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    <title><![CDATA[StreamingMeme — VideoAmp coverage]]></title>
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    <description><![CDATA[Articles mentioning VideoAmp.]]></description>
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      <title><![CDATA[StreamingMeme — VideoAmp coverage]]></title>
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    <item>
      <title><![CDATA[U.S. JIC re-certifies Comscore, iSpot, and VideoAmp as national currencies]]></title>
      <link><![CDATA[https://www.mediapost.com/publications/article/418174/joint-industry-committee-re-certifies-3-media-me.html]]></link>
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      <pubDate>Tue, 22 Sep 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[The U.S. Joint Industry Committee has re-certified Comscore, iSpot, and VideoAmp as national media-measurement currencies for 2026 through 2028. While these vendors met criteria for cross-platform transactability, Nielsen maintains an estimated 80% to 90% market share in the national TV and video currency space.]]></description>
      <content:encoded><![CDATA[The U.S. Joint Industry Committee has re-certified Comscore, iSpot, and VideoAmp as national media-measurement currencies for 2026 through 2028. While these vendors met criteria for cross-platform transactability, Nielsen maintains an estimated 80% to 90% market share in the national TV and video currency space.]]></content:encoded>
      <dc:creator><![CDATA[MediaPost]]></dc:creator>
      <author><![CDATA[MediaPost]]></author>
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    <item>
      <title><![CDATA[Swayable hires Jenny Wall as Chief Growth Officer]]></title>
      <link><![CDATA[https://www.cynopsis.com/streamlined-9-22-2026-mid-funnel-ctv-ads-and-paramount-settlements/]]></link>
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      <pubDate>Tue, 22 Sep 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Swayable has appointed former VideoAmp executive Jenny Wall as its new Chief Growth Officer to lead marketing and creative optimization efforts. The company focuses on using AI-driven algorithms and human panels to improve ad effectiveness and measurement within the CTV advertising ecosystem.]]></description>
      <content:encoded><![CDATA[Swayable has appointed former VideoAmp executive Jenny Wall as its new Chief Growth Officer to lead marketing and creative optimization efforts. The company focuses on using AI-driven algorithms and human panels to improve ad effectiveness and measurement within the CTV advertising ecosystem.]]></content:encoded>
      <dc:creator><![CDATA[Cynopsis]]></dc:creator>
      <author><![CDATA[Cynopsis]]></author>
      
    </item>

    <item>
      <title><![CDATA[KPI and VideoAmp partner to track political spending on CTV]]></title>
      <link><![CDATA[https://campaignsandelections.com/industry-news/media-intel-firm-kpi-wants-to-shed-light-on-the-digital-ad-wars/]]></link>
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      <pubDate>Wed, 16 Sep 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Media intelligence firm Kinetiq Political Insights has partnered with ad tech company VideoAmp to provide visibility into political advertising spend across CTV, YouTube, and premium streaming apps. The collaboration aims to address the lack of transparency in digital political ad spending, which now accounts for one in every four dollars in the sector.]]></description>
      <content:encoded><![CDATA[Media intelligence firm Kinetiq Political Insights has partnered with ad tech company VideoAmp to provide visibility into political advertising spend across CTV, YouTube, and premium streaming apps. The collaboration aims to address the lack of transparency in digital political ad spending, which now accounts for one in every four dollars in the sector.]]></content:encoded>
      <dc:creator><![CDATA[Campaigns & Elections]]></dc:creator>
      <author><![CDATA[Campaigns & Elections]]></author>
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    <item>
      <title><![CDATA[GumGum launches Sports Media suite for addressable sponsorship retargeting]]></title>
      <link><![CDATA[https://www.businesswire.com/news/home/20260909612342/en/GumGum-Launches-Sports-Media-Turning-Verified-Sponsorship-Exposure-Into-Addressable-Audiences]]></link>
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      <pubDate>Wed, 09 Sep 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[GumGum has launched a new advertising suite called GumGum Sports Media that utilizes computer vision from Relo Metrics and viewership data from VideoAmp to enable addressable retargeting of sports fans. The platform allows brands to target households verified to have seen specific sponsorship placements during live broadcasts across CTV and digital channels.]]></description>
      <content:encoded><![CDATA[GumGum has launched a new advertising suite called GumGum Sports Media that utilizes computer vision from Relo Metrics and viewership data from VideoAmp to enable addressable retargeting of sports fans. The platform allows brands to target households verified to have seen specific sponsorship placements during live broadcasts across CTV and digital channels.]]></content:encoded>
      <dc:creator><![CDATA[Business Wire]]></dc:creator>
      <author><![CDATA[Business Wire]]></author>
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    <item>
      <title><![CDATA[Fox to acquire Roku for $22 billion as platform revenue rises 25%]]></title>
      <link><![CDATA[https://www.cynopsis.com/cynopsis-8-10-2026-the-media-and-entertainment-industry-is-creating-jobs/]]></link>
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      <pubDate>Mon, 10 Aug 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[This news summary covers significant consolidation in the streaming measurement and advertising technology sectors, including Nielsen's $2.15 billion acquisition of DoubleVerify and Fox's $22 billion deal for Roku. Additionally, VideoAmp has laid off 20% of its workforce as it shifts strategic focus toward agentic AI models.]]></description>
      <content:encoded><![CDATA[This news summary covers significant consolidation in the streaming measurement and advertising technology sectors, including Nielsen's $2.15 billion acquisition of DoubleVerify and Fox's $22 billion deal for Roku. Additionally, VideoAmp has laid off 20% of its workforce as it shifts strategic focus toward agentic AI models.]]></content:encoded>
      <dc:creator><![CDATA[Cynopsis]]></dc:creator>
      <author><![CDATA[Cynopsis]]></author>
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    <item>
      <title><![CDATA[VideoAmp cuts 20% of staff and eliminates CTO role for AI]]></title>
      <link><![CDATA[https://www.adexchanger.com/daily-news-roundup/monday-10082026/]]></link>
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      <pubDate>Mon, 10 Aug 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[BUSINESS_NEWS]]></category>
      <description><![CDATA[VideoAmp has laid off 20% of its staff and eliminated the CTO role as part of a strategy to transition toward agentic AI workflows. Concurrently, Roku reported a 25% year-over-year increase in platform revenue to $1.22 billion as it progresses toward its $22 billion acquisition by Fox.]]></description>
      <content:encoded><![CDATA[VideoAmp has laid off 20% of its staff and eliminated the CTO role as part of a strategy to transition toward agentic AI workflows. Concurrently, Roku reported a 25% year-over-year increase in platform revenue to $1.22 billion as it progresses toward its $22 billion acquisition by Fox.]]></content:encoded>
      <dc:creator><![CDATA[AdExchanger]]></dc:creator>
      <author><![CDATA[AdExchanger]]></author>
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    <item>
      <title><![CDATA[VideoAmp and MediaRadar unify TV ratings with ad intelligence data]]></title>
      <link><![CDATA[https://www.thewrap.com/commentary-analysis/columns/videoamp-bryan-goski-interview-ratings-broken-system/]]></link>
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      <pubDate>Thu, 30 Jul 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[VideoAmp has announced a partnership with MediaRadar to integrate advertising intelligence with its television ratings data, aiming to provide a unified cross-platform measurement solution. The company is actively leveraging AI to process census-level streaming data in an effort to compete with Nielsen's market-dominant measurement services.]]></description>
      <content:encoded><![CDATA[VideoAmp has announced a partnership with MediaRadar to integrate advertising intelligence with its television ratings data, aiming to provide a unified cross-platform measurement solution. The company is actively leveraging AI to process census-level streaming data in an effort to compete with Nielsen's market-dominant measurement services.]]></content:encoded>
      <dc:creator><![CDATA[TheWrap]]></dc:creator>
      <author><![CDATA[TheWrap]]></author>
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    <item>
      <title><![CDATA[Nielsen and VideoAmp withdraw from MRC as brands fight AI 'slop']]></title>
      <link><![CDATA[https://www.adexchanger.com/daily-news-roundup/thursday-16072026/]]></link>
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      <pubDate>Thu, 16 Jul 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Nielsen and VideoAmp have withdrawn their respective omnichannel measurement solutions from the Media Rating Council accreditation process to reassess methodologies. Separately, TikTok Shop is facing brand pushback over the prevalence of AI-generated affiliate videos, with brands like SharkNinja threatening to withhold commissions for such content.]]></description>
      <content:encoded><![CDATA[Nielsen and VideoAmp have withdrawn their respective omnichannel measurement solutions from the Media Rating Council accreditation process to reassess methodologies. Separately, TikTok Shop is facing brand pushback over the prevalence of AI-generated affiliate videos, with brands like SharkNinja threatening to withhold commissions for such content.]]></content:encoded>
      <dc:creator><![CDATA[AdExchanger]]></dc:creator>
      <author><![CDATA[AdExchanger]]></author>
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    <item>
      <title><![CDATA[Omnicom pairs with Disney, Netflix, and Roku to optimize CTV frequency]]></title>
      <link><![CDATA[https://www.storyboard18.com/amp/how-it-works/omnicom-expands-ctv-playbook-with-disney-roku-amazon-and-jiostar-partnerships-102629.htm]]></link>
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      <pubDate>Tue, 30 Jun 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Omnicom is expanding its connected TV advertising strategy through partnerships with Disney, NBCUniversal, Netflix, Roku, Amazon, VideoAmp, JioStar and Whisper World. The article says these collaborations focus on sequential creative, contextual targeting, AI-generated ad experiences, and cross-platform measurement across streaming and linear TV, with launches or beta rollouts in the U.S. and India.]]></description>
      <content:encoded><![CDATA[Omnicom is expanding its connected TV advertising strategy through partnerships with Disney, NBCUniversal, Netflix, Roku, Amazon, VideoAmp, JioStar and Whisper World. The article says these collaborations focus on sequential creative, contextual targeting, AI-generated ad experiences, and cross-platform measurement across streaming and linear TV, with launches or beta rollouts in the U.S. and India.]]></content:encoded>
      
      
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    <item>
      <title><![CDATA[OWL AI hires measurement veteran Jay Prasad to scale live intelligence platform]]></title>
      <link><![CDATA[https://www.sportsvideo.org/2026/06/22/owl-ai-appoints-jay-prasad-as-chief-executive-officer]]></link>
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      <pubDate>Mon, 22 Jun 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[BUSINESS_NEWS]]></category>
      <description><![CDATA[OWL AI has appointed industry veteran Jay Prasad as its new Chief Executive Officer and board member, succeeding co-founder Josh Gwyther. Prasad, previously the CEO of Relo Metrics and a founding executive at VideoAmp, will lead the sports-focused AI video automation vendor through its next growth phase. Co-founder Gwyther will transition to an advisor role while founder Jeremy Bloom remains Executive Chairman.]]></description>
      <content:encoded><![CDATA[OWL AI has appointed industry veteran Jay Prasad as its new Chief Executive Officer and board member, succeeding co-founder Josh Gwyther. Prasad, previously the CEO of Relo Metrics and a founding executive at VideoAmp, will lead the sports-focused AI video automation vendor through its next growth phase. Co-founder Gwyther will transition to an advisor role while founder Jeremy Bloom remains Executive Chairman.]]></content:encoded>
      <dc:creator><![CDATA[Sports Video Group]]></dc:creator>
      <author><![CDATA[Sports Video Group]]></author>
      <enclosure url="https://www.sportsvideo.org/wp-content/uploads/2026/05/Owl-AI.jpg" type="image/jpeg" length="0"/>
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    <item>
      <title><![CDATA[Omnicom launches cross-platform frequency measurement via Acxiom-Snowflake clean room]]></title>
      <link><![CDATA[https://www.adexchanger.com/tv/omnicom-can-now-measure-ad-frequency-across-multiple-ctv-platforms]]></link>
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      <pubDate>Mon, 22 Jun 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[VIDEO_STREAMING_PLATFORMS_AND_INFRASTRUCTURE]]></category>
      <description><![CDATA[Omnicom Media Group has updated its cross-platform clean room capabilities to enable advertisers to measure and compare ad frequency, reach, and performance across multiple CTV platforms and linear TV. Built on Acxiom's identity infrastructure within Snowflake, the solution integrates VideoAmp's ACR data and Acxiom's Creative ID to help brands prevent ad overexposure and accurately attribute business outcomes.]]></description>
      <content:encoded><![CDATA[Omnicom Media Group has updated its cross-platform clean room capabilities to enable advertisers to measure and compare ad frequency, reach, and performance across multiple CTV platforms and linear TV. Built on Acxiom's identity infrastructure within Snowflake, the solution integrates VideoAmp's ACR data and Acxiom's Creative ID to help brands prevent ad overexposure and accurately attribute business outcomes.]]></content:encoded>
      <dc:creator><![CDATA[AdExchanger]]></dc:creator>
      <author><![CDATA[AdExchanger]]></author>
      <enclosure url="https://www.adexchanger.com/wp-content/uploads/2026/03/Overfrequency_AdNauseum-streaming-pharma-advertising-comic-feature.jpg" type="image/jpeg" length="0"/>
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    <item>
      <title><![CDATA[Omnicom launches cross-platform clean room to solve CTV frequency capping]]></title>
      <link><![CDATA[https://www.adexchanger.com/tv/omnicom-can-now-measure-ad-frequency-across-multiple-ctv-platforms/]]></link>
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      <pubDate>Mon, 22 Jun 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Omnicom Media has updated its cross-platform clean room with new capabilities to measure ad reach, frequency, and performance across multiple CTV platforms and linear TV. Leveraging identity tech from Acxiom and telemetry from VideoAmp, the solution is designed to tackle the industry's persistent CTV ad-frequency capping issues by tracking Creative IDs across major publishers including Disney, NBCUniversal, and Paramount.]]></description>
      <content:encoded><![CDATA[Omnicom Media has updated its cross-platform clean room with new capabilities to measure ad reach, frequency, and performance across multiple CTV platforms and linear TV. Leveraging identity tech from Acxiom and telemetry from VideoAmp, the solution is designed to tackle the industry's persistent CTV ad-frequency capping issues by tracking Creative IDs across major publishers including Disney, NBCUniversal, and Paramount.]]></content:encoded>
      <dc:creator><![CDATA[AdExchanger]]></dc:creator>
      <author><![CDATA[AdExchanger]]></author>
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    <item>
      <title><![CDATA[VideoAmp launches AI-powered natural language reporting for census-level ad measurement]]></title>
      <link><![CDATA[https://www.streamtvinsider.com/technology/videoamp-introduces-ai-powered-media-performance-platform]]></link>
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      <pubDate>Thu, 18 Jun 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Ad-measurement firm VideoAmp has introduced an AI-powered reporting capability that allows media buyers and sellers to query census-level campaign data using natural language. Built with a structured semantic layer inside its measurement architecture to prevent hallucinations, the tool aims to eliminate manual data-export and reporting workflows. Omnicom Media has signed on as the first adopter for the beta program.]]></description>
      <content:encoded><![CDATA[Ad-measurement firm VideoAmp has introduced an AI-powered reporting capability that allows media buyers and sellers to query census-level campaign data using natural language. Built with a structured semantic layer inside its measurement architecture to prevent hallucinations, the tool aims to eliminate manual data-export and reporting workflows. Omnicom Media has signed on as the first adopter for the beta program.]]></content:encoded>
      <dc:creator><![CDATA[StreamTV Insider]]></dc:creator>
      <author><![CDATA[StreamTV Insider]]></author>
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    <item>
      <title><![CDATA[Owl AI hires Relo Metrics veteran Jay Prasad as CEO]]></title>
      <link><![CDATA[https://www.streetinsider.com/PRNewswire/UPDATE+--+Owl+AI%2C+Inc./26664655.html]]></link>
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      <pubDate>Thu, 18 Jun 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[BUSINESS_NEWS]]></category>
      <description><![CDATA[OWL AI has appointed industry veteran Jay Prasad as its new Chief Executive Officer to drive the commercial expansion of its real-time video intelligence platform. Prasad, former CEO of Relo Metrics and co-founder of VideoAmp, succeeds Josh Gwyther, who will transition into an advisory role.]]></description>
      <content:encoded><![CDATA[OWL AI has appointed industry veteran Jay Prasad as its new Chief Executive Officer to drive the commercial expansion of its real-time video intelligence platform. Prasad, former CEO of Relo Metrics and co-founder of VideoAmp, succeeds Josh Gwyther, who will transition into an advisory role.]]></content:encoded>
      <dc:creator><![CDATA[PRNewswire]]></dc:creator>
      <author><![CDATA[PRNewswire]]></author>
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    <item>
      <title><![CDATA[Digital audio platforms push upstream to capture $8.3 billion ad gap]]></title>
      <link><![CDATA[https://www.adexchanger.com/audio/what-platforms-say-will-bring-bigger-ad-budgets-to-digital-audio/]]></link>
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      <pubDate>Fri, 12 Jun 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Despite digital audio making up 30% of media consumption, it only attracts 3% of US ad spend, prompting platforms like The Trade Desk and SiriusXM to advocate for deeper integration of audio into agency campaign planning. They aim to shift digital audio from an afterthought to a core component of omnichannel advertising strategies, seeking to leverage programmatic tools and direct integrations to 'swim upstream in planning'. Efforts include integrations with planning tools like VideoAmp and promoting programmatic guaranteed deals, as well as the production of video content to align audio with broader digital media mix considerations.]]></description>
      <content:encoded><![CDATA[Despite digital audio making up 30% of media consumption, it only attracts 3% of US ad spend, prompting platforms like The Trade Desk and SiriusXM to advocate for deeper integration of audio into agency campaign planning. They aim to shift digital audio from an afterthought to a core component of omnichannel advertising strategies, seeking to leverage programmatic tools and direct integrations to 'swim upstream in planning'. Efforts include integrations with planning tools like VideoAmp and promoting programmatic guaranteed deals, as well as the production of video content to align audio with broader digital media mix considerations.]]></content:encoded>
      <dc:creator><![CDATA[AdExchanger]]></dc:creator>
      <author><![CDATA[AdExchanger]]></author>
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    <item>
      <title><![CDATA[Cynopsis 03/19/26: Toyota Hits the Beach With “Baywatch”]]></title>
      <link><![CDATA[https://www.cynopsis.com/cynopsis-03-19-26-toyota-hits-the-beach-with-baywatch/]]></link>
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      <pubDate>Thu, 19 Mar 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[BUSINESS_NEWS]]></category>
      <description><![CDATA[At Disney’s first shareholder meeting under new CEO Josh D’Amaro, the company emphasized Disney+ as a strategic “digital centerpiece” intended to connect Disney’s content and experiences beyond a traditional streaming service. The roundup also includes streaming content orders and renewals (Netflix’s "Uncorked," Prime Video’s "Cross" S3) and distribution expansion items (e.g., Marquee Sports Network availability via Hulu + Live TV and as a Prime Video subscription; DAZN agreement for Top Rank fight nights and library). On the ad-tech side, FreeWheel added a direct integration with political ad platform Tunnl, and VideoAmp expanded its VXP planning integrations to include SiriusXM Media and CineMedia data for cross-platform buys spanning CTV/streaming and other channels.]]></description>
      <content:encoded><![CDATA[At Disney’s first shareholder meeting under new CEO Josh D’Amaro, the company emphasized Disney+ as a strategic “digital centerpiece” intended to connect Disney’s content and experiences beyond a traditional streaming service. The roundup also includes streaming content orders and renewals (Netflix’s "Uncorked," Prime Video’s "Cross" S3) and distribution expansion items (e.g., Marquee Sports Network availability via Hulu + Live TV and as a Prime Video subscription; DAZN agreement for Top Rank fight nights and library). On the ad-tech side, FreeWheel added a direct integration with political ad platform Tunnl, and VideoAmp expanded its VXP planning integrations to include SiriusXM Media and CineMedia data for cross-platform buys spanning CTV/streaming and other channels.]]></content:encoded>
      <dc:creator><![CDATA[Cynopsis Media]]></dc:creator>
      <author><![CDATA[Cynopsis Media]]></author>
      <enclosure url="https://www.cynopsis.com/wp-content/uploads/2026/03/baywatch.jpg" type="image/jpeg" length="0"/>
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    <item>
      <title><![CDATA[The power of women's sports: a 14-second Ally audio clip outscored most 30-second TV ads.]]></title>
      <link><![CDATA[https://www.linkedin.com/posts/maxkalehoff_creativeintelligence-womenssports-creativeeffectiveness-activity-7440050987870064640-e17N?utm_source=social_share_send&utm_medium=member_desktop_web&rcm=ACoAAGVbxSsB0V-ZsvG-O8Uh6NxPXVpr49hICGc]]></link>
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      <pubDate>Wed, 18 Mar 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[A LinkedIn post cites results from a “Women’s Sports Playbook” study in which Adverteyes.ai, working with WPP Media, EDO, and VideoAmp, evaluated 200+ ad creative executions to measure attention, brand, and sales impact in women’s sports programming. The post highlights examples including an Ally 14-second audio spot scoring 70 on Adverteyes’ Sales Impact scale during a live women’s soccer broadcast and Google creative scoring 82–86 on Instagram Reels, with additional comparisons on YouTube creative performance.]]></description>
      <content:encoded><![CDATA[A LinkedIn post cites results from a “Women’s Sports Playbook” study in which Adverteyes.ai, working with WPP Media, EDO, and VideoAmp, evaluated 200+ ad creative executions to measure attention, brand, and sales impact in women’s sports programming. The post highlights examples including an Ally 14-second audio spot scoring 70 on Adverteyes’ Sales Impact scale during a live women’s soccer broadcast and Google creative scoring 82–86 on Instagram Reels, with additional comparisons on YouTube creative performance.]]></content:encoded>
      <dc:creator><![CDATA[Max Kalehoff]]></dc:creator>
      <author><![CDATA[Max Kalehoff]]></author>
      
    </item>

    <item>
      <title><![CDATA[Insights From CIMM Summit: Advancing Video Ad Measurement]]></title>
      <link><![CDATA[https://www.linkedin.com/posts/megtay724_cimm-mediameasurement-currency-activity-7377459342461145088-cZi7?utm_source=social_share_send&utm_medium=member_desktop_web&rcm=ACoAAF8w_CcBI_BWW92cH2IZ42ECzd7X9HY2Mto]]></link>
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      <pubDate>Fri, 26 Sep 2025 00:00:00 GMT</pubDate>
      <category><![CDATA[]]></category>
      <description><![CDATA[At the recent CIMM Summit in NYC, VideoAmp executives emphasized the critical need for improved video ad measurement and balancing reach with accuracy amid fiscal constraints within a multi-currency landscape. This discussion is vital for industry professionals seeking to enhance measurement strategies.]]></description>
      <content:encoded><![CDATA[At the recent CIMM Summit in NYC, VideoAmp executives emphasized the critical need for improved video ad measurement and balancing reach with accuracy amid fiscal constraints within a multi-currency landscape. This discussion is vital for industry professionals seeking to enhance measurement strategies.]]></content:encoded>
      <dc:creator><![CDATA[Meg Taylor]]></dc:creator>
      <author><![CDATA[Meg Taylor]]></author>
      
    </item>

    <item>
      <title><![CDATA[ VideoAmp Dials Up Outcome Measurement  ]]></title>
      <link><![CDATA[https://www.nexttv.com/news/videoamp-dials-up-outcome-measurement]]></link>
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      <pubDate>Tue, 24 Sep 2024 00:00:00 GMT</pubDate>
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      <description><![CDATA[The VALID platform is set to integrate data from Affinity Solutions, Circana, Polk Automotive Solutions, PlaceIQ, and PurpleLab, enhancing its data capabilities. This integration offers streaming video professionals richer audience insights and location-based analytics, potentially driving more precise targeting and performance measurement.]]></description>
      <content:encoded><![CDATA[The VALID platform is set to integrate data from Affinity Solutions, Circana, Polk Automotive Solutions, PlaceIQ, and PurpleLab, enhancing its data capabilities. This integration offers streaming video professionals richer audience insights and location-based analytics, potentially driving more precise targeting and performance measurement.]]></content:encoded>
      <dc:creator><![CDATA[NextTV]]></dc:creator>
      <author><![CDATA[NextTV]]></author>
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    <item>
      <title><![CDATA[Weigel Broadcasting launches MeTV Audience Intelligence for interest-based ad buying]]></title>
      <link><![CDATA[https://thedesk.net/2026/07/weigel-metv-audience-intelligence-ads-platform/]]></link>
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      <pubDate>Wed, 08 Jul 2026 01:32:11 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Weigel Broadcasting has launched MeTV Audience Intelligence, an advertising platform for its multicast networks that replaces traditional demographic targeting with audience-based segments. The platform integrates with data and measurement providers DatafuelX, VideoAmp, and OpenAP to enable interest-based ad planning, activation, and measurement.]]></description>
      <content:encoded><![CDATA[Weigel Broadcasting has launched MeTV Audience Intelligence, an advertising platform for its multicast networks that replaces traditional demographic targeting with audience-based segments. The platform integrates with data and measurement providers DatafuelX, VideoAmp, and OpenAP to enable interest-based ad planning, activation, and measurement.]]></content:encoded>
      <dc:creator><![CDATA[The Desk]]></dc:creator>
      <author><![CDATA[The Desk]]></author>
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