VANDAL, UTS Partner to Integrate Generative AI into Hybrid Animation Workflows
VANDAL, an Australian creative studio specializing in generative AI, is partnering with the University of Technology Sydney (UTS) to explore and integrate generative AI into hybrid animation workflows. The collaboration will create educational animated films for schools that use AI for image-making within the animation process. This partnership aims to experiment with AI's creative potential while maintaining human authorship.
Key Takeaways
- VANDAL and UTS will create animated films for schools, translating science concepts into age-appropriate content.
- The collaboration will use AI as an image-making tool in animation, focusing on hybrid workflows rather than AI replacing artists.
- VANDAL's Executive Creative Director, Chris Scott, stated the partnership aims to help emerging creatives develop fluency with AI tools.
- UTS's Professor Rachel Landers noted the partnership connects academic research with VANDAL's industry expertise in generative AI workflows.
- VANDAL has applied generative AI in projects for Lendlease, CommBank, and the City of Sydney over the past four years, integrating it into broader creative processes.
Why It Matters
This partnership signifies a practical step in defining generative AI's role within the animation production pipeline, moving beyond conceptual discussion to active experimentation. By focusing on hybrid workflows that prioritize human authorship and using AI for image generation, VANDAL and UTS are testing models for how creative industries can adopt AI tools without fully automating artistic processes. This initiative provides a tangible example for other studios and academic institutions considering AI integration, particularly in content creation for specialized niches like educational programming. Companies should watch for technical reports or case studies emerging from this Australian Research Council Discovery Project as a blueprint for responsible AI adoption in creative fields.
Read full article at campaignbrief.com
Enjoy our coverage?
Add StreamingMeme as a preferred source on Google to see more of our streaming news at the top of your Search results.
Add as preferred source