EVS drops 'Broadcast Equipment' name to signal AI and robotics pivot

The consolidation of EVS's brand signals a broader industry shift where legacy hardware providers must re-engineer as software-first platforms to remain relevant. By integrating AI-driven metadata and robotics under a unified orchestration layer, EVS is attempting to capture a larger share of the live production stack across non-traditional verticals like corporate events and OTT-exclusive sports. This move directly addresses the demand for elastic, pay-as-you-go infrastructure that allows broadcasters to scale for peak events without permanent overhead. Watch for EVS's ability to maintain its high EBIT margins (20.8% in FY25) as it shifts more revenue to SaaS and 'Big Event' service models.

The rebranding follows a significant expansion of the EVS portfolio through strategic acquisitions and product launches aimed at modernizing the live production stack. Per EVS financial reports from February 2026, the company recently integrated U.S.-based Telemetrics and France-based XD Motion to form T-Motion, a new division dedicated to media production robotics. This unit showcased its first unified orchestration layer, Choreon, at NAB 2026, which allows operators to control complex robotic camera movements across indoor and outdoor environments from a single interface.

EVS has also aggressivey pursued a 'balanced computing' model that prioritizes software flexibility. In January 2026, the company launched the EVS eShop, a self-service platform enabling broadcasters to activate on-demand licenses for UHD resolution or extra replay channels instantly. This shift toward a software-defined, hardware-enabled model is reflected in the company's 2025 performance, where revenue reached €208.1 million. According to MarketScreener, approximately 62% of EVS's second-half 2025 revenue came from the Live Audience Business (LAB) pillar, highlighting the successful expansion beyond traditional service providers into permanent installations like stadiums and newsrooms.

Competitively, EVS is navigating a broader industry transition toward hybrid IP architectures. Per TV Technology coverage of NAB 2026, leaders from Sony and Grass Valley emphasized that while the industry is moving toward cloud-native services, most Tier 1 broadcasters are currently favoring hybrid models that combine on-premises processing with cloud-based orchestration. To address this, EVS has been deploying its VIA MAP platform, which was recently selected by Germany's NDR to modernize its news production workflows. This platform uses AI-enriched metadata to accelerate content distribution, a key requirement for the 24/7 live environments EVS now targets under its simplified brand.