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    <title><![CDATA[StreamingMeme — V-Nova coverage]]></title>
    <link>https://www.streamingmeme.com</link>
    <description><![CDATA[Articles mentioning V-Nova.]]></description>
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      <title><![CDATA[StreamingMeme — V-Nova coverage]]></title>
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    <item>
      <title><![CDATA[DAZN and IBC partners demo AI-native Delta Protocol for live sports]]></title>
      <link><![CDATA[https://www.ibc.org/ibc-show/news/delta-protocol-live-media-reinvented/22794]]></link>
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      <pubDate>Sat, 12 Sep 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[ENCODING_AND_SOFTWARE]]></category>
      <description><![CDATA[DAZN and a consortium of partners including Google Cloud and V-Nova have developed the Delta Protocol, an AI-native transmission model that transmits scene instructions rather than raw pixels. The proof-of-concept, to be demonstrated at IBC2026, aims to reduce CDN costs and latency while enabling hyper-personalization and structural piracy prevention.]]></description>
      <content:encoded><![CDATA[DAZN and a consortium of partners including Google Cloud and V-Nova have developed the Delta Protocol, an AI-native transmission model that transmits scene instructions rather than raw pixels. The proof-of-concept, to be demonstrated at IBC2026, aims to reduce CDN costs and latency while enabling hyper-personalization and structural piracy prevention.]]></content:encoded>
      <dc:creator><![CDATA[IBC]]></dc:creator>
      <author><![CDATA[IBC]]></author>
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    <item>
      <title><![CDATA[NVIDIA and V-Nova partner to stream 6DoF cinematic XR to headsets]]></title>
      <link><![CDATA[https://v-nova.com/insights/blog/a-new-delivery-model-for-cinematic-immersive-entertainment/]]></link>
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      <pubDate>Wed, 26 Aug 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[VIDEO_STREAMING_PLATFORMS_AND_INFRASTRUCTURE]]></category>
      <description><![CDATA[NVIDIA and V-Nova have announced a collaborative architecture that integrates CloudXR, the Graphics Delivery Network, and PresenZ technology to stream cinematic 6DoF content to standalone VR headsets. This solution aims to eliminate the need for local high-end gaming hardware by leveraging cloud-based rendering and global delivery infrastructure.]]></description>
      <content:encoded><![CDATA[NVIDIA and V-Nova have announced a collaborative architecture that integrates CloudXR, the Graphics Delivery Network, and PresenZ technology to stream cinematic 6DoF content to standalone VR headsets. This solution aims to eliminate the need for local high-end gaming hardware by leveraging cloud-based rendering and global delivery infrastructure.]]></content:encoded>
      <dc:creator><![CDATA[V-Nova]]></dc:creator>
      <author><![CDATA[V-Nova]]></author>
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    <item>
      <title><![CDATA[V-Nova releases VC-6 AI Blueprint for multi-model video inference pipelines]]></title>
      <link><![CDATA[https://www.edge-ai-vision.com/2026/08/vc-6-ai-blueprint-a-technical-deep-dive-into-vc-6-enabled-ai-multi-inference-pipelines/]]></link>
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      <pubDate>Mon, 17 Aug 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[ENCODING_AND_SOFTWARE]]></category>
      <description><![CDATA[V-Nova has released the VC-6 AI Blueprint, a technical framework that leverages the SMPTE VC-6 codec to enable multi-model inference from a single video stream. By utilizing hierarchical Levels of Quality and Region-of-Interest decoding, the system aims to reduce compute costs and memory bandwidth for AI-driven video analytics.]]></description>
      <content:encoded><![CDATA[V-Nova has released the VC-6 AI Blueprint, a technical framework that leverages the SMPTE VC-6 codec to enable multi-model inference from a single video stream. By utilizing hierarchical Levels of Quality and Region-of-Interest decoding, the system aims to reduce compute costs and memory bandwidth for AI-driven video analytics.]]></content:encoded>
      <dc:creator><![CDATA[Edge AI and Vision Alliance]]></dc:creator>
      <author><![CDATA[Edge AI and Vision Alliance]]></author>
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    <item>
      <title><![CDATA[V-Nova showcases MPEG-5 LCEVC powering Brazil's TV 3.0 rollout at SET EXPO]]></title>
      <link><![CDATA[https://v-nova.com/insights/events/v-nova-set-expo-2026/]]></link>
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      <pubDate>Mon, 17 Aug 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[ENCODING_AND_SOFTWARE]]></category>
      <description><![CDATA[V-Nova is showcasing its MPEG-5 LCEVC technology at SET EXPO 2026, highlighting its role in Brazil's commercial TV 3.0 rollout. The deployment enables 4K HDR broadcast delivery at under 10 Mbps through an ecosystem of partners including Harmonic, Ateme, and Realtek.]]></description>
      <content:encoded><![CDATA[V-Nova is showcasing its MPEG-5 LCEVC technology at SET EXPO 2026, highlighting its role in Brazil's commercial TV 3.0 rollout. The deployment enables 4K HDR broadcast delivery at under 10 Mbps through an ecosystem of partners including Harmonic, Ateme, and Realtek.]]></content:encoded>
      <dc:creator><![CDATA[V-Nova]]></dc:creator>
      <author><![CDATA[V-Nova]]></author>
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    <item>
      <title><![CDATA[V-Nova SVP argues MPEG-5 LCEVC mitigates UHD licensing and IP risks]]></title>
      <link><![CDATA[https://v-nova.com/insights/blog/beyond-compression-why-uhd-and-hdr-have-become-a-business-decision]]></link>
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      <pubDate>Fri, 07 Aug 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[ENCODING_AND_SOFTWARE]]></category>
      <description><![CDATA[V-Nova SVP Fabio Murra discusses how licensing costs and commercial constraints are increasingly influencing UHD and HDR deployment strategies for streaming operators. He proposes MPEG-5 LCEVC as a solution to optimize costs and quality without requiring a wholesale codec migration.]]></description>
      <content:encoded><![CDATA[V-Nova SVP Fabio Murra discusses how licensing costs and commercial constraints are increasingly influencing UHD and HDR deployment strategies for streaming operators. He proposes MPEG-5 LCEVC as a solution to optimize costs and quality without requiring a wholesale codec migration.]]></content:encoded>
      <dc:creator><![CDATA[V-Nova]]></dc:creator>
      <author><![CDATA[V-Nova]]></author>
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    <item>
      <title><![CDATA[V-Nova launches ImmersiX for Vision Pro to stream volumetric cinema]]></title>
      <link><![CDATA[https://v-nova.com/insights/blog/immersix-volumetric-cinema-nvidia-cloudxr-gdn/]]></link>
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      <pubDate>Thu, 30 Jul 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[VIDEO_STREAMING_PLATFORMS_AND_INFRASTRUCTURE]]></category>
      <description><![CDATA[V-Nova has launched the ImmersiX application for Apple Vision Pro, which uses NVIDIA CloudXR and the Graphics Delivery Network (GDN) to stream pre-rendered, volumetric cinema (6DoF) to standalone headsets. The platform allows for high-fidelity content delivery by offloading heavy rendering tasks to cloud-based GPU infrastructure.]]></description>
      <content:encoded><![CDATA[V-Nova has launched the ImmersiX application for Apple Vision Pro, which uses NVIDIA CloudXR and the Graphics Delivery Network (GDN) to stream pre-rendered, volumetric cinema (6DoF) to standalone headsets. The platform allows for high-fidelity content delivery by offloading heavy rendering tasks to cloud-based GPU infrastructure.]]></content:encoded>
      <dc:creator><![CDATA[V-Nova]]></dc:creator>
      <author><![CDATA[V-Nova]]></author>
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    <item>
      <title><![CDATA[Sports rights values clash with surging 4K HDR delivery costs]]></title>
      <link><![CDATA[https://v-nova.com/blog/live-sports-streaming-delivery-economics/]]></link>
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      <pubDate>Mon, 22 Jun 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[ENCODING_AND_SOFTWARE]]></category>
      <description><![CDATA[V-Nova discusses how rising delivery costs for 4K HDR live sports streaming present an economic challenge for modern operators. The company highlights MPEG-5 LCEVC as a practical enhancement layer to existing video pipelines that can reduce egress costs, referencing its adoption in Brazil's TV 3.0 standard alongside partners like ATEME and Harmonic.]]></description>
      <content:encoded><![CDATA[V-Nova discusses how rising delivery costs for 4K HDR live sports streaming present an economic challenge for modern operators. The company highlights MPEG-5 LCEVC as a practical enhancement layer to existing video pipelines that can reduce egress costs, referencing its adoption in Brazil's TV 3.0 standard alongside partners like ATEME and Harmonic.]]></content:encoded>
      <dc:creator><![CDATA[v-nova]]></dc:creator>
      <author><![CDATA[v-nova]]></author>
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    <item>
      <title><![CDATA[V-Nova scales cinematic 6DoF streaming via Apple Vision Pro pixel streaming]]></title>
      <link><![CDATA[https://v-nova.com/events/v-nova-studios-annecy-2026]]></link>
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      <pubDate>Thu, 11 Jun 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[VIDEO_STREAMING_PLATFORMS_AND_INFRASTRUCTURE]]></category>
      <description><![CDATA[V-Nova Studios will showcase its immersive technologies, including PresenZ (a 6DoF format) and the ImmersiX distribution platform, at Annecy 2026. The company is particularly focused on expanding cinematic 6DoF content delivery to Apple Vision Pro and other XR devices through pixel streaming, aiming to dramatically increase market reach. This initiative involves integrating PresenZ into existing animation and VFX pipelines and advancing ImmersiX for broader device compatibility.]]></description>
      <content:encoded><![CDATA[V-Nova Studios will showcase its immersive technologies, including PresenZ (a 6DoF format) and the ImmersiX distribution platform, at Annecy 2026. The company is particularly focused on expanding cinematic 6DoF content delivery to Apple Vision Pro and other XR devices through pixel streaming, aiming to dramatically increase market reach. This initiative involves integrating PresenZ into existing animation and VFX pipelines and advancing ImmersiX for broader device compatibility.]]></content:encoded>
      <dc:creator><![CDATA[V-Nova]]></dc:creator>
      <author><![CDATA[V-Nova]]></author>
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    </item>

    <item>
      <title><![CDATA[V-Nova LCEVC tackles video messaging quality via on-device layered encoding]]></title>
      <link><![CDATA[https://v-nova.com/case/mpeg-5-lcevc-on-device-video-messaging]]></link>
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      <pubDate>Thu, 11 Jun 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[ENCODING_AND_SOFTWARE]]></category>
      <description><![CDATA[V-Nova details how MPEG-5 LCEVC enables scalable, two-layer video encoding directly on sender devices for video messaging, improving quality without requiring cloud transcoding. This approach allows services to deliver a universal baseline while offering higher quality to recipients with LCEVC-enabled apps. The technology can be deployed via app updates on iOS and Android, working with existing AVC/HEVC hardware encoders.]]></description>
      <content:encoded><![CDATA[V-Nova details how MPEG-5 LCEVC enables scalable, two-layer video encoding directly on sender devices for video messaging, improving quality without requiring cloud transcoding. This approach allows services to deliver a universal baseline while offering higher quality to recipients with LCEVC-enabled apps. The technology can be deployed via app updates on iOS and Android, working with existing AVC/HEVC hardware encoders.]]></content:encoded>
      <dc:creator><![CDATA[V-Nova]]></dc:creator>
      <author><![CDATA[V-Nova]]></author>
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    <item>
      <title><![CDATA[V-Nova promotes hierarchical data structures to close AI's data-to-tensor gap]]></title>
      <link><![CDATA[https://v-nova.com/teaching-ai-to-see-with-purpose]]></link>
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      <pubDate>Thu, 11 Jun 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[ARTIFICIAL_INTELLIGENCE_FOR_VIDEO_APPLICATIONS]]></category>
      <description><![CDATA[V-Nova is advocating for hierarchical, compute-aware data formats to significantly improve the efficiency of Vision AI processing. These formats, designed to be AI-native, aim to reduce compute power, energy consumption, and latency by allowing AI to access visual data with purpose, rather than processing everything.]]></description>
      <content:encoded><![CDATA[V-Nova is advocating for hierarchical, compute-aware data formats to significantly improve the efficiency of Vision AI processing. These formats, designed to be AI-native, aim to reduce compute power, energy consumption, and latency by allowing AI to access visual data with purpose, rather than processing everything.]]></content:encoded>
      <dc:creator><![CDATA[V-Nova]]></dc:creator>
      <author><![CDATA[V-Nova]]></author>
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    <item>
      <title><![CDATA[Powering Video, AI and Visual Data Workflows | V-Nova at IBC 2026]]></title>
      <link><![CDATA[https://v-nova.com/events/v-nova-ibc-2026/]]></link>
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      <pubDate>Tue, 26 May 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[ENCODING_AND_SOFTWARE]]></category>
      <description><![CDATA[V-Nova announced its participation at IBC 2026, showcasing its solutions for broadcast, AI, and immersive media. The company will demonstrate MPEG-5 LCEVC, SMPTE VC-6, Vision AI, and V-Nova PresenZ XR technologies. IBC 2026 will take place from September 11–14 in Amsterdam.]]></description>
      <content:encoded><![CDATA[V-Nova announced its participation at IBC 2026, showcasing its solutions for broadcast, AI, and immersive media. The company will demonstrate MPEG-5 LCEVC, SMPTE VC-6, Vision AI, and V-Nova PresenZ XR technologies. IBC 2026 will take place from September 11–14 in Amsterdam.]]></content:encoded>
      <dc:creator><![CDATA[V-Nova]]></dc:creator>
      <author><![CDATA[V-Nova]]></author>
      <enclosure url="https://v-nova.com/wp-content/uploads/2026/05/IBC-2026-Social-banner.png" type="image/jpeg" length="0"/>
    </item>

    <item>
      <title><![CDATA[Three Paths to Compression for Machine Vision: VCM, FCM, and the V-Nova Wild Card - Streaming Learning Center]]></title>
      <link><![CDATA[https://streaminglearningcenter.com/articles/three-paths-to-compression-for-machine-vision-vcm-fcm-and-the-v-nova-wild-card.html]]></link>
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      <pubDate>Tue, 26 May 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[ENCODING_AND_SOFTWARE]]></category>
      <description><![CDATA[The article discusses three emerging compression standards tailored for machine vision applications: MPEG's Video Coding for Machines (VCM) and Feature Coding for Machines (FCM). It also mentions V-Nova's Low Complexity Enhancement Video Coding (LCEVC) as a solution that integrates AI and human perception requirements for video compression. These new approaches address the limitations of traditional codecs like H.264 and HEVC, which were designed for human viewing rather than AI-driven workflows.]]></description>
      <content:encoded><![CDATA[The article discusses three emerging compression standards tailored for machine vision applications: MPEG's Video Coding for Machines (VCM) and Feature Coding for Machines (FCM). It also mentions V-Nova's Low Complexity Enhancement Video Coding (LCEVC) as a solution that integrates AI and human perception requirements for video compression. These new approaches address the limitations of traditional codecs like H.264 and HEVC, which were designed for human viewing rather than AI-driven workflows.]]></content:encoded>
      <dc:creator><![CDATA[Streaming Learning Center]]></dc:creator>
      <author><![CDATA[Streaming Learning Center]]></author>
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    <item>
      <title><![CDATA[Broadcast Asia 2026]]></title>
      <link><![CDATA[https://v-nova.com/events/v-nova-broadcast-asia-2026/]]></link>
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      <pubDate>Mon, 11 May 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[ENCODING_AND_SOFTWARE]]></category>
      <description><![CDATA[V-Nova announced its participation at Broadcast Asia 2026, where it will showcase its MPEG-5 LCEVC and V-Nova PresenZ technologies, along with AI-related advancements. The company will demonstrate how LCEVC enables bandwidth and cost reductions for OTT streaming, broadcast, and cloud gaming, supported by partners like MediaTek, XOS, Ateme, and MainConcept.]]></description>
      <content:encoded><![CDATA[V-Nova announced its participation at Broadcast Asia 2026, where it will showcase its MPEG-5 LCEVC and V-Nova PresenZ technologies, along with AI-related advancements. The company will demonstrate how LCEVC enables bandwidth and cost reductions for OTT streaming, broadcast, and cloud gaming, supported by partners like MediaTek, XOS, Ateme, and MainConcept.]]></content:encoded>
      <dc:creator><![CDATA[V-Nova]]></dc:creator>
      <author><![CDATA[V-Nova]]></author>
      
    </item>

    <item>
      <title><![CDATA[LCEVC launch playbook: 5 steps from encoder to set-top box]]></title>
      <link><![CDATA[https://v-nova.com/blog/lcevc-launch-playbook-encoder-to-set-top-box/]]></link>
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      <pubDate>Thu, 26 Mar 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[ENCODING_AND_SOFTWARE]]></category>
      <description><![CDATA[V-Nova outlines a five-step operational playbook for Pay-TV operators to evaluate and deploy MPEG-5 LCEVC as an enhancement layer alongside existing codecs (e.g., AVC/HEVC) to improve compression efficiency while maintaining backward compatibility. The guide covers selecting LCEVC-ready encoder and set-top-box/chipset vendors, enabling encoder support, confirming STB playback via firmware/library integration, carrying LCEVC through existing headend workflows (including CAS/DRM and ad insertion), and running lab validation, pilot trials, and staged rollouts. It cites vendor ecosystem support (including Ateme, Harmonic, MainConcept, Realtek, Amlogic, Montage LZ) and references Brazil’s TV 3.0 receiver profile including LCEVC as mandatory.]]></description>
      <content:encoded><![CDATA[V-Nova outlines a five-step operational playbook for Pay-TV operators to evaluate and deploy MPEG-5 LCEVC as an enhancement layer alongside existing codecs (e.g., AVC/HEVC) to improve compression efficiency while maintaining backward compatibility. The guide covers selecting LCEVC-ready encoder and set-top-box/chipset vendors, enabling encoder support, confirming STB playback via firmware/library integration, carrying LCEVC through existing headend workflows (including CAS/DRM and ad insertion), and running lab validation, pilot trials, and staged rollouts. It cites vendor ecosystem support (including Ateme, Harmonic, MainConcept, Realtek, Amlogic, Montage LZ) and references Brazil’s TV 3.0 receiver profile including LCEVC as mandatory.]]></content:encoded>
      <dc:creator><![CDATA[V-Nova]]></dc:creator>
      <author><![CDATA[V-Nova]]></author>
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    <item>
      <title><![CDATA[Most GPU workloads on Apple Silicon are still CPU-bound]]></title>
      <link><![CDATA[https://www.linkedin.com/posts/bkeszthelyi_most-gpu-workloads-on-apple-silicon-are-still-activity-7442148243989229570-Ua7K?utm_source=social_share_send&utm_medium=member_desktop_web&rcm=ACoAAGXZva4By1nsYbqdiWOfyJcAxHBQgVZqXIQ]]></link>
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      <pubDate>Tue, 24 Mar 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[ENCODING_AND_SOFTWARE]]></category>
      <description><![CDATA[The post argues that many GPU workloads on Apple Silicon remain CPU-bound and describes work done with V-Nova to optimize a decoder’s pixel processing path. By rewriting that pixel processing path in Apple’s Metal framework (without changing the overall algorithm or hardware), the author reports 38% higher throughput and 25% lower CPU usage.]]></description>
      <content:encoded><![CDATA[The post argues that many GPU workloads on Apple Silicon remain CPU-bound and describes work done with V-Nova to optimize a decoder’s pixel processing path. By rewriting that pixel processing path in Apple’s Metal framework (without changing the overall algorithm or hardware), the author reports 38% higher throughput and 25% lower CPU usage.]]></content:encoded>
      <dc:creator><![CDATA[Balázs Keszthelyi]]></dc:creator>
      <author><![CDATA[Balázs Keszthelyi]]></author>
      
    </item>

    <item>
      <title><![CDATA[V-Nova Studios to Premiere the Feature Release of Sharkarma XR Movie at United XR 2025 in Brussels]]></title>
      <link><![CDATA[https://v-nova.com/press-releases/v-nova-studios-to-premiere-the-feature-release-of-sharkarma-xr-movie-at-united-xr-2025-in-brussels/]]></link>
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      <pubDate>Fri, 05 Dec 2025 00:00:00 GMT</pubDate>
      <category><![CDATA[]]></category>
      <description><![CDATA[V-Nova Studios is premiering Sharkarma, a motion-sickness-free 6DoF immersive film, at United XR 2025 in Brussels, with a SteamVR launch planned for early 2026. This release highlights advancements in immersive XR content designed to enhance user comfort and interactivity in streaming video experiences.]]></description>
      <content:encoded><![CDATA[V-Nova Studios is premiering Sharkarma, a motion-sickness-free 6DoF immersive film, at United XR 2025 in Brussels, with a SteamVR launch planned for early 2026. This release highlights advancements in immersive XR content designed to enhance user comfort and interactivity in streaming video experiences.]]></content:encoded>
      <dc:creator><![CDATA[V-Nova]]></dc:creator>
      <author><![CDATA[V-Nova]]></author>
      
    </item>

    <item>
      <title><![CDATA[AI’s Trillion-dollar Blind Spot: Why Compute-Aware Data Formats are the Missing Pillar for World Models and Physical AI]]></title>
      <link><![CDATA[https://v-nova.com/articles/ais-trillion-dollar-blind-spot-why-compute-aware-data-formats-are-the-missing-pillar-for-world-models-and-physical-ai/]]></link>
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      <pubDate>Thu, 27 Nov 2025 00:00:00 GMT</pubDate>
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      <description><![CDATA[V-Nova introduces hierarchical, compute-aware visual data formats designed to optimize AI’s ability to process visual information, addressing limitations of formats built for human perception. This advancement is crucial for streaming video and tech industries aiming to enhance AI-driven visual analysis and world modeling.]]></description>
      <content:encoded><![CDATA[V-Nova introduces hierarchical, compute-aware visual data formats designed to optimize AI’s ability to process visual information, addressing limitations of formats built for human perception. This advancement is crucial for streaming video and tech industries aiming to enhance AI-driven visual analysis and world modeling.]]></content:encoded>
      <dc:creator><![CDATA[V-Nova]]></dc:creator>
      <author><![CDATA[V-Nova]]></author>
      
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    <item>
      <title><![CDATA[When hardware can’t change, bring in a new video data format!]]></title>
      <link><![CDATA[https://v-nova.com/blog/when-hardware-cant-change-bring-new-video-data-format/]]></link>
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      <pubDate>Wed, 15 Oct 2025 00:00:00 GMT</pubDate>
      <category><![CDATA[]]></category>
      <description><![CDATA[V-Nova highlights how MPEG-5 LCEVC software can enhance hardware video encoding and streaming systems by enabling sharper, faster, and more efficient video distribution. This advancement offers streaming video professionals a practical solution to overcome hardware limitations through new data formats.]]></description>
      <content:encoded><![CDATA[V-Nova highlights how MPEG-5 LCEVC software can enhance hardware video encoding and streaming systems by enabling sharper, faster, and more efficient video distribution. This advancement offers streaming video professionals a practical solution to overcome hardware limitations through new data formats.]]></content:encoded>
      <dc:creator><![CDATA[V-Nova]]></dc:creator>
      <author><![CDATA[V-Nova]]></author>
      
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    <item>
      <title><![CDATA[vivo Chooses V-Nova PresenZ Immersive Format and V-Nova Studios’ Content]]></title>
      <link><![CDATA[https://v-nova.com/press-releases/vivo-chooses-v-nova-presenz-immersive-format-and-v-nova-studios-content/]]></link>
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      <pubDate>Thu, 25 Sep 2025 00:00:00 GMT</pubDate>
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      <description><![CDATA[vivo has chosen V-Nova’s PresenZ immersive format to power the retail rollout of its Vision mixed reality headset across China and Asia, debuting original content titled Sharkarma. This partnership underscores the growing importance of advanced compression and immersive formats in delivering high-quality MR experiences across streaming platforms.]]></description>
      <content:encoded><![CDATA[vivo has chosen V-Nova’s PresenZ immersive format to power the retail rollout of its Vision mixed reality headset across China and Asia, debuting original content titled Sharkarma. This partnership underscores the growing importance of advanced compression and immersive formats in delivering high-quality MR experiences across streaming platforms.]]></content:encoded>
      <dc:creator><![CDATA[V-Nova]]></dc:creator>
      <author><![CDATA[V-Nova]]></author>
      
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    <item>
      <title><![CDATA[From Brazil’s TV 3.0 to Immersive and AI: V-Nova Showcases Impact with Global Partners at IBC 2025]]></title>
      <link><![CDATA[https://v-nova.com/press-releases/ibc-2025-10-years-of-innovation/]]></link>
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      <pubDate>Wed, 10 Sep 2025 00:00:00 GMT</pubDate>
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      <description><![CDATA[At IBC 2025, V-Nova celebrates a decade of technological innovation by demonstrating its impact on Brazil’s TV 3.0 rollout, cinematic virtual reality, and addressing AI's visual data bottlenecks, underscoring advancements critical to streaming video and immersive media industries.]]></description>
      <content:encoded><![CDATA[At IBC 2025, V-Nova celebrates a decade of technological innovation by demonstrating its impact on Brazil’s TV 3.0 rollout, cinematic virtual reality, and addressing AI's visual data bottlenecks, underscoring advancements critical to streaming video and immersive media industries.]]></content:encoded>
      <dc:creator><![CDATA[V-Nova]]></dc:creator>
      <author><![CDATA[V-Nova]]></author>
      
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    <item>
      <title><![CDATA[V-Nova Announces Licensing Programs for MPEG-5 LCEVC to Support TV 3.0 and Streaming Growth]]></title>
      <link><![CDATA[https://v-nova.com/press-releases/v-nova-announces-licensing-programs-for-mpeg-5-lcevc-to-support-tv-3-0-and-streaming-growth/]]></link>
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      <pubDate>Fri, 08 Aug 2025 00:00:00 GMT</pubDate>
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      <description><![CDATA[V-Nova has introduced licensing programs for MPEG-5 LCEVC to streamline royalty terms for essential patents, enabling device makers and video distributors to adopt the codec confidently. This initiative supports the advancement of TV 3.0 and the expanding streaming video market by facilitating broader technology deployment.]]></description>
      <content:encoded><![CDATA[V-Nova has introduced licensing programs for MPEG-5 LCEVC to streamline royalty terms for essential patents, enabling device makers and video distributors to adopt the codec confidently. This initiative supports the advancement of TV 3.0 and the expanding streaming video market by facilitating broader technology deployment.]]></content:encoded>
      <dc:creator><![CDATA[V-Nova]]></dc:creator>
      <author><![CDATA[V-Nova]]></author>
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      <title><![CDATA[Future Tech: V-Nova to showcase latest AI media processing and volumetric video innovations]]></title>
      <link><![CDATA[https://www.ibc.org/immersive-tech/Interviews/future-tech-v-nova-to-showcase-latest-ai-media-processing-and-volumetric-video-innovations/22124]]></link>
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      <pubDate>Wed, 06 Aug 2025 00:00:00 GMT</pubDate>
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      <description><![CDATA[V-Nova is presenting its latest AI-accelerated media processing innovations alongside immersive six-degrees-of-freedom streaming technology at IBC’s Future Tech hub, signaling important advancements for scalable, high-quality streaming of immersive experiences in the video technology industry.]]></description>
      <content:encoded><![CDATA[V-Nova is presenting its latest AI-accelerated media processing innovations alongside immersive six-degrees-of-freedom streaming technology at IBC’s Future Tech hub, signaling important advancements for scalable, high-quality streaming of immersive experiences in the video technology industry.]]></content:encoded>
      <dc:creator><![CDATA[IBC]]></dc:creator>
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      <title><![CDATA[Be Among the First to See MPEG-5 LCEVC Enhance VVC with Live ATSC 3.0 Broadcast]]></title>
      <link><![CDATA[https://v-nova.com/press-releases/be-among-the-first-to-see-mpeg-5-lcevc-enhance-vvc-with-live-atsc-3-0-broadcast/]]></link>
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      <pubDate>Tue, 10 Jun 2025 00:00:00 GMT</pubDate>
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      <description><![CDATA[V-Nova and ATEME demonstrated the combined use of MPEG-5 LCEVC and VVC as a powerful enabler for 4K HDR content delivery over ATSC 3.0 broadcasts. This advancement is significant for streaming video professionals aiming to enhance video quality and compression efficiency in next-gen TV standards.]]></description>
      <content:encoded><![CDATA[V-Nova and ATEME demonstrated the combined use of MPEG-5 LCEVC and VVC as a powerful enabler for 4K HDR content delivery over ATSC 3.0 broadcasts. This advancement is significant for streaming video professionals aiming to enhance video quality and compression efficiency in next-gen TV standards.]]></content:encoded>
      <dc:creator><![CDATA[V-Nova]]></dc:creator>
      <author><![CDATA[V-Nova]]></author>
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    <item>
      <title><![CDATA[Sharkarma & Weightless: V-Nova Unveils a New Era of Immersive Cinematic Storytelling]]></title>
      <link><![CDATA[https://v-nova.com/press-releases/sharkarma-weightless-v-nova-unveils-a-new-era-of-immersive-cinematic-storytelling/]]></link>
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      <pubDate>Mon, 21 Apr 2025 00:00:00 GMT</pubDate>
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      <description><![CDATA[V-Nova introduces Sharkarma: Guardian of the Oceans and Weightless, marking a breakthrough in immersive cinematic storytelling that leverages advanced streaming video technologies. This launch signals significant advancements for industry professionals seeking enhanced engagement through immersive entertainment experiences.]]></description>
      <content:encoded><![CDATA[V-Nova introduces Sharkarma: Guardian of the Oceans and Weightless, marking a breakthrough in immersive cinematic storytelling that leverages advanced streaming video technologies. This launch signals significant advancements for industry professionals seeking enhanced engagement through immersive entertainment experiences.]]></content:encoded>
      <dc:creator><![CDATA[V-Nova]]></dc:creator>
      <author><![CDATA[V-Nova]]></author>
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      <title><![CDATA[V-Nova Statement Regarding Faultline Article of April 11, 2025]]></title>
      <link><![CDATA[https://v-nova.com/blog/v-nova-statement-regarding-faultline-article-of-april-11-2025/]]></link>
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      <pubDate>Tue, 15 Apr 2025 00:00:00 GMT</pubDate>
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      <description><![CDATA[V-Nova has firmly denied sharing the contents of a specific email with Faultline or any non-MPEG participants, addressing concerns raised by Faultline's April 11, 2025 article. This clarification is significant for streaming video industry stakeholders monitoring information security and corporate transparency.]]></description>
      <content:encoded><![CDATA[V-Nova has firmly denied sharing the contents of a specific email with Faultline or any non-MPEG participants, addressing concerns raised by Faultline's April 11, 2025 article. This clarification is significant for streaming video industry stakeholders monitoring information security and corporate transparency.]]></content:encoded>
      <dc:creator><![CDATA[V-Nova]]></dc:creator>
      <author><![CDATA[V-Nova]]></author>
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    <item>
      <title><![CDATA[V-Nova’s LCEVC in Brazil: Transforming Broadcast Technology]]></title>
      <link><![CDATA[https://v-nova.com/videos/v-novas-lcevc-in-brazil-transforming-broadcast-technology/]]></link>
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      <pubDate>Wed, 09 Apr 2025 00:00:00 GMT</pubDate>
      <category><![CDATA[]]></category>
      <description><![CDATA[Brazil has integrated V-Nova's LCEVC technology into its TV 3.0 standard, marking a significant advancement in broadcast technology. This adoption underscores a key shift in streaming video standards, enabling enhanced broadcast efficiency and quality for industry professionals.]]></description>
      <content:encoded><![CDATA[Brazil has integrated V-Nova's LCEVC technology into its TV 3.0 standard, marking a significant advancement in broadcast technology. This adoption underscores a key shift in streaming video standards, enabling enhanced broadcast efficiency and quality for industry professionals.]]></content:encoded>
      <dc:creator><![CDATA[V-Nova]]></dc:creator>
      <author><![CDATA[V-Nova]]></author>
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      <title><![CDATA[Animation Magazine Spotlights V-Nova’s Breakthrough in Immersive Cinema]]></title>
      <link><![CDATA[https://v-nova.com/blog/animation-magazine-spotlights-v-novas-breakthrough-in-immersive-cinema/]]></link>
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      <pubDate>Sun, 06 Apr 2025 00:00:00 GMT</pubDate>
      <category><![CDATA[]]></category>
      <description><![CDATA[V-Nova’s Lumiere award-winning PresenZ format, integrated with point-cloud compression technology, is spotlighted for delivering groundbreaking immersive cinema experiences, offering streaming professionals innovative tools for enhanced video compression and spatial representation.]]></description>
      <content:encoded><![CDATA[V-Nova’s Lumiere award-winning PresenZ format, integrated with point-cloud compression technology, is spotlighted for delivering groundbreaking immersive cinema experiences, offering streaming professionals innovative tools for enhanced video compression and spatial representation.]]></content:encoded>
      <dc:creator><![CDATA[V-Nova]]></dc:creator>
      <author><![CDATA[V-Nova]]></author>
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    <item>
      <title><![CDATA[V-Nova Joins Access Advance HEVC Patent Pool]]></title>
      <link><![CDATA[https://v-nova.com/press-releases/v-nova-joins-access-advance-hevc-patent-pool/]]></link>
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      <pubDate>Fri, 04 Apr 2025 00:00:00 GMT</pubDate>
      <category><![CDATA[]]></category>
      <description><![CDATA[V-Nova has joined the Access Advance HEVC Patent Pool for the first time, strengthening its position in the video compression patent landscape. This move is significant for streaming professionals as it aligns V-Nova with key HEVC licensing players, potentially impacting codec adoption and royalty management.]]></description>
      <content:encoded><![CDATA[V-Nova has joined the Access Advance HEVC Patent Pool for the first time, strengthening its position in the video compression patent landscape. This move is significant for streaming professionals as it aligns V-Nova with key HEVC licensing players, potentially impacting codec adoption and royalty management.]]></content:encoded>
      <dc:creator><![CDATA[V-Nova]]></dc:creator>
      <author><![CDATA[V-Nova]]></author>
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    <item>
      <title><![CDATA[Unlocking UHD with MPEG-5 LCEVC & VVC with TV 3.0 in Brazil]]></title>
      <link><![CDATA[https://v-nova.com/blog/unlocking-uhd-with-mpeg-5-lcevc-vvc-with-tv-3-0-in-brazil/]]></link>
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      <pubDate>Thu, 06 Feb 2025 00:00:00 GMT</pubDate>
      <category><![CDATA[]]></category>
      <description><![CDATA[V-Nova's deployment of MPEG-5 LCEVC combined with VVC codec marks a significant advancement in video compression technology, delivering superior UHD streaming quality and scalability for broadcasters using TV 3.0 in Brazil. This innovation promises to enhance streaming efficiency and set new industry standards for video delivery.]]></description>
      <content:encoded><![CDATA[V-Nova's deployment of MPEG-5 LCEVC combined with VVC codec marks a significant advancement in video compression technology, delivering superior UHD streaming quality and scalability for broadcasters using TV 3.0 in Brazil. This innovation promises to enhance streaming efficiency and set new industry standards for video delivery.]]></content:encoded>
      <dc:creator><![CDATA[V-Nova]]></dc:creator>
      <author><![CDATA[V-Nova]]></author>
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      <title><![CDATA[V-Nova | AI-ready video and visual data formats]]></title>
      <link><![CDATA[https://v-nova.com/]]></link>
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      <pubDate>Wed, 13 May 2026 06:47:11 GMT</pubDate>
      <category><![CDATA[ENCODING_AND_SOFTWARE]]></category>
      <description><![CDATA[V-Nova leverages hierarchical, compute-aware data formats to enhance video compression efficiency and quality across broadcast and streaming platforms. Their technologies include MPEG-5 LCEVC for video coding, SMPTE VC-6 for visual computing, and PresenZ for cinematic XR experiences. The company emphasizes enabling AI-ready features by structuring visual data for greater efficiency in AI processing workflows.]]></description>
      <content:encoded><![CDATA[V-Nova leverages hierarchical, compute-aware data formats to enhance video compression efficiency and quality across broadcast and streaming platforms. Their technologies include MPEG-5 LCEVC for video coding, SMPTE VC-6 for visual computing, and PresenZ for cinematic XR experiences. The company emphasizes enabling AI-ready features by structuring visual data for greater efficiency in AI processing workflows.]]></content:encoded>
      <dc:creator><![CDATA[V-Nova]]></dc:creator>
      <author><![CDATA[V-Nova]]></author>
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      <title><![CDATA[Technology LCEVC - V-Nova]]></title>
      <link><![CDATA[https://v-nova.com/lcevc-enhanced-video/]]></link>
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      <pubDate>Wed, 13 May 2026 05:51:17 GMT</pubDate>
      <category><![CDATA[ENCODING_AND_SOFTWARE]]></category>
      <description><![CDATA[V-Nova promotes its MPEG-5 LCEVC technology, highlighting its ability to optimize video quality, reduce bandwidth, and lower encoding costs across various applications, including streaming platforms, broadcast TV, social media, and gaming services. The technology is presented as offering up to 40% bitrate savings, 2-3x faster encoding, and improved VMAF performance, with NVIDIA supporting its use for efficiency gains in challenging streaming scenarios and integration into Next-Gen TV 3.0 in Brazil.]]></description>
      <content:encoded><![CDATA[V-Nova promotes its MPEG-5 LCEVC technology, highlighting its ability to optimize video quality, reduce bandwidth, and lower encoding costs across various applications, including streaming platforms, broadcast TV, social media, and gaming services. The technology is presented as offering up to 40% bitrate savings, 2-3x faster encoding, and improved VMAF performance, with NVIDIA supporting its use for efficiency gains in challenging streaming scenarios and integration into Next-Gen TV 3.0 in Brazil.]]></content:encoded>
      <dc:creator><![CDATA[V-Nova]]></dc:creator>
      <author><![CDATA[V-Nova]]></author>
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