ENCO will showcase its new enCue cloud-native automation platform, updated SPOTai advertising tools, and 3D talent tracking for Qimera at the upcoming NAB Show New York. These updates focus on automating broadcast production workflows, including clip farming, multilingual captioning, and real-time virtual production.
The introduction of these automated workflows addresses the growing pressure on broadcasters to distribute content across fragmented social and digital platforms without increasing headcount. By moving clip farming and ad generation into cloud-native, AI-driven environments, ENCO is lowering the technical barrier for local stations to produce high-quality vertical video and localized advertising. This shift reflects a broader industry trend toward software-defined production that prioritizes speed-to-market over traditional manual editing. Watch for how these automated news packages perform in editorial review compared to human-assembled segments as stations look to scale output.
The move toward cloud-native production is increasingly common as broadcasters seek to reduce reliance on expensive on-premises hardware.
ENCO is debuting new AI-driven broadcast automation tools at NAB New York, including the enCue platform for automated clip farming and updated SPOTai software. These tools allow broadcasters to generate social-ready content and advertisements efficiently, helping stations scale output across digital platforms without increasing headcount or relying on manual editing.
The enCue platform automates news package assembly by matching scripts with raw field footage and identifies key moments in long-form content to generate vertical video and teasers.
The updated SPOTai tool uses text prompts to produce 1080p video advertisements and includes an integrated image editor and automated social publishing features.
Qimera has added 3D talent tracking to maintain shadow and reflection alignment during movement.
Yes, enCaption Sierra now supports on-premises live caption translation through the enTranslate native extension.
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