as the A-List & Creativity Awards and the Small Agency Conference & Awards, fostering community and recognition. By combining curated creativity, news coverage, and forecasting, Ad Age serves as a trusted resource for navigating the evolving media landscape.
Ad Age's analysis of Q2 2026 earnings indicates that while ad tech firms like Magnite, PubMatic, and Criteo are integrating AI into their infrastructure, these technologies have yet to significantly impact bottom-line revenue. The report highlights a disconnect between high-level AI investment and measurable ROI, noting that agentic AI currently handles only a small fraction of total media trading transactions.
This article discusses the integration challenges in advertising technology stacks, arguing that the lack of a centralized orchestration layer creates an integration tax for composable systems. The author proposes that implementing robust data mapping and workflow logic, potentially augmented by AI, is essential for achieving true interoperability and operational efficiency.
Explore Ad Age’s Brand Report—the biggest companies, ranked by total marketing spend (including advertising, promotion and marketing services) across the U.S. and worldwide.
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KERV.ai, a company focused on redefining content engagement across CTV, streaming, and digital media, has appointed Joshua Koran as its new Chief Product and Technology Officer. Koran will lead the company's global product and technology team, bringing over 30 years of adtech leadership experience from organizations like InMarket, Criteo, and AT&T AdWorks.
Google, Meta, TikTok, and Amazon's Ads MCP servers are centralizing campaign command, enabling advertisers to manage ads across various channels. These servers integrate agentic technology, allowing media buyers to use AI assistants for ad management. This marks a new era of campaign centralization and the adoption of AI in ad tech.
Magnite has launched a new media buying agent, a sell-side platform product aimed at advertising clients. This new offering launches with a direct connection to Disney's advertising inventory, allowing buyers to access Disney's ad opportunities through Magnite's platform.
Google is hosting its annual marketing conference, where it unveiled its new video-generating model, Gemini Omni Flash. This release comes amidst a "big week for AI and advertising." The article implicitly focuses on the role of AI in advertising.
Ad Age provided a recap of the first day of the 2026 TV upfronts, highlighting presentations from NBCUniversal, Fox, and Amazon. The recap identifies key takeaways and initial reactions from media buyers regarding the advertising strategies and inventory offered by these major streaming and broadcast entities.
