Roku has introduced a new 'Labs' program for experimental features, a Teen & Kids mode with content restrictions, and new streaming bundles for U.S. and Mexico subscribers. Additionally, the company has open-sourced its LT OS and released new developer tools for Roku OS 16.
The launch of an experimental sandbox and the open-sourcing of LT OS represent a strategic shift toward community-driven innovation following Roku's $22 billion acquisition by Fox Corporation. By integrating user feedback directly into the engineering pipeline, Roku aims to justify recent hardware price hikes through increased software utility and personalization. This move mirrors broader industry trends where platforms like Netflix and Disney+ are tightening parental controls and bundling services to reduce churn. Watch for developer adoption rates of the new OS 16 effects layers to determine if these tools actually improve the third-party app experience.
Roku has launched its Labs program, allowing users to test experimental features like Roku City Dash and custom art tools. Simultaneously, the company is open-sourcing its LT OS and introducing a Teen & Kids mode. These updates aim to drive community innovation and improve personalization following Roku's acquisition by Fox Corporation.
Roku Labs is an experimental sandbox that allows users to test pre-release engineering projects, including apps like Roku City Dash, Stocks, Weather, and Backdrops Studio.
The Teen & Kids mode allows users to set a PIN to restrict content ratings, while also blocking Roku Pay and home screen advertisements.
Yes, Roku is launching new streaming bundles for AMC+, STARZ, and Hallmark+ in the U.S. and Mexico, offering users up to 30% in savings.
Roku is open-sourcing its LT OS and releasing new OS 16 developer tools to encourage community-driven innovation and improve the appearance and server communication of third-party apps.
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