Moloco has become the first ad tech company to achieve IAB Europe’s Retail Media Certification, following an independent audit by ABC UK. The certification confirms that Moloco’s measurement and reporting capabilities align with IAB Europe’s Commerce Retail Media Measurement Standards.
This certification signals a shift from retailer-specific reporting toward a standardized technical infrastructure for the entire commerce media supply chain. By verifying that an ad tech provider meets IAB Europe standards, the industry moves closer to cross-platform comparability, which is essential for agencies managing budgets across multiple retail networks. As retail media matures, this technical validation reduces the friction caused by disparate attribution models and reporting silos. Watch for the results of the five pending audits to see if a critical mass of certified tech providers emerges to force universal adoption of these measurement protocols.
Moloco has become the first ad tech provider to achieve IAB Europe’s retail media certification following an independent audit by ABC UK. This milestone is significant because it moves the industry toward standardized technical infrastructure, reducing reporting silos and enabling better cross-platform comparability for agencies managing budgets across multiple retail networks.
The certification verifies reporting accuracy for sponsored product ads and on-site display formats across web, mobile, and in-app environments, including attribution methodologies and media metrics.
Moloco underwent an independent audit conducted by ABC UK to verify its compliance with IAB Europe's commerce measurement standards.
No, Moloco is the third company to achieve this certification, joining retailers Albert Heijn and Nectar360. Five additional companies are currently undergoing the audit process.
It signals a shift toward standardized technical infrastructure for the commerce media supply chain, helping to reduce friction caused by disparate attribution models and reporting silos.
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