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    <title><![CDATA[StreamingMeme — SpringServe coverage]]></title>
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    <description><![CDATA[Articles mentioning SpringServe.]]></description>
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    <item>
      <title><![CDATA[Telly makes dual-screen smart TV ads available for programmatic purchase]]></title>
      <link><![CDATA[https://www.adexchanger.com/streaming/tv-manufacturer-telly-touts-programmatic-home-screen-ads/]]></link>
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      <pubDate>Wed, 09 Sep 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Telly is expanding its programmatic advertising capabilities by enabling home screen ad inventory through Magnite's SpringServe and The Trade Desk. The company is also collaborating with the IAB Tech Lab to establish standardized bidstream signals for home screen ad formats to improve targeting and scale.]]></description>
      <content:encoded><![CDATA[Telly is expanding its programmatic advertising capabilities by enabling home screen ad inventory through Magnite's SpringServe and The Trade Desk. The company is also collaborating with the IAB Tech Lab to establish standardized bidstream signals for home screen ad formats to improve targeting and scale.]]></content:encoded>
      <dc:creator><![CDATA[AdExchanger]]></dc:creator>
      <author><![CDATA[AdExchanger]]></author>
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    <item>
      <title><![CDATA[Magnite CTV contribution exceeds 50% of total contribution ex-TAC]]></title>
      <link><![CDATA[https://kalkinemedia.com/us/stocks/communication/whats-fueling-magnite-nasdaqmgni-across-digital-advertising]]></link>
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      <pubDate>Wed, 19 Aug 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Magnite reported that connected television now accounts for over half of its contribution excluding traffic acquisition costs, driven by programmatic activity across major streaming platforms. The company is expanding its advertising infrastructure through the integration of SpringServe technology, AI-driven workflow automation, and new partnerships in aviation and live sports.]]></description>
      <content:encoded><![CDATA[Magnite reported that connected television now accounts for over half of its contribution excluding traffic acquisition costs, driven by programmatic activity across major streaming platforms. The company is expanding its advertising infrastructure through the integration of SpringServe technology, AI-driven workflow automation, and new partnerships in aviation and live sports.]]></content:encoded>
      <dc:creator><![CDATA[Kalkine Media]]></dc:creator>
      <author><![CDATA[Kalkine Media]]></author>
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    <item>
      <title><![CDATA[Business Insider taps Magnite to launch standalone FAST channel infrastructure]]></title>
      <link><![CDATA[https://ppc.land/business-insider-builds-own-fast-channel-picks-magnite-to-run-ctv-ad-sales/]]></link>
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      <pubDate>Tue, 21 Jul 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[VIDEO_STREAMING_PLATFORMS_AND_INFRASTRUCTURE]]></category>
      <description><![CDATA[Business Insider has selected Magnite's SpringServe platform as the ad server and programmatic engine for its first standalone FAST channel. The move marks a strategic shift for the publisher to gain direct control over its advertising infrastructure and viewer relationships outside of YouTube.]]></description>
      <content:encoded><![CDATA[Business Insider has selected Magnite's SpringServe platform as the ad server and programmatic engine for its first standalone FAST channel. The move marks a strategic shift for the publisher to gain direct control over its advertising infrastructure and viewer relationships outside of YouTube.]]></content:encoded>
      <dc:creator><![CDATA[PPC Land]]></dc:creator>
      <author><![CDATA[PPC Land]]></author>
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    <item>
      <title><![CDATA[Samsung Ads opens Smart TV home screen to programmatic buyers]]></title>
      <link><![CDATA[https://www.affiversemedia.com/samsung-ads-smart-tv-home-screen-programmatic-buyers/]]></link>
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      <pubDate>Mon, 15 Jun 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Samsung Ads is making its Smart TV home screen ad inventory available programmatically to advertisers through integrations with The Trade Desk and Google Display & Video 360. This new access, powered by Magnite's SpringServe technology, aims to streamline ad buying for high-impact CTV placements, with a global rollout expected from Q3 2026. The move allows advertisers to incorporate these premium placements into their existing programmatic workflows for wider video and omnichannel campaigns.]]></description>
      <content:encoded><![CDATA[Samsung Ads is making its Smart TV home screen ad inventory available programmatically to advertisers through integrations with The Trade Desk and Google Display & Video 360. This new access, powered by Magnite's SpringServe technology, aims to streamline ad buying for high-impact CTV placements, with a global rollout expected from Q3 2026. The move allows advertisers to incorporate these premium placements into their existing programmatic workflows for wider video and omnichannel campaigns.]]></content:encoded>
      <dc:creator><![CDATA[- Affiverse]]></dc:creator>
      <author><![CDATA[- Affiverse]]></author>
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    <item>
      <title><![CDATA[Samsung Ads opens Smart TV home screen to programmatic buying]]></title>
      <link><![CDATA[https://www.cynopsis.com/cynopsis-06-11-26-diarra-from-detroit-gets-season-2-debut-date/]]></link>
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      <pubDate>Thu, 11 Jun 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Samsung Ads is opening its Smart TV home screen inventory for programmatic buying, leveraging Magnite's SpringServe technology and integrating with The Trade Desk and Google's DV360.
Separately, EDO has launched an AI-powered measurement tool, 'EDO’s Sponsored Ad Outcomes,' to provide outcomes data for live sports sponsorships, debuting with World Cup coverage.
Additionally, Spectrum Reach and Anoki AI have partnered to provide advertisers with real-time content context for their streaming TV ads using Anoki's ContextIQ technology, while Equativ and SofiaPulse are merging their technologies to streamline the ad campaign lifecycle.]]></description>
      <content:encoded><![CDATA[Samsung Ads is opening its Smart TV home screen inventory for programmatic buying, leveraging Magnite's SpringServe technology and integrating with The Trade Desk and Google's DV360.
Separately, EDO has launched an AI-powered measurement tool, 'EDO’s Sponsored Ad Outcomes,' to provide outcomes data for live sports sponsorships, debuting with World Cup coverage.
Additionally, Spectrum Reach and Anoki AI have partnered to provide advertisers with real-time content context for their streaming TV ads using Anoki's ContextIQ technology, while Equativ and SofiaPulse are merging their technologies to streamline the ad campaign lifecycle.]]></content:encoded>
      <dc:creator><![CDATA[Cynopsis]]></dc:creator>
      <author><![CDATA[Cynopsis]]></author>
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      <title><![CDATA[Samsung opens Smart TV home screen inventory to programmatic buyers]]></title>
      <link><![CDATA[https://www.msn.com/en-us/money/technologyinvesting/samsung-ads-opens-home-screen-inventory-to-programmatic-buyers/ar-AA25jMcn]]></link>
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      <pubDate>Wed, 10 Jun 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Samsung Ads has opened programmatic access to its Smart TV home screen ad inventory, enabling advertisers to purchase these high-impact placements through integrations with The Trade Desk and Google's Display & Video 360. This move, powered by Magnite's SpringServe, allows for automated and scalable buying of native home-screen ad units, enhancing planning, targeting, and measurement for CTV ad campaigns.]]></description>
      <content:encoded><![CDATA[Samsung Ads has opened programmatic access to its Smart TV home screen ad inventory, enabling advertisers to purchase these high-impact placements through integrations with The Trade Desk and Google's Display & Video 360. This move, powered by Magnite's SpringServe, allows for automated and scalable buying of native home-screen ad units, enhancing planning, targeting, and measurement for CTV ad campaigns.]]></content:encoded>
      <dc:creator><![CDATA[Msn]]></dc:creator>
      <author><![CDATA[Msn]]></author>
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      <title><![CDATA[Samsung opens Smart TV home screen inventory to programmatic DSPs]]></title>
      <link><![CDATA[https://ppc.land/samsung-opens-smart-tv-home-screens-to-programmatic-via-trade-desk-and-dv360/]]></link>
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      <pubDate>Wed, 10 Jun 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Samsung Ads is opening programmatic buying of Smart TV home screen placements through integration with The Trade Desk and Google DV360, utilizing Magnite's SpringServe ad server. This move allows advertisers to access high-visibility CTV inventory that was previously only available via direct deals, with a global rollout planned for Q3 2026. The integration also positions these placements for future AI-assisted and agentic buying workflows, reflecting a growing trend in the ad tech industry.]]></description>
      <content:encoded><![CDATA[Samsung Ads is opening programmatic buying of Smart TV home screen placements through integration with The Trade Desk and Google DV360, utilizing Magnite's SpringServe ad server. This move allows advertisers to access high-visibility CTV inventory that was previously only available via direct deals, with a global rollout planned for Q3 2026. The integration also positions these placements for future AI-assisted and agentic buying workflows, reflecting a growing trend in the ad tech industry.]]></content:encoded>
      <dc:creator><![CDATA[PPC Land]]></dc:creator>
      <author><![CDATA[PPC Land]]></author>
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    <item>
      <title><![CDATA[Samsung Ads opens home screen inventory to global programmatic buying]]></title>
      <link><![CDATA[https://www.streamtvinsider.com/advertising/samsung-enables-programmatic-ctv-home-screen-ads-dsps]]></link>
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      <pubDate>Wed, 10 Jun 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Samsung Ads has announced programmatic access to its connected TV (CTV) home screen ad inventory globally through integrations with The Trade Desk and Google's Display & Video 360 (DV360). This move, powered by Magnite's SpringServe ad serving technology, allows advertisers to programmatically buy non-skippable home screen ad placements on Samsung smart TVs, meeting rising demand for automated programmatic ad buying.]]></description>
      <content:encoded><![CDATA[Samsung Ads has announced programmatic access to its connected TV (CTV) home screen ad inventory globally through integrations with The Trade Desk and Google's Display & Video 360 (DV360). This move, powered by Magnite's SpringServe ad serving technology, allows advertisers to programmatically buy non-skippable home screen ad placements on Samsung smart TVs, meeting rising demand for automated programmatic ad buying.]]></content:encoded>
      <dc:creator><![CDATA[StreamTV Insider]]></dc:creator>
      <author><![CDATA[StreamTV Insider]]></author>
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    <item>
      <title><![CDATA[Magnite expands JioHotstar and Dentsu ties to scale AI-driven CTV stacks]]></title>
      <link><![CDATA[https://simplywall.st/stocks/us/media/nasdaq-mgni/magnite/news/how-deeper-jiohotstar-and-dentsu-ties-could-shape-magnites-m]]></link>
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      <pubDate>Tue, 09 Jun 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Magnite is strengthening its relationships with JioHotstar and Dentsu to advance its CTV and programmatic video advertising stack. This strategy involves the adoption of SpringServe 2.0 and new AI features aimed at driving future earnings through efficient, premium programmatic video advertising infrastructure. The article highlights that these integrations are expected to support higher quality, automated CTV infrastructure for advertisers.]]></description>
      <content:encoded><![CDATA[Magnite is strengthening its relationships with JioHotstar and Dentsu to advance its CTV and programmatic video advertising stack. This strategy involves the adoption of SpringServe 2.0 and new AI features aimed at driving future earnings through efficient, premium programmatic video advertising infrastructure. The article highlights that these integrations are expected to support higher quality, automated CTV infrastructure for advertisers.]]></content:encoded>
      <dc:creator><![CDATA[Simplywall]]></dc:creator>
      <author><![CDATA[Simplywall]]></author>
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      <title><![CDATA[JioHotstar integrates Magnite’s SpringServe to scale programmatic live sports advertising]]></title>
      <link><![CDATA[https://www.magnite.com/press/jiohotstar-deepens-partnership-with-magnite/]]></link>
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      <pubDate>Thu, 04 Jun 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[JioHotstar has expanded its partnership with Magnite, India's largest premium entertainment destination, by integrating Magnite's SpringServe for advanced ad mediation across its live sports and entertainment portfolio. This collaboration aims to maximize inventory value and ensure ad quality for programmatic advertising at scale, as demonstrated during the recent ICC Men’s T20 World Cup.]]></description>
      <content:encoded><![CDATA[JioHotstar has expanded its partnership with Magnite, India's largest premium entertainment destination, by integrating Magnite's SpringServe for advanced ad mediation across its live sports and entertainment portfolio. This collaboration aims to maximize inventory value and ensure ad quality for programmatic advertising at scale, as demonstrated during the recent ICC Men’s T20 World Cup.]]></content:encoded>
      <dc:creator><![CDATA[Magnite]]></dc:creator>
      <author><![CDATA[Magnite]]></author>
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    <item>
      <title><![CDATA[JioHotstar Expands Magnite SpringServe Integration for Programmatic Ad Mediation in India]]></title>
      <link><![CDATA[https://ppc.land/jiohotstar-taps-magnite-springserve-for-programmatic-mediation-across-indias-biggest-sports-streams/]]></link>
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      <pubDate>Thu, 04 Jun 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[JioHotstar, India's largest streaming platform, has expanded its partnership with Magnite to deploy the SpringServe platform as the core programmatic mediation layer across its live sports and entertainment inventory. This integration provides JioHotstar with enhanced control over ad quality, demand visibility, and brand safety, specifically critical for its large-scale live sports streams like the ICC Men's T20 World Cup. The move signifies a growing maturity in programmatic advertising within India's streaming sector, leveraging SpringServe's unified ad serving and yield optimization capabilities.]]></description>
      <content:encoded><![CDATA[JioHotstar, India's largest streaming platform, has expanded its partnership with Magnite to deploy the SpringServe platform as the core programmatic mediation layer across its live sports and entertainment inventory. This integration provides JioHotstar with enhanced control over ad quality, demand visibility, and brand safety, specifically critical for its large-scale live sports streams like the ICC Men's T20 World Cup. The move signifies a growing maturity in programmatic advertising within India's streaming sector, leveraging SpringServe's unified ad serving and yield optimization capabilities.]]></content:encoded>
      <dc:creator><![CDATA[PPC Land]]></dc:creator>
      <author><![CDATA[PPC Land]]></author>
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    <item>
      <title><![CDATA[Magnite expands AI buyer agent and SpringServe mediation with Disney and MiQ]]></title>
      <link><![CDATA[https://ppc.land/magnite-expands-ai-buyer-agent-and-springserve-mediation-with-disney-and-miq/]]></link>
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      <pubDate>Tue, 28 Apr 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Magnite has launched a new AI buyer agent and AI-powered mediation tools for its SpringServe platform. Disney Advertising, Kepler, MiQ, and Spectrum Reach are among the first companies announced to be testing the new tools.]]></description>
      <content:encoded><![CDATA[Magnite has launched a new AI buyer agent and AI-powered mediation tools for its SpringServe platform. Disney Advertising, Kepler, MiQ, and Spectrum Reach are among the first companies announced to be testing the new tools.]]></content:encoded>
      <dc:creator><![CDATA[PPC Land]]></dc:creator>
      <author><![CDATA[PPC Land]]></author>
      
    </item>

    <item>
      <title><![CDATA[Magnite and the Future of Live Sports Streaming - Magnite]]></title>
      <link><![CDATA[https://www.magnite.com/blog/how-magnites-live-scheduler-powers-and-simplifies-scripps-new-sports-channel/]]></link>
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      <pubDate>Mon, 06 Apr 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Magnite details how its SpringServe Live Scheduler product is being used by Scripps to organize and signal upcoming live sports ad inventory for the newly launched Scripps Sports Network, a 24/7 ad-supported sports streaming channel. The article positions Live Scheduler as a standardized workflow for planning, activating, and measuring programmatic advertising around live events, and pairs it with Magnite’s Live Stream Acceleration (LSA) for high-concurrency live ad-break performance optimization.]]></description>
      <content:encoded><![CDATA[Magnite details how its SpringServe Live Scheduler product is being used by Scripps to organize and signal upcoming live sports ad inventory for the newly launched Scripps Sports Network, a 24/7 ad-supported sports streaming channel. The article positions Live Scheduler as a standardized workflow for planning, activating, and measuring programmatic advertising around live events, and pairs it with Magnite’s Live Stream Acceleration (LSA) for high-concurrency live ad-break performance optimization.]]></content:encoded>
      <dc:creator><![CDATA[Magnite]]></dc:creator>
      <author><![CDATA[Magnite]]></author>
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    <item>
      <title><![CDATA[Magnite Launches AdCP Seller Agent in SpringServe]]></title>
      <link><![CDATA[https://www.linkedin.com/posts/mike-laband-779a3316_why-magnite-built-a-seller-agent-and-what-activity-7414319438776303616-cnJF?utm_source=social_share_send&utm_medium=member_desktop_web&rcm=ACoAAGGr_NoB3pXX9Y0tuuuy1XRwIjttICOxvyM]]></link>
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      <pubDate>Tue, 06 Jan 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[]]></category>
      <description><![CDATA[Magnite has launched its seller agent, AdCP, within SpringServe, marking a significant advancement in AI-driven advertising. This initiative enables media owners and advertisers to enhance operational efficiency and should be closely monitored by industry professionals for future developments.]]></description>
      <content:encoded><![CDATA[Magnite has launched its seller agent, AdCP, within SpringServe, marking a significant advancement in AI-driven advertising. This initiative enables media owners and advertisers to enhance operational efficiency and should be closely monitored by industry professionals for future developments.]]></content:encoded>
      <dc:creator><![CDATA[Mike Laband]]></dc:creator>
      <author><![CDATA[Mike Laband]]></author>
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    <item>
      <title><![CDATA[RunnTV Announces Partnership with SpringServe for Monetization Strategy]]></title>
      <link><![CDATA[https://www.linkedin.com/posts/magnite_were-excited-to-support-runntv-as-its-key-activity-7404530582380228608-GpuJ?utm_source=social_share_send&utm_medium=member_desktop_web&rcm=ACoAAGIpVB8BG_WnxH28RYW9olVWloPXlMZjXuI]]></link>
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      <pubDate>Wed, 10 Dec 2025 00:00:00 GMT</pubDate>
      <category><![CDATA[]]></category>
      <description><![CDATA[RunnTV has selected SpringServe as its key monetization partner, leveraging its advanced video platform to enhance revenue opportunities in both on-demand and FAST environments, crucial amid the growing adoption of CTV in India.]]></description>
      <content:encoded><![CDATA[RunnTV has selected SpringServe as its key monetization partner, leveraging its advanced video platform to enhance revenue opportunities in both on-demand and FAST environments, crucial amid the growing adoption of CTV in India.]]></content:encoded>
      <dc:creator><![CDATA[Magnite]]></dc:creator>
      <author><![CDATA[Magnite]]></author>
      
    </item>

    <item>
      <title><![CDATA[Enhancing CTV Ad Value Through Smart Ad Podding]]></title>
      <link><![CDATA[https://www.linkedin.com/posts/jacob-herstein-b6a9b93_smarter-pods-better-breaks-the-future-of-activity-7394381471383404544-MQn1?utm_source=social_share_send&utm_medium=member_desktop_web&rcm=ACoAAGD2R38BcAd5AlYocG0YWsoASaLPQlmg_WI]]></link>
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      <pubDate>Wed, 12 Nov 2025 00:00:00 GMT</pubDate>
      <category><![CDATA[]]></category>
      <description><![CDATA[Magnite's SpringServe ad server leverages data-driven intelligence and machine learning to enhance ad podding in the CTV ecosystem, benefiting media buyers and improving viewer experiences. This innovation signifies a strategic shift toward more effective ad placements in streaming video.]]></description>
      <content:encoded><![CDATA[Magnite's SpringServe ad server leverages data-driven intelligence and machine learning to enhance ad podding in the CTV ecosystem, benefiting media buyers and improving viewer experiences. This innovation signifies a strategic shift toward more effective ad placements in streaming video.]]></content:encoded>
      <dc:creator><![CDATA[Jacob Herstein]]></dc:creator>
      <author><![CDATA[Jacob Herstein]]></author>
      
    </item>

    <item>
      <title><![CDATA[Viant Technology Partners With SpringServe for Direct Access Integration]]></title>
      <link><![CDATA[https://www.linkedin.com/posts/mike-laband-779a3316_viant-expands-direct-access-in-ctv-with-magnite-activity-7392205706407489536-7Vp_?utm_source=social_share_send&utm_medium=member_desktop_web&rcm=ACoAAGEMCZkBUVyZpSkYWX1t4u-KFhzQqtq3sqw]]></link>
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      <pubDate>Thu, 06 Nov 2025 00:00:00 GMT</pubDate>
      <category><![CDATA[]]></category>
      <description><![CDATA[Viant Technology has integrated its Direct Access platform into the SpringServe Ad Server, enhancing mediation capabilities for media owner partners like LG Ad Solutions. This integration aims to expedite decision-making and optimize impression routing to top-performing channels, benefiting stakeholders in the streaming video industry.]]></description>
      <content:encoded><![CDATA[Viant Technology has integrated its Direct Access platform into the SpringServe Ad Server, enhancing mediation capabilities for media owner partners like LG Ad Solutions. This integration aims to expedite decision-making and optimize impression routing to top-performing channels, benefiting stakeholders in the streaming video industry.]]></content:encoded>
      <dc:creator><![CDATA[Mike Laband]]></dc:creator>
      <author><![CDATA[Mike Laband]]></author>
      
    </item>

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      <title><![CDATA[Elevating CTV Advertising: Smart Ad Podding with Magnite's SpringServe]]></title>
      <link><![CDATA[https://www.linkedin.com/posts/kthuerwaechter_smarter-pods-better-breaks-the-future-of-activity-7391845833245290496-rXJG?utm_source=social_share_send&utm_medium=member_desktop_web&rcm=ACoAAGAofCABFoaO1_ga7RsBRcU8f9FWgf-mlrU]]></link>
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      <pubDate>Wed, 05 Nov 2025 00:00:00 GMT</pubDate>
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      <description><![CDATA[Smart ad podding utilizing Magnite's SpringServe ad server enhances the efficiency of advertising breaks in the CTV ecosystem. This innovation leverages data-driven intelligence and machine learning, offering significant value for media buyers and sellers while improving viewer experiences.]]></description>
      <content:encoded><![CDATA[Smart ad podding utilizing Magnite's SpringServe ad server enhances the efficiency of advertising breaks in the CTV ecosystem. This innovation leverages data-driven intelligence and machine learning, offering significant value for media buyers and sellers while improving viewer experiences.]]></content:encoded>
      <dc:creator><![CDATA[Kevin T.]]></dc:creator>
      <author><![CDATA[Kevin T.]]></author>
      
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    <item>
      <title><![CDATA[Mediation is Critical for Publishers to Maximize Yield]]></title>
      <link><![CDATA[https://www.linkedin.com/posts/kamanasish90_mediation-is-critical-for-publishers-to-maximize-activity-7379032929991081985-7wIp?utm_source=social_share_send&utm_medium=member_desktop_web&rcm=ACoAAF8doC4BC4aHMyOhVcKuhOzNe2IxoSlgCXo]]></link>
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      <pubDate>Tue, 30 Sep 2025 00:00:00 GMT</pubDate>
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      <description><![CDATA[Magnite's SpringServe introduces a mediation solution that integrates demand, data, and decisioning, aiming to optimize ad delivery and enhance viewing experiences. This innovation is crucial for publishers seeking to maximize revenue in the competitive streaming video landscape.]]></description>
      <content:encoded><![CDATA[Magnite's SpringServe introduces a mediation solution that integrates demand, data, and decisioning, aiming to optimize ad delivery and enhance viewing experiences. This innovation is crucial for publishers seeking to maximize revenue in the competitive streaming video landscape.]]></content:encoded>
      <dc:creator><![CDATA[Kamanasish Chowdhury]]></dc:creator>
      <author><![CDATA[Kamanasish Chowdhury]]></author>
      
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      <title><![CDATA[FanDuel Sports Network Scales Live Sports Monetization with Magnite - Magnite]]></title>
      <link><![CDATA[https://www.magnite.com/press-fr/fanduel-sports-network-scales-live-sports-monetization-with-magnite/]]></link>
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      <pubDate>Wed, 30 Jul 2025 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[FanDuel Sports Network has achieved a 25% year-over-year increase in impressions served through Magnite's SpringServe video platform, according to a recent announcement. This growth highlights FanDuel Sports Network's strategy to enhance live sports monetization through Magnite's ad serving and programmatic capabilities, leveraging increased digital consumption of live sports.]]></description>
      <content:encoded><![CDATA[FanDuel Sports Network has achieved a 25% year-over-year increase in impressions served through Magnite's SpringServe video platform, according to a recent announcement. This growth highlights FanDuel Sports Network's strategy to enhance live sports monetization through Magnite's ad serving and programmatic capabilities, leveraging increased digital consumption of live sports.]]></content:encoded>
      <dc:creator><![CDATA[Magnite]]></dc:creator>
      <author><![CDATA[Magnite]]></author>
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      <title><![CDATA[Business Insider taps Magnite to power its move beyond YouTube into FAST]]></title>
      <link><![CDATA[https://thedesk.net/2026/07/magnite-to-support-launch-of-business-insider-streaming-tv-channel/]]></link>
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      <pubDate>Fri, 24 Jul 2026 04:22:26 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Business Insider has selected Magnite to provide the advertising infrastructure for its new standalone FAST channel. The partnership utilizes Magnite’s SpringServe platform to manage programmatic monetization and direct ad sales as the publisher diversifies its video strategy beyond YouTube.]]></description>
      <content:encoded><![CDATA[Business Insider has selected Magnite to provide the advertising infrastructure for its new standalone FAST channel. The partnership utilizes Magnite’s SpringServe platform to manage programmatic monetization and direct ad sales as the publisher diversifies its video strategy beyond YouTube.]]></content:encoded>
      <dc:creator><![CDATA[The Desk]]></dc:creator>
      <author><![CDATA[The Desk]]></author>
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    <item>
      <title><![CDATA[Accedo One SaaS platform to launch hybrid SVOD and ad monetization]]></title>
      <link><![CDATA[https://www.accedo.tv/insights-and-news/accedo-one-first-saas-platform-to-deliver-hybrid-monetization-for-video]]></link>
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      <pubDate>Mon, 22 Jun 2026 11:23:05 GMT</pubDate>
      <category><![CDATA[VIDEO_STREAMING_PLATFORMS_AND_INFRASTRUCTURE]]></category>
      <description><![CDATA[Accedo has announced the addition of hybrid business model support to its Accedo One SaaS platform, allowing video service providers to support both subscription and advertising tiers within a single service. The feature will be integrated with marketplace partners including Cleeng, FreeWheel, InPlayer, Aptitude, and SpringServe. Commercially available in early 2023, the update aims to simplify complex monetization strategies for media companies of all sizes.]]></description>
      <content:encoded><![CDATA[Accedo has announced the addition of hybrid business model support to its Accedo One SaaS platform, allowing video service providers to support both subscription and advertising tiers within a single service. The feature will be integrated with marketplace partners including Cleeng, FreeWheel, InPlayer, Aptitude, and SpringServe. Commercially available in early 2023, the update aims to simplify complex monetization strategies for media companies of all sizes.]]></content:encoded>
      <dc:creator><![CDATA[Accedo]]></dc:creator>
      <author><![CDATA[Accedo]]></author>
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