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    <title><![CDATA[StreamingMeme — tvScientific coverage]]></title>
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    <description><![CDATA[Articles mentioning tvScientific.]]></description>
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      <title><![CDATA[StreamingMeme — tvScientific coverage]]></title>
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    <item>
      <title><![CDATA[Pinterest launches campaign optimization score for Ads Manager]]></title>
      <link><![CDATA[https://www.mediapost.com/publications/article/418145/pinterest-brings-scoring-to-ad-manager.html?edition=143899]]></link>
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      <pubDate>Mon, 21 Sep 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Pinterest has launched a campaign optimization score in its Ads Manager to provide actionable recommendations for campaign setup, creative, and signal strength. The feature integrates data from tvScientific, an AI performance platform acquired by Pinterest earlier this year, to improve ad performance and conversion tracking.]]></description>
      <content:encoded><![CDATA[Pinterest has launched a campaign optimization score in its Ads Manager to provide actionable recommendations for campaign setup, creative, and signal strength. The feature integrates data from tvScientific, an AI performance platform acquired by Pinterest earlier this year, to improve ad performance and conversion tracking.]]></content:encoded>
      <dc:creator><![CDATA[MediaPost]]></dc:creator>
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      <title><![CDATA[TubeScience hires former tvScientific sales head Brad Murphy as President]]></title>
      <link><![CDATA[https://mediashotz.co.uk/tubescience-names-brad-murphy-president-of-brand-direct-sales/]]></link>
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      <pubDate>Tue, 15 Sep 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[BUSINESS_NEWS]]></category>
      <description><![CDATA[TubeScience has appointed Brad Murphy as President of Brand Direct Sales to lead the company's expansion of performance creative and partnership ads. Murphy joins from tvScientific, following its acquisition by Pinterest, and brings experience from previous roles at Roku and Meta.]]></description>
      <content:encoded><![CDATA[TubeScience has appointed Brad Murphy as President of Brand Direct Sales to lead the company's expansion of performance creative and partnership ads. Murphy joins from tvScientific, following its acquisition by Pinterest, and brings experience from previous roles at Roku and Meta.]]></content:encoded>
      <dc:creator><![CDATA[MediaShotz]]></dc:creator>
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    <item>
      <title><![CDATA[Pinterest acquires tvScientific for $465.1M to expand Taste Graph into CTV]]></title>
      <link><![CDATA[https://ppc.land/taste-graph/]]></link>
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      <pubDate>Sat, 12 Sep 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Pinterest has expanded its Taste Graph interest-targeting architecture into connected television following its $465.1 million acquisition of tvScientific. The system uses graph convolutional networks and generative retrieval to automate ad targeting based on user affinity, supported by a $4 billion AWS infrastructure commitment.]]></description>
      <content:encoded><![CDATA[Pinterest has expanded its Taste Graph interest-targeting architecture into connected television following its $465.1 million acquisition of tvScientific. The system uses graph convolutional networks and generative retrieval to automate ad targeting based on user affinity, supported by a $4 billion AWS infrastructure commitment.]]></content:encoded>
      <dc:creator><![CDATA[PPC Land]]></dc:creator>
      <author><![CDATA[PPC Land]]></author>
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      <title><![CDATA[tvScientific Report: 54% of Marketers to Invest in CTV This Holiday]]></title>
      <link><![CDATA[https://www.mediapost.com/publications/article/417194/advertisers-launch-early-holiday-campaigns.html?edition=]]></link>
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      <pubDate>Tue, 18 Aug 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[A report from tvScientific and Pinterest indicates that 54% of U.S. marketers plan to invest in performance-based connected TV (CTV) for the upcoming holiday season. The findings highlight a shift toward earlier campaign launches and the integration of AI for creative optimization and audience targeting to drive measurable business outcomes.]]></description>
      <content:encoded><![CDATA[A report from tvScientific and Pinterest indicates that 54% of U.S. marketers plan to invest in performance-based connected TV (CTV) for the upcoming holiday season. The findings highlight a shift toward earlier campaign launches and the integration of AI for creative optimization and audience targeting to drive measurable business outcomes.]]></content:encoded>
      <dc:creator><![CDATA[MediaPost]]></dc:creator>
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      <title><![CDATA[tvScientific Report: 54% of Marketers to Invest in Performance CTV]]></title>
      <link><![CDATA[https://www.mediapost.com/publications/article/417194/advertisers-launch-early-holiday-campaigns.html?edition=143558]]></link>
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      <pubDate>Mon, 17 Aug 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[A report from tvScientific and Pinterest indicates that 54% of U.S. marketers are shifting holiday budgets toward performance-based connected TV advertising. The findings highlight a trend toward earlier campaign launches and the increasing integration of AI for creative development and audience targeting to drive measurable business outcomes.]]></description>
      <content:encoded><![CDATA[A report from tvScientific and Pinterest indicates that 54% of U.S. marketers are shifting holiday budgets toward performance-based connected TV advertising. The findings highlight a trend toward earlier campaign launches and the increasing integration of AI for creative development and audience targeting to drive measurable business outcomes.]]></content:encoded>
      <dc:creator><![CDATA[MediaPost]]></dc:creator>
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      <title><![CDATA[Pinterest forecasts Q3 revenue growth slowdown to 13%-15% amid ad competition]]></title>
      <link><![CDATA[https://www.reuters.com/business/media-telecom/pinterest-expects-slower-quarterly-revenue-growth-ad-competition-heats-up-2026-08-04/]]></link>
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      <pubDate>Tue, 04 Aug 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[BUSINESS_NEWS]]></category>
      <description><![CDATA[Pinterest reported slowing third-quarter revenue growth and noted increasing competition in the digital advertising landscape from major platforms like Meta and Google. The company is actively scaling its Performance+ AI suite and integrating the recent acquisition of tvScientific to bolster its presence in the connected TV advertising market.]]></description>
      <content:encoded><![CDATA[Pinterest reported slowing third-quarter revenue growth and noted increasing competition in the digital advertising landscape from major platforms like Meta and Google. The company is actively scaling its Performance+ AI suite and integrating the recent acquisition of tvScientific to bolster its presence in the connected TV advertising market.]]></content:encoded>
      <dc:creator><![CDATA[Reuters]]></dc:creator>
      <author><![CDATA[Reuters]]></author>
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    <item>
      <title><![CDATA[tvScientific's new AI tool boosts CTV ad performance by 13%]]></title>
      <link><![CDATA[https://www.businesswire.com/news/home/20260615413163/en/tvScientific-by-Pinterest-Debuts-Creative-Advisor-a-Predictive-AI-Tool-for-Continuous-TV-Ad-Creative-Optimization]]></link>
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      <pubDate>Mon, 15 Jun 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[tvScientific by Pinterest has launched Creative Advisor, an AI-powered tool designed to optimize CTV ad creatives. This new solution analyzes video ad elements and performance data, providing predictive recommendations to improve campaign performance, leading to an average 13% improvement in campaign results for early testers. The platform aims to maximize the effectiveness of media investment for advertisers by predicting and refining ad creative before and during campaigns.]]></description>
      <content:encoded><![CDATA[tvScientific by Pinterest has launched Creative Advisor, an AI-powered tool designed to optimize CTV ad creatives. This new solution analyzes video ad elements and performance data, providing predictive recommendations to improve campaign performance, leading to an average 13% improvement in campaign results for early testers. The platform aims to maximize the effectiveness of media investment for advertisers by predicting and refining ad creative before and during campaigns.]]></content:encoded>
      <dc:creator><![CDATA[businesswire]]></dc:creator>
      <author><![CDATA[businesswire]]></author>
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    <item>
      <title><![CDATA[Digest: Pinterest Launches CTV Audiences; Google Signs Pentagon Deal; Anthropic Builds AI Agent Marketplace]]></title>
      <link><![CDATA[https://www.exchangewire.com/blog/2026/04/29/digest-pinterest-launches-ctv-audiences-google-signs-pentagon-deal-anthropic-builds-ai-agent-marketplace/]]></link>
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      <pubDate>Wed, 29 Apr 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Pinterest has introduced CTV audiences, leveraging its earlier acquisition of tvScientific. This allows advertisers to target specific audience segments on connected TV platforms through Pinterest's ad ecosystem.]]></description>
      <content:encoded><![CDATA[Pinterest has introduced CTV audiences, leveraging its earlier acquisition of tvScientific. This allows advertisers to target specific audience segments on connected TV platforms through Pinterest's ad ecosystem.]]></content:encoded>
      <dc:creator><![CDATA[ExchangeWire]]></dc:creator>
      <author><![CDATA[ExchangeWire]]></author>
      
    </item>

    <item>
      <title><![CDATA[How Investors May Respond To Pinterest (PINS) Expanding AI-Powered CTV Ads And Shopping Features]]></title>
      <link><![CDATA[https://simplywall.st/stocks/us/media/nyse-pins/pinterest/news/how-investors-may-respond-to-pinterest-pins-expanding-ai-pow]]></link>
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      <pubDate>Wed, 29 Apr 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Pinterest expanded its connected TV advertising capabilities through tvScientific and plans to report its Q1 2026 earnings soon. The article discusses potential investor responses to these developments, including AI-powered CTV ads and shopping features.]]></description>
      <content:encoded><![CDATA[Pinterest expanded its connected TV advertising capabilities through tvScientific and plans to report its Q1 2026 earnings soon. The article discusses potential investor responses to these developments, including AI-powered CTV ads and shopping features.]]></content:encoded>
      <dc:creator><![CDATA[Simply Wall St]]></dc:creator>
      <author><![CDATA[Simply Wall St]]></author>
      
    </item>

    <item>
      <title><![CDATA[Pinterest Makes Major Push Into CTV Advertising]]></title>
      <link><![CDATA[https://tvnewscheck.com/tech/article/pinterest-makes-major-push-into-ctv-advertising/]]></link>
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      <pubDate>Tue, 28 Apr 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Pinterest has launched tvScientific, a new platform marking the company's first major move into CTV advertising. The launch is the first significant outcome following Pinterest's acquisition of the ad tech company tvScientific.]]></description>
      <content:encoded><![CDATA[Pinterest has launched tvScientific, a new platform marking the company's first major move into CTV advertising. The launch is the first significant outcome following Pinterest's acquisition of the ad tech company tvScientific.]]></content:encoded>
      <dc:creator><![CDATA[TV NewsCheck]]></dc:creator>
      <author><![CDATA[TV NewsCheck]]></author>
      
    </item>

    <item>
      <title><![CDATA[CTV keeps talking about performance – Pinterest might finally force it to prove it]]></title>
      <link><![CDATA[https://www.thedrum.com/news/ctv-keeps-talking-about-performance-pinterest-might-finally-force-it-to-prove-it]]></link>
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      <pubDate>Tue, 28 Apr 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Pinterest has acquired TVScientific, a company specializing in TV attribution and analytics. The acquisition is aimed at connecting purchase intent data from Pinterest's platform with Connected TV (CTV) advertising to provide performance-based measurement for advertisers.]]></description>
      <content:encoded><![CDATA[Pinterest has acquired TVScientific, a company specializing in TV attribution and analytics. The acquisition is aimed at connecting purchase intent data from Pinterest's platform with Connected TV (CTV) advertising to provide performance-based measurement for advertisers.]]></content:encoded>
      <dc:creator><![CDATA[The Drum]]></dc:creator>
      <author><![CDATA[The Drum]]></author>
      
    </item>

    <item>
      <title><![CDATA[Pinterest Launches CTV Ad Placement Through tvScientific]]></title>
      <link><![CDATA[https://www.thekeyword.co/news/pinterest-ctv-ad-placement]]></link>
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      <pubDate>Tue, 28 Apr 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Pinterest has launched connected TV (CTV) ad placements through a partnership with tvScientific. This enables advertisers to extend their campaigns from Pinterest to third-party CTV properties for the first time.]]></description>
      <content:encoded><![CDATA[Pinterest has launched connected TV (CTV) ad placements through a partnership with tvScientific. This enables advertisers to extend their campaigns from Pinterest to third-party CTV properties for the first time.]]></content:encoded>
      <dc:creator><![CDATA[Pinterest Newsroom Pinterest]]></dc:creator>
      <author><![CDATA[Pinterest Newsroom Pinterest]]></author>
      
    </item>

    <item>
      <title><![CDATA[tvScientific Unlocks Pinterest Audiences for CTV Campaigns]]></title>
      <link><![CDATA[https://www.demandgenreport.com/industry-news/news-brief/tvscientific-unlocks-pinterest-audiences-for-ctv-campaigns/52640/]]></link>
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      <pubDate>Tue, 28 Apr 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[tvScientific has made Pinterest's audiences accessible for targeting within Connected TV (CTV) advertising campaigns. The partnership allows advertisers to use Pinterest's high-intent audience data to run what the companies describe as measurable performance campaigns on CTV.]]></description>
      <content:encoded><![CDATA[tvScientific has made Pinterest's audiences accessible for targeting within Connected TV (CTV) advertising campaigns. The partnership allows advertisers to use Pinterest's high-intent audience data to run what the companies describe as measurable performance campaigns on CTV.]]></content:encoded>
      <dc:creator><![CDATA[DemandGen Report]]></dc:creator>
      <author><![CDATA[DemandGen Report]]></author>
      
    </item>

    <item>
      <title><![CDATA[Pinterest and tvScientific bring high-intent audiences to CTV devices]]></title>
      <link><![CDATA[https://www.emarketer.com/content/pinterest-tvscientific-bring-high-intent-audiences-ctv-devices]]></link>
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      <pubDate>Mon, 27 Apr 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Pinterest and tvScientific have partnered to connect CTV advertising impressions with conversions. The collaboration aims to provide brands with measurable performance results by linking Pinterest's high-intent audience data to ad exposures on CTV devices.]]></description>
      <content:encoded><![CDATA[Pinterest and tvScientific have partnered to connect CTV advertising impressions with conversions. The collaboration aims to provide brands with measurable performance results by linking Pinterest's high-intent audience data to ad exposures on CTV devices.]]></content:encoded>
      <dc:creator><![CDATA[eMarketer]]></dc:creator>
      <author><![CDATA[eMarketer]]></author>
      
    </item>

    <item>
      <title><![CDATA[Streaming didn’t disrupt TV. Activation did. And it’s about to flip the entire premium video market on its head.]]></title>
      <link><![CDATA[https://www.linkedin.com/posts/berjkazanjian_activation-is-now-the-critical-value-fulcrum-activity-7453212344819560449-jP2Y?utm_source=social_share_send&utm_medium=member_desktop_web&rcm=ACoAAGeGPnsBaFae-Q7oefKt_Dqx7fRh94_Yak0]]></link>
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      <pubDate>Fri, 24 Apr 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[In a LinkedIn post, Berj Kazanjian argues that the true disruption in television is not streaming but "activation"—the control over ad inventory decisions at the moment of serving. The author states that real-time bidding has failed in premium video, and value is now shifting to DSPs with tight inventory control. This shift in power towards activation is cited as the driving force behind recent acquisitions like Pinterest's purchase of TVScientific and Zeta's of IRIS.TV.]]></description>
      <content:encoded><![CDATA[In a LinkedIn post, Berj Kazanjian argues that the true disruption in television is not streaming but "activation"—the control over ad inventory decisions at the moment of serving. The author states that real-time bidding has failed in premium video, and value is now shifting to DSPs with tight inventory control. This shift in power towards activation is cited as the driving force behind recent acquisitions like Pinterest's purchase of TVScientific and Zeta's of IRIS.TV.]]></content:encoded>
      <dc:creator><![CDATA[Berj Kazanjian]]></dc:creator>
      <author><![CDATA[Berj Kazanjian]]></author>
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      <title><![CDATA[tvScientific Unveils Unified Performance Platform for Connected TV Advertising]]></title>
      <link><![CDATA[https://www.reddit.com/r/Pinterest/comments/1s2p6m2/pinterest_doubles_down_on_ai_and_advertisements/]]></link>
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      <pubDate>Tue, 24 Mar 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[The article highlights tvScientific’s positioning of a unified connected TV (CTV) advertising platform aimed at performance marketers, combining media buying, optimization, measurement, and attribution in a single system. It also references Pinterest’s emphasis on AI in a quoted passage and links to a LinkedIn job posting related to the content.]]></description>
      <content:encoded><![CDATA[The article highlights tvScientific’s positioning of a unified connected TV (CTV) advertising platform aimed at performance marketers, combining media buying, optimization, measurement, and attribution in a single system. It also references Pinterest’s emphasis on AI in a quoted passage and links to a LinkedIn job posting related to the content.]]></content:encoded>
      <dc:creator><![CDATA[reapex]]></dc:creator>
      <author><![CDATA[reapex]]></author>
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    <item>
      <title><![CDATA[Pinterest takes a major leap into CTV advertising]]></title>
      <link><![CDATA[https://www.bizcommunity.com/article/pinterest-takes-a-major-leap-into-ctv-advertising-516170a]]></link>
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      <pubDate>Mon, 15 Dec 2025 00:00:00 GMT</pubDate>
      <category><![CDATA[]]></category>
      <description><![CDATA[Pinterest is acquiring TvScientific, a connected TV performance advertising platform, to enhance its CTV offerings by integrating outcome-based advertising directly into its performance products. This move positions Pinterest to leverage its predictive intent signals across 600 million monthly users to deliver high-intent CTV audiences, marking a strategic expansion into the streaming video advertising ecosystem.]]></description>
      <content:encoded><![CDATA[Pinterest is acquiring TvScientific, a connected TV performance advertising platform, to enhance its CTV offerings by integrating outcome-based advertising directly into its performance products. This move positions Pinterest to leverage its predictive intent signals across 600 million monthly users to deliver high-intent CTV audiences, marking a strategic expansion into the streaming video advertising ecosystem.]]></content:encoded>
      <dc:creator><![CDATA[Bizcommunity]]></dc:creator>
      <author><![CDATA[Bizcommunity]]></author>
      
    </item>

    <item>
      <title><![CDATA[Pinterest to acquire tvScientific]]></title>
      <link><![CDATA[https://www.advanced-television.com/2025/12/12/pinterest-to-acquire-tvscientific/]]></link>
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      <pubDate>Fri, 12 Dec 2025 00:00:00 GMT</pubDate>
      <category><![CDATA[]]></category>
      <description><![CDATA[Pinterest has agreed to acquire tvScientific, a connected TV performance advertising platform, enabling marketers to combine Pinterest's audience intent data with CTV measurement capabilities. This acquisition marks a significant step in linking AI-driven insights with streaming video advertising effectiveness for performance campaigns.]]></description>
      <content:encoded><![CDATA[Pinterest has agreed to acquire tvScientific, a connected TV performance advertising platform, enabling marketers to combine Pinterest's audience intent data with CTV measurement capabilities. This acquisition marks a significant step in linking AI-driven insights with streaming video advertising effectiveness for performance campaigns.]]></content:encoded>
      <dc:creator><![CDATA[Advanced Television]]></dc:creator>
      <author><![CDATA[Advanced Television]]></author>
      
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    <item>
      <title><![CDATA[Pinterest to Acquire TVScientific to Expand Performance Advertising into Connected TV]]></title>
      <link><![CDATA[https://www.linkedin.com/posts/merestrategy_pinterest-to-acquire-tvscientific-to-expand-activity-7404892940722155527-Ms0N?utm_source=social_share_send&utm_medium=member_desktop_web&rcm=ACoAAGGK5FsBxvkQCEHSa9aP1-xSHA_Wal_dgJw]]></link>
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      <pubDate>Thu, 11 Dec 2025 00:00:00 GMT</pubDate>
      <category><![CDATA[]]></category>
      <description><![CDATA[Pinterest has announced its acquisition of TVScientific in a strategic move to enhance its performance advertising capabilities in connected TV (CTV). This development could provide a boost in revenue while also presenting risks associated with integration and execution for industry professionals.]]></description>
      <content:encoded><![CDATA[Pinterest has announced its acquisition of TVScientific in a strategic move to enhance its performance advertising capabilities in connected TV (CTV). This development could provide a boost in revenue while also presenting risks associated with integration and execution for industry professionals.]]></content:encoded>
      <dc:creator><![CDATA[MereStrategy]]></dc:creator>
      <author><![CDATA[MereStrategy]]></author>
      
    </item>

    <item>
      <title><![CDATA[tvScientific by Pinterest launches third-party certified CTV measurement program]]></title>
      <link><![CDATA[https://www.affiversemedia.com/tvscientific-certified-ctv-measurement-partner-program/]]></link>
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      <pubDate>Wed, 15 Jul 2026 01:16:42 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[tvScientific by Pinterest has launched a Certified Measurement Partner Program featuring initial partners INCRMNTAL, Measured, Singular, and WorkMagic. The program provides advertisers with third-party tools for attribution, incrementality, and media mix modeling to enhance campaign performance verification on connected TV.]]></description>
      <content:encoded><![CDATA[tvScientific by Pinterest has launched a Certified Measurement Partner Program featuring initial partners INCRMNTAL, Measured, Singular, and WorkMagic. The program provides advertisers with third-party tools for attribution, incrementality, and media mix modeling to enhance campaign performance verification on connected TV.]]></content:encoded>
      <dc:creator><![CDATA[Affiverse Media]]></dc:creator>
      <author><![CDATA[Affiverse Media]]></author>
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