Disguise has expanded its X Series with the new X2 and X3 models, which provide two and three 4K outputs respectively for small to mid-sized live productions. The hardware-agnostic software subscription starts at $600 per month and allows users to maintain consistent workflows across different production scales.
This expansion lowers the barrier to entry for high-end visual production by decoupling proprietary hardware from the software workflow. By offering a subscription-based model that runs on standard laptops, Disguise is positioning its ecosystem as a scalable standard for live events that previously lacked the budget for dedicated media servers. This move pressures competitors to offer similar software-defined flexibility across varying production scales. As live events increasingly integrate complex immersive visuals, watch for how quickly mid-sized tours adopt these 4K-capable software tiers to maintain visual consistency across global venues.
Disguise has been building its X Series ecosystem as a scalable path from software-only deployments to full hardware media servers. The X1, released in 2025, was deployed across live events including Charlie Puth's European tour and TennoCon's 2025 conference, establishing the platform's credibility before the X2 and X3 expanded the range downward. The X2 and X3 have been in beta with select artists since early 2026, with David Guetta, Martin Garrix, and Central Cee all running the software on tour before the public launch.
The X Series expansion is part of a broader Disguise strategy to decouple its Designer software from proprietary hardware. At NAB 2026, Disguise also unveiled the GX3+, which raises the ceiling for real-time playback and virtual production on the hardware end of its product line. This dual-track approach, with the X Series covering software-defined deployments and the GX line serving high-output hardware needs, allows productions to scale between tiers without reprogramming show files. Alex Loftie, video programmer for Central Cee's tour, confirmed that transitioning between the X2 for smaller US venues and GX 3 media servers for European arena shows required no reprogramming.
The competitive landscape for mid-tier live production media servers includes Resolume, Pixera, and Watchout, all of which offer fixed-license pricing models. Disguise's subscription approach starting at $600 per month positions it as an operational expense rather than a capital purchase, which may appeal to touring productions that need flexibility across varying venue sizes. The simultaneous launch of MyDisguise, a self-service platform for managing subscriptions and purchasing licenses, signals Disguise's intent to reduce friction in the buying process and compete more directly with lower-cost alternatives that have traditionally captured the small and mid-sized production market.
Disguise has expanded its X Series with the new X2 and X3 models, providing two and three 4K outputs for mid-sized live events. By decoupling Designer software from proprietary hardware, the company allows teams to run productions on Windows laptops via a $600 monthly subscription, increasing scalability and accessibility for touring.
The new X2 and X3 models provide two and three 4K outputs, respectively, designed to bridge the gap between the X1 and high-end GX 3 media servers.
The software-only subscription for the Designer software starts at $600 per month, managed through the new MyDisguise platform.
Yes, the hardware-agnostic workflow allows the Designer software to run on standard Windows laptops, providing increased portability for production teams.
No, the X Series uses unified show files, allowing teams to transition projects between different hardware tiers, such as the X2 and GX 3, without needing to reprogram.
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