Senior executives from WPP Media, Google, and CBS have joined the advisory board of an unnamed startup working in programmatic advertising, media, and data. The new venture is developing a 'Cultural Relevance Score'. The formation of the board with representatives from major ad, tech, and media companies signals industry interest in the new metric.
The immediate signal is that a startup trying to define "Cultural Relevance Score" has drawn senior advisors from three major names across ad tech, search, and media. That gives the metric a higher-profile backer set inside the programmatic advertising stack. For streaming and media operators, the relevant part is not the score itself but the fact that measurement and targeting concepts tied to culture are getting formalized by a multi-industry board. What to watch next: whether the startup publishes a definition of the score and names additional advisory board members.
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