<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
  xmlns:atom="http://www.w3.org/2005/Atom"
  xmlns:dc="http://purl.org/dc/elements/1.1/"
  xmlns:content="http://purl.org/rss/1.0/modules/content/">
  <channel>
    <title><![CDATA[StreamingMeme — Vistar Media coverage]]></title>
    <link>https://www.streamingmeme.com</link>
    <description><![CDATA[Articles mentioning Vistar Media.]]></description>
    <language>en-us</language>
    <ttl>60</ttl>
    <lastBuildDate>Wed, 26 Aug 2026 00:00:00 GMT</lastBuildDate>
    <copyright>StreamingMeme</copyright>
    <atom:link href="https://www.streamingmeme.com/client/vistar-media/feed.xml" rel="self" type="application/rss+xml"/>
    <image>
      <url>https://www.streamingmeme.com/streamingmeme_logo_main.svg</url>
      <title><![CDATA[StreamingMeme — Vistar Media coverage]]></title>
      <link>https://www.streamingmeme.com</link>
    </image>
    
    <item>
      <title><![CDATA[Vistar Media details ad server architecture for unified DOOH campaign management]]></title>
      <link><![CDATA[https://www.vistarmedia.com/blog/not-all-ad-servers-are-created-equal]]></link>
      <guid isPermaLink="false">cd6d1182-61e6-4419-b92f-30d95bec8015</guid>
      <pubDate>Wed, 26 Aug 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Vistar Media has published a blog post detailing the architecture of its ad server, which is designed to unify loop-based and impression-based digital out-of-home (DOOH) campaign management. The platform utilizes real-time decisioning to automate scheduling and pacing for media owners.]]></description>
      <content:encoded><![CDATA[Vistar Media has published a blog post detailing the architecture of its ad server, which is designed to unify loop-based and impression-based digital out-of-home (DOOH) campaign management. The platform utilizes real-time decisioning to automate scheduling and pacing for media owners.]]></content:encoded>
      <dc:creator><![CDATA[Vistar Media]]></dc:creator>
      <author><![CDATA[Vistar Media]]></author>
      <enclosure url="https://cfvnzurrxjvihtctgdku.supabase.co/storage/v1/object/public/article_thumbnails/cd6d1182-61e6-4419-b92f-30d95bec8015.png" type="image/jpeg" length="0"/>
    </item>

    <item>
      <title><![CDATA[Vistar Media GM urges early inventory booking for global sports events]]></title>
      <link><![CDATA[https://www.beet.tv/2026/08/brands-must-earn-their-place-in-sports-fandom-vistar-medias-lucy-markowitz.html]]></link>
      <guid isPermaLink="false">0f5a99ee-018d-4f5b-8d13-3431cfb7485d</guid>
      <pubDate>Mon, 24 Aug 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Vistar Media's Lucy Markowitz discusses the importance of early inventory planning and authentic storytelling for brands during major global sports events. The interview highlights how the digitization of out-of-home advertising enables marketers to integrate real-time data and interactive elements into live sports viewing experiences.]]></description>
      <content:encoded><![CDATA[Vistar Media's Lucy Markowitz discusses the importance of early inventory planning and authentic storytelling for brands during major global sports events. The interview highlights how the digitization of out-of-home advertising enables marketers to integrate real-time data and interactive elements into live sports viewing experiences.]]></content:encoded>
      <dc:creator><![CDATA[Beet.TV]]></dc:creator>
      <author><![CDATA[Beet.TV]]></author>
      <enclosure url="https://cfvnzurrxjvihtctgdku.supabase.co/storage/v1/object/public/article_thumbnails/0f5a99ee-018d-4f5b-8d13-3431cfb7485d.png" type="image/jpeg" length="0"/>
    </item>

    <item>
      <title><![CDATA[DeepIntent integrates Vistar Media DOOH inventory into healthcare DSP]]></title>
      <link><![CDATA[https://ppc.land/deepintent-gains-vistar-dooh-and-point-of-care-inventory-in-its-dsp/]]></link>
      <guid isPermaLink="false">d1e4d630-afb7-4351-a759-cc9e673b0547</guid>
      <pubDate>Tue, 18 Aug 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[DeepIntent has integrated Vistar Media's digital out-of-home and point-of-care inventory into its healthcare-specific demand-side platform. The partnership allows pharmaceutical marketers to manage DOOH campaigns alongside streaming TV and audio within a unified workflow, utilizing DeepIntent's patient-audience targeting and performance measurement frameworks.]]></description>
      <content:encoded><![CDATA[DeepIntent has integrated Vistar Media's digital out-of-home and point-of-care inventory into its healthcare-specific demand-side platform. The partnership allows pharmaceutical marketers to manage DOOH campaigns alongside streaming TV and audio within a unified workflow, utilizing DeepIntent's patient-audience targeting and performance measurement frameworks.]]></content:encoded>
      <dc:creator><![CDATA[PPC Land]]></dc:creator>
      <author><![CDATA[PPC Land]]></author>
      <enclosure url="https://cfvnzurrxjvihtctgdku.supabase.co/storage/v1/object/public/article_thumbnails/d1e4d630-afb7-4351-a759-cc9e673b0547.png" type="image/jpeg" length="0"/>
    </item>

    <item>
      <title><![CDATA[3D DOOH ads lift top-of-mind brand awareness 67%]]></title>
      <link><![CDATA[https://ppc.land/3d-motion-dooh-ads-are-67-better-at-brand-awareness-study-finds/]]></link>
      <guid isPermaLink="false">a344bd0b-03ca-4ddc-be35-e1ccbc335de7</guid>
      <pubDate>Mon, 01 Jun 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Vistar Media's 'Science in Motion' report indicates that 3D Digital Out Of Home (DOOH) advertisements increase top-of-mind brand awareness by 67% compared to static ads. This finding is based on a study involving 7,513 respondents.]]></description>
      <content:encoded><![CDATA[Vistar Media's 'Science in Motion' report indicates that 3D Digital Out Of Home (DOOH) advertisements increase top-of-mind brand awareness by 67% compared to static ads. This finding is based on a study involving 7,513 respondents.]]></content:encoded>
      <dc:creator><![CDATA[PPC Land]]></dc:creator>
      <author><![CDATA[PPC Land]]></author>
      <enclosure url="https://ppc.land/content/images/size/w1200/2026/05/3d-ooh.webp" type="image/jpeg" length="0"/>
    </item>

    <item>
      <title><![CDATA[Unique X Add 4 New SSPs to Its Programmatic Cinema Advertising Platform Advertising Accord]]></title>
      <link><![CDATA[https://www.linkedin.com/posts/unique-x_unique-x-add-4-new-ssps-to-its-programmatic-activity-7405594870381170688-1q_F?utm_source=social_share_send&utm_medium=member_desktop_web&rcm=ACoAAGB-jl8Boj4T1xCn7z2FFpj3-9EUvRRRwXo]]></link>
      <guid isPermaLink="false">2c4d9bc2-57fc-4cca-a9c8-1d12ff5bdb35</guid>
      <pubDate>Sat, 13 Dec 2025 00:00:00 GMT</pubDate>
      <category><![CDATA[]]></category>
      <description><![CDATA[Unique X has integrated Place Exchange, Vistar Media, Magnite, and Equative into its Advertising Accord platform, providing cinema ad agencies with enhanced access to programmatic advertising demand, thereby expanding their operational choices in the digital advertising landscape.]]></description>
      <content:encoded><![CDATA[Unique X has integrated Place Exchange, Vistar Media, Magnite, and Equative into its Advertising Accord platform, providing cinema ad agencies with enhanced access to programmatic advertising demand, thereby expanding their operational choices in the digital advertising landscape.]]></content:encoded>
      <dc:creator><![CDATA[Unique X]]></dc:creator>
      <author><![CDATA[Unique X]]></author>
      
    </item>

    <item>
      <title><![CDATA[Thank You to Vistar Media Team and Participants for Insightful Discussions]]></title>
      <link><![CDATA[https://www.linkedin.com/posts/thomas-vareilhes_en-d%C3%A9but-de-semaine-l%C3%A9quipe-de-vistar-media-activity-7377274459386437633-AiGj?utm_source=social_share_send&utm_medium=member_desktop_web&rcm=ACoAAF8s54sBEYOpmSJdZ2-jqE5rKIMK5m_llLg]]></link>
      <guid isPermaLink="false">bb60eb03-eb54-48c8-b83c-2b7e47f79fab</guid>
      <pubDate>Fri, 26 Sep 2025 00:00:00 GMT</pubDate>
      <category><![CDATA[]]></category>
      <description><![CDATA[Vistar Media expresses gratitude to participants for their contributions during recent discussions, emphasizing the importance of collaboration in maximizing the potential of digital out-of-home (DOOH) advertising. This collaborative approach is crucial for industry professionals seeking to enhance their strategies and outcomes.]]></description>
      <content:encoded><![CDATA[Vistar Media expresses gratitude to participants for their contributions during recent discussions, emphasizing the importance of collaboration in maximizing the potential of digital out-of-home (DOOH) advertising. This collaborative approach is crucial for industry professionals seeking to enhance their strategies and outcomes.]]></content:encoded>
      <dc:creator><![CDATA[Thomas Vareilhes]]></dc:creator>
      <author><![CDATA[Thomas Vareilhes]]></author>
      
    </item>
  </channel>
</rss>