Paid streamers keep borrowing free-to-air ad models
Seven's group managing director, Gereurd Roberts, discusses the industry trend of paid streaming services adopting ad-supported tiers, drawing a parallel to the traditional free-to-air broadcast model.
Key Takeaways
- Gereurd Roberts, Seven's group managing director, digital, focuses on paid streamers moving to ad-supported tiers.
- The article draws a parallel between paid streaming and the free-to-air broadcast model.
- The piece is framed as an industry trend, not a company-specific product launch.
Why It Matters
The immediate implication is that ad-supported tiers are no longer an outlier for paid streaming services; they are being discussed as part of the core business model. The competitive angle is the comparison with free-to-air television, which suggests streamers are borrowing a familiar monetization structure rather than inventing a new one. For StreamingMeme readers, the key signal to watch is how often this free-to-air comparison shows up in streamer strategy discussions and whether more executives frame ad tiers the same way Roberts does here.
Read full article at mumbrella.com.au
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