Surya Roshni uses VDO.AI across CTV, OLV, display
Surya Roshni, an Indian company, partnered with ad tech platform VDO.AI to launch its "India Bole Surya Ko YA" campaign, leveraging cross-screen ad discovery. The campaign utilized VDO.AI's ad formats across Connected TV (CTV), Online Video (OLV), and rich media display to reach a broader audience as Indian television consumption shifts to digital and on-demand ecosystems.
Key Takeaways
- Campaign spans Connected TV (CTV), Online Video (OLV), and rich media display.
- VDO.AI is the ad tech partner behind the cross-screen discovery push.
- The work supports Surya Roshni’s “India Bole Surya Ko YA” campaign.
- The article ties the strategy to India’s shift from traditional TV to digital and on-demand viewing.
Why It Matters
This is a straightforward example of a brand buying reach across CTV, OLV, and rich media display instead of treating them as separate channels. The immediate signal is that Surya Roshni wants consistent visibility across screens as Indian TV viewing moves toward digital and on-demand ecosystems. For the ad tech stack, VDO.AI is positioned as the bridge across formats rather than a single-screen vendor. What to watch next is whether the campaign produces any disclosed performance or reach metrics across the three channels.
Read full article at agencyreporter.com
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