Google, Amazon, and Netflix may control half of CTV ads by 2030
Omdia forecasts that global connected TV (CTV) advertising revenue will nearly double within the next five years. The report specifically projects that Google, Amazon, and Netflix are expected to control half of this market by 2030.
Key Takeaways
- Omdia projects global connected TV advertising revenue will nearly double over the next five years.
- Google, Amazon, and Netflix are expected to control 50% of the CTV advertising market by 2030.
- The forecast centers on connected TV advertising, not broader streaming subscription revenue.
Why It Matters
If Omdia’s forecast holds, CTV advertising will become even more concentrated around three scaled platforms, with Google, Amazon, and Netflix controlling half of the market by 2030. That has direct implications for ad buyers and streaming publishers watching where inventory and demand are concentrating inside the TV app ecosystem. The main signal to watch is whether Omdia’s projected 2030 share for Google, Amazon, and Netflix shows up earlier in annual CTV ad revenue reports.
Read full article at thedesk.net
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