MwareTV maps white-label IPTV costs for 10,000-subscriber ISPs
MwareTV's blog post details the Total Cost of Ownership (TCO) for Internet Service Providers (ISPs) launching white-label IPTV services by 2026, breaking down costs into middleware platforms, content delivery (CDN), content licensing, and app store/device fees. It presents a business case that highlights churn reduction and ARPU increase as primary motivators for ISPs to add TV bundles, estimating a 10,000-subscriber service would cost approximately €3.20/subscriber/month with a 60% gross margin.
Key Takeaways
- Middleware license runs €0.50–€2.00 per subscriber per month; MwareTV's 10,000-subscriber example uses €10,000 monthly.
- OTT CDN delivery is priced at €0.005–€0.015 per GB; the example service consumes about 36TB/day and costs €180–€540/day at retail CDN prices.
- Basic TV content licensing for 30–50 FTA and cable channels is estimated at €0.50–€3.00 per subscriber per month, excluding premium sports and movies.
- Apple takes a 30% commission on in-app purchases, Google Play takes 15–30%, and Roku takes 20% on Roku Pay transactions.
- MwareTV says cloud-native middleware and a no-code app builder can get an ISP from contract signing to soft launch in 6–10 weeks.
Why It Matters
The immediate takeaway is that white-label IPTV can be modeled as a defined monthly stack, not a vague strategic add-on: middleware, CDN, licensing, and operational overhead add up to roughly €3.20 per subscriber in MwareTV's example. That makes the economics legible for ISPs weighing TV bundles as a churn-control and ARPU tool. The article also shows where economics can move quickly: managed-network IPTV lowers CDN exposure, while app-store billing can add sizable commission drag. Watch the split between direct ISP billing and device-store payments, since MwareTV explicitly says direct billing avoids Apple, Google Play, and Roku fees.
Read full article at mwaretv.com
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