Fremantle has partnered with Roseberry Media to repurpose its Neighbours soap opera archive into vertical microdramas for the Epis app. The project utilizes Roseberry’s proprietary RedSnapper AI tool to automate the reformatting of long-form television content for mobile-first consumption.
This partnership demonstrates a scalable technical path for rights holders to monetize deep libraries without manual re-editing. By using AI to automate the transition from 16:9 broadcast formats to 9:16 vertical video, Fremantle is testing whether legacy IP can capture the high-engagement mobile audience currently dominated by short-form social platforms. The move reflects a broader industry shift toward microdrama market growth as a secondary revenue stream for cancelled or concluded series. Watch for Roseberry to announce similar reformatting deals with its other partners, including Banijay and All3Media, to see if this AI-driven vertical conversion becomes a standard lifecycle stage for long-running television procedurals.
The industry is increasingly looking toward automated video localization to help distribute these reformatted assets to global audiences. As creators increased AI usage across the board, production houses are under pressure to adopt similar efficiency-focused workflows. Other studios are also exploring AI microdrama production to reach younger demographics on mobile platforms.
Fremantle is partnering with Roseberry Media to transform its 9,300-episode Neighbours archive into vertical microdramas using the RedSnapper AI tool. Launching on the Epis app this autumn, this initiative allows Fremantle to monetize legacy content by reformatting long-form television into mobile-first, short-form video for modern audiences.
Fremantle is working with Roseberry Media to use the RedSnapper AI tool to reformat its 40-year Neighbours archive into vertical microdramas for mobile consumption.
The reformatted Neighbours microdramas are scheduled to launch on the Epis app this autumn.
RedSnapper AI automates the reformatting of long-form 16:9 broadcast television content into 9:16 vertical video, allowing rights holders to repurpose deep libraries without manual re-editing.
Fremantle aims to generate new commercial opportunities from its established television libraries by capturing high-engagement mobile audiences through short-form, vertical content.
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