Nexxen CTV revenue surges 33% as programmatic mix reaches 95%

The 33% surge in Nexxen CTV revenue signals a successful pivot away from legacy desktop formats toward high-margin streaming environments. By adopting the Model Context Protocol, Nexxen is moving beyond the 'walled garden' approach typical of ad tech, allowing agencies to trigger programmatic workflows directly from their own AI assistants. This shift toward interoperability addresses the growing demand for transparent, agent-to-agent automation in complex media buying. For the broader ecosystem, Nexxen's increased investment in VIDAA and its TV Home Screen product suggests a intensifying battle for native OEM inventory, which now functions as the new front door for streaming discovery. Industry observers should track the Q4 ramp of Nexxen TV Home Screen as a primary indicator of native CTV inventory demand.

The expansion of Nexxen’s CTV footprint follows significant moves to secure exclusive native inventory. In May 2026, per GlobeNewswire, Nexxen expanded its TV Home Screen product through new partnerships with TCL FFALCON and TiVo Ads. These integrations allow advertisers to buy native smart TV home screen placements programmatically, marking the first time either OEM has opened this specific class of inventory to a third-party demand-side platform. This move complements Nexxen’s long-standing relationship with VIDAA, the operating system powering Hisense and Toshiba devices, where Nexxen holds exclusive global ACR data access and North American ad monetization rights through 2029.

Technologically, Nexxen's focus on nexAI and the Model Context Protocol (MCP) aligns with a broader shift toward agentic AI in advertising. Per StockTitan in June 2026, the company became one of the first in the ad tech sector to support external agent integration. This allows client-side AI assistants to remotely perform tasks such as anomaly detection, pre-launch quality assurance, and automated reporting across Nexxen’s unified DSP and SSP stack. By removing the need for buyers to operate solely within a proprietary user interface, the company is positioning itself as a connectable intelligence layer rather than a standalone tool.

Financial analysts noted that while Q2 revenue exceeded consensus estimates, Adjusted EBITDA margins were pressured by these aggressive investments in AI and infrastructure. Per Investing.com reporting in August 2026, enterprise spend on the platform grew by more than 25% year-over-year, with the number of active enterprise advertisers nearly doubling to 750. As the company winds down its non-programmatic influencer business, RhythmInfluence, it is doubling down on mobile in-app and CTV formats which are viewed as more resilient to AI-driven changes in consumer browsing habits.