Verizon and Samsung conducted a field trial using 5G Advanced and AI-powered Integrated Sensing and Communication (ISAC) to monitor crowd density at a live event without cameras. The technology aims to optimize spectator flow and gate operations, serving as a testbed for future 6G applications ahead of the 2028 Summer Olympics.
This trial demonstrates how Integrated Sensing and Communication (ISAC) transforms cellular networks into radar-like sensors, reducing the reliance on traditional optical hardware for venue management. For the streaming and live events ecosystem, this provides a high-resolution data layer to manage physical spectator flow while preserving privacy, as no visual information is recorded. The inclusion of partners like Nvidia and AWS suggests a move toward AI-native network architectures that prioritize edge processing for real-time analytics. Watch for technical results from the Verizon 6G Lab in Los Angeles as they stress-test these sensing capabilities ahead of the 2028 Summer Olympics.
Verizon's AI-powered crowd sensing trial sits within a broader push by Samsung and its carrier partners to commercialize Integrated Sensing and Communication as a 6G use case. In early 2025, Samsung and SK Telecom demonstrated ISAC-based object detection at MWC Barcelona using 5G Advanced base stations, confirming that ambient radio-frequency reflections could identify moving objects without dedicated radar hardware. That demonstration used the same signal-processing principles Verizon applied in Dallas, where Galaxy devices served as passive sensing endpoints rather than active transmitters. Samsung has positioned ISAC as a flagship capability for its next-generation network equipment roadmap, targeting venue management, autonomous vehicle support, and smart-city deployments ahead of 3GPP Release 20 standardization.
On the regulatory and business side, the U.S. Federal Communications Commission has begun exploring spectrum-sharing frameworks that would accommodate sensing workloads alongside traditional mobile broadband. The FCC's 2025 Notice of Proposed Rulemaking on upper mid-band spectrum included provisions for integrated sensing services, signaling that ISAC deployments may eventually require new licensing categories. Meanwhile, Verizon committed $2 billion in capital expenditure toward AI-native RAN infrastructure through 2027, according to Light Reading, with the carrier's 6G Lab in Los Angeles serving as the primary testbed for sensing prototypes. The trial's partner list, which includes Nvidia for edge inference and AWS for cloud orchestration, mirrors the AI RAN Alliance's architecture reference model published in late 2024.
From a technical standpoint, ISAC crowd sensing competes directly with existing venue-analytics approaches that rely on Wi-Fi probe requests, Bluetooth beacons, and computer-vision systems. Viavi Solutions released its CellAdvisor 5G platform in 2025 with built-in sensing-mode diagnostics for operators testing ISAC waveforms, providing field engineers with tools to validate sensing accuracy against ground-truth crowd counts. Keysight Technologies, also listed as a trial partner, published benchmark data showing ISAC crowd-density estimation within 8 percent accuracy of optical systems in controlled stadium environments. For streaming and live-event operators evaluating venue-management data layers, the key differentiator is that ISAC produces aggregate density maps without capturing personally identifiable imagery, sidestepping the privacy compliance burden that camera-based analytics face under state biometric-data laws.
Verizon and Samsung successfully conducted an AI-powered crowd sensing trial at a Dallas soccer event using 5G Advanced vRAN. By analyzing ambient wireless signal changes, the technology generated real-time spectator density heatmaps. This innovation matters because it enables venue management without cameras, enhancing privacy while providing high-resolution data for operations.
The technology uses Integrated Sensing and Communication (ISAC) to analyze ambient wireless signal changes from mobile devices. It tracks radio variations to generate real-time crowd density heatmaps without the need for physical cameras or identifying individual users.
No. The system generates aggregate density maps by analyzing signal changes rather than capturing visual information. This approach avoids the privacy compliance burdens associated with camera-based analytics and biometric data laws.
The 2028 Summer Olympics in Los Angeles will serve as the primary proving ground for the commercial deployment of 6G technologies, including the sensing capabilities currently being tested by Verizon.
Verizon is collaborating with Samsung, Amazon Web Services (AWS), Nvidia, and Intel to develop AI-native network architectures and foundational 6G technologies.
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