Cerberus Tech has joined the Sports Video Group (SVG) in both the US and Europe to increase its engagement with live sports production and distribution professionals. The company plans to attend upcoming industry forums and sponsor the SVG Summit in New York to promote its Livelink platform.
This dual-region membership indicates that Cerberus Tech is prioritizing the high-stakes live sports sector to drive adoption of its Livelink platform. By embedding itself within the Sports Video Group community, the company aims to influence evolving remote production and distribution workflows during a period of rapid technical transition. This move places Cerberus Tech in direct competition with established infrastructure providers vying for the attention of major North American and European broadcasters. The industry should watch for specific Livelink integration announcements following the SVG Summit in December to gauge the company's success in securing new sports production contracts to gauge the company's success in securing new sports production contracts.
The company's focus on live sports infrastructure aligns with broader industry trends toward Kubernetes-native media services for scalable broadcast operations.
Cerberus Tech has joined the Sports Video Group in both the US and Europe to expand its presence in the live sports market. By partnering with the organization, the company aims to promote its Livelink platform and influence remote production workflows, positioning itself to compete for major broadcast infrastructure contracts.
Cerberus Tech joined SVG in the US and Europe to engage with live sports broadcasters and rights holders while promoting its Livelink platform.
The company is focusing on promoting its Livelink platform to influence remote production and distribution workflows within the live sports sector.
Executives Chris Clarke and Brad Carter will represent the company at the SVG Remote Production Forum and SVG TranSPORT this autumn.
The SVG Summit in New York is scheduled for December 2026, where Cerberus Tech will hold a Silver Sponsorship.
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