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    <title><![CDATA[StreamingMeme — Xandr coverage]]></title>
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      <title><![CDATA[The Myth of 'Set it and Forget it' in Programmatic Advertising]]></title>
      <link><![CDATA[https://www.linkedin.com/posts/sagum_digitaladvertising-programmatic-paidmedia-activity-7443675097305083904-YsnL?utm_source=social_share_send&utm_medium=member_desktop_web&rcm=ACoAAGPxOnYBrG1vWGZm1kkCjJe-8trnLNiKSBQ]]></link>
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      <pubDate>Sat, 28 Mar 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[The post argues that programmatic advertising performance depends heavily on the quality of inputs provided to ad exchanges, including first-party data, conversion events, creative variations, and exclusion lists. It cites platforms such as Google Ad Exchange, Xandr, and The Trade Desk as delivering automation and scale when tracking and audience signals are configured correctly, and warns that generic or messy data will be optimized and scaled accordingly.]]></description>
      <content:encoded><![CDATA[The post argues that programmatic advertising performance depends heavily on the quality of inputs provided to ad exchanges, including first-party data, conversion events, creative variations, and exclusion lists. It cites platforms such as Google Ad Exchange, Xandr, and The Trade Desk as delivering automation and scale when tracking and audience signals are configured correctly, and warns that generic or messy data will be optimized and scaled accordingly.]]></content:encoded>
      <dc:creator><![CDATA[Sagum]]></dc:creator>
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      <title><![CDATA[With Xandr DSP Shutting Down, Expanding Expertise Across Multiple DSPs Is More Important Than Ever for Programmatic Professionals]]></title>
      <link><![CDATA[https://www.linkedin.com/posts/shubhaankar-srivastava-9ab6a090_with-xandr-dsp-shutting-down-expanding-expertise-activity-7378797391455404032-WqzO?utm_source=social_share_send&utm_medium=member_desktop_web&rcm=ACoAAF7rweMBBI1agT60AEKaaMZFb80-_SZR8rc]]></link>
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      <pubDate>Tue, 30 Sep 2025 00:00:00 GMT</pubDate>
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      <description><![CDATA[With the shutdown of Xandr DSP, it's crucial for programmatic professionals to enhance their expertise across multiple DSPs. Earning a Yahoo DSP Certification amidst this transition will enable advertisers to leverage AI-driven programmatic strategies for more effective campaign execution.]]></description>
      <content:encoded><![CDATA[With the shutdown of Xandr DSP, it's crucial for programmatic professionals to enhance their expertise across multiple DSPs. Earning a Yahoo DSP Certification amidst this transition will enable advertisers to leverage AI-driven programmatic strategies for more effective campaign execution.]]></content:encoded>
      <dc:creator><![CDATA[Shubhaankar Srivastava]]></dc:creator>
      <author><![CDATA[Shubhaankar Srivastava]]></author>
      
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      <title><![CDATA[April 30, 2025 - Deprecation of public Prebid Cache | Microsoft Learn]]></title>
      <link><![CDATA[https://learn.microsoft.com/en-us/xandr/monetize/release-notes-2025-04-29]]></link>
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      <pubDate>Wed, 13 May 2026 06:32:09 GMT</pubDate>
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      <description><![CDATA[Microsoft Xandr has announced the deprecation of its public Prebid Cache, formerly AppNexus, effective April 30, 2026. This change requires implementers using this cache for video creatives with Prebid.js and Prebid Server to migrate to alternative local client-side or server-side caching solutions. Microsoft recommends local caching for improved customer experience and reduced bandwidth, and will continue to support the Prebid.js community.]]></description>
      <content:encoded><![CDATA[Microsoft Xandr has announced the deprecation of its public Prebid Cache, formerly AppNexus, effective April 30, 2026. This change requires implementers using this cache for video creatives with Prebid.js and Prebid Server to migrate to alternative local client-side or server-side caching solutions. Microsoft recommends local caching for improved customer experience and reduced bandwidth, and will continue to support the Prebid.js community.]]></content:encoded>
      <dc:creator><![CDATA[MicrosoftLearn]]></dc:creator>
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      <title><![CDATA[Warning: Something in AdTech Is Being Switched Off… Most of You Haven’t Noticed]]></title>
      <link><![CDATA[https://www.adtechdiary.com/p/warning-something-in-adtech-is-being-switched-off]]></link>
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      <pubDate>Wed, 13 May 2026 05:39:18 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[A critical Prebid Cache endpoint located at prebid.adnxs.com/pbc, historically used for video ad delivery, is scheduled to be switched off on April 30, 2026. The change, originating from AppNexus (later Xandr and Microsoft), is expected to cause a silent drop in video ad revenue for many publishers using header bidding, as the cache will no longer provide ad creatives, despite auctions continuing to function normally.]]></description>
      <content:encoded><![CDATA[A critical Prebid Cache endpoint located at prebid.adnxs.com/pbc, historically used for video ad delivery, is scheduled to be switched off on April 30, 2026. The change, originating from AppNexus (later Xandr and Microsoft), is expected to cause a silent drop in video ad revenue for many publishers using header bidding, as the cache will no longer provide ad creatives, despite auctions continuing to function normally.]]></content:encoded>
      <dc:creator><![CDATA[Adtechdiary]]></dc:creator>
      <author><![CDATA[Adtechdiary]]></author>
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      <title><![CDATA[Interoperable TV Ecosystem is the Only Way Forward | FreeWheel]]></title>
      <link><![CDATA[https://www.freewheel.com/insights/blog/an-interoperable-tv-ecosystem-is-the-only-way-forward]]></link>
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      <pubDate>Tue, 07 Apr 2026 09:17:41 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[FreeWheel Chief Product Officer David Dworin argues that converged TV advertising needs greater interoperability across technology stacks, demand sources, and partnerships to improve efficiency and outcomes for buyers, sellers, and viewers. The post cites FreeWheel’s existing integrations with measurement partners, multiple DSPs, and SSPs including Xandr, PubMatic, Unruly, and Index Exchange to support cross-platform monetization and unified decisioning for premium video inventory.]]></description>
      <content:encoded><![CDATA[FreeWheel Chief Product Officer David Dworin argues that converged TV advertising needs greater interoperability across technology stacks, demand sources, and partnerships to improve efficiency and outcomes for buyers, sellers, and viewers. The post cites FreeWheel’s existing integrations with measurement partners, multiple DSPs, and SSPs including Xandr, PubMatic, Unruly, and Index Exchange to support cross-platform monetization and unified decisioning for premium video inventory.]]></content:encoded>
      <dc:creator><![CDATA[FreeWheel]]></dc:creator>
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