JWX has launched a 'Bring Your Own CDN' feature that allows streaming operators to decouple content delivery from the platform's management layer. This enables customers to use their own negotiated CDN contracts for traffic routing while retaining JWX's existing bitrate logic, DRM, and server-side ad insertion capabilities.
This launch marks a shift toward modular infrastructure, allowing operators to reclaim leverage in CDN contract negotiations without sacrificing platform intelligence. By separating delivery pipes from decision logic, JWX addresses the margin pressure created by the rise of ad-supported tiers, where increased engagement directly correlates with higher delivery costs. This move also provides a technical solution for European broadcasters facing stricter GDPR data residency requirements that necessitate granular control over routing paths. Watch for whether other major video platforms follow suit by unbundling their proprietary delivery networks to remain competitive in a cost-conscious market.
JWX has launched a Bring Your Own CDN feature, enabling streaming operators to use their own negotiated CDN contracts while retaining JWX’s orchestration, DRM, and ad insertion tools. This modular approach helps broadcasters manage rising delivery costs for ad-supported tiers and provides granular control over routing paths for data residency compliance.
It allows streaming operators to decouple content delivery from the platform's management layer, enabling them to use their own negotiated CDN contracts for traffic routing while keeping JWX's bitrate logic, DRM, and server-side ad insertion.
The feature allows operators to route traffic through preferred networks, including Akamai, Cloudflare, and Fastly.
Decoupling helps operators manage costs associated with ad-supported plans and provides a technical solution for broadcasters needing to meet strict GDPR data residency requirements by auditing specific delivery paths.
Yes, the feature supports both VOD and live streams by rewriting manifest hostnames on the fly to point at the customer's chosen CDN.
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