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    <title><![CDATA[StreamingMeme — SVTA (Streaming Video Technology Alliance) coverage]]></title>
    <link>https://www.streamingmeme.com</link>
    <description><![CDATA[Articles mentioning SVTA (Streaming Video Technology Alliance).]]></description>
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      <title><![CDATA[StreamingMeme — SVTA (Streaming Video Technology Alliance) coverage]]></title>
      <link>https://www.streamingmeme.com</link>
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    <item>
      <title><![CDATA[SVTA launches microcourses to bridge the streaming engineering talent gap]]></title>
      <link><![CDATA[https://www.svta.org/2026/07/01/svta-expands-technical-education-with-launch-of-streaming-technology-micro-courses/]]></link>
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      <pubDate>Wed, 01 Jul 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[ENCODING_AND_SOFTWARE]]></category>
      <description><![CDATA[The Streaming Video Technology Alliance (SVTA) has launched two new technical microcourses, H.264 Encoding Essentials and Adaptive Bitrate Streaming Essentials, priced at $39.99 each. These specialized training modules are derived from Jan Ozer's comprehensive curriculum and are designed for engineers and product managers needing focused technical expertise.]]></description>
      <content:encoded><![CDATA[The Streaming Video Technology Alliance (SVTA) has launched two new technical microcourses, H.264 Encoding Essentials and Adaptive Bitrate Streaming Essentials, priced at $39.99 each. These specialized training modules are derived from Jan Ozer's comprehensive curriculum and are designed for engineers and product managers needing focused technical expertise.]]></content:encoded>
      <dc:creator><![CDATA[Streaming Video Technology Alliance]]></dc:creator>
      <author><![CDATA[Streaming Video Technology Alliance]]></author>
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    <item>
      <title><![CDATA[Streaming Video Technology Alliance Announces Four New Documents: MQA data through CMSD (SVTA2128), Hosted Caches at the Edge Specification (SVTA2106), Open Caching API Security (SVTA2074), and Content Protection Information Exchange Format (ETSI TS 103 799) - SVTA]]></title>
      <link><![CDATA[https://www.svta.org/2026/04/19/streaming-video-technology-alliance-announces-four-new-documents-and-four-new-public-repos/]]></link>
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      <pubDate>Sun, 19 Apr 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[REGULATORY_AND_POLICY]]></category>
      <description><![CDATA[The Streaming Video Technology Alliance (SVTA) announced the release of four new documents addressing media quality assessment data transmission, Open Caching API security, hosted edge caches, and content protection information exchange. Additionally, the SVTA made four new open-source repositories public, including an Open Caching system reference software and a CMCD custom keys registry.]]></description>
      <content:encoded><![CDATA[The Streaming Video Technology Alliance (SVTA) announced the release of four new documents addressing media quality assessment data transmission, Open Caching API security, hosted edge caches, and content protection information exchange. Additionally, the SVTA made four new open-source repositories public, including an Open Caching system reference software and a CMCD custom keys registry.]]></content:encoded>
      <dc:creator><![CDATA[SVTA]]></dc:creator>
      <author><![CDATA[SVTA]]></author>
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    <item>
      <title><![CDATA[Client-Side Beaconing & IAB Open Measurement for OTT DAI]]></title>
      <link><![CDATA[https://www.ateme.com/client-side-beaconing-iab-open-measurement]]></link>
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      <pubDate>Thu, 09 Apr 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[This article discusses how client-side beaconing, IAB Open Measurement, and SVTA standards contribute to improving ad verification and monetization within OTT dynamic ad insertion (DAI). It focuses on the technical mechanisms and adherence to industry standards to enhance advertising effectiveness.]]></description>
      <content:encoded><![CDATA[This article discusses how client-side beaconing, IAB Open Measurement, and SVTA standards contribute to improving ad verification and monetization within OTT dynamic ad insertion (DAI). It focuses on the technical mechanisms and adherence to industry standards to enhance advertising effectiveness.]]></content:encoded>
      <dc:creator><![CDATA[Ateme]]></dc:creator>
      <author><![CDATA[Ateme]]></author>
      <enclosure url="https://www.ateme.com/wp-content/uploads/2026/04/alex-blog-post-castlabs-vignette.png" type="image/jpeg" length="0"/>
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    <item>
      <title><![CDATA[CMSD-MQA: Carrying Quality Scores Through the Live Streaming Chain]]></title>
      <link><![CDATA[https://streaminglearningcenter.com/articles/cmsd-mqa-carrying-quality-scores-through-the-live-streaming-chain.html]]></link>
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      <pubDate>Tue, 31 Mar 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[VIDEO_DELIVERY_AND_CDN]]></category>
      <description><![CDATA[The article summarizes an SVTA draft standard, CMSD-MQA (Common Media Server Data for Media Quality Assessment), which defines how encoder-generated video/audio quality scores (e.g., VMAF, PSNR, SSIM and composite MQA-VIDEO/MQA-AUDIO) can be carried through the live streaming delivery chain as standardized metadata via CMSD/CMCD headers and, where needed, H.264/H.265 SEI messages. Workshop demos from Norsk and Touchstream showed per-segment quality-aware monitoring and origin switching between redundant live pipelines based on these scores, plus use cases spanning contribution selection, manifest signaling, origin-shield routing, player-side auditing (including ad quality), and analytics aggregation. Adoption is described as early, with Norsk/id3as and AWS Elemental MediaLive/MediaPackage v2 cited as early adopters and broader uptake expected after formal SVTA publication.]]></description>
      <content:encoded><![CDATA[The article summarizes an SVTA draft standard, CMSD-MQA (Common Media Server Data for Media Quality Assessment), which defines how encoder-generated video/audio quality scores (e.g., VMAF, PSNR, SSIM and composite MQA-VIDEO/MQA-AUDIO) can be carried through the live streaming delivery chain as standardized metadata via CMSD/CMCD headers and, where needed, H.264/H.265 SEI messages. Workshop demos from Norsk and Touchstream showed per-segment quality-aware monitoring and origin switching between redundant live pipelines based on these scores, plus use cases spanning contribution selection, manifest signaling, origin-shield routing, player-side auditing (including ad quality), and analytics aggregation. Adoption is described as early, with Norsk/id3as and AWS Elemental MediaLive/MediaPackage v2 cited as early adopters and broader uptake expected after formal SVTA publication.]]></content:encoded>
      <dc:creator><![CDATA[Streaming Learning Center]]></dc:creator>
      <author><![CDATA[Streaming Learning Center]]></author>
      
    </item>

    <item>
      <title><![CDATA[Dynamic Ad Insertion 3.0: How new standards are shaping streaming monetization]]></title>
      <link><![CDATA[https://www.prensario.net/Dynamic-Ad-Insertion-30-How-new-standards-are-shaping-streaming-monetization-51895.note.aspx]]></link>
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      <pubDate>Mon, 09 Feb 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[The article outlines an emerging 'DAI 3.0' phase in streaming monetization centered on Server-Guided Ad Insertion (SGAI), which blends aspects of client- and server-side ad insertion using HLS and MPEG-DASH standards. It describes operational benefits for live and VOD workflows, including support for long DVR windows, low-latency ad-supported streams, and improved startup times, alongside standardized measurement via IAB rules, SVTA Ad Creative Signalling, and CTA WAVE’s CMCDv2. The piece argues that these interoperable standards can expand ad inventory, improve cross-device measurement, and increase advertiser confidence in connected TV environments.]]></description>
      <content:encoded><![CDATA[The article outlines an emerging 'DAI 3.0' phase in streaming monetization centered on Server-Guided Ad Insertion (SGAI), which blends aspects of client- and server-side ad insertion using HLS and MPEG-DASH standards. It describes operational benefits for live and VOD workflows, including support for long DVR windows, low-latency ad-supported streams, and improved startup times, alongside standardized measurement via IAB rules, SVTA Ad Creative Signalling, and CTA WAVE’s CMCDv2. The piece argues that these interoperable standards can expand ad inventory, improve cross-device measurement, and increase advertiser confidence in connected TV environments.]]></content:encoded>
      <dc:creator><![CDATA[Prensario]]></dc:creator>
      <author><![CDATA[Prensario]]></author>
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    <item>
      <title><![CDATA[Why ad measurement is becoming the real battleground in OTT advertising]]></title>
      <link><![CDATA[https://www.newscaststudio.com/2026/02/06/why-ad-measurement-is-vital-for-ott/]]></link>
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      <pubDate>Fri, 06 Feb 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[The article examines why ad measurement has become critical to OTT and CTV advertising, especially in the context of dynamic ad insertion (CSAI, SSAI, SGAI) and fragmented devices, players, and stakeholders. It outlines standard and enhanced measurement needs (impressions, quartiles, completions, viewability, audio status) and highlights emerging industry standards such as SVTA Ad Creative Signalling, CTA’s CMCDv2, and the IAB’s Open Measurement SDK as tools to deliver trusted, comparable metrics. The piece argues that broadcasters who adopt robust, standards-based measurement will be better positioned to secure ad spend and grow revenue.]]></description>
      <content:encoded><![CDATA[The article examines why ad measurement has become critical to OTT and CTV advertising, especially in the context of dynamic ad insertion (CSAI, SSAI, SGAI) and fragmented devices, players, and stakeholders. It outlines standard and enhanced measurement needs (impressions, quartiles, completions, viewability, audio status) and highlights emerging industry standards such as SVTA Ad Creative Signalling, CTA’s CMCDv2, and the IAB’s Open Measurement SDK as tools to deliver trusted, comparable metrics. The piece argues that broadcasters who adopt robust, standards-based measurement will be better positioned to secure ad spend and grow revenue.]]></content:encoded>
      <dc:creator><![CDATA[NewscastStudio]]></dc:creator>
      <author><![CDATA[NewscastStudio]]></author>
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    </item>

    <item>
      <title><![CDATA[Impression of SVTA University's Streaming Monetization 101 Course]]></title>
      <link><![CDATA[https://www.linkedin.com/posts/nosirullahbello_i-recently-completed-the-svta-universitys-activity-7404196256224382976-UAGj?utm_source=social_share_send&utm_medium=member_desktop_web&rcm=ACoAAGHAXmEBpt1ro35xu9ZcQgQS0Vu6pCqGe_A]]></link>
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      <pubDate>Tue, 09 Dec 2025 00:00:00 GMT</pubDate>
      <category><![CDATA[]]></category>
      <description><![CDATA[SVTA University's Streaming Monetization 101 Course offers a comprehensive overview of monetization strategies for streaming services. It provides vital insights into current models, metrics, and content protection, making it essential for professionals seeking to enhance their knowledge in the streaming video industry.]]></description>
      <content:encoded><![CDATA[SVTA University's Streaming Monetization 101 Course offers a comprehensive overview of monetization strategies for streaming services. It provides vital insights into current models, metrics, and content protection, making it essential for professionals seeking to enhance their knowledge in the streaming video industry.]]></content:encoded>
      <dc:creator><![CDATA[Nasir Bello]]></dc:creator>
      <author><![CDATA[Nasir Bello]]></author>
      
    </item>

    <item>
      <title><![CDATA[Glen Powell Goes to Extremes to Secure His Inheritance in A24’s ‘How to Make a Killing’ Trailer]]></title>
      <link><![CDATA[https://www.hollywoodreporter.com/movies/movie-news/how-to-make-a-killing-trailer-glen-powell-a24-1236434945/]]></link>
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      <pubDate>Tue, 25 Nov 2025 00:00:00 GMT</pubDate>
      <category><![CDATA[]]></category>
      <description><![CDATA[Director John Patton Ford’s upcoming thriller, starring Margaret Qualley and Ed Harris, is set for a theatrical release early next year. This film adds to the slate of high-profile theatrical releases that streaming and distribution professionals should watch for potential streaming rights and content acquisition opportunities.]]></description>
      <content:encoded><![CDATA[Director John Patton Ford’s upcoming thriller, starring Margaret Qualley and Ed Harris, is set for a theatrical release early next year. This film adds to the slate of high-profile theatrical releases that streaming and distribution professionals should watch for potential streaming rights and content acquisition opportunities.]]></content:encoded>
      <dc:creator><![CDATA[The Hollywood Reporter - Tech]]></dc:creator>
      <author><![CDATA[The Hollywood Reporter - Tech]]></author>
      
    </item>

    <item>
      <title><![CDATA[‘Saturday Night Live’ Holds Press Briefing Where Trump Declares He “Barely Knew” Epstein]]></title>
      <link><![CDATA[https://www.hollywoodreporter.com/tv/tv-news/saturday-night-live-epstein-files-trump-emails-1236428020/]]></link>
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      <pubDate>Sun, 16 Nov 2025 00:00:00 GMT</pubDate>
      <category><![CDATA[]]></category>
      <description><![CDATA[Glen Powell served as the final host of the streaming event November, featuring a live performance by recent Grammy nominee Olivia Dean, underscoring the growing integration of celebrity-driven content to attract viewers and enhance platform engagement in the streaming video industry.]]></description>
      <content:encoded><![CDATA[Glen Powell served as the final host of the streaming event November, featuring a live performance by recent Grammy nominee Olivia Dean, underscoring the growing integration of celebrity-driven content to attract viewers and enhance platform engagement in the streaming video industry.]]></content:encoded>
      <dc:creator><![CDATA[The Hollywood Reporter - Tech]]></dc:creator>
      <author><![CDATA[The Hollywood Reporter - Tech]]></author>
      
    </item>

    <item>
      <title><![CDATA[SVTA?s Bhavesh Upadhyaya Talks Tactical and Ethical Use of AI in Streaming]]></title>
      <link><![CDATA[https://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=172437]]></link>
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      <pubDate>Fri, 14 Nov 2025 00:00:00 GMT</pubDate>
      <category><![CDATA[]]></category>
      <description><![CDATA[Bhavesh Upadhyaya of SVTA calls for a shift from vague AI hype to concrete applications that solve streaming workflow and delivery challenges, emphasizing how AI will reshape the streaming industry. This insight is critical for streaming professionals preparing for AI-driven operational changes and innovation.]]></description>
      <content:encoded><![CDATA[Bhavesh Upadhyaya of SVTA calls for a shift from vague AI hype to concrete applications that solve streaming workflow and delivery challenges, emphasizing how AI will reshape the streaming industry. This insight is critical for streaming professionals preparing for AI-driven operational changes and innovation.]]></content:encoded>
      <dc:creator><![CDATA[Streaming Media]]></dc:creator>
      <author><![CDATA[Streaming Media]]></author>
      
    </item>

    <item>
      <title><![CDATA[Concluí o curso Streaming Media Fundamentals pela SVTA University]]></title>
      <link><![CDATA[https://www.linkedin.com/posts/lucas-souza-a338b4178_conclu%C3%AD-o-curso-streaming-media-fundamentals-activity-7387496120416972800-6bwZ?utm_source=social_share_send&utm_medium=member_desktop_web&rcm=ACoAAGAcUSsBbBFOtY4TWKtkHujClPd_94hnZfU]]></link>
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      <pubDate>Fri, 24 Oct 2025 00:00:00 GMT</pubDate>
      <category><![CDATA[]]></category>
      <description><![CDATA[The completion of the Streaming Media Fundamentals course at SVTA University provides professionals with essential knowledge on streaming protocols, codecs, and sustainable practices. This training enhances industry competencies, positioning participants to better address the evolving challenges in streaming video technology.]]></description>
      <content:encoded><![CDATA[The completion of the Streaming Media Fundamentals course at SVTA University provides professionals with essential knowledge on streaming protocols, codecs, and sustainable practices. This training enhances industry competencies, positioning participants to better address the evolving challenges in streaming video technology.]]></content:encoded>
      <dc:creator><![CDATA[Lucas Souza]]></dc:creator>
      <author><![CDATA[Lucas Souza]]></author>
      
    </item>

    <item>
      <title><![CDATA[Completion of Streaming Media Fundamentals Course by SVTA University]]></title>
      <link><![CDATA[https://www.linkedin.com/posts/lucas-souza-a338b4178_conclu%C3%AD-o-curso-streaming-media-fundamentals-activity-7387496120416972800-6bwZ?utm_source=social_share_send&utm_medium=member_desktop_web&rcm=ACoAAGDqwo4BHDhri30uZ_6QZ4iPHlJNU6kkPhI]]></link>
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      <pubDate>Fri, 24 Oct 2025 00:00:00 GMT</pubDate>
      <category><![CDATA[]]></category>
      <description><![CDATA[The Streaming Video Technology Alliance University, in partnership with Wowza, has successfully offered a course on Streaming Media Fundamentals, covering essential topics such as codecs, DRM, and sustainable practices, which enhances industry professionals' understanding of streaming technology.]]></description>
      <content:encoded><![CDATA[The Streaming Video Technology Alliance University, in partnership with Wowza, has successfully offered a course on Streaming Media Fundamentals, covering essential topics such as codecs, DRM, and sustainable practices, which enhances industry professionals' understanding of streaming technology.]]></content:encoded>
      <dc:creator><![CDATA[Lucas Souza]]></dc:creator>
      <author><![CDATA[Lucas Souza]]></author>
      
    </item>

    <item>
      <title><![CDATA[Concluí o curso Streaming Media Fundamentals pela SVTA University]]></title>
      <link><![CDATA[https://www.linkedin.com/posts/lucas-souza-a338b4178_conclu%C3%AD-o-curso-streaming-media-fundamentals-activity-7387496120416972800-6bwZ?utm_source=social_share_send&utm_medium=member_desktop_web&rcm=ACoAAGAZMC4BJuRM69BrmRRX_x-S5xyfz8k6xqQ]]></link>
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      <pubDate>Fri, 24 Oct 2025 00:00:00 GMT</pubDate>
      <category><![CDATA[]]></category>
      <description><![CDATA[The completion of the Streaming Media Fundamentals course by SVTA University and Wowza equips professionals with essential knowledge in streaming protocols, codecs, and sustainable practices, enhancing their capabilities in the evolving streaming video sector.]]></description>
      <content:encoded><![CDATA[The completion of the Streaming Media Fundamentals course by SVTA University and Wowza equips professionals with essential knowledge in streaming protocols, codecs, and sustainable practices, enhancing their capabilities in the evolving streaming video sector.]]></content:encoded>
      <dc:creator><![CDATA[Lucas Souza]]></dc:creator>
      <author><![CDATA[Lucas Souza]]></author>
      
    </item>

    <item>
      <title><![CDATA[Ultra HD Forum and Streaming Video Technology Alliance Plan Integration]]></title>
      <link><![CDATA[https://www.linkedin.com/posts/fairmilewest_ultra-hd-forum-announces-intent-to-merge-activity-7379139562041663490-cs9G?utm_source=social_share_send&utm_medium=member_desktop_web&rcm=ACoAAF7rweMBBI1agT60AEKaaMZFb80-_SZR8rc]]></link>
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      <pubDate>Wed, 01 Oct 2025 00:00:00 GMT</pubDate>
      <category><![CDATA[]]></category>
      <description><![CDATA[The Ultra HD Forum has announced its integration with the Streaming Video Technology Alliance, signaling a strategic collaboration aimed at enhancing standardization and innovation in the streaming video industry, which could benefit professionals navigating evolving technology landscapes.]]></description>
      <content:encoded><![CDATA[The Ultra HD Forum has announced its integration with the Streaming Video Technology Alliance, signaling a strategic collaboration aimed at enhancing standardization and innovation in the streaming video industry, which could benefit professionals navigating evolving technology landscapes.]]></content:encoded>
      <dc:creator><![CDATA[Fairmile West Consulting]]></dc:creator>
      <author><![CDATA[Fairmile West Consulting]]></author>
      
    </item>

    <item>
      <title><![CDATA[Ultra HD Forum to Merge with Streaming Video Technology Alliance to Strengthen OTT, Broadcast Workflows]]></title>
      <link><![CDATA[https://www.linkedin.com/posts/ottwatcher_ultra-hd-forum-to-merge-with-streaming-video-activity-7379069754390581248-jbwR?utm_source=social_share_send&utm_medium=member_desktop_web&rcm=ACoAAF9mLS8BIrUIYFcGZj4mZLdGKdzy8aszRf4]]></link>
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      <pubDate>Wed, 01 Oct 2025 00:00:00 GMT</pubDate>
      <category><![CDATA[]]></category>
      <description><![CDATA[The Ultra HD Forum is merging with the Streaming Video Technology Alliance to improve workflows for both OTT and broadcast sectors. This collaboration aims to enhance industry standards and efficiency, impacting executives and engineers involved in streaming video technology.]]></description>
      <content:encoded><![CDATA[The Ultra HD Forum is merging with the Streaming Video Technology Alliance to improve workflows for both OTT and broadcast sectors. This collaboration aims to enhance industry standards and efficiency, impacting executives and engineers involved in streaming video technology.]]></content:encoded>
      <dc:creator><![CDATA[OTT Watcher]]></dc:creator>
      <author><![CDATA[OTT Watcher]]></author>
      
    </item>

    <item>
      <title><![CDATA[Will UHD Wither on the Vine, as SVTA Absorbs Ultra HD Forum?]]></title>
      <link><![CDATA[https://www.linkedin.com/posts/faultline_ibc-broadcast-streaming-activity-7378786947076628481-5mGa?utm_source=social_share_send&utm_medium=member_desktop_web&rcm=ACoAAF9mLS8BIrUIYFcGZj4mZLdGKdzy8aszRf4]]></link>
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      <pubDate>Tue, 30 Sep 2025 00:00:00 GMT</pubDate>
      <category><![CDATA[]]></category>
      <description><![CDATA[The Ultra HD Forum announced its merger with the Streaming Video Technology Alliance at IBC 2025, signaling a shift in focus from traditional broadcast standards to livestreaming technology, which impacts industry players across video technology sectors.]]></description>
      <content:encoded><![CDATA[The Ultra HD Forum announced its merger with the Streaming Video Technology Alliance at IBC 2025, signaling a shift in focus from traditional broadcast standards to livestreaming technology, which impacts industry players across video technology sectors.]]></content:encoded>
      <dc:creator><![CDATA[Faultline]]></dc:creator>
      <author><![CDATA[Faultline]]></author>
      
    </item>

    <item>
      <title><![CDATA[Ultra HD Forum to Merge with Streaming Video Technology Alliance]]></title>
      <link><![CDATA[https://www.linkedin.com/posts/philsandberg_ultra-hd-forum-to-merge-with-streaming-video-activity-7378809316616822784-hK2t?utm_source=social_share_send&utm_medium=member_desktop_web&rcm=ACoAAF9mLS8BIrUIYFcGZj4mZLdGKdzy8aszRf4]]></link>
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      <pubDate>Tue, 30 Sep 2025 00:00:00 GMT</pubDate>
      <category><![CDATA[]]></category>
      <description><![CDATA[The Ultra HD Forum will merge with the Streaming Video Technology Alliance, creating a unified entity aimed at advancing the development and implementation of next-generation streaming video technologies. This consolidation is expected to enhance collaboration and innovation within the industry.]]></description>
      <content:encoded><![CDATA[The Ultra HD Forum will merge with the Streaming Video Technology Alliance, creating a unified entity aimed at advancing the development and implementation of next-generation streaming video technologies. This consolidation is expected to enhance collaboration and innovation within the industry.]]></content:encoded>
      <dc:creator><![CDATA[Phil Sandberg]]></dc:creator>
      <author><![CDATA[Phil Sandberg]]></author>
      
    </item>

    <item>
      <title><![CDATA[Will UHD Wither on the Vine, as SVTA Absorbs Ultra HD Forum?]]></title>
      <link><![CDATA[https://www.linkedin.com/posts/faultline_ibc-broadcast-streaming-activity-7378786947076628481-5mGa?utm_source=social_share_send&utm_medium=member_desktop_web&rcm=ACoAAF9ZFowBD2CAhEs6brIZlX4I77NYtyf3zQQ]]></link>
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      <pubDate>Tue, 30 Sep 2025 00:00:00 GMT</pubDate>
      <category><![CDATA[]]></category>
      <description><![CDATA[The Ultra HD Forum will merge with the Streaming Video Technology Alliance, reflecting a significant shift as the UHD Forum transitions from traditional broadcasting to focus on livestreaming, impacting standards and collaboration within the streaming video industry.]]></description>
      <content:encoded><![CDATA[The Ultra HD Forum will merge with the Streaming Video Technology Alliance, reflecting a significant shift as the UHD Forum transitions from traditional broadcasting to focus on livestreaming, impacting standards and collaboration within the streaming video industry.]]></content:encoded>
      <dc:creator><![CDATA[Faultline]]></dc:creator>
      <author><![CDATA[Faultline]]></author>
      
    </item>

    <item>
      <title><![CDATA[Member Spotlight: Elecard's Alexey Malikov on Streaming Ecosystem Efficiency]]></title>
      <link><![CDATA[https://www.linkedin.com/posts/streaming-video-technology-alliance_lowlatency-livesports-collaboration-activity-7378424586226421760-olwZ?utm_source=social_share_send&utm_medium=member_desktop_web&rcm=ACoAAF9GkUEBqloXwrG5UvgBlgCeiWyzEPgFEdY]]></link>
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      <pubDate>Mon, 29 Sep 2025 00:00:00 GMT</pubDate>
      <category><![CDATA[]]></category>
      <description><![CDATA[In this month's Member Spotlight, Elecard's Alexey Malikov emphasizes the importance of streamlining the streaming ecosystem and IP video distribution. He highlights how the SVTA plays a crucial role in addressing these challenges for industry professionals.]]></description>
      <content:encoded><![CDATA[In this month's Member Spotlight, Elecard's Alexey Malikov emphasizes the importance of streamlining the streaming ecosystem and IP video distribution. He highlights how the SVTA plays a crucial role in addressing these challenges for industry professionals.]]></content:encoded>
      <dc:creator><![CDATA[SVTA]]></dc:creator>
      <author><![CDATA[SVTA]]></author>
      
    </item>

    <item>
      <title><![CDATA[Streaming Video Technology Alliance and UHD Forum Plan to Merge]]></title>
      <link><![CDATA[https://www.tvtechnology.com/news/streaming-video-technology-alliance-and-uhd-forum-plan-to-merge]]></link>
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      <pubDate>Wed, 24 Sep 2025 00:00:00 GMT</pubDate>
      <category><![CDATA[]]></category>
      <description><![CDATA[The Streaming Video Technology Alliance and UHD Forum are merging to unify broadcast and streaming technologies, aiming to overcome industry silos and improve interoperability. This strategic consolidation is set to accelerate the convergence of broadcast and streaming workflows, enhancing video delivery across all devices.]]></description>
      <content:encoded><![CDATA[The Streaming Video Technology Alliance and UHD Forum are merging to unify broadcast and streaming technologies, aiming to overcome industry silos and improve interoperability. This strategic consolidation is set to accelerate the convergence of broadcast and streaming workflows, enhancing video delivery across all devices.]]></content:encoded>
      <dc:creator><![CDATA[TV Technology]]></dc:creator>
      <author><![CDATA[TV Technology]]></author>
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    <item>
      <title><![CDATA[Upcoming Meetups on Streaming Advertising and Low Latency Innovations]]></title>
      <link><![CDATA[https://www.linkedin.com/posts/cortambert_im-excited-to-speak-at-thequalabsadvertising-activity-7376258747335073792-uLyB?utm_source=social_share_send&utm_medium=member_desktop_web&rcm=ACoAAF8P5NUBoLXJZ8QP2-jkj2Cdz63rFGQIEao]]></link>
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      <pubDate>Tue, 23 Sep 2025 00:00:00 GMT</pubDate>
      <category><![CDATA[]]></category>
      <description><![CDATA[Tomorrow's Qualabs tech meetup and SVTA panel will explore advancements in streaming video standards and ultra-low latency ad insertion, important for industry professionals aiming to enhance advertising efficacy and user experience in live streaming environments.]]></description>
      <content:encoded><![CDATA[Tomorrow's Qualabs tech meetup and SVTA panel will explore advancements in streaming video standards and ultra-low latency ad insertion, important for industry professionals aiming to enhance advertising efficacy and user experience in live streaming environments.]]></content:encoded>
      <dc:creator><![CDATA[Olivier Cortambert]]></dc:creator>
      <author><![CDATA[Olivier Cortambert]]></author>
      
    </item>

    <item>
      <title><![CDATA[The UHD Forum and the Streaming Video Technology Alliance Are to Merge; Arcom Squares the Circle with Disney; Plus More IBC Video Interviews and the Rest of Today's News]]></title>
      <link><![CDATA[https://www.linkedin.com/posts/stuart-robert-thomson_the-uhd-forum-and-the-streaming-video-technology-activity-7376259390078603264-PJS2?utm_source=social_share_send&utm_medium=member_desktop_web&rcm=ACoAAF8D5r8BN4URWx4lYp2NkxLfxikCvC9FZcA]]></link>
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      <pubDate>Tue, 23 Sep 2025 00:00:00 GMT</pubDate>
      <category><![CDATA[]]></category>
      <description><![CDATA[The UHD Forum and Streaming Video Technology Alliance are merging to enhance industry collaboration, while Arcom has announced a partnership with Disney. These developments signal significant shifts in strategic alliances that could reshape operations in the streaming video sector.]]></description>
      <content:encoded><![CDATA[The UHD Forum and Streaming Video Technology Alliance are merging to enhance industry collaboration, while Arcom has announced a partnership with Disney. These developments signal significant shifts in strategic alliances that could reshape operations in the streaming video sector.]]></content:encoded>
      <dc:creator><![CDATA[Stuart Thomson]]></dc:creator>
      <author><![CDATA[Stuart Thomson]]></author>
      
    </item>

    <item>
      <title><![CDATA[Sneak Preview: AI-Powered Curation and Discoverability at Streaming Media 2025]]></title>
      <link><![CDATA[https://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=170859]]></link>
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      <pubDate>Wed, 06 Aug 2025 00:00:00 GMT</pubDate>
      <category><![CDATA[]]></category>
      <description><![CDATA[At Streaming Media 2025, industry leaders from Roku, Tubi, Cineverse, and the SVTA will explore how AI-driven machine learning and personalization are transforming content curation and discoverability, crucial for enhancing viewer experience in an evolving streaming landscape.]]></description>
      <content:encoded><![CDATA[At Streaming Media 2025, industry leaders from Roku, Tubi, Cineverse, and the SVTA will explore how AI-driven machine learning and personalization are transforming content curation and discoverability, crucial for enhancing viewer experience in an evolving streaming landscape.]]></content:encoded>
      <dc:creator><![CDATA[Streaming Media]]></dc:creator>
      <author><![CDATA[Streaming Media]]></author>
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    <item>
      <title><![CDATA[Jan Ozer Launches Streaming Monetization 101 Course with the Streaming Video Technology Alliance]]></title>
      <link><![CDATA[https://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=170846]]></link>
      <guid isPermaLink="false">07f6175f-297e-47c7-8eae-f3729718bcdf</guid>
      <pubDate>Tue, 05 Aug 2025 00:00:00 GMT</pubDate>
      <category><![CDATA[]]></category>
      <description><![CDATA[A new online course has been introduced to provide new hires in the streaming video industry with broad industry context and practical knowledge, improving workforce readiness and accelerating onboarding in a rapidly evolving market. This initiative helps professionals quickly gain relevant skills essential for success in streaming technology and operations.]]></description>
      <content:encoded><![CDATA[A new online course has been introduced to provide new hires in the streaming video industry with broad industry context and practical knowledge, improving workforce readiness and accelerating onboarding in a rapidly evolving market. This initiative helps professionals quickly gain relevant skills essential for success in streaming technology and operations.]]></content:encoded>
      <dc:creator><![CDATA[Streaming Media]]></dc:creator>
      <author><![CDATA[Streaming Media]]></author>
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    </item>

    <item>
      <title><![CDATA[Ozer Launches New Course Entitled Streaming Monetization 101]]></title>
      <link><![CDATA[https://streaminglearningcenter.com/learning/ozer-launches-new-course-entitled-streaming-monetization-101.html]]></link>
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      <pubDate>Thu, 24 Jul 2025 00:00:00 GMT</pubDate>
      <category><![CDATA[]]></category>
      <description><![CDATA[Ozer has launched Streaming Monetization 101, a detailed seven-hour course with over 50 lessons, created in partnership with the Streaming Video Technology Alliance (SVTA). Offered through SVTA University, the course aims to equip new hires and industry professionals with in-depth knowledge of monetization strategies in streaming platforms, addressing a critical need for expertise in streaming video revenue growth.]]></description>
      <content:encoded><![CDATA[Ozer has launched Streaming Monetization 101, a detailed seven-hour course with over 50 lessons, created in partnership with the Streaming Video Technology Alliance (SVTA). Offered through SVTA University, the course aims to equip new hires and industry professionals with in-depth knowledge of monetization strategies in streaming platforms, addressing a critical need for expertise in streaming video revenue growth.]]></content:encoded>
      <dc:creator><![CDATA[Streaming Learning Center]]></dc:creator>
      <author><![CDATA[Streaming Learning Center]]></author>
      <enclosure url="https://streaminglearningcenter.com/wp-content/uploads/2025/07/course_featured_image.jpg" type="image/jpeg" length="0"/>
    </item>

    <item>
      <title><![CDATA[The Technology Revolution in Live Video Streaming: Solving Latency]]></title>
      <link><![CDATA[https://netint.com/solving-latency-in-live-video-streaming/?utm_source=rss&utm_medium=rss&utm_campaign=solving-latency-in-live-video-streaming]]></link>
      <guid isPermaLink="false">439398ab-74a9-4810-806e-e7f202b0715b</guid>
      <pubDate>Mon, 10 Feb 2025 00:00:00 GMT</pubDate>
      <category><![CDATA[]]></category>
      <description><![CDATA[Jason Thibeault of SVTA highlights key streaming technology innovations aimed at addressing latency and scalability challenges, which are critical for improving live video delivery. These advancements are vital for streaming industry professionals focused on optimizing viewer experience and infrastructure performance.]]></description>
      <content:encoded><![CDATA[Jason Thibeault of SVTA highlights key streaming technology innovations aimed at addressing latency and scalability challenges, which are critical for improving live video delivery. These advancements are vital for streaming industry professionals focused on optimizing viewer experience and infrastructure performance.]]></content:encoded>
      <dc:creator><![CDATA[NETINT Technologies]]></dc:creator>
      <author><![CDATA[NETINT Technologies]]></author>
      <enclosure url="https://netint.com/wp-content/uploads/2025/02/Broadcast-Grade-Latency-1.jpg" type="image/jpeg" length="0"/>
    </item>

    <item>
      <title><![CDATA[AVIXA Webinar to Detail AV over IP for Sports Production]]></title>
      <link><![CDATA[https://www.avixa.org/events/webinars/av-over-ip-technology-to-expand-sports-production-capabilities]]></link>
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      <pubDate>Fri, 05 Jun 2026 04:51:25 GMT</pubDate>
      <category><![CDATA[PRODUCTION_HARDWARE]]></category>
      <description><![CDATA[AVIXA is hosting a webinar on June 4, 2026, focused on how AV over IP technology can enhance sports production capabilities. The session, featuring insights from Broadfield Distributing Inc. executives Jim Bask and Glen Seaman, will discuss flexible, scalable, and cost-effective broadcast workflows using standards like NDI and ST2110 for remote and multi-camera setups.]]></description>
      <content:encoded><![CDATA[AVIXA is hosting a webinar on June 4, 2026, focused on how AV over IP technology can enhance sports production capabilities. The session, featuring insights from Broadfield Distributing Inc. executives Jim Bask and Glen Seaman, will discuss flexible, scalable, and cost-effective broadcast workflows using standards like NDI and ST2110 for remote and multi-camera setups.]]></content:encoded>
      <dc:creator><![CDATA[AVIXA]]></dc:creator>
      <author><![CDATA[AVIXA]]></author>
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    <item>
      <title><![CDATA[Elecard Strengthens Industry Collaboration through Active Participation in SVTA Working Groups
| Elecard: Video Compression Guru]]></title>
      <link><![CDATA[https://www.elecard.com/news/PR_SVTA]]></link>
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      <pubDate>Thu, 28 May 2026 15:27:21 GMT</pubDate>
      <category><![CDATA[REGULATORY_AND_POLICY]]></category>
      <description><![CDATA[Elecard has actively joined several SVTA (Streaming Video Technology Alliance) working groups following the merger of DASH-IF into SVTA over the past year. The company is contributing its technical expertise and software solutions, CodecWorks and Boro, to support low-latency delivery and real-time stream monitoring. This collaboration aims to strengthen industry standards for streaming video.]]></description>
      <content:encoded><![CDATA[Elecard has actively joined several SVTA (Streaming Video Technology Alliance) working groups following the merger of DASH-IF into SVTA over the past year. The company is contributing its technical expertise and software solutions, CodecWorks and Boro, to support low-latency delivery and real-time stream monitoring. This collaboration aims to strengthen industry standards for streaming video.]]></content:encoded>
      <dc:creator><![CDATA[Elecard]]></dc:creator>
      <author><![CDATA[Elecard]]></author>
      
    </item>

    <item>
      <title><![CDATA[SEGMENTS Become A Speaker - SVTA]]></title>
      <link><![CDATA[https://www.svta.org/svta-segments/svta-segments-speaker-submission/]]></link>
      <guid isPermaLink="false">95316808-41f5-4421-8054-e8a3308bb741</guid>
      <pubDate>Wed, 13 May 2026 06:51:41 GMT</pubDate>
      <category><![CDATA[REGULATORY_AND_POLICY]]></category>
      <description><![CDATA[The Streaming Video Technology Alliance (SVTA) has opened speaker submissions for its SEGMENTS:2026 Atlanta conference, seeking presentations that address technical and operational challenges across the streaming workflow. The call for speakers outlines specific areas of interest including workflow, ingest, content, playback, manipulation, delivery, analytics, and operations, with a submission deadline of June 1, 2026. The SVTA emphasizes solutions to real-world problems and encourages participation from those working in streaming operations.]]></description>
      <content:encoded><![CDATA[The Streaming Video Technology Alliance (SVTA) has opened speaker submissions for its SEGMENTS:2026 Atlanta conference, seeking presentations that address technical and operational challenges across the streaming workflow. The call for speakers outlines specific areas of interest including workflow, ingest, content, playback, manipulation, delivery, analytics, and operations, with a submission deadline of June 1, 2026. The SVTA emphasizes solutions to real-world problems and encourages participation from those working in streaming operations.]]></content:encoded>
      <dc:creator><![CDATA[SVTA]]></dc:creator>
      <author><![CDATA[SVTA]]></author>
      <enclosure url="https://www.svta.org/wp-content/uploads/AdobeStock_284358066-scaled-1.jpeg" type="image/jpeg" length="0"/>
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