4Wall Entertainment has acquired the largest fleet of Disguise EX 3+ media servers in North America to standardize virtual production and live event workflows. The hardware deployment supports 4K output and ACES color management, catering to high-end broadcast projects and virtual production environments.
This move signals a shift toward hardware standardization where the same Disguise toolset is accessible for both massive stadium tours and mid-scale corporate events. By lowering the entry price for high-resolution previs and ACES-compliant workflows, 4Wall is bridging the gap between pre-production and live execution. For the broader ecosystem, this reinforces Disguise’s dominance in the media server market as physical production increasingly relies on real-time rendering. Watch for local regional facilities to adopt similar 'tiered' server models to meet growing demand for virtual production in secondary markets.
The expansion follows a major corporate shift for 4Wall Entertainment. Per Live Design, the company transitioned to a new ownership group led by Man Varagon (a subsidiary of Man Group) in July 2025, which provided significant capital for growth and infrastructure investment. This recapitalization has enabled 4Wall to scale its technical inventory, including recent deployments of NETGEAR AV networking for the 2026 NFL Draft and adding ETC GigaPix systems to their lighting stock in April 2026.
The investment also aligns with the rapid growth of the virtual production sector. According to market data from Mordor Intelligence, the global virtual production market is estimated at $3.67 billion in 2026, with live event applications projected to see a 28.37% CAGR through 2031. This growth is driven by the transition from traditional green screens—which still held a 45.55% market share in 2025—toward sophisticated LED volumes that require the high-performance real-time rendering provided by NVIDIA's Ada Lovelace architecture.
4Wall’s collaboration with Great Point Studios further highlights the industrialization of virtual production. Per Great Point Studios, their Woodworth Avenue facility features a 5,000-square-foot LED volume optimized specifically for car process scenes. By integrating the EX 3+ fleet into these purpose-built environments, 4Wall is addressing a critical shortage of standardized, high-end technical capacity in the North American market, as studios seek to lower post-production costs through real-time in-camera visual effects.
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