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    <title><![CDATA[StreamingMeme — TripleLift coverage]]></title>
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    <description><![CDATA[Articles mentioning TripleLift.]]></description>
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      <title><![CDATA[StreamingMeme — TripleLift coverage]]></title>
      <link>https://www.streamingmeme.com</link>
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    <item>
      <title><![CDATA[TripleLift outlines agentic AI protocols for programmatic advertising workflows]]></title>
      <link><![CDATA[https://triplelift.com/resources/blog/a-buyer-agent-and-an-orchestrator-walk-into-a-bar-a-barflys-guide-to-agentic-transactions/]]></link>
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      <pubDate>Tue, 08 Sep 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[TripleLift explores the potential for agentic AI and the Model Context Protocol (MCP) to automate digital advertising workflows between buyers and sellers. The article proposes a framework where AI agents coordinate supply, creative, and measurement tasks to improve efficiency in programmatic advertising.]]></description>
      <content:encoded><![CDATA[TripleLift explores the potential for agentic AI and the Model Context Protocol (MCP) to automate digital advertising workflows between buyers and sellers. The article proposes a framework where AI agents coordinate supply, creative, and measurement tasks to improve efficiency in programmatic advertising.]]></content:encoded>
      <dc:creator><![CDATA[TripleLift]]></dc:creator>
      <author><![CDATA[TripleLift]]></author>
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      <title><![CDATA[TripleLift launches Yield Altitude Check assessment for programmatic publishers]]></title>
      <link><![CDATA[https://triplelift.com/resources/general/yield-altitude-check/]]></link>
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      <pubDate>Mon, 31 Aug 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[TripleLift has launched the Yield Altitude Check, a diagnostic tool designed to help publishers assess their programmatic monetization maturity. The tool evaluates performance across areas such as first-party data activation, SSP fee transparency, and curated PMP strategies.]]></description>
      <content:encoded><![CDATA[TripleLift has launched the Yield Altitude Check, a diagnostic tool designed to help publishers assess their programmatic monetization maturity. The tool evaluates performance across areas such as first-party data activation, SSP fee transparency, and curated PMP strategies.]]></content:encoded>
      <dc:creator><![CDATA[TripleLift]]></dc:creator>
      <author><![CDATA[TripleLift]]></author>
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      <title><![CDATA[TripleLift launches TL Spark to move ad decisioning to sell-side]]></title>
      <link><![CDATA[https://ppc.land/triplelift/]]></link>
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      <pubDate>Wed, 19 Aug 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[TripleLift has launched TL Spark, an orchestration layer designed to integrate curation, creative, and measurement on the sell-side of the programmatic advertising chain. The platform aims to align supply, audience, and creative before bid placement, while the company continues to expand its native ad formats into connected TV environments.]]></description>
      <content:encoded><![CDATA[TripleLift has launched TL Spark, an orchestration layer designed to integrate curation, creative, and measurement on the sell-side of the programmatic advertising chain. The platform aims to align supply, audience, and creative before bid placement, while the company continues to expand its native ad formats into connected TV environments.]]></content:encoded>
      <dc:creator><![CDATA[PPC Land]]></dc:creator>
      <author><![CDATA[PPC Land]]></author>
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    <item>
      <title><![CDATA[Standardizing CTV measurement as upfront spend overtakes primetime linear]]></title>
      <link><![CDATA[https://triplelift.com/resources/blog/how-to-measure-ctv-campaigns-in-2026/]]></link>
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      <pubDate>Tue, 07 Jul 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[TripleLift outlines common challenges in CTV measurement, such as fragmented identity graphs and ineffective frequency capping across platforms. The post provides a framework for selecting measurement methodologies, ranging from attention tracking to sales lift, tailored to specific campaign objectives.]]></description>
      <content:encoded><![CDATA[TripleLift outlines common challenges in CTV measurement, such as fragmented identity graphs and ineffective frequency capping across platforms. The post provides a framework for selecting measurement methodologies, ranging from attention tracking to sales lift, tailored to specific campaign objectives.]]></content:encoded>
      <dc:creator><![CDATA[TripleLift]]></dc:creator>
      <author><![CDATA[TripleLift]]></author>
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    <item>
      <title><![CDATA[TripleLift Integrates Epsilon Data, Offers No Markup on Audience Targeting]]></title>
      <link><![CDATA[https://triplelift.com/resources/blog/programmatics-new-power-couple-triplelift-and-epsilon-audiences/]]></link>
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      <pubDate>Wed, 03 Jun 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[TripleLift has partnered with Epsilon to integrate Epsilon's audience data for 250 million consumers into TripleLift's TL Spark platform. This integration enables advertisers and publishers to access enhanced targeting across CTV, web, and mobile, aiming for more efficient and transparent ad performance without additional curation markups.]]></description>
      <content:encoded><![CDATA[TripleLift has partnered with Epsilon to integrate Epsilon's audience data for 250 million consumers into TripleLift's TL Spark platform. This integration enables advertisers and publishers to access enhanced targeting across CTV, web, and mobile, aiming for more efficient and transparent ad performance without additional curation markups.]]></content:encoded>
      <dc:creator><![CDATA[TripleLift]]></dc:creator>
      <author><![CDATA[TripleLift]]></author>
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    <item>
      <title><![CDATA[TripleLift identifies $25B Cyber Week ad opportunity in CTV, mobile]]></title>
      <link><![CDATA[https://triplelift.com/resources/tentpole/black-friday-cyber-monday/]]></link>
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      <pubDate>Tue, 02 Jun 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[TripleLift identifies a $25 billion online sales opportunity for advertisers during Cyber Week across CTV, native, and video formats. The company projects approximately 63% of consumer spend during this period will occur via mobile devices, according to data from Transunion.]]></description>
      <content:encoded><![CDATA[TripleLift identifies a $25 billion online sales opportunity for advertisers during Cyber Week across CTV, native, and video formats. The company projects approximately 63% of consumer spend during this period will occur via mobile devices, according to data from Transunion.]]></content:encoded>
      <dc:creator><![CDATA[TripleLift]]></dc:creator>
      <author><![CDATA[TripleLift]]></author>
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    <item>
      <title><![CDATA[Amazon Summer Prime Day Sees 115% Traffic Spike for Advertisers]]></title>
      <link><![CDATA[https://triplelift.com/resources/tentpole/amazon-summer-prime-day-2/]]></link>
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      <pubDate>Tue, 02 Jun 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[TripleLift published an article marketing advertising opportunities for Summer Prime Day across CTV, video, and display platforms. It highlights data points from TruAudience and Transunion, noting a 99% Video Completion Rate and a 115% traffic increase during the sales event.]]></description>
      <content:encoded><![CDATA[TripleLift published an article marketing advertising opportunities for Summer Prime Day across CTV, video, and display platforms. It highlights data points from TruAudience and Transunion, noting a 99% Video Completion Rate and a 115% traffic increase during the sales event.]]></content:encoded>
      <dc:creator><![CDATA[TripleLift]]></dc:creator>
      <author><![CDATA[TripleLift]]></author>
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    <item>
      <title><![CDATA[TripleLift frames Thanksgiving as a key advertiser tentpole]]></title>
      <link><![CDATA[https://triplelift.com/resources/tentpole/thanksgiving/]]></link>
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      <pubDate>Mon, 01 Jun 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[The TripleLift article provides an overview for advertisers on leveraging the Thanksgiving holiday period for advertising campaigns, offering insights and opportunities relevant to ad tech. It details strategies for reaching audiences during this specific tentpole event. The content focuses on ad monetization and planning related to consumer behavior during Thanksgiving.]]></description>
      <content:encoded><![CDATA[The TripleLift article provides an overview for advertisers on leveraging the Thanksgiving holiday period for advertising campaigns, offering insights and opportunities relevant to ad tech. It details strategies for reaching audiences during this specific tentpole event. The content focuses on ad monetization and planning related to consumer behavior during Thanksgiving.]]></content:encoded>
      <dc:creator><![CDATA[TripleLift]]></dc:creator>
      <author><![CDATA[TripleLift]]></author>
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    <item>
      <title><![CDATA[Most advertisers use AI for optimization but not creative, TripleLift finds]]></title>
      <link><![CDATA[https://ppc.land/most-advertisers-use-ai-for-optimization-but-not-creative-triplelift-finds/]]></link>
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      <pubDate>Sun, 31 May 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[TripleLift's global research report reveals that most ad professionals utilize AI for optimization purposes in campaign workflows but not for the creation of advertising content. The findings indicate a split in AI adoption for different stages of the advertising process.]]></description>
      <content:encoded><![CDATA[TripleLift's global research report reveals that most ad professionals utilize AI for optimization purposes in campaign workflows but not for the creation of advertising content. The findings indicate a split in AI adoption for different stages of the advertising process.]]></content:encoded>
      <dc:creator><![CDATA[PPC Land]]></dc:creator>
      <author><![CDATA[PPC Land]]></author>
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    <item>
      <title><![CDATA[TripleLift Partners with Leading Measurement Providers to Elevate Advertiser Success - TripleLift]]></title>
      <link><![CDATA[https://triplelift.com/resources/blog/triplelift-partners-with-leading-measurement-providers-to-elevate-advertiser-success/]]></link>
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      <pubDate>Thu, 28 May 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[TripleLift is expanding its measurement capabilities with five new strategic partnerships. The company is collaborating with Attain, Circana, DISQO, Samba TV, and The GoodNet to enhance advertiser success.]]></description>
      <content:encoded><![CDATA[TripleLift is expanding its measurement capabilities with five new strategic partnerships. The company is collaborating with Attain, Circana, DISQO, Samba TV, and The GoodNet to enhance advertiser success.]]></content:encoded>
      <dc:creator><![CDATA[TripleLift]]></dc:creator>
      <author><![CDATA[TripleLift]]></author>
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    <item>
      <title><![CDATA[05/10/26: Cynopsis Jobs]]></title>
      <link><![CDATA[https://www.cynopsis.com/05-10-26-cynopsis-jobs/]]></link>
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      <pubDate>Sun, 10 May 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[BUSINESS_NEWS]]></category>
      <description><![CDATA[Cynopsis Media published a job listing aggregating roles across the media and entertainment industry, including positions at companies like TBS International, The Jim Henson Company, Moonbug Entertainment, Hearst Media Production Group, and NBCUniversal. The article also included executive appointments at Red Seat Ventures (Daniel Schneider VP), TripleLift (Benjamin Felix CMO, Timothy Jasionowski CPTO), and Blue Ant Media (Jennifer Twiner McCarron President, Kids, Family & YA).]]></description>
      <content:encoded><![CDATA[Cynopsis Media published a job listing aggregating roles across the media and entertainment industry, including positions at companies like TBS International, The Jim Henson Company, Moonbug Entertainment, Hearst Media Production Group, and NBCUniversal. The article also included executive appointments at Red Seat Ventures (Daniel Schneider VP), TripleLift (Benjamin Felix CMO, Timothy Jasionowski CPTO), and Blue Ant Media (Jennifer Twiner McCarron President, Kids, Family & YA).]]></content:encoded>
      <dc:creator><![CDATA[Cynopsis Media]]></dc:creator>
      <author><![CDATA[Cynopsis Media]]></author>
      
    </item>

    <item>
      <title><![CDATA[TripleLift and BASE Commerce Q4 Video Strategy Case Study]]></title>
      <link><![CDATA[https://www.linkedin.com/posts/triplelift_ssp-adtech-onlinevideo-activity-7442942420264337408-TX99?utm_source=social_share_send&utm_medium=member_desktop_web&rcm=ACoAAGUgSgYBUPINUfOQFPIDDLKhxogMVfEKU6Y]]></link>
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      <pubDate>Thu, 26 Mar 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[TripleLift shared a Q4 case study with BASE Commerce and TRIP describing how a video campaign extended beyond Prime Video using premium online video inventory and optimization based on Amazon sales signals. The post claims the approach delivered efficient reach, strong ROAS, and new customer growth during a high-cost advertising period.]]></description>
      <content:encoded><![CDATA[TripleLift shared a Q4 case study with BASE Commerce and TRIP describing how a video campaign extended beyond Prime Video using premium online video inventory and optimization based on Amazon sales signals. The post claims the approach delivered efficient reach, strong ROAS, and new customer growth during a high-cost advertising period.]]></content:encoded>
      <dc:creator><![CDATA[TripleLift]]></dc:creator>
      <author><![CDATA[TripleLift]]></author>
      
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    <item>
      <title><![CDATA[TripleLift Announces Expansion Into Southern Europe With Key Partnerships]]></title>
      <link><![CDATA[https://www.linkedin.com/posts/frazer-locke-27b0ba1b_triplelift-brings-innovative-ad-formats-into-activity-7406331626978217985-dPS4?utm_source=social_share_send&utm_medium=member_desktop_web&rcm=ACoAAGFDvCwByg_WZnBk3fcdYyWiBI_LGOVy1Vs]]></link>
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      <pubDate>Mon, 15 Dec 2025 00:00:00 GMT</pubDate>
      <category><![CDATA[]]></category>
      <description><![CDATA[TripleLift announces its expansion into Southern Europe through partnerships with Witailer in Italy and Amazing Agency in Spain. This strategic move enhances access to innovative advertising solutions for brands in rapidly growing programmatic and retail media markets across Europe.]]></description>
      <content:encoded><![CDATA[TripleLift announces its expansion into Southern Europe through partnerships with Witailer in Italy and Amazing Agency in Spain. This strategic move enhances access to innovative advertising solutions for brands in rapidly growing programmatic and retail media markets across Europe.]]></content:encoded>
      <dc:creator><![CDATA[Frazer Locke]]></dc:creator>
      <author><![CDATA[Frazer Locke]]></author>
      
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    <item>
      <title><![CDATA[{"a":[{"_":"TripleLift expands programmatic CTV Pause Ads with Plex, Xumo","$":{"href":"/advertising/triplelift-expands-programmatic-ctv-pause-ads-plex-xumo","hreflang":"en"}}]}]]></title>
      <link><![CDATA[https://www.streamtvinsider.com/advertising/triplelift-expands-programmatic-ctv-pause-ads-plex-xumo]]></link>
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      <pubDate>Thu, 20 Nov 2025 00:00:00 GMT</pubDate>
      <category><![CDATA[]]></category>
      <description><![CDATA[The Pause Ad format is gaining significant adoption among leading connected TV publishers, demonstrating measurable effectiveness. This trend highlights evolving advertising strategies within the streaming video industry to enhance viewer engagement and monetization.]]></description>
      <content:encoded><![CDATA[The Pause Ad format is gaining significant adoption among leading connected TV publishers, demonstrating measurable effectiveness. This trend highlights evolving advertising strategies within the streaming video industry to enhance viewer engagement and monetization.]]></content:encoded>
      <dc:creator><![CDATA[Fierce Video]]></dc:creator>
      <author><![CDATA[Fierce Video]]></author>
      
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    <item>
      <title><![CDATA[Yahoo DSP & TripleLift Expand Creative Innovation in Native and CTV]]></title>
      <link><![CDATA[https://www.linkedin.com/posts/martech-cube-news_yahoo-dsp-triplelift-expand-creative-innovation-activity-7376978821813706752-J8e1?utm_source=social_share_send&utm_medium=member_desktop_web&rcm=ACoAAF8DY4ABdpeNVgH8jGk7EDolNaQRijMDYy0]]></link>
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      <pubDate>Thu, 25 Sep 2025 00:00:00 GMT</pubDate>
      <category><![CDATA[]]></category>
      <description><![CDATA[Yahoo DSP has partnered with TripleLift to integrate advanced ad formats, such as Pause Ads and cinemagraphs, enhancing creative quality and effectiveness in programmatic advertising. This collaboration aims to empower brands with tools to improve campaign performance and consumer engagement in the streaming video space.]]></description>
      <content:encoded><![CDATA[Yahoo DSP has partnered with TripleLift to integrate advanced ad formats, such as Pause Ads and cinemagraphs, enhancing creative quality and effectiveness in programmatic advertising. This collaboration aims to empower brands with tools to improve campaign performance and consumer engagement in the streaming video space.]]></content:encoded>
      <dc:creator><![CDATA[MarTech Cube News]]></dc:creator>
      <author><![CDATA[MarTech Cube News]]></author>
      
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