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PolicyRegulatory ActionSeptember 28, 2026

Ireland broadcasting services strategy targets AI and multi-platform licensing reform

Ireland broadcasting services strategy targets AI and multi-platform licensing reform
Advanced Television

Ireland's media regulator, Coimisiún na Meán, has initiated a public consultation to develop a new multi-year Broadcasting Services Strategy. The framework aims to modernize licensing for radio and television while addressing the impact of AI, multi-platform delivery, and global digital competition.

Key Takeaways

  • Coimisiún na Meán is seeking feedback on future licensing for FM, DAB+, and DTT services through November 9th.
  • Broadcasting and Video-on-Demand Commissioner Aoife MacEvilly cited the need for a regulatory framework that reflects multi-platform media delivery.
  • The proposed strategy includes outcome-based regulation to safeguard local and culturally resonant Irish content.
  • Technical assessments and market analysis conducted throughout 2025 and 2026 form the basis of the new policy proposals.

Why It Matters

The launch of this consultation signals a shift toward a technology-neutral regulatory environment that acknowledges the blurring lines between traditional broadcast and digital streaming. By incorporating AI and multi-platform delivery into the licensing framework, Ireland is attempting to protect domestic media sustainability against the scale of global digital platforms. This move reflects a broader European trend where regulators are moving away from rigid platform-specific rules in favor of flexible, outcome-based oversight. Industry stakeholders should watch for the final strategy document in late 2026 to see how specific AI transparency requirements might impact automated content distribution.

In short

Coimisiún na Meán has launched a public consultation to modernize Ireland's broadcasting strategy for radio and television. The initiative aims to create a technology-neutral regulatory framework that addresses AI integration and multi-platform media delivery, ensuring the sustainability of local Irish content against the influence of global digital streaming platforms.

FAQ

What is the goal of the new Coimisiún na Meán consultation?

The consultation seeks feedback on future licensing for FM, DAB+, and DTT services to modernize the regulatory framework for radio and television in Ireland.

When is the deadline for the public consultation?

The public consultation for the new Ireland broadcasting services strategy is open for feedback through November 9th.

Why is Ireland updating its broadcasting licensing framework?

The update aims to address shifting audience behaviors, the rise of global digital competition, and the integration of AI, moving toward a more flexible, outcome-based regulatory environment.

When will the final strategy document be released?

Industry stakeholders can expect the final strategy document to be released in late 2026.


Read full article at advanced-television.com

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