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    <title><![CDATA[StreamingMeme — ViewLift coverage]]></title>
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    <description><![CDATA[Articles mentioning ViewLift.]]></description>
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      <title><![CDATA[Scripps Sports expands Nashville Predators regional broadcasts to seven new markets]]></title>
      <link><![CDATA[https://www.nashvillepost.com/sports/predators-to-expand-regional-television-market/article_be063918-bbee-4b71-bfd5-38031187c4f7.html]]></link>
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      <pubDate>Wed, 09 Sep 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[VIDEO_STREAMING_PLATFORMS_AND_INFRASTRUCTURE]]></category>
      <description><![CDATA[Scripps Sports is expanding regional broadcast coverage for the Nashville Predators to seven additional markets across Tennessee, Kentucky, and Alabama. Additionally, the team has partnered with ViewLift to launch a direct-to-consumer streaming service for the 2026-27 season, supporting multiple CTV and mobile platforms.]]></description>
      <content:encoded><![CDATA[Scripps Sports is expanding regional broadcast coverage for the Nashville Predators to seven additional markets across Tennessee, Kentucky, and Alabama. Additionally, the team has partnered with ViewLift to launch a direct-to-consumer streaming service for the 2026-27 season, supporting multiple CTV and mobile platforms.]]></content:encoded>
      <dc:creator><![CDATA[Nashville Post]]></dc:creator>
      <author><![CDATA[Nashville Post]]></author>
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      <title><![CDATA[Orlando Magic partner with DAZN for $19.99 monthly DTC streaming app]]></title>
      <link><![CDATA[https://www.sportsbusinessjournal.com/Articles/2026/09/03/magic-choose-dazn-for-its-direct-to-consumer-app/]]></link>
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      <pubDate>Thu, 03 Sep 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[BUSINESS_NEWS]]></category>
      <description><![CDATA[The Orlando Magic have partnered with DAZN to launch a direct-to-consumer streaming service for $19.99 per month, complementing their existing over-the-air broadcast package. This deal marks DAZN's expansion into the NBA market, as the platform leverages its acquisition of ViewLift to position itself for potential future centralized league broadcast hub opportunities.]]></description>
      <content:encoded><![CDATA[The Orlando Magic have partnered with DAZN to launch a direct-to-consumer streaming service for $19.99 per month, complementing their existing over-the-air broadcast package. This deal marks DAZN's expansion into the NBA market, as the platform leverages its acquisition of ViewLift to position itself for potential future centralized league broadcast hub opportunities.]]></content:encoded>
      <dc:creator><![CDATA[Sports Business Journal]]></dc:creator>
      <author><![CDATA[Sports Business Journal]]></author>
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      <title><![CDATA[Nashville Predators and Scripps Sports Detail 2026-27 Regional Broadcast Schedule]]></title>
      <link><![CDATA[https://www.google.com/goto?url=CAESuQEB6zswFY5IPwjqSu68nZYhdgrc6fGD_2cZJPEkh_6rTLpu-YwC4BJ-2MBQsqUZLEvP39uG52WkrWQ9ZOlc-cIeandAXTBO9kXkj1PCuX64ASHmkw_5ddyJJEB1UWj2uvSOtZS7yyTIM1pW-JoZRBTzdAOvcjpRICpGWXRkOpPCIk-roGbd_FJQiFRJIrXnDebRNbu_A39KCOKvadn_dilzpFWB36ipdPwWI-HPtDpOAyydzguMwmU0qA]]></link>
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      <pubDate>Thu, 27 Aug 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[VIDEO_STREAMING_PLATFORMS_AND_INFRASTRUCTURE]]></category>
      <description><![CDATA[The Nashville Predators have partnered with Scripps Sports to broadcast 85 regional games on the over-the-air channel The Spot – Nashville 28. The deal includes the development of a direct-to-consumer streaming service powered by ViewLift, which will be available across a five-state territory.]]></description>
      <content:encoded><![CDATA[The Nashville Predators have partnered with Scripps Sports to broadcast 85 regional games on the over-the-air channel The Spot – Nashville 28. The deal includes the development of a direct-to-consumer streaming service powered by ViewLift, which will be available across a five-state territory.]]></content:encoded>
      <dc:creator><![CDATA[Nashville Predators / NHL.com]]></dc:creator>
      <author><![CDATA[Nashville Predators / NHL.com]]></author>
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      <title><![CDATA[Nashville Predators partner with ViewLift for team-owned D2C streaming service]]></title>
      <link><![CDATA[https://www.sportsbusinessjournal.com/Articles/2026/08/26/viewlift-signs-predators-to-classic-streaming-deal-following-dazn-acquisition/?issueId=N6B22KXO7BB4FDSGW6OEUJJR5Y]]></link>
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      <pubDate>Wed, 26 Aug 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[BUSINESS_NEWS]]></category>
      <description><![CDATA[The Nashville Predators have partnered with ViewLift to launch a team-owned direct-to-consumer streaming service using the vendor's 'classic' operational model. This agreement marks the first major deal for ViewLift following its recent acquisition by DAZN, illustrating the expanded service models now available to sports organizations.]]></description>
      <content:encoded><![CDATA[The Nashville Predators have partnered with ViewLift to launch a team-owned direct-to-consumer streaming service using the vendor's 'classic' operational model. This agreement marks the first major deal for ViewLift following its recent acquisition by DAZN, illustrating the expanded service models now available to sports organizations.]]></content:encoded>
      <dc:creator><![CDATA[Sports Business Journal]]></dc:creator>
      <author><![CDATA[Sports Business Journal]]></author>
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      <title><![CDATA[Nashville Predators Partner With ViewLift for D2C Streaming Service]]></title>
      <link><![CDATA[https://www.google.com/goto?url=CAES3AEB6zswFTQv1Lf66GGkHv_GqMGUjFvJ89GA0_7c2ZvOGe2SEjO4lxh6q-v2S18ULaeQaz7IdMlBclqkYBnY5i2T4mFB27oNNPbwjl09nyMWsFKnvXuNnSjVq2qypQytepZk3ip31AQzYBolqzrwGnI24iIoVJu0ECGfdm6hKM9gqHR58dtorNWDWlFIjMZX5F2XLS647t5HaOUsfU8QhwN31f84w6xKX6VdRHX9Hmu_GpR0siMRuU_zV4eOSRGMr6xB2hKb7ki2RI9E0wDtbkDBYOVIrF8_A5uz4g8-]]></link>
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      <pubDate>Wed, 26 Aug 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[VIDEO_STREAMING_PLATFORMS_AND_INFRASTRUCTURE]]></category>
      <description><![CDATA[The Nashville Predators have partnered with ViewLift to launch a direct-to-consumer streaming service for the 2026-27 NHL season. The platform will provide live games and original content across multiple CTV and mobile devices, complementing the team's existing broadcast agreement with Scripps Sports.]]></description>
      <content:encoded><![CDATA[The Nashville Predators have partnered with ViewLift to launch a direct-to-consumer streaming service for the 2026-27 NHL season. The platform will provide live games and original content across multiple CTV and mobile devices, complementing the team's existing broadcast agreement with Scripps Sports.]]></content:encoded>
      <dc:creator><![CDATA[PRNewswire]]></dc:creator>
      <author><![CDATA[PRNewswire]]></author>
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    <item>
      <title><![CDATA[Monumental Sports Network adds DAZN as Monumental+ distribution partner]]></title>
      <link><![CDATA[https://www.sportsvideo.org/2026/08/25/monumental-sports-network-adds-dazn-as-distribution-partner-for-monumental-in-the-dmv/]]></link>
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      <pubDate>Tue, 25 Aug 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[VIDEO_STREAMING_PLATFORMS_AND_INFRASTRUCTURE]]></category>
      <description><![CDATA[Monumental Sports Network has partnered with DAZN to distribute its Monumental+ direct-to-consumer service to fans in the D.C., Maryland, and Virginia region. The deal leverages DAZN's recent acquisition of ViewLift to integrate local RSN content into the global sports streaming platform while Monumental retains control of its own branded DTC product.]]></description>
      <content:encoded><![CDATA[Monumental Sports Network has partnered with DAZN to distribute its Monumental+ direct-to-consumer service to fans in the D.C., Maryland, and Virginia region. The deal leverages DAZN's recent acquisition of ViewLift to integrate local RSN content into the global sports streaming platform while Monumental retains control of its own branded DTC product.]]></content:encoded>
      <dc:creator><![CDATA[Sports Video Group]]></dc:creator>
      <author><![CDATA[Sports Video Group]]></author>
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    <item>
      <title><![CDATA[DAZN completes acquisition of US streaming provider ViewLift]]></title>
      <link><![CDATA[https://www.advanced-television.com/2026/08/19/dazn-completes-viewlift-acquisition/]]></link>
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      <pubDate>Wed, 19 Aug 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[BUSINESS_NEWS]]></category>
      <description><![CDATA[DAZN Group has finalized its acquisition of ViewLift, a US-based provider of end-to-end OTT and D2C streaming solutions. The deal allows DAZN to integrate ViewLift's technology stack and existing sports media partnerships into its own global streaming infrastructure.]]></description>
      <content:encoded><![CDATA[DAZN Group has finalized its acquisition of ViewLift, a US-based provider of end-to-end OTT and D2C streaming solutions. The deal allows DAZN to integrate ViewLift's technology stack and existing sports media partnerships into its own global streaming infrastructure.]]></content:encoded>
      <dc:creator><![CDATA[Advanced Television]]></dc:creator>
      <author><![CDATA[Advanced Television]]></author>
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    <item>
      <title><![CDATA[Seattle Seahawks adopt Dolby OptiView for personalized preseason game streaming]]></title>
      <link><![CDATA[https://awfulannouncing.com/streaming/dolby-technology-sports-broadcasts-optiview-personalized-intrusive-ai.html]]></link>
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      <pubDate>Sun, 16 Aug 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[VIDEO_STREAMING_PLATFORMS_AND_INFRASTRUCTURE]]></category>
      <description><![CDATA[The Seattle Seahawks have become the first team to deploy Dolby OptiView, an AI-driven technology designed to reduce broadcast latency and enable personalized ad delivery. The platform, which is also being utilized by NFL+ and ViewLift, aims to increase viewer retention by targeting ads and engagement incentives based on user behavior profiles.]]></description>
      <content:encoded><![CDATA[The Seattle Seahawks have become the first team to deploy Dolby OptiView, an AI-driven technology designed to reduce broadcast latency and enable personalized ad delivery. The platform, which is also being utilized by NFL+ and ViewLift, aims to increase viewer retention by targeting ads and engagement incentives based on user behavior profiles.]]></content:encoded>
      <dc:creator><![CDATA[Awful Announcing]]></dc:creator>
      <author><![CDATA[Awful Announcing]]></author>
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    <item>
      <title><![CDATA[Cynopsis 03/27/26: Bill Maher to Receive Kennedy Center Honor After All]]></title>
      <link><![CDATA[https://www.cynopsis.com/cynopsis-03-27-26-bill-maher-to-receive-kennedy-center-honor-after-all/]]></link>
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      <pubDate>Fri, 27 Mar 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[BUSINESS_NEWS]]></category>
      <description><![CDATA[The newsletter highlights multiple streaming-related developments, led by Warner Bros. Discovery setting an April 23 shareholder vote for its proposed sale to Paramount Skydance, with an expected Q3 close pending approvals. It also notes several distribution and programming items, including the Mark Twain Prize ceremony honoring Bill Maher slated to stream later on Netflix, the Disney Legends Awards streaming on Disney+, and BET content (including "The Ms. Pat Show") migrating from BET+ to Paramount+ starting in June. Additional items include CTV-focused ad/measurement updates, AI-driven discovery tooling from ViewLift, and new streaming distribution moves such as FloRacing’s 24/7 channel launching on The Roku Channel and PBS/ITVS launching a PBS Documentaries YouTube channel.]]></description>
      <content:encoded><![CDATA[The newsletter highlights multiple streaming-related developments, led by Warner Bros. Discovery setting an April 23 shareholder vote for its proposed sale to Paramount Skydance, with an expected Q3 close pending approvals. It also notes several distribution and programming items, including the Mark Twain Prize ceremony honoring Bill Maher slated to stream later on Netflix, the Disney Legends Awards streaming on Disney+, and BET content (including "The Ms. Pat Show") migrating from BET+ to Paramount+ starting in June. Additional items include CTV-focused ad/measurement updates, AI-driven discovery tooling from ViewLift, and new streaming distribution moves such as FloRacing’s 24/7 channel launching on The Roku Channel and PBS/ITVS launching a PBS Documentaries YouTube channel.]]></content:encoded>
      <dc:creator><![CDATA[Cynopsis Media]]></dc:creator>
      <author><![CDATA[Cynopsis Media]]></author>
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    <item>
      <title><![CDATA[ViewLift Shortlisted at the Digiday Video & TV Awards]]></title>
      <link><![CDATA[https://www.linkedin.com/posts/viewlift_viewlift-digidayawards-streaming-activity-7442567803066355712-wxN_?utm_source=social_share_send&utm_medium=member_desktop_web&rcm=ACoAAGSNPGgBxRszDg7J38WEBJvxiu-U5plJbhA]]></link>
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      <pubDate>Wed, 25 Mar 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[BUSINESS_NEWS]]></category>
      <description><![CDATA[ViewLift reports it has been shortlisted for the Digiday Video & TV Awards in the categories of Best Interactive Video Experience (for its Fan Engagement Suite) and Best Streaming Service (for ViewLift Streaming & Digital Solutions). The post highlights the company’s focus on interactive fan engagement features and AI-powered personalized viewing journeys.]]></description>
      <content:encoded><![CDATA[ViewLift reports it has been shortlisted for the Digiday Video & TV Awards in the categories of Best Interactive Video Experience (for its Fan Engagement Suite) and Best Streaming Service (for ViewLift Streaming & Digital Solutions). The post highlights the company’s focus on interactive fan engagement features and AI-powered personalized viewing journeys.]]></content:encoded>
      <dc:creator><![CDATA[ViewLift]]></dc:creator>
      <author><![CDATA[ViewLift]]></author>
      
    </item>

    <item>
      <title><![CDATA[Cynopsis 02/25/26: MGM+ Renews “Robin Hood”]]></title>
      <link><![CDATA[https://www.cynopsis.com/cynopsis-02-25-26-mgm-renews-robin-hood/]]></link>
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      <pubDate>Wed, 25 Feb 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[BUSINESS_NEWS]]></category>
      <description><![CDATA[The newsletter rounds up multiple streaming-related developments, including a revised Paramount Skydance bid for Warner Bros. Discovery that could rival Netflix’s merger agreement, strong cross-screen ad results for NBCUniversal around the Winter Games and Super Bowl, and MGM+ renewing top-performing original series “Robin Hood.” It highlights several monetization and tech moves such as AWS’s Elemental Inference AI tools for rapid vertical clip creation, new CTV/CTV-ad products from Ogury, Clinch, and AdImpact, and Spanish-language FAST and DTC launches from Imagicomm, Kiswe, and Space City Home Network with ViewLift. Netflix’s slate momentum and live-sports ambitions are underscored by docuseries performance data and news that the Mayweather–Pacquiao rematch will stream globally on Netflix at no extra cost.]]></description>
      <content:encoded><![CDATA[The newsletter rounds up multiple streaming-related developments, including a revised Paramount Skydance bid for Warner Bros. Discovery that could rival Netflix’s merger agreement, strong cross-screen ad results for NBCUniversal around the Winter Games and Super Bowl, and MGM+ renewing top-performing original series “Robin Hood.” It highlights several monetization and tech moves such as AWS’s Elemental Inference AI tools for rapid vertical clip creation, new CTV/CTV-ad products from Ogury, Clinch, and AdImpact, and Spanish-language FAST and DTC launches from Imagicomm, Kiswe, and Space City Home Network with ViewLift. Netflix’s slate momentum and live-sports ambitions are underscored by docuseries performance data and news that the Mayweather–Pacquiao rematch will stream globally on Netflix at no extra cost.]]></content:encoded>
      <dc:creator><![CDATA[Cynopsis Media]]></dc:creator>
      <author><![CDATA[Cynopsis Media]]></author>
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    <item>
      <title><![CDATA[Main Street Sports will officially wind down this month, NBA teams can seek new TV deals]]></title>
      <link><![CDATA[https://www.sportsbusinessjournal.com/Articles/2026/04/02/main-street-sports-will-officially-wind-down-this-month-nba-teams-can-seek-new-tv-deals//]]></link>
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      <pubDate>Tue, 07 Apr 2026 04:29:22 GMT</pubDate>
      <category><![CDATA[BUSINESS_NEWS]]></category>
      <description><![CDATA[Main Street Sports Group will wind down operations after the end of the 2026 NBA regular season and the first round of the NHL playoffs, after failing to make any 2026 rights-fee payments to its 13 NBA and seven NHL partners. The NBA has told affected teams they can begin signing new in-market deals for 2026-27, with the league urging one-year terms or exit clauses ahead of a potential league-run national streaming hub targeted no earlier than 2027-28. Streamers and tech providers including DAZN, Victory+, ViewLift and Kiswe are pursuing team digital rights, while larger platforms such as YouTube TV, Amazon and the ESPN app are cited as potential bidders for a future national streaming RSN.]]></description>
      <content:encoded><![CDATA[Main Street Sports Group will wind down operations after the end of the 2026 NBA regular season and the first round of the NHL playoffs, after failing to make any 2026 rights-fee payments to its 13 NBA and seven NHL partners. The NBA has told affected teams they can begin signing new in-market deals for 2026-27, with the league urging one-year terms or exit clauses ahead of a potential league-run national streaming hub targeted no earlier than 2027-28. Streamers and tech providers including DAZN, Victory+, ViewLift and Kiswe are pursuing team digital rights, while larger platforms such as YouTube TV, Amazon and the ESPN app are cited as potential bidders for a future national streaming RSN.]]></content:encoded>
      <dc:creator><![CDATA[Sports Business Journal]]></dc:creator>
      <author><![CDATA[Sports Business Journal]]></author>
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