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    <title><![CDATA[StreamingMeme — Triton Digital coverage]]></title>
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    <description><![CDATA[Articles mentioning Triton Digital.]]></description>
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      <title><![CDATA[StreamingMeme — Triton Digital coverage]]></title>
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    <item>
      <title><![CDATA[Triton Digital outlines revenue optimization framework for audio publishers]]></title>
      <link><![CDATA[https://www.tritondigital.com/blog/building-a-revenue-driven-audio-marketplace-for-publishers]]></link>
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      <pubDate>Wed, 16 Sep 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Triton Digital outlines a strategy for audio publishers to optimize revenue by moving away from simple CPM comparisons toward a holistic yield management framework. The article advocates for using bid landscaping to balance direct sales, programmatic marketplaces, and backfill inventory based on strategic value rather than surface-level pricing.]]></description>
      <content:encoded><![CDATA[Triton Digital outlines a strategy for audio publishers to optimize revenue by moving away from simple CPM comparisons toward a holistic yield management framework. The article advocates for using bid landscaping to balance direct sales, programmatic marketplaces, and backfill inventory based on strategic value rather than surface-level pricing.]]></content:encoded>
      <dc:creator><![CDATA[Triton Digital]]></dc:creator>
      <author><![CDATA[Triton Digital]]></author>
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      <title><![CDATA[Triton Digital and RCS integrate programmatic advertising into broadcast radio playout]]></title>
      <link><![CDATA[https://marketingreport.one/news/triton-digital-rcs-bring-programmatic-ads-to-radio.html]]></link>
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      <pubDate>Thu, 03 Sep 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Triton Digital and RCS have partnered to integrate programmatic advertising workflows directly into broadcast radio playout systems. This integration allows broadcasters to access digital advertising budgets using their existing infrastructure without requiring system replacements.]]></description>
      <content:encoded><![CDATA[Triton Digital and RCS have partnered to integrate programmatic advertising workflows directly into broadcast radio playout systems. This integration allows broadcasters to access digital advertising budgets using their existing infrastructure without requiring system replacements.]]></content:encoded>
      <dc:creator><![CDATA[Marketing Report]]></dc:creator>
      <author><![CDATA[Marketing Report]]></author>
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      <title><![CDATA[Triton Digital reports 6x programmatic audio advertising growth in APAC]]></title>
      <link><![CDATA[https://radioinfo.com.au/news/is-there-money-in-podcasts-apac-advertising-market-continues-to-grow/]]></link>
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      <pubDate>Wed, 02 Sep 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Triton Digital reported a six-fold increase in programmatic audio advertising across the Asia-Pacific region since 2021, driven largely by podcasting growth. The data, presented at Radiodays Asia 2026, highlights the increasing importance of programmatic targeting, measurement, and video podcast support for publishers in the region.]]></description>
      <content:encoded><![CDATA[Triton Digital reported a six-fold increase in programmatic audio advertising across the Asia-Pacific region since 2021, driven largely by podcasting growth. The data, presented at Radiodays Asia 2026, highlights the increasing importance of programmatic targeting, measurement, and video podcast support for publishers in the region.]]></content:encoded>
      <dc:creator><![CDATA[Radioinfo]]></dc:creator>
      <author><![CDATA[Radioinfo]]></author>
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    <item>
      <title><![CDATA[RCS debuts RCSAI natural language engine for SelectorCloud at IBC2026]]></title>
      <link><![CDATA[https://www.01net.it/rcs-worldwide-brings-ai-powered-scheduling-to-radio-at-ibc2026/]]></link>
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      <pubDate>Wed, 02 Sep 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[VIDEO_STREAMING_PLATFORMS_AND_INFRASTRUCTURE]]></category>
      <description><![CDATA[RCS Worldwide is introducing RCSAI, a natural language interface for its SelectorCloud platform, at IBC2026. The company is also launching new programmatic advertising integrations with Triton Digital and a cloud-based guest management tool for radio broadcasters.]]></description>
      <content:encoded><![CDATA[RCS Worldwide is introducing RCSAI, a natural language interface for its SelectorCloud platform, at IBC2026. The company is also launching new programmatic advertising integrations with Triton Digital and a cloud-based guest management tool for radio broadcasters.]]></content:encoded>
      <dc:creator><![CDATA[01net.it]]></dc:creator>
      <author><![CDATA[01net.it]]></author>
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      <title><![CDATA[Triton Digital and RCS integrate programmatic advertising into broadcast radio playout]]></title>
      <link><![CDATA[https://barrettmedia.com/2026/08/31/triton-digital-rcs-programmatic-advertising-radio/]]></link>
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      <pubDate>Mon, 31 Aug 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Triton Digital and RCS have partnered to integrate programmatic advertising workflows directly into broadcast radio playout software. This collaboration enables broadcasters to offer over-the-air inventory through automated platforms similar to those used for streaming audio and podcasts without requiring significant infrastructure changes.]]></description>
      <content:encoded><![CDATA[Triton Digital and RCS have partnered to integrate programmatic advertising workflows directly into broadcast radio playout software. This collaboration enables broadcasters to offer over-the-air inventory through automated platforms similar to those used for streaming audio and podcasts without requiring significant infrastructure changes.]]></content:encoded>
      <dc:creator><![CDATA[Barrett Media]]></dc:creator>
      <author><![CDATA[Barrett Media]]></author>
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      <title><![CDATA[Triton Digital explains why programmatic delivery rates are declining by design]]></title>
      <link><![CDATA[https://blog.tritondigital.com/understanding-delivery-rate-what-programmatic-wins-really-tell-you]]></link>
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      <pubDate>Tue, 25 Aug 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Triton Digital explains that programmatic delivery rates are no longer a reliable technical performance metric due to the prevalence of secondary auctions, header bidding, and multimedia inventory. The company advises publishers to shift their focus toward revenue and impression counts as primary KPIs for evaluating ad performance.]]></description>
      <content:encoded><![CDATA[Triton Digital explains that programmatic delivery rates are no longer a reliable technical performance metric due to the prevalence of secondary auctions, header bidding, and multimedia inventory. The company advises publishers to shift their focus toward revenue and impression counts as primary KPIs for evaluating ad performance.]]></content:encoded>
      <dc:creator><![CDATA[Triton Digital]]></dc:creator>
      <author><![CDATA[Triton Digital]]></author>
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    <item>
      <title><![CDATA[Proximic by Comscore integrates transcript-level targeting with Spotify and SiriusXM]]></title>
      <link><![CDATA[https://www.comscore.com/Insights/Blog/Audio-Activated]]></link>
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      <pubDate>Tue, 04 Aug 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Proximic by Comscore has launched new transcript-level targeting and measurement integrations across audio platforms including Spotify, SiriusXM, Triton Digital, Acast, and Libsyn. The new infrastructure utilizes transcript analysis to map audio content to IAB categories and brand safety segments for programmatic ad activation.]]></description>
      <content:encoded><![CDATA[Proximic by Comscore has launched new transcript-level targeting and measurement integrations across audio platforms including Spotify, SiriusXM, Triton Digital, Acast, and Libsyn. The new infrastructure utilizes transcript analysis to map audio content to IAB categories and brand safety segments for programmatic ad activation.]]></content:encoded>
      <dc:creator><![CDATA[Comscore]]></dc:creator>
      <author><![CDATA[Comscore]]></author>
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    <item>
      <title><![CDATA[Comscore integrates transcript-level targeting with Spotify, SiriusXM, and Triton Digital]]></title>
      <link><![CDATA[https://www.comscore.com/layout/set/proximic/Insights/Press-Releases/2026/7/Audio-at-Parity-Comscore-Launches-Transcript-Level-Targeting-and-Measurement-with-Spotify-SiriusXM-Triton-Digital-Acast-and-Libysn]]></link>
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      <pubDate>Wed, 22 Jul 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Comscore has expanded its Proximic transcript-level intelligence tools to integrate with streaming platforms including Spotify, SiriusXM, Triton Digital, Acast, and Libsyn. The integration allows advertisers to perform episode-level ad targeting and brand safety analysis by moving beyond traditional genre metadata to evaluate actual audio content.]]></description>
      <content:encoded><![CDATA[Comscore has expanded its Proximic transcript-level intelligence tools to integrate with streaming platforms including Spotify, SiriusXM, Triton Digital, Acast, and Libsyn. The integration allows advertisers to perform episode-level ad targeting and brand safety analysis by moving beyond traditional genre metadata to evaluate actual audio content.]]></content:encoded>
      <dc:creator><![CDATA[Comscore]]></dc:creator>
      <author><![CDATA[Comscore]]></author>
      
    </item>

    <item>
      <title><![CDATA[Comscore adds Spotify and SiriusXM to Proximic contextual targeting solution]]></title>
      <link><![CDATA[https://www.adexchanger.com/audio/comscore-wants-to-make-buying-podcast-ads-feel-more-like-buying-ctv-or-display/]]></link>
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      <pubDate>Wed, 22 Jul 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Comscore has integrated Spotify, SiriusXM, Triton Digital, Acast, and Libsyn into its Proximic contextual targeting platform, using AI-based transcription to enable episode-level ad targeting. This integration allows advertisers to purchase podcast inventory programmatically using the same standardized brand safety and semantic targeting tools applied to CTV and display campaigns.]]></description>
      <content:encoded><![CDATA[Comscore has integrated Spotify, SiriusXM, Triton Digital, Acast, and Libsyn into its Proximic contextual targeting platform, using AI-based transcription to enable episode-level ad targeting. This integration allows advertisers to purchase podcast inventory programmatically using the same standardized brand safety and semantic targeting tools applied to CTV and display campaigns.]]></content:encoded>
      <dc:creator><![CDATA[AdExchanger]]></dc:creator>
      <author><![CDATA[AdExchanger]]></author>
      
    </item>

    <item>
      <title><![CDATA[YouTube ad growth slows as Triton Digital adds Amazon DSP shopping signals]]></title>
      <link><![CDATA[https://podnews.net/update/youtube-insights]]></link>
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      <pubDate>Thu, 16 Jul 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Triton Digital has integrated Amazon DSP into its programmatic marketplace and introduced sentiment analysis via Sounder for podcast ad targeting. Additionally, Podpage has released new AI-driven writing tools, and WARC Media reported a deceleration in YouTube's ad revenue growth.]]></description>
      <content:encoded><![CDATA[Triton Digital has integrated Amazon DSP into its programmatic marketplace and introduced sentiment analysis via Sounder for podcast ad targeting. Additionally, Podpage has released new AI-driven writing tools, and WARC Media reported a deceleration in YouTube's ad revenue growth.]]></content:encoded>
      <dc:creator><![CDATA[Podnews]]></dc:creator>
      <author><![CDATA[Podnews]]></author>
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    <item>
      <title><![CDATA[Audio inventory must become machine-readable to secure AI-driven ad budgets]]></title>
      <link><![CDATA[https://www.podcastnewsdaily.com/news/perspective-ai-creates-new-opportunities-for-audio-advertising/article_76d3424d-215b-4547-8937-e12cc945dfeb.html]]></link>
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      <pubDate>Tue, 14 Jul 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Triton Digital EVP Spencer Brown highlights a structural need for audio publishers to standardize their data infrastructure and metadata for 'agentic' AI-driven media buying. The article argues that audio inventory must be machine-readable to remain competitive as autonomous systems take over ad placement decisions.]]></description>
      <content:encoded><![CDATA[Triton Digital EVP Spencer Brown highlights a structural need for audio publishers to standardize their data infrastructure and metadata for 'agentic' AI-driven media buying. The article argues that audio inventory must be machine-readable to remain competitive as autonomous systems take over ad placement decisions.]]></content:encoded>
      <dc:creator><![CDATA[Podcast News Daily]]></dc:creator>
      <author><![CDATA[Podcast News Daily]]></author>
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    <item>
      <title><![CDATA[Triton VP urges shift from high CPMs to total RPM mindset]]></title>
      <link><![CDATA[https://www.insideradio.com/free/triton-s-rebecca-dalby-urges-podcasters-to-think-beyond-cpms/article_a233da15-dbd2-4e38-bb42-3da2c319c57b.html]]></link>
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      <pubDate>Wed, 08 Jul 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Triton Digital executive Rebecca Dalby suggests that podcast publishers should move beyond a sole focus on CPMs and adopt layered monetization strategies including programmatic, direct sales, and sponsorships. She notes that lowering programmatic floor prices can increase total revenue per mille (RPM) by attracting higher demand in an evolving ad-tech landscape.]]></description>
      <content:encoded><![CDATA[Triton Digital executive Rebecca Dalby suggests that podcast publishers should move beyond a sole focus on CPMs and adopt layered monetization strategies including programmatic, direct sales, and sponsorships. She notes that lowering programmatic floor prices can increase total revenue per mille (RPM) by attracting higher demand in an evolving ad-tech landscape.]]></content:encoded>
      <dc:creator><![CDATA[Inside Radio]]></dc:creator>
      <author><![CDATA[Inside Radio]]></author>
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      <title><![CDATA[Sounder adds sentiment scoring to podcast categories for precise ad targeting]]></title>
      <link><![CDATA[https://ppc.land/sounder-splits-podcast-content-into-four-sentiment-categories/]]></link>
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      <pubDate>Sun, 05 Jul 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Triton Digital's Sounder has introduced sentiment scoring for IAB podcast categories within its Audio Insights product. The new feature classifies audio segments as positive, negative, neutral, or mixed, allowing publishers to create more precise contextual advertising inventory packages.]]></description>
      <content:encoded><![CDATA[Triton Digital's Sounder has introduced sentiment scoring for IAB podcast categories within its Audio Insights product. The new feature classifies audio segments as positive, negative, neutral, or mixed, allowing publishers to create more precise contextual advertising inventory packages.]]></content:encoded>
      <dc:creator><![CDATA[PPC Land]]></dc:creator>
      <author><![CDATA[PPC Land]]></author>
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    <item>
      <title><![CDATA[iHeartMedia launches AudioGraph to bring digital precision to broadcast radio]]></title>
      <link><![CDATA[https://www.radioworld.com/tech-and-gear/products/iheartmedia-brings-audiograph-measuring-to-the-market]]></link>
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      <pubDate>Thu, 18 Jun 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[iHeartMedia has launched AudioGraph, a digital audience measurement tool built by Triton Digital designed to bring unified identity mapping to both broadcast radio and streaming audio. Utilizing first-party listener data and TransUnion's identity graph, the tool is compatible with existing DSPs and allows advertisers to track and target audiences across broadcast, streaming, and podcast environments.]]></description>
      <content:encoded><![CDATA[iHeartMedia has launched AudioGraph, a digital audience measurement tool built by Triton Digital designed to bring unified identity mapping to both broadcast radio and streaming audio. Utilizing first-party listener data and TransUnion's identity graph, the tool is compatible with existing DSPs and allows advertisers to track and target audiences across broadcast, streaming, and podcast environments.]]></content:encoded>
      <dc:creator><![CDATA[Radio World]]></dc:creator>
      <author><![CDATA[Radio World]]></author>
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    <item>
      <title><![CDATA[iHeartMedia launches AudioGraph to bring digital-style targeting to broadcast radio]]></title>
      <link><![CDATA[https://www.insideradio.com/free/iheartmedia-expands-radio-ad-tech-capabilities-with-launch-of-audiograph-platform/article_a3c3940c-7505-437e-87ea-f2052e79aa5a.html]]></link>
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      <pubDate>Thu, 18 Jun 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[iHeartMedia has launched AudioGraph, a new identity-based audience targeting and measurement platform for broadcast radio, streaming audio, and podcasts. Developed in partnership with Triton Digital, the platform utilizes first-party listener data and tracking models to align traditional audio with modern digital ad-buying standards.]]></description>
      <content:encoded><![CDATA[iHeartMedia has launched AudioGraph, a new identity-based audience targeting and measurement platform for broadcast radio, streaming audio, and podcasts. Developed in partnership with Triton Digital, the platform utilizes first-party listener data and tracking models to align traditional audio with modern digital ad-buying standards.]]></content:encoded>
      <dc:creator><![CDATA[insideradio.com]]></dc:creator>
      <author><![CDATA[insideradio.com]]></author>
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    <item>
      <title><![CDATA[Canadian podcast reach hits record 46% as Fox acquires Roku]]></title>
      <link><![CDATA[https://podnews.net/update/canada-triton-report-4]]></link>
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      <pubDate>Wed, 17 Jun 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[BUSINESS_NEWS]]></category>
      <description><![CDATA[Triton Digital's latest report indicates Canadian monthly podcast listenership has reached a record high of 46%. Additionally, the industry saw massive consolidation with FOX acquiring Roku for $22 billion, alongside a new programmatic ad partnership between IAS and Spotify that integrates with The Trade Desk.]]></description>
      <content:encoded><![CDATA[Triton Digital's latest report indicates Canadian monthly podcast listenership has reached a record high of 46%. Additionally, the industry saw massive consolidation with FOX acquiring Roku for $22 billion, alongside a new programmatic ad partnership between IAS and Spotify that integrates with The Trade Desk.]]></content:encoded>
      <dc:creator><![CDATA[Podnews]]></dc:creator>
      <author><![CDATA[Podnews]]></author>
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    <item>
      <title><![CDATA[Triton Digital Details Digital Audio Yield Management for Revenue Optimization]]></title>
      <link><![CDATA[https://blog.tritondigital.com/a-practical-guide-to-yield-management-in-digital-audio]]></link>
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      <pubDate>Tue, 09 Jun 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Triton Digital published a practical guide on yield management for digital audio, outlining strategies for optimizing advertising inventory and maximizing revenue.
The guide emphasizes balancing direct and programmatic sales, understanding metrics like eCPM and rCPM, and fostering cross-functional collaboration.
It aims to help streaming professionals identify monetization inefficiencies and turn data into actionable strategies for sustainable revenue growth.]]></description>
      <content:encoded><![CDATA[Triton Digital published a practical guide on yield management for digital audio, outlining strategies for optimizing advertising inventory and maximizing revenue.
The guide emphasizes balancing direct and programmatic sales, understanding metrics like eCPM and rCPM, and fostering cross-functional collaboration.
It aims to help streaming professionals identify monetization inefficiencies and turn data into actionable strategies for sustainable revenue growth.]]></content:encoded>
      <dc:creator><![CDATA[Tritondigital]]></dc:creator>
      <author><![CDATA[Tritondigital]]></author>
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      <title><![CDATA[Triton Digital Proposes Agentic AI and AdCP for Audio Monetization Shift]]></title>
      <link><![CDATA[https://blog.tritondigital.com/from-auctions-to-orchestration-what-agentic-ai-could-mean-for-audio-monetization]]></link>
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      <pubDate>Fri, 05 Jun 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Triton Digital proposes agentic AI and the Advertising Context Protocol (AdCP) to transform digital audio advertising from fragmented auctions to orchestrated campaigns. This initiative aims to reduce operational friction for publishers, enabling better inventory valuation and audience discovery by moving beyond solely ID-based targeting. Triton, as a founding member of the Agentic Advertising Organization (AAO) and contributor to AdCP, is actively shaping these new coordination standards.]]></description>
      <content:encoded><![CDATA[Triton Digital proposes agentic AI and the Advertising Context Protocol (AdCP) to transform digital audio advertising from fragmented auctions to orchestrated campaigns. This initiative aims to reduce operational friction for publishers, enabling better inventory valuation and audience discovery by moving beyond solely ID-based targeting. Triton, as a founding member of the Agentic Advertising Organization (AAO) and contributor to AdCP, is actively shaping these new coordination standards.]]></content:encoded>
      <dc:creator><![CDATA[Tritondigital]]></dc:creator>
      <author><![CDATA[Tritondigital]]></author>
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    <item>
      <title><![CDATA[Sounder.AI Expands Audio Targeting and Brand Safety Tools]]></title>
      <link><![CDATA[https://www.martechcube.com/sounder-ai-expands-audio-targeting-and-brand-safety-tools/]]></link>
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      <pubDate>Mon, 25 May 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Triton Digital has expanded Sounder.AI's targeting tools within The Trade Desk, aiming to enhance data-driven podcast advertising. This integration is designed to improve optimization capabilities for advertisers using podcast content.]]></description>
      <content:encoded><![CDATA[Triton Digital has expanded Sounder.AI's targeting tools within The Trade Desk, aiming to enhance data-driven podcast advertising. This integration is designed to improve optimization capabilities for advertisers using podcast content.]]></content:encoded>
      <dc:creator><![CDATA[MarTech Cube]]></dc:creator>
      <author><![CDATA[MarTech Cube]]></author>
      
    </item>

    <item>
      <title><![CDATA[Apple Podcasts To Add Video And Dynamic Ad Insertion This Spring.]]></title>
      <link><![CDATA[https://www.insideradio.com/free/apple-podcasts-to-add-video-and-dynamic-ad-insertion-this-spring/article_a0e63de2-b15e-41b9-9cca-4b1b1bd611de.html]]></link>
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      <pubDate>Wed, 18 Feb 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Apple Podcasts will launch video support and dynamic ad insertion for video episodes this spring, using its HTTP Live Streaming (HLS) technology to enable seamless switching between audio and video, offline viewing, and adaptive quality playback. The update allows creators and participating ad networks to dynamically insert video ads, including host-read spots, with Apple charging impression-based fees to ad networks while keeping distribution free for hosts and creators. Launch support from Acast, Amazon’s Art19, Triton Digital’s Omny Studio, and SiriusXM aligns Apple with broader industry momentum behind video podcasting and ad-supported monetization.]]></description>
      <content:encoded><![CDATA[Apple Podcasts will launch video support and dynamic ad insertion for video episodes this spring, using its HTTP Live Streaming (HLS) technology to enable seamless switching between audio and video, offline viewing, and adaptive quality playback. The update allows creators and participating ad networks to dynamically insert video ads, including host-read spots, with Apple charging impression-based fees to ad networks while keeping distribution free for hosts and creators. Launch support from Acast, Amazon’s Art19, Triton Digital’s Omny Studio, and SiriusXM aligns Apple with broader industry momentum behind video podcasting and ad-supported monetization.]]></content:encoded>
      <dc:creator><![CDATA[Inside Radio]]></dc:creator>
      <author><![CDATA[Inside Radio]]></author>
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