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    <title><![CDATA[StreamingMeme — Viant coverage]]></title>
    <link>https://www.streamingmeme.com</link>
    <description><![CDATA[Articles mentioning Viant.]]></description>
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      <title><![CDATA[StreamingMeme — Viant coverage]]></title>
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    <item>
      <title><![CDATA[Roku and Viant target search and social media advertising budgets]]></title>
      <link><![CDATA[https://www.mediapost.com/publications/article/417206/ctv-growth-social-search-are-in-its-sights.html?edition=143569]]></link>
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      <pubDate>Tue, 18 Aug 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[CTV platforms like Roku and Viant are actively targeting advertising budgets traditionally allocated to search and social media. Industry analysts and platform executives are debating the efficacy of this shift, citing CTV's potential as a brand-safe environment compared to generative AI-impacted digital channels.]]></description>
      <content:encoded><![CDATA[CTV platforms like Roku and Viant are actively targeting advertising budgets traditionally allocated to search and social media. Industry analysts and platform executives are debating the efficacy of this shift, citing CTV's potential as a brand-safe environment compared to generative AI-impacted digital channels.]]></content:encoded>
      <dc:creator><![CDATA[MediaPost]]></dc:creator>
      <author><![CDATA[MediaPost]]></author>
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    <item>
      <title><![CDATA[Viant Q2 revenue grows 34% to $104.3M on CTV demand]]></title>
      <link><![CDATA[https://www.theglobeandmail.com/investing/markets/markets-news/motley/3894293/viant-dsp-q2-2026-earnings-call-transcript/]]></link>
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      <pubDate>Mon, 17 Aug 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Viant reported Q2 2026 revenue of $104.3 million, a 34% year-over-year increase, driven by a 50% surge in CTV spend and the integration of TVision attention metrics. The company is positioning its AI-powered intelligence layer to capture performance budgets migrating from linear TV and walled gardens to the open internet.]]></description>
      <content:encoded><![CDATA[Viant reported Q2 2026 revenue of $104.3 million, a 34% year-over-year increase, driven by a 50% surge in CTV spend and the integration of TVision attention metrics. The company is positioning its AI-powered intelligence layer to capture performance budgets migrating from linear TV and walled gardens to the open internet.]]></content:encoded>
      <dc:creator><![CDATA[The Motley Fool]]></dc:creator>
      <author><![CDATA[The Motley Fool]]></author>
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    <item>
      <title><![CDATA[Higgsfield raises $400M at $5.4B valuation for AI video platform]]></title>
      <link><![CDATA[https://simplywall.st/stocks/us/software/nasdaq-spt/sprout-social/news/sprout-social-stock-and-2-digital-advertising-plays-riding-t/amp]]></link>
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      <pubDate>Mon, 17 Aug 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[BUSINESS_NEWS]]></category>
      <description><![CDATA[AI video startup Higgsfield has raised $400 million at a $5.4 billion valuation, signaling increased enterprise investment in AI-driven content and video analytics. This trend is impacting the market positioning of enterprise platforms like Sprout Social, Sprinklr, and Viant Technology as they integrate generative AI into their social and programmatic advertising workflows.]]></description>
      <content:encoded><![CDATA[AI video startup Higgsfield has raised $400 million at a $5.4 billion valuation, signaling increased enterprise investment in AI-driven content and video analytics. This trend is impacting the market positioning of enterprise platforms like Sprout Social, Sprinklr, and Viant Technology as they integrate generative AI into their social and programmatic advertising workflows.]]></content:encoded>
      <dc:creator><![CDATA[Simply Wall St]]></dc:creator>
      <author><![CDATA[Simply Wall St]]></author>
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      <title><![CDATA[Viant Q2 revenue grows 34% to $104.3M behind proprietary data strategy]]></title>
      <link><![CDATA[https://www.adexchanger.com/daily-news-roundup/wednesday-12082026]]></link>
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      <pubDate>Wed, 12 Aug 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Viant reported Q2 revenue growth while emphasizing its proprietary data strategy via acquisitions like IRIS.TV and TVision. The broader ad tech market is undergoing significant consolidation as firms shift away from the traditional role of neutral intermediaries.]]></description>
      <content:encoded><![CDATA[Viant reported Q2 revenue growth while emphasizing its proprietary data strategy via acquisitions like IRIS.TV and TVision. The broader ad tech market is undergoing significant consolidation as firms shift away from the traditional role of neutral intermediaries.]]></content:encoded>
      <dc:creator><![CDATA[AdExchanger]]></dc:creator>
      <author><![CDATA[AdExchanger]]></author>
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      <title><![CDATA[Viant reports Q2 revenue of $104.3M and eyes proprietary data M&A]]></title>
      <link><![CDATA[https://www.adexchanger.com/daily-news-roundup/wednesday-12082026/]]></link>
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      <pubDate>Wed, 12 Aug 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Viant reported $104.3 million in Q2 revenue and signaled an intent to pursue further M&A to secure proprietary data sources. The report highlights a broader industry trend of ad-tech firms moving away from neutrality by integrating measurement and activation tools, exemplified by recent deals like Nielsen's acquisition of DoubleVerify.]]></description>
      <content:encoded><![CDATA[Viant reported $104.3 million in Q2 revenue and signaled an intent to pursue further M&A to secure proprietary data sources. The report highlights a broader industry trend of ad-tech firms moving away from neutrality by integrating measurement and activation tools, exemplified by recent deals like Nielsen's acquisition of DoubleVerify.]]></content:encoded>
      <dc:creator><![CDATA[AdExchanger]]></dc:creator>
      <author><![CDATA[AdExchanger]]></author>
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      <title><![CDATA[Viant Q2 revenue grows 34% to $104.3M behind record CTV spend]]></title>
      <link><![CDATA[https://scanx.trade/stock-market-news/companies/viant-technology-q2-results-adj-eps-beats-estimates-by-200/47948671]]></link>
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      <pubDate>Tue, 11 Aug 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[BUSINESS_NEWS]]></category>
      <description><![CDATA[Viant Technology reported a 34% year-over-year revenue increase to $104.3 million in Q2 2026, driven by record advertising spend on Connected TV. The company also announced a new integration with TVision to provide attention-based measurement for CTV inventory.]]></description>
      <content:encoded><![CDATA[Viant Technology reported a 34% year-over-year revenue increase to $104.3 million in Q2 2026, driven by record advertising spend on Connected TV. The company also announced a new integration with TVision to provide attention-based measurement for CTV inventory.]]></content:encoded>
      <dc:creator><![CDATA[ScanX]]></dc:creator>
      <author><![CDATA[ScanX]]></author>
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    <item>
      <title><![CDATA[Viant integrates TVision and Iris TV data to adjust CTV CPMs]]></title>
      <link><![CDATA[https://www.youtube.com/watch?v=OMrKZh7SUQc]]></link>
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      <pubDate>Mon, 10 Aug 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Viant has integrated eye-tracking data from TVision and contextual signals from Iris TV into its DSP to enable attention-adjusted CPMs for programmatic CTV advertising. This development allows advertisers to optimize bids based on real-time presence-in-room and pod-level engagement metrics rather than standard delivery impressions.]]></description>
      <content:encoded><![CDATA[Viant has integrated eye-tracking data from TVision and contextual signals from Iris TV into its DSP to enable attention-adjusted CPMs for programmatic CTV advertising. This development allows advertisers to optimize bids based on real-time presence-in-room and pod-level engagement metrics rather than standard delivery impressions.]]></content:encoded>
      <dc:creator><![CDATA[Beet.TV]]></dc:creator>
      <author><![CDATA[Beet.TV]]></author>
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    <item>
      <title><![CDATA[Viant integrates TVision attention data into AI programmatic platform]]></title>
      <link><![CDATA[https://www.beet.tv/2026/08/why-high-ratings-dont-mean-high-attention-tvisions-bid-to-rewire-ad-buying.html]]></link>
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      <pubDate>Tue, 04 Aug 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[ARTIFICIAL_INTELLIGENCE_FOR_VIDEO_APPLICATIONS]]></category>
      <description><![CDATA[Viant Technology has integrated TVision Insights' second-by-second attention measurement into its programmatic advertising platform following its acquisition of the firm in May 2026. The integration enables advertisers to use AI-driven attention metrics to score impressions in real time rather than relying on traditional reach or proxy-based rating data.]]></description>
      <content:encoded><![CDATA[Viant Technology has integrated TVision Insights' second-by-second attention measurement into its programmatic advertising platform following its acquisition of the firm in May 2026. The integration enables advertisers to use AI-driven attention metrics to score impressions in real time rather than relying on traditional reach or proxy-based rating data.]]></content:encoded>
      <dc:creator><![CDATA[Beet.TV]]></dc:creator>
      <author><![CDATA[Beet.TV]]></author>
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    <item>
      <title><![CDATA[Viant reports 40% annual CTV growth driven by attention-based measurement]]></title>
      <link><![CDATA[https://www.beet.tv/2026/08/viants-chris-vanderhook-attention-metrics-are-driving-ctv-growth.html]]></link>
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      <pubDate>Sun, 02 Aug 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Viant reports a 40% annual growth in Connected TV (CTV) advertising revenue driven by shifts toward attention-based measurement. The company is leveraging its acquisition of TVision to provide camera-based metrics that enable advertisers to optimize CPMs based on verified viewer engagement rather than traditional last-touch attribution.]]></description>
      <content:encoded><![CDATA[Viant reports a 40% annual growth in Connected TV (CTV) advertising revenue driven by shifts toward attention-based measurement. The company is leveraging its acquisition of TVision to provide camera-based metrics that enable advertisers to optimize CPMs based on verified viewer engagement rather than traditional last-touch attribution.]]></content:encoded>
      <dc:creator><![CDATA[Beet.TV]]></dc:creator>
      <author><![CDATA[Beet.TV]]></author>
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    <item>
      <title><![CDATA[Fox to acquire Roku for $22B as ad tech consolidation accelerates]]></title>
      <link><![CDATA[https://www.adexchanger.com/daily-news-roundup/wednesday-29072026/]]></link>
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      <pubDate>Wed, 29 Jul 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[BUSINESS_NEWS]]></category>
      <description><![CDATA[Luma's Q2 2026 report indicates a 5% increase in ad tech M&A, highlighted by Fox's $22 billion acquisition of Roku and Viant's purchase of TVision. The report signals that media giants and investors are increasingly prioritizing CTV and AI infrastructure to address evolving viewership trends.]]></description>
      <content:encoded><![CDATA[Luma's Q2 2026 report indicates a 5% increase in ad tech M&A, highlighted by Fox's $22 billion acquisition of Roku and Viant's purchase of TVision. The report signals that media giants and investors are increasingly prioritizing CTV and AI infrastructure to address evolving viewership trends.]]></content:encoded>
      <dc:creator><![CDATA[AdExchanger]]></dc:creator>
      <author><![CDATA[AdExchanger]]></author>
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    <item>
      <title><![CDATA[Viant launches free toolkit to reclaim publisher revenue and transparency]]></title>
      <link><![CDATA[https://www.youtube.com/shorts/KXwi-8_Vdjg]]></link>
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      <pubDate>Sun, 05 Jul 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Viant has launched Viant Publisher Solutions, a suite of tools including SupplyIQ and Direct Access aimed at enhancing monetization, transparency, and signal quality for publishers. The initiative addresses programmatic supply-chain inefficiencies and the role of identity resolution in programmatic advertising.]]></description>
      <content:encoded><![CDATA[Viant has launched Viant Publisher Solutions, a suite of tools including SupplyIQ and Direct Access aimed at enhancing monetization, transparency, and signal quality for publishers. The initiative addresses programmatic supply-chain inefficiencies and the role of identity resolution in programmatic advertising.]]></content:encoded>
      <dc:creator><![CDATA[Google]]></dc:creator>
      <author><![CDATA[Google]]></author>
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      <title><![CDATA[Viant challenges The Trade Desk with free direct CTV publisher path]]></title>
      <link><![CDATA[https://www.adexchanger.com/daily-news-roundup/friday-12062026/]]></link>
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      <pubDate>Fri, 12 Jun 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Viant has launched 'Viant Publisher Solutions (VPS)' to enable direct DSP-to-media company connections in CTV, bypassing SSPs and offering publishers a free alternative to The Trade Desk's OpenPath. Simultaneously, Google, The Trade Desk, and Procter & Gamble are discontinuing their TAG accreditations, signaling a shift in industry certification standards. The article also touches on potential token price reductions by OpenAI and Anthropic in the AI market.]]></description>
      <content:encoded><![CDATA[Viant has launched 'Viant Publisher Solutions (VPS)' to enable direct DSP-to-media company connections in CTV, bypassing SSPs and offering publishers a free alternative to The Trade Desk's OpenPath. Simultaneously, Google, The Trade Desk, and Procter & Gamble are discontinuing their TAG accreditations, signaling a shift in industry certification standards. The article also touches on potential token price reductions by OpenAI and Anthropic in the AI market.]]></content:encoded>
      <dc:creator><![CDATA[AdExchanger]]></dc:creator>
      <author><![CDATA[AdExchanger]]></author>
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    <item>
      <title><![CDATA[Viant and Ad Fontes Media Partner on CTV News Reliability Targeting]]></title>
      <link><![CDATA[https://www.harianbasis.co/en/viant-technology-partners-ad-fontes-media]]></link>
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      <pubDate>Sun, 07 Jun 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Viant Technology Inc. has partnered with Ad Fontes Media to introduce a news reliability-based targeting system for Connected TV advertising via IRIS_ID. This integration allows advertisers to programmatically target news programming at the content level based on reliability and bias frameworks. The partnership follows Viant's strong Q1 financial report and a recent acquisition of TVision to enhance data, measurement, and activation capabilities.]]></description>
      <content:encoded><![CDATA[Viant Technology Inc. has partnered with Ad Fontes Media to introduce a news reliability-based targeting system for Connected TV advertising via IRIS_ID. This integration allows advertisers to programmatically target news programming at the content level based on reliability and bias frameworks. The partnership follows Viant's strong Q1 financial report and a recent acquisition of TVision to enhance data, measurement, and activation capabilities.]]></content:encoded>
      <dc:creator><![CDATA[Oduu]]></dc:creator>
      <author><![CDATA[Oduu]]></author>
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    <item>
      <title><![CDATA[Viant enables bias-based CTV news targeting via Ad Fontes partnership]]></title>
      <link><![CDATA[https://www.insidermonkey.com/blog/viant-dsp-partners-with-ad-fontes-media-on-news-reliability-targeting-1775885/?amp=1]]></link>
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      <pubDate>Fri, 05 Jun 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Viant Technology has partnered with Ad Fontes Media to enable news reliability-based targeting on Connected TV (CTV) via IRIS_ID within Viant's DSP. This integration allows advertisers to identify and activate against news programming based on content reliability and bias. Viant highlighted this as a first-of-its-kind offering in the DSP market.]]></description>
      <content:encoded><![CDATA[Viant Technology has partnered with Ad Fontes Media to enable news reliability-based targeting on Connected TV (CTV) via IRIS_ID within Viant's DSP. This integration allows advertisers to identify and activate against news programming based on content reliability and bias. Viant highlighted this as a first-of-its-kind offering in the DSP market.]]></content:encoded>
      <dc:creator><![CDATA[Insidermonkey]]></dc:creator>
      <author><![CDATA[Insidermonkey]]></author>
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    <item>
      <title><![CDATA[Viant expects Q2 revenue of $98.5M-$101.5M as Outcomes adoption and TVision integration expand CTV focus]]></title>
      <link><![CDATA[https://www.msn.com/en-us/money/companies/viant-expects-q2-revenue-of-985m-1015m-as-outcomes-adoption-and-tvision-integration-expand-ctv-focus/ar-AA231AXS?apiversion=v2&domshim=1&noservercache=1&noservertelemetry=1&batchservertelemetry=1&renderwebcomponents=1&wcseo=1]]></link>
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      <pubDate>Sun, 17 May 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[BUSINESS_NEWS]]></category>
      <description><![CDATA[Viant Technology reported record Q1 2026 results and provided Q2 2026 revenue guidance of $98.5 million to $101.5 million. The company attributed its performance to the adoption of its Outcomes product and the integration of TVision, expanding its focus on Connected TV (CTV) advertising.]]></description>
      <content:encoded><![CDATA[Viant Technology reported record Q1 2026 results and provided Q2 2026 revenue guidance of $98.5 million to $101.5 million. The company attributed its performance to the adoption of its Outcomes product and the integration of TVision, expanding its focus on Connected TV (CTV) advertising.]]></content:encoded>
      <dc:creator><![CDATA[MSN]]></dc:creator>
      <author><![CDATA[MSN]]></author>
      
    </item>

    <item>
      <title><![CDATA[Viant Technology Q1 Earnings Call Highlights]]></title>
      <link><![CDATA[https://www.sharewise.com/us/news_articles/Viant_Technology_Q1_Earnings_Call_Highlights_MarketBeat_20260512_0105]]></link>
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      <pubDate>Tue, 12 May 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[BUSINESS_NEWS]]></category>
      <description><![CDATA[Viant Technology reported record financial results for the first quarter of 2026 and anticipates accelerated growth throughout the year. The company cited strong connected TV trends as a key driver for its performance.]]></description>
      <content:encoded><![CDATA[Viant Technology reported record financial results for the first quarter of 2026 and anticipates accelerated growth throughout the year. The company cited strong connected TV trends as a key driver for its performance.]]></content:encoded>
      <dc:creator><![CDATA[MarketBeat]]></dc:creator>
      <author><![CDATA[MarketBeat]]></author>
      
    </item>

    <item>
      <title><![CDATA[Viant bolsters AI ad platform, challenges walled gardens with $40M TVision buy]]></title>
      <link><![CDATA[https://www.streamtvinsider.com/advertising/viant-bolsters-ai-ad-platform-challenges-walled-gardens-40m-tvision-buy]]></link>
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      <pubDate>Wed, 06 May 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Viant acquired TVision for $40 million to bolster its AI-powered ad platform by integrating TVision's audience measurement and attention data. The acquisition aims to enhance Viant's ability to challenge "walled gardens" in the advertising sector and attract performance marketers.]]></description>
      <content:encoded><![CDATA[Viant acquired TVision for $40 million to bolster its AI-powered ad platform by integrating TVision's audience measurement and attention data. The acquisition aims to enhance Viant's ability to challenge "walled gardens" in the advertising sector and attract performance marketers.]]></content:encoded>
      <dc:creator><![CDATA[StreamTV Insider]]></dc:creator>
      <author><![CDATA[StreamTV Insider]]></author>
      
    </item>

    <item>
      <title><![CDATA[Viant Closes $40 Million TVision Acquisition to Strengthen CTV Measurement]]></title>
      <link><![CDATA[https://www.mediaplaynews.com/viant-closes-40-million-tvision-acquisition-to-strengthen-ctv-measurement/]]></link>
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      <pubDate>Tue, 05 May 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[BUSINESS_NEWS]]></category>
      <description><![CDATA[Viant Technology, a CTV advertising company, finalized its acquisition of TVision for $40 million to enhance its Connected TV measurement capabilities. The acquisition integrates TVision's audience measurement technology, including attention and engagement metrics, into Viant's advertising platform.]]></description>
      <content:encoded><![CDATA[Viant Technology, a CTV advertising company, finalized its acquisition of TVision for $40 million to enhance its Connected TV measurement capabilities. The acquisition integrates TVision's audience measurement technology, including attention and engagement metrics, into Viant's advertising platform.]]></content:encoded>
      <dc:creator><![CDATA[Media Play News]]></dc:creator>
      <author><![CDATA[Media Play News]]></author>
      
    </item>

    <item>
      <title><![CDATA[Viant Technology Completes Acquisition of TVision Insights to Expand Attention-Based TV Advertising Measurement]]></title>
      <link><![CDATA[https://www.citybiz.co/article/841956/viant-technology-completes-acquisition-of-tvision-insights-to-expand-attention-based-tv-advertising-measurement/]]></link>
      <guid isPermaLink="false">08107a70-12d3-4a64-978b-00170e89abf9</guid>
      <pubDate>Tue, 05 May 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Viant Technology Inc. has completed its acquisition of TVision Insights. This acquisition integrates TVision's attention-based TV measurement capabilities into Viant's advertising technology platform, aiming to expand its offerings in TV advertising measurement.]]></description>
      <content:encoded><![CDATA[Viant Technology Inc. has completed its acquisition of TVision Insights. This acquisition integrates TVision's attention-based TV measurement capabilities into Viant's advertising technology platform, aiming to expand its offerings in TV advertising measurement.]]></content:encoded>
      <dc:creator><![CDATA[Citybiz]]></dc:creator>
      <author><![CDATA[Citybiz]]></author>
      
    </item>

    <item>
      <title><![CDATA[Viant to Acquire TVision in $40M Attention Data Deal]]></title>
      <link><![CDATA[https://martechview.com/viant-to-acquire-tvision-in-40m-attention-data-deal/]]></link>
      <guid isPermaLink="false">d45c7eb6-3af9-4d38-848a-5c58e1352f58</guid>
      <pubDate>Tue, 21 Apr 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[BUSINESS_NEWS]]></category>
      <description><![CDATA[Programmatic advertising platform Viant Technology has agreed to acquire TV attention measurement company TVision Insights for $40 million, comprised of $22.5 million in cash and $17.5 million in stock. The acquisition is intended to integrate TVision's second-by-second attention tracking into Viant's ad-buying platform, creating a unified tool for advertisers to plan and measure campaigns across linear TV and streaming. The transaction is expected to close in Q2 2026.]]></description>
      <content:encoded><![CDATA[Programmatic advertising platform Viant Technology has agreed to acquire TV attention measurement company TVision Insights for $40 million, comprised of $22.5 million in cash and $17.5 million in stock. The acquisition is intended to integrate TVision's second-by-second attention tracking into Viant's ad-buying platform, creating a unified tool for advertisers to plan and measure campaigns across linear TV and streaming. The transaction is expected to close in Q2 2026.]]></content:encoded>
      <dc:creator><![CDATA[MartechView]]></dc:creator>
      <author><![CDATA[MartechView]]></author>
      <enclosure url="https://martechview.com/wp-content/uploads/2026/04/viant.jpg" type="image/jpeg" length="0"/>
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    <item>
      <title><![CDATA[04/20/26: Cynopsis Media Tech Update]]></title>
      <link><![CDATA[https://www.cynopsis.com/04-20-26-cynopsis-media-tech-update/]]></link>
      <guid isPermaLink="false">be25e087-fa91-4584-96c2-85967bf00ebb</guid>
      <pubDate>Mon, 20 Apr 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[The article highlights an upfront-season push toward performance-focused streaming advertising, including growing adoption of Conversion APIs (CAPIs) and closed-loop measurement, with Paramount announcing ad stack consolidation across Paramount+ and Pluto TV plus its Precision+ product, and DirecTV Advertising integrating with LiveRamp’s Conversions API Hub. It also cites Viant’s plan to acquire attention-measurement firm TVision for $40M, Netflix’s Q1 2026 results emphasizing ad-supported and programmatic growth, and broader measurement debate and programmatic enablement initiatives involving Nielsen, NBCUniversal, AMC, and Magnite.]]></description>
      <content:encoded><![CDATA[The article highlights an upfront-season push toward performance-focused streaming advertising, including growing adoption of Conversion APIs (CAPIs) and closed-loop measurement, with Paramount announcing ad stack consolidation across Paramount+ and Pluto TV plus its Precision+ product, and DirecTV Advertising integrating with LiveRamp’s Conversions API Hub. It also cites Viant’s plan to acquire attention-measurement firm TVision for $40M, Netflix’s Q1 2026 results emphasizing ad-supported and programmatic growth, and broader measurement debate and programmatic enablement initiatives involving Nielsen, NBCUniversal, AMC, and Magnite.]]></content:encoded>
      <dc:creator><![CDATA[Cynopsis Media]]></dc:creator>
      <author><![CDATA[Cynopsis Media]]></author>
      <enclosure url="https://www.cynopsis.com/wp-content/uploads/2026/04/600x300.jpg" type="image/jpeg" length="0"/>
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    <item>
      <title><![CDATA[
			Viant Bolsters AI-Powered Programmatic Platform With TVision		]]></title>
      <link><![CDATA[https://martech-news.com/viant-bolsters-ai-powered-programmatic-platform-with-tvision/]]></link>
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      <pubDate>Thu, 16 Apr 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Viant Technology announced a definitive agreement to acquire TVision Insights, aiming to integrate TVision’s second-by-second “eyes-on-screen” attention measurement signals directly into Viant’s AI-powered programmatic buying platform. The combined offering is positioned to add attention, co-viewing, and in-room presence signals alongside Viant’s identity capabilities to support planning and optimization across linear TV and streaming/CTV inventory, including a proposed “attention-adjusted CPM” metric. The transaction is expected to close in Q2 2026, subject to customary conditions.]]></description>
      <content:encoded><![CDATA[Viant Technology announced a definitive agreement to acquire TVision Insights, aiming to integrate TVision’s second-by-second “eyes-on-screen” attention measurement signals directly into Viant’s AI-powered programmatic buying platform. The combined offering is positioned to add attention, co-viewing, and in-room presence signals alongside Viant’s identity capabilities to support planning and optimization across linear TV and streaming/CTV inventory, including a proposed “attention-adjusted CPM” metric. The transaction is expected to close in Q2 2026, subject to customary conditions.]]></content:encoded>
      <dc:creator><![CDATA[MartechNews]]></dc:creator>
      <author><![CDATA[MartechNews]]></author>
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    </item>

    <item>
      <title><![CDATA[Viant Acquires TVision to Bridge the Gap Between Impresions and Attention]]></title>
      <link><![CDATA[https://www.linkedin.com/posts/paigehartsmith_exclusive-viant-will-buy-tvision-for-40m-activity-7450167440266653696-fO71?utm_source=social_share_send&utm_medium=member_desktop_web&rcm=ACoAAGcH6GwBSvAgN-BvGqew--1CauT-v5BQph4]]></link>
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      <pubDate>Wed, 15 Apr 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Viant has acquired TVision, a company focused on attention measurement for TV and streaming advertising. The post argues the deal aims to better connect ad delivery (impressions) with whether viewers are actually watching, addressing a measurement gap in CTV ad effectiveness.]]></description>
      <content:encoded><![CDATA[Viant has acquired TVision, a company focused on attention measurement for TV and streaming advertising. The post argues the deal aims to better connect ad delivery (impressions) with whether viewers are actually watching, addressing a measurement gap in CTV ad effectiveness.]]></content:encoded>
      <dc:creator><![CDATA[Paige Sirianni]]></dc:creator>
      <author><![CDATA[Paige Sirianni]]></author>
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    <item>
      <title><![CDATA[The Shift to Model-First Audience Targeting: Why LLMs are the New Media Planning Baseline]]></title>
      <link><![CDATA[https://www.reddit.com/r/u_BusySeedAgency/comments/1rytqkf/modeldriven_targeting_how_llms_replace/]]></link>
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      <pubDate>Fri, 20 Mar 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[The article argues that media planning and audience targeting are shifting from static interest segments toward real-time, model-driven inference using LLMs, emphasizing first-party data, ID-free approaches, and adaptive creative. It cites examples relevant to streaming advertising, including Viant’s integration with Wurl for scene-level CTV targeting/measurement, Yahoo DSP’s integration of Comscore ID-free audiences, and Charter Spectrum Reach’s "Architect" for automated cross-channel budget allocation, alongside publisher initiatives like Dotdash Meredith’s OpenAI licensing and The New York Times’ AI ad-planning pilot.]]></description>
      <content:encoded><![CDATA[The article argues that media planning and audience targeting are shifting from static interest segments toward real-time, model-driven inference using LLMs, emphasizing first-party data, ID-free approaches, and adaptive creative. It cites examples relevant to streaming advertising, including Viant’s integration with Wurl for scene-level CTV targeting/measurement, Yahoo DSP’s integration of Comscore ID-free audiences, and Charter Spectrum Reach’s "Architect" for automated cross-channel budget allocation, alongside publisher initiatives like Dotdash Meredith’s OpenAI licensing and The New York Times’ AI ad-planning pilot.]]></content:encoded>
      <dc:creator><![CDATA[BusySeedAgency]]></dc:creator>
      <author><![CDATA[BusySeedAgency]]></author>
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    <item>
      <title><![CDATA[Exploring Competitive DSP Alternatives to The Trade Desk]]></title>
      <link><![CDATA[https://www.reddit.com/r/programmatic/comments/1rxedx2/ctv_partnersdsps_with_low_fees/]]></link>
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      <pubDate>Wed, 18 Mar 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[A Reddit post asks for alternative CTV demand-side platforms (DSPs) with lower or more reasonable fees amid unspecified concerns about The Trade Desk. The author lists potential options including Amazon, Yahoo, Magnite, StackAdapt, and Viant and solicits recommendations.]]></description>
      <content:encoded><![CDATA[A Reddit post asks for alternative CTV demand-side platforms (DSPs) with lower or more reasonable fees amid unspecified concerns about The Trade Desk. The author lists potential options including Amazon, Yahoo, Magnite, StackAdapt, and Viant and solicits recommendations.]]></content:encoded>
      <dc:creator><![CDATA[Fearless-Change-3779]]></dc:creator>
      <author><![CDATA[Fearless-Change-3779]]></author>
      <enclosure url="Unable to Scrape" type="image/jpeg" length="0"/>
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    <item>
      <title><![CDATA[Media Sync for January 14, 2026: CES 2026 media and ad tech trends]]></title>
      <link><![CDATA[https://meetrise.com/insights/media-sync-january-14-2026-edition]]></link>
      <guid isPermaLink="false">5a9506e0-2c47-46cd-9725-c9762b1a9c8e</guid>
      <pubDate>Wed, 14 Jan 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[]]></category>
      <description><![CDATA[At CES 2026, key streaming and advertising platforms unveiled innovations enhancing ad efficiency and measurement: Roku integrates iSpot’s outcomes-driven metrics directly into its platform; Roblox introduces CPM-based interactive ads and expands programmatic buying; Samsung Ads launches Data+ for enriched TV and CTV data access; and Viant debuts an AI-powered autonomous campaign solution. These developments signal a shift toward outcome-focused advertising and greater transparency in streaming video ecosystems.]]></description>
      <content:encoded><![CDATA[At CES 2026, key streaming and advertising platforms unveiled innovations enhancing ad efficiency and measurement: Roku integrates iSpot’s outcomes-driven metrics directly into its platform; Roblox introduces CPM-based interactive ads and expands programmatic buying; Samsung Ads launches Data+ for enriched TV and CTV data access; and Viant debuts an AI-powered autonomous campaign solution. These developments signal a shift toward outcome-focused advertising and greater transparency in streaming video ecosystems.]]></content:encoded>
      <dc:creator><![CDATA[Rise Media]]></dc:creator>
      <author><![CDATA[Rise Media]]></author>
      <enclosure url="https://meetrise.com/wp-content/uploads/2026/01/25_Rise_MediaSync_7.jpg" type="image/jpeg" length="0"/>
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      <title><![CDATA[Airtory Joins the Viant Partner Ecosystem to Enhance Rich Media Display, Social Display, CTV Advertising and Retail Media with Advanced Creative Technology and Cost Efficiencies]]></title>
      <link><![CDATA[https://www.globenewswire.com/news-release/2026/01/12/3216982/0/en/Airtory-Joins-the-Viant-Partner-Ecosystem-to-Enhance-Rich-Media-Display-Social-Display-CTV-Advertising-and-Retail-Media-with-Advanced-Creative-Technology-and-Cost-Efficiencies.html]]></link>
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      <pubDate>Mon, 12 Jan 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[]]></category>
      <description><![CDATA[Airtory has partnered with Viant Technology to integrate creative automation into Viant’s DSP platform, enabling advertisers to launch high-impact, data-driven campaigns faster across CTV, social, DOOH, and retail media. This collaboration streamlines ad delivery while offering cost-effective, immersive ad formats to marketers targeting omnichannel video audiences.]]></description>
      <content:encoded><![CDATA[Airtory has partnered with Viant Technology to integrate creative automation into Viant’s DSP platform, enabling advertisers to launch high-impact, data-driven campaigns faster across CTV, social, DOOH, and retail media. This collaboration streamlines ad delivery while offering cost-effective, immersive ad formats to marketers targeting omnichannel video audiences.]]></content:encoded>
      <dc:creator><![CDATA[GlobeNewswire]]></dc:creator>
      <author><![CDATA[GlobeNewswire]]></author>
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    <item>
      <title><![CDATA[Airtory Joins the Viant Partner Ecosystem to Enhance Rich Media Display, Social Display, CTV Advertising and Retail Media with Advanced Creative Technology and Cost Efficiencies]]></title>
      <link><![CDATA[https://www.manilatimes.net/2026/01/12/tmt-newswire/globenewswire/airtory-joins-the-viant-partner-ecosystem-to-enhance-rich-media-display-social-display-ctv-advertising-and-retail-media-with-advanced-creative-technology-and-cost-efficiencies/2257298]]></link>
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      <pubDate>Mon, 12 Jan 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[]]></category>
      <description><![CDATA[Airtory and Viant Technology have partnered to integrate creative automation within Viant’s DSP, enabling faster, data-driven omnichannel advertising campaigns across CTV, social, digital out-of-home, and retail media. This collaboration promises more impactful, cost-efficient ad experiences that enhance engagement and streamline campaign workflows for advertisers and agencies.]]></description>
      <content:encoded><![CDATA[Airtory and Viant Technology have partnered to integrate creative automation within Viant’s DSP, enabling faster, data-driven omnichannel advertising campaigns across CTV, social, digital out-of-home, and retail media. This collaboration promises more impactful, cost-efficient ad experiences that enhance engagement and streamline campaign workflows for advertisers and agencies.]]></content:encoded>
      <dc:creator><![CDATA[The Manila Times]]></dc:creator>
      <author><![CDATA[The Manila Times]]></author>
      <enclosure url="https://www.manilatimes.net/manilatimes/uploads/images/2026/01/12/896597.png" type="image/jpeg" length="0"/>
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    <item>
      <title><![CDATA[{"a":[{"_":"Viant boasts record CTV ad spend in Q3 ","$":{"href":"/advertising/viant-boasts-record-ctv-ad-spend-q3","hreflang":"en"}}]}]]></title>
      <link><![CDATA[https://www.streamtvinsider.com/advertising/viant-boasts-record-ctv-ad-spend-q3]]></link>
      <guid isPermaLink="false">2d4fabe5-9b5f-40db-acb7-8a013da51b16</guid>
      <pubDate>Tue, 11 Nov 2025 00:00:00 GMT</pubDate>
      <category><![CDATA[]]></category>
      <description><![CDATA[Viant plans to integrate AI decisioning capabilities into ViantAI by year-end, aiming to broaden its addressable market to include performance advertisers. This move signals growing adoption of AI-driven solutions in streaming video advertising to optimize targeting and campaign effectiveness.]]></description>
      <content:encoded><![CDATA[Viant plans to integrate AI decisioning capabilities into ViantAI by year-end, aiming to broaden its addressable market to include performance advertisers. This move signals growing adoption of AI-driven solutions in streaming video advertising to optimize targeting and campaign effectiveness.]]></content:encoded>
      <dc:creator><![CDATA[Fierce Video]]></dc:creator>
      <author><![CDATA[Fierce Video]]></author>
      
    </item>

    <item>
      <title><![CDATA[Viant Technology Partners With SpringServe for Direct Access Integration]]></title>
      <link><![CDATA[https://www.linkedin.com/posts/mike-laband-779a3316_viant-expands-direct-access-in-ctv-with-magnite-activity-7392205706407489536-7Vp_?utm_source=social_share_send&utm_medium=member_desktop_web&rcm=ACoAAGEMCZkBUVyZpSkYWX1t4u-KFhzQqtq3sqw]]></link>
      <guid isPermaLink="false">6bd2b7f2-fe68-4cfd-aebe-3ce39ede2576</guid>
      <pubDate>Thu, 06 Nov 2025 00:00:00 GMT</pubDate>
      <category><![CDATA[]]></category>
      <description><![CDATA[Viant Technology has integrated its Direct Access platform into the SpringServe Ad Server, enhancing mediation capabilities for media owner partners like LG Ad Solutions. This integration aims to expedite decision-making and optimize impression routing to top-performing channels, benefiting stakeholders in the streaming video industry.]]></description>
      <content:encoded><![CDATA[Viant Technology has integrated its Direct Access platform into the SpringServe Ad Server, enhancing mediation capabilities for media owner partners like LG Ad Solutions. This integration aims to expedite decision-making and optimize impression routing to top-performing channels, benefiting stakeholders in the streaming video industry.]]></content:encoded>
      <dc:creator><![CDATA[Mike Laband]]></dc:creator>
      <author><![CDATA[Mike Laband]]></author>
      
    </item>

    <item>
      <title><![CDATA[Viant Technology Is Quietly Outpacing Ad Tech Peers]]></title>
      <link><![CDATA[https://www.linkedin.com/posts/stocksentinel-ai_dsp-activity-7380248494072193024-QW9p?utm_source=social_share_send&utm_medium=member_desktop_web&rcm=ACoAAF8D5r8BN4URWx4lYp2NkxLfxikCvC9FZcA]]></link>
      <guid isPermaLink="false">2be15965-6a88-4dd5-9076-2459f415e1ce</guid>
      <pubDate>Sat, 04 Oct 2025 00:00:00 GMT</pubDate>
      <category><![CDATA[]]></category>
      <description><![CDATA[Viant Technology reports a notable 30% revenue growth and increasing profitability, with 45% of platform spend now driven by CTV. Its proprietary AI and debt-free status position it as a compelling option for industry stakeholders seeking growth in the programmatic ad space.]]></description>
      <content:encoded><![CDATA[Viant Technology reports a notable 30% revenue growth and increasing profitability, with 45% of platform spend now driven by CTV. Its proprietary AI and debt-free status position it as a compelling option for industry stakeholders seeking growth in the programmatic ad space.]]></content:encoded>
      <dc:creator><![CDATA[StockSentinel.ai]]></dc:creator>
      <author><![CDATA[StockSentinel.ai]]></author>
      
    </item>

    <item>
      <title><![CDATA[New Appointment at Viant Technology: Senior Director of Sales]]></title>
      <link><![CDATA[https://www.linkedin.com/posts/marissaaudia_im-excited-to-share-that-ive-joined-viant-activity-7378417473571954688-y5M-?utm_source=social_share_send&utm_medium=member_desktop_web&rcm=ACoAAF851PgBfaBS7WxKuYziQh5RoPODpfVEnkI]]></link>
      <guid isPermaLink="false">56990e09-b9cc-47b8-ba40-86363e457b44</guid>
      <pubDate>Mon, 29 Sep 2025 00:00:00 GMT</pubDate>
      <category><![CDATA[]]></category>
      <description><![CDATA[Viant Technology has announced the appointment of a new Senior Director of Sales, who brings valuable experience from The Trade Desk. This move highlights Viant's commitment to enhancing its identity-based advertising solutions and client service models in the competitive streaming video landscape.]]></description>
      <content:encoded><![CDATA[Viant Technology has announced the appointment of a new Senior Director of Sales, who brings valuable experience from The Trade Desk. This move highlights Viant's commitment to enhancing its identity-based advertising solutions and client service models in the competitive streaming video landscape.]]></content:encoded>
      <dc:creator><![CDATA[Marissa Audia]]></dc:creator>
      <author><![CDATA[Marissa Audia]]></author>
      
    </item>

    <item>
      <title><![CDATA[{"a":[{"_":"Viant, Wurl team to deliver first DSP with CTV scene-level contextual targeting","$":{"href":"/advertising/viant-wurl-team-deliver-first-dsp-ctv-scene-level-contextual-targeting","hreflang":"en"}}]}]]></title>
      <link><![CDATA[https://www.streamtvinsider.com/advertising/viant-wurl-team-deliver-first-dsp-ctv-scene-level-contextual-targeting]]></link>
      <guid isPermaLink="false">0f511345-14f7-4003-ab98-c250c9dfa7b5</guid>
      <pubDate>Wed, 20 Aug 2025 00:00:00 GMT</pubDate>
      <category><![CDATA[]]></category>
      <description><![CDATA[Viant’s IRIS.TV has collaborated with IPG Mediabrands and Acxiom to develop a contextual CTV solution, enhancing targeted advertising through improved contextual awareness. This partnership signifies a strategic move toward more precise and privacy-conscious CTV advertising in the streaming video industry.]]></description>
      <content:encoded><![CDATA[Viant’s IRIS.TV has collaborated with IPG Mediabrands and Acxiom to develop a contextual CTV solution, enhancing targeted advertising through improved contextual awareness. This partnership signifies a strategic move toward more precise and privacy-conscious CTV advertising in the streaming video industry.]]></content:encoded>
      <dc:creator><![CDATA[Fierce Video]]></dc:creator>
      <author><![CDATA[Fierce Video]]></author>
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    <item>
      <title><![CDATA[Publica and Viant streamline CTV buying with new Direct Access integration]]></title>
      <link><![CDATA[https://marketingreport.one/news/publica-and-viant-expand-ctv-buying-access.html]]></link>
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      <pubDate>Sat, 11 Jul 2026 00:46:43 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Publica by IAS has integrated its publisher network with Viant’s Direct Access supply path to streamline CTV inventory buying. The partnership aims to provide advertisers with a more direct and transparent purchasing path for premium CTV inventory while increasing yield for publishers like Philo.]]></description>
      <content:encoded><![CDATA[Publica by IAS has integrated its publisher network with Viant’s Direct Access supply path to streamline CTV inventory buying. The partnership aims to provide advertisers with a more direct and transparent purchasing path for premium CTV inventory while increasing yield for publishers like Philo.]]></content:encoded>
      <dc:creator><![CDATA[Marketing Report]]></dc:creator>
      <author><![CDATA[Marketing Report]]></author>
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    <item>
      <title><![CDATA[Viant integrates Direct Access with Publica to streamline premium CTV buying]]></title>
      <link><![CDATA[https://www.businesswire.com/news/home/20260708268891/en/Viant-Integrates-with-Publica-by-IAS-to-Expand-Premium-Connected-TV-Access]]></link>
      <guid isPermaLink="false">8a0607dd-29d7-41e5-94ee-60128ebc65c0</guid>
      <pubDate>Thu, 09 Jul 2026 01:40:15 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Viant Technology has integrated its Direct Access supply path product with Publica by IAS, allowing advertisers to buy premium CTV inventory directly from Publica's publisher footprint. The integration aims to simplify the CTV ad-buying supply chain and increase yield for streaming publishers like Philo.]]></description>
      <content:encoded><![CDATA[Viant Technology has integrated its Direct Access supply path product with Publica by IAS, allowing advertisers to buy premium CTV inventory directly from Publica's publisher footprint. The integration aims to simplify the CTV ad-buying supply chain and increase yield for streaming publishers like Philo.]]></content:encoded>
      <dc:creator><![CDATA[Business Wire]]></dc:creator>
      <author><![CDATA[Business Wire]]></author>
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    <item>
      <title><![CDATA[Harmonic Delivers Winning Live Sports Streaming Innovations]]></title>
      <link><![CDATA[https://www.harmonicinc.com/press-releases/harmonic-delivers-winning-live-sports-streaming-innovations]]></link>
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      <pubDate>Mon, 01 Jun 2026 07:45:51 GMT</pubDate>
      <category><![CDATA[VIDEO_DELIVERY_AND_CDN]]></category>
      <description><![CDATA[Harmonic announced enhancements to its live sports streaming solution, introducing server-side multiview, contextual metadata-driven advertising, dynamic in-stream ads, and integrated content protection via forensic watermarking. These new capabilities aim to enhance fan engagement and expand monetization opportunities for sports content. The solution supports programmatic advertising for live sports CTV inventory in collaboration with Viant Technology and IRIS.TV, and integration with NAGRA NexGuard and Irdeto for watermarking.]]></description>
      <content:encoded><![CDATA[Harmonic announced enhancements to its live sports streaming solution, introducing server-side multiview, contextual metadata-driven advertising, dynamic in-stream ads, and integrated content protection via forensic watermarking. These new capabilities aim to enhance fan engagement and expand monetization opportunities for sports content. The solution supports programmatic advertising for live sports CTV inventory in collaboration with Viant Technology and IRIS.TV, and integration with NAGRA NexGuard and Irdeto for watermarking.]]></content:encoded>
      <dc:creator><![CDATA[Harmonicinc]]></dc:creator>
      <author><![CDATA[Harmonicinc]]></author>
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    <item>
      <title><![CDATA[Viant Technology Announces First Quarter 2026 Financial Results - Viant Technology LLC]]></title>
      <link><![CDATA[https://www.viantinc.com/company/news/press-releases/viant-technology-announces-first-quarter-2026-financial-results/]]></link>
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      <pubDate>Wed, 13 May 2026 05:43:38 GMT</pubDate>
      <category><![CDATA[BUSINESS_NEWS]]></category>
      <description><![CDATA[Viant Technology reported its Q1 2026 financial results, with overall revenue increasing 25% year-over-year to $88.5 million and Adjusted EBITDA growing 81% to $9.75 million. The company announced the acquisition of TVision Insights, which measures attention across linear TV and CTV, and highlighted that CTV advertiser spend now accounts for over 50% of total ad spend on its platform.]]></description>
      <content:encoded><![CDATA[Viant Technology reported its Q1 2026 financial results, with overall revenue increasing 25% year-over-year to $88.5 million and Adjusted EBITDA growing 81% to $9.75 million. The company announced the acquisition of TVision Insights, which measures attention across linear TV and CTV, and highlighted that CTV advertiser spend now accounts for over 50% of total ad spend on its platform.]]></content:encoded>
      <dc:creator><![CDATA[Viant Technology LLC]]></dc:creator>
      <author><![CDATA[Viant Technology LLC]]></author>
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      <title><![CDATA[Press Releases]]></title>
      <link><![CDATA[https://www.tvisioninsights.com/press]]></link>
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      <pubDate>Thu, 16 Apr 2026 05:45:24 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Viant Technology Inc. announced it has entered into a definitive agreement to acquire TVision, aiming to integrate TVision’s attention measurement signals into Viant’s AI-powered programmatic CTV buying platform. The page also lists TVision press releases and news items focused on streaming/CTV attention, co-viewing data licensing, and measurement partnerships.]]></description>
      <content:encoded><![CDATA[Viant Technology Inc. announced it has entered into a definitive agreement to acquire TVision, aiming to integrate TVision’s attention measurement signals into Viant’s AI-powered programmatic CTV buying platform. The page also lists TVision press releases and news items focused on streaming/CTV attention, co-viewing data licensing, and measurement partnerships.]]></content:encoded>
      <dc:creator><![CDATA[Tvisioninsights]]></dc:creator>
      <author><![CDATA[Tvisioninsights]]></author>
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