Chyron Taps Nvidia AI For Live, Multi-Language Production Translation
Chyron has launched Prime Translate, a new orchestrated workflow solution for live productions developed in collaboration with Nvidia. The product uses Nvidia AI infrastructure to provide real-time, scalable content localization, translating a person's speech, facial movements, and associated on-screen graphics into multiple languages simultaneously. Chyron markets the solution as a way for broadcasters and sports organizations to expand their audience reach and create new hyper-local advertising inventory.
Key Takeaways
- The solution uses Nvidia's technology stack, including Holoscan for Media and its Content Localization Blueprint, to translate video, audio, and graphics.
- Prime Translate simultaneously localizes a speaker's voice, generates hyper-realistic facial movements, and translates associated on-screen graphical text overlays.
- The stated goal is to replace manual multi-production models with a software-driven, “one-to-many” workflow, enabling the creation of new hyper-local ad inventory.
Why It Matters
This integrates localization directly into the live production workflow, shifting it from a costly post-production or multi-crew task to a real-time, software-driven function. By building on Nvidia’s AI infrastructure, Chyron is aiming to lower the operational barrier for broadcasters and sports rights holders to serve fragmented global audiences from a single feed. The core business case isn't just translation, but creating new, monetizable ad inventory in multiple markets simultaneously. Watch for initial case studies from sports organizations or international news broadcasters and the specific ROI reported from new ad sales in previously unserved regions.
Read full article at svgeurope.org
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