Cord-cutting pushes cable customers toward OTT and AVOD models
![Cord-cutting pushes cable customers toward OTT and AVOD models](["https://techbullion.com/wp-content/uploads/2026/05/unnamed-2026-05-25T112808.997.jpg","https://techbullion.com/wp-content/uploads/2026/05/unnamed-2026-05-25T112808.997.jpg"])
The article discusses how alternative streaming networks are disrupting the global media market through cord-cutting, enabled by diverse content and flexible pricing models. It highlights the economic shift from traditional cable to over-the-top (OTT) services, emphasizing the role of advertising-based video on demand (AVOD) and subscription models.
Key Takeaways
- Traditional cable television is losing ground to over-the-top (OTT) streaming services in the global media market.
- Flexible pricing models are a central driver of cord-cutting, alongside diverse content offerings.
- Advertising-based video on demand (AVOD) and subscription models are the two monetization paths highlighted in the article.
Why It Matters
For streaming operators, the immediate implication is that viewer pricing and monetization are moving away from cable bundles toward OTT models built around AVOD and subscriptions. The article frames this as a financial shift across telecommunications and media, not just a consumer preference change. For the broader ecosystem, it points to two economic structures competing for the same audience: ad-supported video and paid subscriptions. The next signal to watch is whether more services lean further into AVOD versus subscription pricing as cord-cutting continues.
Read full article at techbullion.com
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