NCHC hires CSMG to market media rights and NCHC.tv streaming

The NCHC is leveraging its dominant on-ice performance—winning eight of the last ten national championships—to seek a more lucrative distribution model beyond its current $1.19M profit baseline. By hiring CSMG to evaluate NCHC.tv alongside linear and mobile rights, the conference is positioning itself for a potential shift toward a unified direct-to-consumer or major streamer partnership. This move reflects a broader trend where mid-major conferences seek to consolidate fragmented local TV deals into more cohesive, high-value digital packages. Watch for whether the conference moves away from its current Sidearm Sports infrastructure in favor of a major technology partner or network-owned streaming service.

The push for better media rights valuation comes as the Senate passes Protect College Sports Act to provide a clearer legal framework for how conferences manage and pool their broadcast assets.