The Media Shop utilized PubMatic’s AgenticOS platform to execute a luxury watch brand campaign across six Asia Pacific markets. The agency reported an 80% reduction in campaign setup time and improved performance metrics, including higher viewability and click-through rates.
This activation demonstrates that agentic advertising has moved from theoretical experimentation to measurable operational efficiency in fragmented markets. By automating the coordination of siloed platforms, independent agencies like The Media Shop can now compete on speed and precision without the overhead of manual programmatic management. For the broader streaming and digital ecosystem, this shift suggests a move toward autonomous media buying that prioritizes premium inventory and brand safety over sheer volume. As programmatic is projected to reach 77% of Singapore's digital ad revenue by 2028, watch for whether other regional agencies adopt agentic workflows to manage cross-border complexity.
The Media Shop successfully executed Southeast Asia's first agentic luxury ad campaign using PubMatic AgenticOS across six APAC markets. By automating workflows, the agency reduced ad setup time by 80% and improved viewability by 17.5 percentage points. This shift highlights how agentic advertising enhances operational efficiency and precision for independent agencies.
The campaign setup time dropped from 40 minutes to approximately eight minutes, representing an 80% reduction in manual coordination.
Viewability metrics improved by 17.5 percentage points, increasing from 46.8% to 64.3% across all targeted markets.
Yes, the activation overperformed against its benchmarks, delivering 9.1% more impressions than originally planned.
The campaign was executed across six Asia Pacific markets, including Australia and Hong Kong.
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