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    <title><![CDATA[StreamingMeme — SCTE coverage]]></title>
    <link>https://www.streamingmeme.com</link>
    <description><![CDATA[Articles mentioning SCTE.]]></description>
    <language>en-us</language>
    <ttl>60</ttl>
    <lastBuildDate>Wed, 23 Sep 2026 00:00:00 GMT</lastBuildDate>
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      <title><![CDATA[StreamingMeme — SCTE coverage]]></title>
      <link>https://www.streamingmeme.com</link>
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    <item>
      <title><![CDATA[Revidd outlines sports FAST strategy using SCTE-35 and hybrid monetization]]></title>
      <link><![CDATA[https://revidd.com/blog/sports-fast-channel]]></link>
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      <pubDate>Wed, 23 Sep 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[VIDEO_STREAMING_PLATFORMS_AND_INFRASTRUCTURE]]></category>
      <description><![CDATA[Revidd CEO Sampath Mallidi published an operator playbook detailing the technical and operational requirements for launching 24/7 sports FAST channels. The guide outlines best practices for SCTE-35 ad signaling, EPG management, and hybrid monetization while distinguishing between owned-app infrastructure and third-party aggregator carriage.]]></description>
      <content:encoded><![CDATA[Revidd CEO Sampath Mallidi published an operator playbook detailing the technical and operational requirements for launching 24/7 sports FAST channels. The guide outlines best practices for SCTE-35 ad signaling, EPG management, and hybrid monetization while distinguishing between owned-app infrastructure and third-party aggregator carriage.]]></content:encoded>
      <dc:creator><![CDATA[Revidd]]></dc:creator>
      <author><![CDATA[Revidd]]></author>
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    <item>
      <title><![CDATA[Vecima launches Entra Intelligence AI platform for cable and fiber operations]]></title>
      <link><![CDATA[https://www.businesswire.com/news/home/20260922980127/en/Vecima-to-Showcase-AI-Powered-Broadband-Access-50G-PON-Migration-and-DOCSIS-4.0-Momentum-at-SCTE-TechExpo-2026]]></link>
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      <pubDate>Tue, 22 Sep 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[VIDEO_STREAMING_PLATFORMS_AND_INFRASTRUCTURE]]></category>
      <description><![CDATA[Vecima Networks announced the launch of Entra Intelligence, an AI-powered platform designed to provide operational awareness for cable and fiber access networks. The company will demonstrate this platform alongside 50G-PON and DOCSIS 4.0 technologies at the upcoming SCTE TechExpo 2026.]]></description>
      <content:encoded><![CDATA[Vecima Networks announced the launch of Entra Intelligence, an AI-powered platform designed to provide operational awareness for cable and fiber access networks. The company will demonstrate this platform alongside 50G-PON and DOCSIS 4.0 technologies at the upcoming SCTE TechExpo 2026.]]></content:encoded>
      <dc:creator><![CDATA[Business Wire]]></dc:creator>
      <author><![CDATA[Business Wire]]></author>
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    <item>
      <title><![CDATA[DvSum and Aurora Networks partner on ServAssure NXT AI for broadband]]></title>
      <link><![CDATA[https://www.businesswire.com/news/home/20260922020972/en/DvSum-to-Showcase-the-Future-of-AI-Powered-Telecom-Operations-Alongside-Aurora-Networks-at-SCTE-TechExpo26]]></link>
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      <pubDate>Tue, 22 Sep 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[ARTIFICIAL_INTELLIGENCE_FOR_VIDEO_APPLICATIONS]]></category>
      <description><![CDATA[DvSum and Aurora Networks have announced a partnership to showcase their joint ServAssure NXT AI platform at SCTE TechExpo26. The solution uses a patented Edge Gateway to process network telemetry and subscriber data locally, aiming to reduce cloud costs and maintain data sovereignty for broadband operators.]]></description>
      <content:encoded><![CDATA[DvSum and Aurora Networks have announced a partnership to showcase their joint ServAssure NXT AI platform at SCTE TechExpo26. The solution uses a patented Edge Gateway to process network telemetry and subscriber data locally, aiming to reduce cloud costs and maintain data sovereignty for broadband operators.]]></content:encoded>
      <dc:creator><![CDATA[Business Wire]]></dc:creator>
      <author><![CDATA[Business Wire]]></author>
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    <item>
      <title><![CDATA[SCTE TechExpo26 adds AMC Global Media as first programmer co-sponsor]]></title>
      <link><![CDATA[https://www.youtube.com/watch?v=Hhk65jybdVk]]></link>
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      <pubDate>Mon, 21 Sep 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[REGULATORY_AND_POLICY]]></category>
      <description><![CDATA[SCTE President Maria Popo announced that AMC Global Media will serve as the first programmer co-sponsor for the upcoming TechExpo26, signaling a strategic shift toward integrating content technology into the event's engineering-focused agenda. The conference will also feature the launch of a cross-operator subcommittee, chaired by Spectrum, to address critical infrastructure protection and network vandalism.]]></description>
      <content:encoded><![CDATA[SCTE President Maria Popo announced that AMC Global Media will serve as the first programmer co-sponsor for the upcoming TechExpo26, signaling a strategic shift toward integrating content technology into the event's engineering-focused agenda. The conference will also feature the launch of a cross-operator subcommittee, chaired by Spectrum, to address critical infrastructure protection and network vandalism.]]></content:encoded>
      <dc:creator><![CDATA[Cablefax]]></dc:creator>
      <author><![CDATA[Cablefax]]></author>
      
    </item>

    <item>
      <title><![CDATA[Chyron adds SCTE-35 markers and intercom to Chyron Live cloud platform]]></title>
      <link><![CDATA[https://www.youtube.com/watch?v=UsGar1LKMrM]]></link>
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      <pubDate>Tue, 15 Sep 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[PRODUCTION_HARDWARE]]></category>
      <description><![CDATA[Chyron has announced updates to its AWS-based Chyron Live cloud production platform, including the addition of SCTE-35 markers, integrated intercom functionality, and a new user management portal. These features are designed to enhance remote production workflows for sports and news, with availability scheduled for late 2026.]]></description>
      <content:encoded><![CDATA[Chyron has announced updates to its AWS-based Chyron Live cloud production platform, including the addition of SCTE-35 markers, integrated intercom functionality, and a new user management portal. These features are designed to enhance remote production workflows for sports and news, with availability scheduled for late 2026.]]></content:encoded>
      <dc:creator><![CDATA[YouTube]]></dc:creator>
      <author><![CDATA[YouTube]]></author>
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    <item>
      <title><![CDATA[Quickplay launches Live Operations control plane for broadcast and OTT channels]]></title>
      <link><![CDATA[https://www.svgeurope.org/blog/news-roundup/ibc2026-quickplay-launches-live-operations-bringing-ai-enriched-orchestration-and-operational-control-to-live-broadcast-channels/]]></link>
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      <pubDate>Sat, 12 Sep 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[VIDEO_STREAMING_PLATFORMS_AND_INFRASTRUCTURE]]></category>
      <description><![CDATA[Quickplay has introduced Live Operations, a cloud-native control plane designed to centralize scheduling, signal control, and ad decisioning for live-linear and FAST channels. The platform leverages AI orchestration to automate technical workflows, including SCTE-35 cue management and live-to-VOD clipping, to reduce manual operational overhead.]]></description>
      <content:encoded><![CDATA[Quickplay has introduced Live Operations, a cloud-native control plane designed to centralize scheduling, signal control, and ad decisioning for live-linear and FAST channels. The platform leverages AI orchestration to automate technical workflows, including SCTE-35 cue management and live-to-VOD clipping, to reduce manual operational overhead.]]></content:encoded>
      <dc:creator><![CDATA[SVG Europe]]></dc:creator>
      <author><![CDATA[SVG Europe]]></author>
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    <item>
      <title><![CDATA[Mark Bridges to succeed Phil McKinney as CableLabs CEO in January]]></title>
      <link><![CDATA[https://www.cablefax.com/technology/bridges-era-begins-at-cablelabs]]></link>
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      <pubDate>Fri, 11 Sep 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[BUSINESS_NEWS]]></category>
      <description><![CDATA[Mark Bridges will succeed Phil McKinney as CEO of CableLabs on January 1, 2026, following a four-month transition period. Bridges intends to prioritize accelerating the deployment of research into field operations, focusing on AI-driven network automation, convergence, and continued integration with SCTE.]]></description>
      <content:encoded><![CDATA[Mark Bridges will succeed Phil McKinney as CEO of CableLabs on January 1, 2026, following a four-month transition period. Bridges intends to prioritize accelerating the deployment of research into field operations, focusing on AI-driven network automation, convergence, and continued integration with SCTE.]]></content:encoded>
      <dc:creator><![CDATA[Cablefax]]></dc:creator>
      <author><![CDATA[Cablefax]]></author>
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    </item>

    <item>
      <title><![CDATA[Harmonic introduces cOS SensAI intelligence fabric for broadband network operations]]></title>
      <link><![CDATA[https://investor.harmonicinc.com/news-releases/news-release-details/harmonic-leads-new-era-broadband-connectivity-scte-techexpo-2026]]></link>
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      <pubDate>Thu, 10 Sep 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[VIDEO_STREAMING_PLATFORMS_AND_INFRASTRUCTURE]]></category>
      <description><![CDATA[Harmonic has announced its product lineup for SCTE TechExpo 2026, focusing on its cOS SensAI intelligence fabric and cOS Loop for multi-vendor PON management. The company aims to assist broadband operators in modernizing infrastructure, improving operational efficiency, and accelerating fiber expansion through these new tools.]]></description>
      <content:encoded><![CDATA[Harmonic has announced its product lineup for SCTE TechExpo 2026, focusing on its cOS SensAI intelligence fabric and cOS Loop for multi-vendor PON management. The company aims to assist broadband operators in modernizing infrastructure, improving operational efficiency, and accelerating fiber expansion through these new tools.]]></content:encoded>
      <dc:creator><![CDATA[Harmonic Inc.]]></dc:creator>
      <author><![CDATA[Harmonic Inc.]]></author>
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    <item>
      <title><![CDATA[Asharq migrates playout operations to Riyadh using Pebble automation platform]]></title>
      <link><![CDATA[https://www.pebble.tv/press-releases/asharq-migrates-extended-channel-line-up-to-pebble-playout/]]></link>
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      <pubDate>Wed, 09 Sep 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[PRODUCTION_HARDWARE]]></category>
      <description><![CDATA[Asharq has migrated its broadcast operations to a new facility in Riyadh, utilizing Pebble's on-premises playout automation and integrated channel platform. The deployment supports live sports coverage for Thmanyah channels using ST 2110, SCTE standards, and N+N+N redundancy.]]></description>
      <content:encoded><![CDATA[Asharq has migrated its broadcast operations to a new facility in Riyadh, utilizing Pebble's on-premises playout automation and integrated channel platform. The deployment supports live sports coverage for Thmanyah channels using ST 2110, SCTE standards, and N+N+N redundancy.]]></content:encoded>
      <dc:creator><![CDATA[Pebble]]></dc:creator>
      <author><![CDATA[Pebble]]></author>
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    </item>

    <item>
      <title><![CDATA[Crispin launches FASTWheel for AI-driven news rundown automation]]></title>
      <link><![CDATA[https://www.crispincorp.com/crispin-news/unlock-more-value-from-your-news-content-with-crispin/]]></link>
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      <pubDate>Thu, 03 Sep 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[PRODUCTION_HARDWARE]]></category>
      <description><![CDATA[Crispin Corporation has announced a suite of automation tools for newsrooms, including the AI-powered FASTWheel for automated rundown creation and Secondary Records for live event capture. The update also highlights OTTlink, which provides SCTE-35 metadata for dynamic ad insertion in OTT and FAST environments.]]></description>
      <content:encoded><![CDATA[Crispin Corporation has announced a suite of automation tools for newsrooms, including the AI-powered FASTWheel for automated rundown creation and Secondary Records for live event capture. The update also highlights OTTlink, which provides SCTE-35 metadata for dynamic ad insertion in OTT and FAST environments.]]></content:encoded>
      <dc:creator><![CDATA[Crispin Corporation]]></dc:creator>
      <author><![CDATA[Crispin Corporation]]></author>
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    </item>

    <item>
      <title><![CDATA[Quickplay launches AI-powered Live Operations platform for cloud-native broadcast management]]></title>
      <link><![CDATA[https://tvnewscheck.com/tech/article/quickplay-launches-ai-powered-live-operations-platform/]]></link>
      <guid isPermaLink="false">5b4c707a-45e0-4b06-b491-d2bba71e8fa3</guid>
      <pubDate>Thu, 03 Sep 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[VIDEO_STREAMING_PLATFORMS_AND_INFRASTRUCTURE]]></category>
      <description><![CDATA[Quickplay has introduced Live Operations, a cloud-native control plane designed to consolidate scheduling, signal control, SCTE-35 ad management, and monitoring for live-linear and FAST channels. The platform leverages AI orchestration to automate fallback protection and live-to-VOD clipping workflows for broadcasters and streaming operators.]]></description>
      <content:encoded><![CDATA[Quickplay has introduced Live Operations, a cloud-native control plane designed to consolidate scheduling, signal control, SCTE-35 ad management, and monitoring for live-linear and FAST channels. The platform leverages AI orchestration to automate fallback protection and live-to-VOD clipping workflows for broadcasters and streaming operators.]]></content:encoded>
      <dc:creator><![CDATA[TVNewsCheck]]></dc:creator>
      <author><![CDATA[TVNewsCheck]]></author>
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    </item>

    <item>
      <title><![CDATA[PlayBox Technology compares budget FAST orchestration tiers for startup operators]]></title>
      <link><![CDATA[https://playboxtechnology.com/best-budget-media-orchestration-for-fast-channels/]]></link>
      <guid isPermaLink="false">ed5c7585-95f2-487d-b205-e6d4e582db55</guid>
      <pubDate>Sun, 30 Aug 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[VIDEO_STREAMING_PLATFORMS_AND_INFRASTRUCTURE]]></category>
      <description><![CDATA[PlayBox Technology has published a guide for startup FAST channel operators, categorizing orchestration vendors into three tiers based on scalability and pricing models. The guide outlines key decision criteria, including SCTE-35 signaling and hidden costs, while positioning PlayBox's own platform within the broadcast-heritage tier.]]></description>
      <content:encoded><![CDATA[PlayBox Technology has published a guide for startup FAST channel operators, categorizing orchestration vendors into three tiers based on scalability and pricing models. The guide outlines key decision criteria, including SCTE-35 signaling and hidden costs, while positioning PlayBox's own platform within the broadcast-heritage tier.]]></content:encoded>
      <dc:creator><![CDATA[PlayBox Technology]]></dc:creator>
      <author><![CDATA[PlayBox Technology]]></author>
      <enclosure url="https://playboxtechnology.com/wp-content/uploads/2021/08/cropped-cropped-ll.png" type="image/jpeg" length="0"/>
    </item>

    <item>
      <title><![CDATA[Agama introduces Ad-insert Observability to track SCTE-35 and playback failures]]></title>
      <link><![CDATA[https://agama.tv/when-an-ad-break-disappears-who-sees-it-first/]]></link>
      <guid isPermaLink="false">3d5fd6d7-6ca7-4e4f-b1c6-356ff71f8319</guid>
      <pubDate>Wed, 26 Aug 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Agama Technologies has launched a new observability and analytics solution designed to detect silent ad delivery failures in OTT streaming. The tool integrates SCTE-35 signaling verification with device-level playback diagnostics to help operators identify and resolve issues across the delivery chain.]]></description>
      <content:encoded><![CDATA[Agama Technologies has launched a new observability and analytics solution designed to detect silent ad delivery failures in OTT streaming. The tool integrates SCTE-35 signaling verification with device-level playback diagnostics to help operators identify and resolve issues across the delivery chain.]]></content:encoded>
      <dc:creator><![CDATA[Agama Technologies]]></dc:creator>
      <author><![CDATA[Agama Technologies]]></author>
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    </item>

    <item>
      <title><![CDATA[Chyron previews PRIME HTML and SCTE-35 support for cloud-based streaming]]></title>
      <link><![CDATA[https://tvnewscheck.com/tech/article/ibc-chyron-to-preview-html-graphics-cloud-tools-ai-features/]]></link>
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      <pubDate>Thu, 20 Aug 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[PRODUCTION_HARDWARE]]></category>
      <description><![CDATA[Chyron is previewing a suite of new broadcast and streaming production tools at IBC 2026, including PRIME HTML for web-native graphics and SCTE-35 support for automated ad insertion in Chyron LIVE. The company is also introducing several AI-driven editorial features, such as automated headshot cropping and contextual template suggestions, to streamline newsroom workflows.]]></description>
      <content:encoded><![CDATA[Chyron is previewing a suite of new broadcast and streaming production tools at IBC 2026, including PRIME HTML for web-native graphics and SCTE-35 support for automated ad insertion in Chyron LIVE. The company is also introducing several AI-driven editorial features, such as automated headshot cropping and contextual template suggestions, to streamline newsroom workflows.]]></content:encoded>
      <dc:creator><![CDATA[TVNewsCheck]]></dc:creator>
      <author><![CDATA[TVNewsCheck]]></author>
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    </item>

    <item>
      <title><![CDATA[Chyron integrates NVIDIA AI for multilingual graphics translation in PRIME]]></title>
      <link><![CDATA[https://chyron.com/chyron-sports-graphics-ibc-2026/]]></link>
      <guid isPermaLink="false">96e9cdae-69f0-48e2-9422-d8c25356b843</guid>
      <pubDate>Thu, 13 Aug 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[PRODUCTION_HARDWARE]]></category>
      <description><![CDATA[Chyron has announced a suite of updates for its sports production ecosystem ahead of IBC 2026, including AI-driven player masking in PAINT 10.4 and multilingual graphics translation powered by NVIDIA. The company is also introducing SCTE-35 ad insertion markers for its cloud-native LIVE platform to support remote production monetization.]]></description>
      <content:encoded><![CDATA[Chyron has announced a suite of updates for its sports production ecosystem ahead of IBC 2026, including AI-driven player masking in PAINT 10.4 and multilingual graphics translation powered by NVIDIA. The company is also introducing SCTE-35 ad insertion markers for its cloud-native LIVE platform to support remote production monetization.]]></content:encoded>
      <dc:creator><![CDATA[Chyron]]></dc:creator>
      <author><![CDATA[Chyron]]></author>
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    </item>

    <item>
      <title><![CDATA[Zixi and Comcast Technology Solutions Integrate for C-Band to IP Migration]]></title>
      <link><![CDATA[https://theiamt.org/news/2026/08/zixi-and-comcast-technology-solutions-partner-to-provide-unified-video-supply-chain-distribution-for-linear-broadcasters/]]></link>
      <guid isPermaLink="false">88e4d35b-b042-4345-ac1b-9b5a271b4e22</guid>
      <pubDate>Fri, 07 Aug 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[VIDEO_DELIVERY_AND_CDN]]></category>
      <description><![CDATA[Zixi and Comcast Technology Solutions have formed a strategic integration to facilitate the migration of linear broadcasters from C-band satellite to IP-based distribution. The partnership combines the Zixi Software Platform with Comcast Media360 to support SCTE 224 and SCTE 35 standards for rights management and ad signaling.]]></description>
      <content:encoded><![CDATA[Zixi and Comcast Technology Solutions have formed a strategic integration to facilitate the migration of linear broadcasters from C-band satellite to IP-based distribution. The partnership combines the Zixi Software Platform with Comcast Media360 to support SCTE 224 and SCTE 35 standards for rights management and ad signaling.]]></content:encoded>
      <dc:creator><![CDATA[International Association of Media Tie-In Writers]]></dc:creator>
      <author><![CDATA[International Association of Media Tie-In Writers]]></author>
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    </item>

    <item>
      <title><![CDATA[Sunil STG details live SSAI deployment for Indian news network]]></title>
      <link><![CDATA[https://medium.com/@sunilstg/lessons-from-implementing-server-side-ad-insertion-on-a-live-tv-feed-e5e95d3bc9f1]]></link>
      <guid isPermaLink="false">5ff469c6-29a9-471d-9e08-dd21ca2f12d2</guid>
      <pubDate>Fri, 07 Aug 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[A developer provides an architectural analysis of implementing server-side ad insertion (SSAI) for a live news broadcast. The post outlines the failure points within SCTE-35 signaling, ad-decisioning latency, and manifest stitching, while advocating for broadcast-level redundancy and frame-accurate timing.]]></description>
      <content:encoded><![CDATA[A developer provides an architectural analysis of implementing server-side ad insertion (SSAI) for a live news broadcast. The post outlines the failure points within SCTE-35 signaling, ad-decisioning latency, and manifest stitching, while advocating for broadcast-level redundancy and frame-accurate timing.]]></content:encoded>
      <dc:creator><![CDATA[Medium]]></dc:creator>
      <author><![CDATA[Medium]]></author>
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    </item>

    <item>
      <title><![CDATA[ToolsOnAir secures NDI certification for macOS capture and playout products]]></title>
      <link><![CDATA[https://inbroadcast.com/news/toolsonair-announce-ndi-certification]]></link>
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      <pubDate>Thu, 23 Jul 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[ENCODING_AND_SOFTWARE]]></category>
      <description><![CDATA[ToolsOnAir has received official NDI certification for its macOS-based capture and playout product families, including the Just In and Just Play lines. The certification confirms adherence to NDI standards for multichannel recording, live-input switching, and the transport of closed-captioning and SCTE-104 signaling within professional broadcast workflows.]]></description>
      <content:encoded><![CDATA[ToolsOnAir has received official NDI certification for its macOS-based capture and playout product families, including the Just In and Just Play lines. The certification confirms adherence to NDI standards for multichannel recording, live-input switching, and the transport of closed-captioning and SCTE-104 signaling within professional broadcast workflows.]]></content:encoded>
      <dc:creator><![CDATA[InBroadcast]]></dc:creator>
      <author><![CDATA[InBroadcast]]></author>
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    </item>

    <item>
      <title><![CDATA[Zixi and Comcast partner on IP replacement for C-band satellites]]></title>
      <link><![CDATA[https://tvnewscheck.com/tech/article/zixi-comcast-technology-solutions-partner-on-ip-replacement-for-c-band-satellites/]]></link>
      <guid isPermaLink="false">197d20bd-2f24-4121-a416-95be4b3690b3</guid>
      <pubDate>Thu, 16 Jul 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[VIDEO_DELIVERY_AND_CDN]]></category>
      <description><![CDATA[Zixi and Comcast Technology Solutions have partnered to launch a managed IP-based distribution solution designed to help broadcasters replace aging C-band satellite infrastructure. The joint service integrates Zixi's software platform with Comcast Media360 to handle rights management, signaling, and orchestration, utilizing SCTE 224 and SCTE 35 standards during the transition.]]></description>
      <content:encoded><![CDATA[Zixi and Comcast Technology Solutions have partnered to launch a managed IP-based distribution solution designed to help broadcasters replace aging C-band satellite infrastructure. The joint service integrates Zixi's software platform with Comcast Media360 to handle rights management, signaling, and orchestration, utilizing SCTE 224 and SCTE 35 standards during the transition.]]></content:encoded>
      <dc:creator><![CDATA[TVNewsCheck]]></dc:creator>
      <author><![CDATA[TVNewsCheck]]></author>
      <enclosure url="https://cfvnzurrxjvihtctgdku.supabase.co/storage/v1/object/public/article_thumbnails/197d20bd-2f24-4121-a416-95be4b3690b3.png" type="image/jpeg" length="0"/>
    </item>

    <item>
      <title><![CDATA[Chyron Live adds Haivision integration and SCTE-35 for cloud-based monetization]]></title>
      <link><![CDATA[https://www.svgeurope.org/blog/news-roundup/chyron-live-adds-haivision-streamhub-integration-scte-35-ad-insertion-and-refined-switching-tools/]]></link>
      <guid isPermaLink="false">b502397e-15dc-46a3-bdcb-8fdb22f98036</guid>
      <pubDate>Wed, 24 Jun 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[VIDEO_DELIVERY_AND_CDN]]></category>
      <description><![CDATA[Chyron has updated its cloud-native Live production platform to versions 1.14 and 1.15, adding Haivision StreamHub integration for remote input management. The release also introduces SCTE-35 ad insertion for live monetization, verified ad delivery reporting, and improved operator-focused switching and replay tools.]]></description>
      <content:encoded><![CDATA[Chyron has updated its cloud-native Live production platform to versions 1.14 and 1.15, adding Haivision StreamHub integration for remote input management. The release also introduces SCTE-35 ad insertion for live monetization, verified ad delivery reporting, and improved operator-focused switching and replay tools.]]></content:encoded>
      <dc:creator><![CDATA[SVG Europe]]></dc:creator>
      <author><![CDATA[SVG Europe]]></author>
      <enclosure url="https://cfvnzurrxjvihtctgdku.supabase.co/storage/v1/object/public/article_thumbnails/b502397e-15dc-46a3-bdcb-8fdb22f98036.jpg" type="image/jpeg" length="0"/>
    </item>

    <item>
      <title><![CDATA[Chyron LIVE adds StreamHub integration and SCTE-35 for cloud-based monetization]]></title>
      <link><![CDATA[https://www.sportsvideo.org/2026/06/23/chyron-live-adds-haivision-streamhub-integration-scte-35-ad-insertion-and-switcher-updates/]]></link>
      <guid isPermaLink="false">f0af9139-b4dd-4a4a-9dc4-a4572b1dd9a8</guid>
      <pubDate>Tue, 23 Jun 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[PRODUCTION_HARDWARE]]></category>
      <description><![CDATA[Chyron has updated its cloud-native live production platform, Chyron LIVE, with two new releases. Version 1.15 adds direct integration with Haivision StreamHub for remote contribution, while version 1.14 introduces SCTE-35 ad insertion capabilities and various switcher enhancements.]]></description>
      <content:encoded><![CDATA[Chyron has updated its cloud-native live production platform, Chyron LIVE, with two new releases. Version 1.15 adds direct integration with Haivision StreamHub for remote contribution, while version 1.14 introduces SCTE-35 ad insertion capabilities and various switcher enhancements.]]></content:encoded>
      <dc:creator><![CDATA[Sports Video Group]]></dc:creator>
      <author><![CDATA[Sports Video Group]]></author>
      <enclosure url="https://www.sportsvideo.org/wp-content/uploads/2026/06/LIVE-1.15_Hero-PR-803x535.jpg" type="image/jpeg" length="0"/>
    </item>

    <item>
      <title><![CDATA[Ateme Identifies Five Critical OTT Vulnerabilities During Peak Audience Concurrency]]></title>
      <link><![CDATA[https://www.ateme.com/five-things-break-ott-peak-load]]></link>
      <guid isPermaLink="false">5a72175e-de5c-408c-b2f7-70215909dbf5</guid>
      <pubDate>Fri, 19 Jun 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[VIDEO_DELIVERY_AND_CDN]]></category>
      <description><![CDATA[Ateme has published a technical breakdown of five common failure patterns that disrupt OTT live streaming during peak audience concurrency. The analysis covers critical bottlenecks such as origin manifest refresh spikes, low-latency ABR degradation, SCTE-35 ad-marker drift, regional CDN cache exhaustion, and client-side re-buffer storms. The vendor outlines specific testing strategies and diagnostic metrics for streaming operators to identify and resolve these issues prior to live events.]]></description>
      <content:encoded><![CDATA[Ateme has published a technical breakdown of five common failure patterns that disrupt OTT live streaming during peak audience concurrency. The analysis covers critical bottlenecks such as origin manifest refresh spikes, low-latency ABR degradation, SCTE-35 ad-marker drift, regional CDN cache exhaustion, and client-side re-buffer storms. The vendor outlines specific testing strategies and diagnostic metrics for streaming operators to identify and resolve these issues prior to live events.]]></content:encoded>
      <dc:creator><![CDATA[Ateme]]></dc:creator>
      <author><![CDATA[Ateme]]></author>
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    </item>

    <item>
      <title><![CDATA[Comcast beats 2030 network energy goal five years ahead of schedule]]></title>
      <link><![CDATA[https://www.lightreading.com/cable-technology/comcast-meets-and-beats-its-network-energy-efficiency-goals]]></link>
      <guid isPermaLink="false">8d87f804-6362-4a99-9228-def0a73e2fa7</guid>
      <pubDate>Thu, 18 Jun 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[VIDEO_DELIVERY_AND_CDN]]></category>
      <description><![CDATA[Comcast has surpassed its 2030 network energy efficiency target five years early, reducing its domestic electricity per consumed byte by 55% between 2019 and 2025. This achievement occurred despite an 89% surge in data traffic and was driven primarily by network virtualization, virtualized CMTS transitions, and AI-powered operations. The milestones coincide with broader cable and streaming industry efforts to standardize energy-performance tracking via SCTE 295.]]></description>
      <content:encoded><![CDATA[Comcast has surpassed its 2030 network energy efficiency target five years early, reducing its domestic electricity per consumed byte by 55% between 2019 and 2025. This achievement occurred despite an 89% surge in data traffic and was driven primarily by network virtualization, virtualized CMTS transitions, and AI-powered operations. The milestones coincide with broader cable and streaming industry efforts to standardize energy-performance tracking via SCTE 295.]]></content:encoded>
      <dc:creator><![CDATA[Light Reading]]></dc:creator>
      <author><![CDATA[Light Reading]]></author>
      <enclosure url="https://eu-images.contentstack.com/v3/assets/blt23eb5bbc4124baa6/bltfed2c896a0c76b29/652c1ee1490bec308f10344c/Comcast_truck_wtih_Comcast_logo_on_hood.jpg?disable=upscale&amp;width=1200&amp;height=630&amp;fit=crop" type="image/jpeg" length="0"/>
    </item>

    <item>
      <title><![CDATA[SCTE and AMC partner to fuse content tech with broadband edge]]></title>
      <link><![CDATA[https://www.lightreading.com/cable-technology/scte-s-techexpo26-to-key-on-ai-fiber-and-convergence]]></link>
      <guid isPermaLink="false">d7492fa2-14b4-4dae-9942-afbcb4d3e940</guid>
      <pubDate>Thu, 18 Jun 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[REGULATORY_AND_POLICY]]></category>
      <description><![CDATA[SCTE has announced the agenda for its TechExpo26 event in Atlanta, co-hosted by AMC Global Media and Charter Communications. The program features a dedicated "StreamTech" track focusing on AI video optimization, interoperable streaming, ad signaling standards, and edge content delivery.]]></description>
      <content:encoded><![CDATA[SCTE has announced the agenda for its TechExpo26 event in Atlanta, co-hosted by AMC Global Media and Charter Communications. The program features a dedicated "StreamTech" track focusing on AI video optimization, interoperable streaming, ad signaling standards, and edge content delivery.]]></content:encoded>
      <dc:creator><![CDATA[Light Reading]]></dc:creator>
      <author><![CDATA[Light Reading]]></author>
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    </item>

    <item>
      <title><![CDATA[AWS MediaLive updates SCTE 35 controls for multi-format ad signaling]]></title>
      <link><![CDATA[https://docs.aws.amazon.com/medialive/latest/ug/scte-35-passthrough-or-removal.html]]></link>
      <guid isPermaLink="false">b9168e24-651d-4f5c-8818-8ef774f0f847</guid>
      <pubDate>Wed, 17 Jun 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[AWS MediaLive provides detailed procedures for enabling SCTE 35 message passthrough or removal across various output groups including Archive, HLS, and CMAF Ingest. This functionality allows precise control over ad marker delivery within streaming workflows. The article outlines configuration steps for different output types.]]></description>
      <content:encoded><![CDATA[AWS MediaLive provides detailed procedures for enabling SCTE 35 message passthrough or removal across various output groups including Archive, HLS, and CMAF Ingest. This functionality allows precise control over ad marker delivery within streaming workflows. The article outlines configuration steps for different output types.]]></content:encoded>
      <dc:creator><![CDATA[Amazon]]></dc:creator>
      <author><![CDATA[Amazon]]></author>
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    </item>

    <item>
      <title><![CDATA[AT&T, T-Mobile, and Verizon join STRIKE force as network vandalism surges]]></title>
      <link><![CDATA[https://newsletter.smartbrief.com/sharedSummary/index.jsp?briefId=3E572E13-3FBC-11D5-AD13-000244141872&issueId=E83A9FBD-7C6D-4CDF-A7B0-D02B2E89383E&copyId=EB7D7153-4255-4CEE-958A-B3453AFF36C8]]></link>
      <guid isPermaLink="false">d8c20778-9e98-428c-967e-f8f39b89e1d9</guid>
      <pubDate>Wed, 10 Jun 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[VIDEO_DELIVERY_AND_CDN]]></category>
      <description><![CDATA[AT&T, T-Mobile, and Verizon have joined the NCTA and SCTE's STRIKE force to combat the 59% year-to-year increase in network vandalism, including copper theft and fiber cuts. This collaboration aims to protect critical infrastructure, develop new monitoring technologies, and pursue legislative solutions, reframing certain attacks as national security risks. The initiative is crucial for maintaining the stability of content delivery and streaming services.]]></description>
      <content:encoded><![CDATA[AT&T, T-Mobile, and Verizon have joined the NCTA and SCTE's STRIKE force to combat the 59% year-to-year increase in network vandalism, including copper theft and fiber cuts. This collaboration aims to protect critical infrastructure, develop new monitoring technologies, and pursue legislative solutions, reframing certain attacks as national security risks. The initiative is crucial for maintaining the stability of content delivery and streaming services.]]></content:encoded>
      <dc:creator><![CDATA[Smartbrief]]></dc:creator>
      <author><![CDATA[Smartbrief]]></author>
      <enclosure url="https://alquemie.smartbrief.com/contentrepo/website/ctam/0000-dd2f/logo.gif" type="image/jpeg" length="0"/>
    </item>

    <item>
      <title><![CDATA[PlayBox White Paper Connects SCTE, VAST, AI, and 6G for Addressable TV]]></title>
      <link><![CDATA[https://playboxtechnology.com/2026/06/the-convergence-of-ai-scte-vast-6g/]]></link>
      <guid isPermaLink="false">bdbff4b0-3770-49e8-a948-aa0b8639cb70</guid>
      <pubDate>Sat, 06 Jun 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[PlayBox Technology has released a new white paper detailing the convergence of SCTE-104/35, VAST, AI, and 6G technologies in broadcast monetization, particularly in enabling addressable TV advertising. The paper highlights projected global CTV ad spend reaching $52 billion by 2029 and how these technologies facilitate a shift from mass-reach to precision ad delivery. It also explores the role of AI in markerless SCTE generation and emotional contextual targeting, alongside the importance of privacy compliance through Data Clean Rooms for the evolving advertising landscape.]]></description>
      <content:encoded><![CDATA[PlayBox Technology has released a new white paper detailing the convergence of SCTE-104/35, VAST, AI, and 6G technologies in broadcast monetization, particularly in enabling addressable TV advertising. The paper highlights projected global CTV ad spend reaching $52 billion by 2029 and how these technologies facilitate a shift from mass-reach to precision ad delivery. It also explores the role of AI in markerless SCTE generation and emotional contextual targeting, alongside the importance of privacy compliance through Data Clean Rooms for the evolving advertising landscape.]]></content:encoded>
      <dc:creator><![CDATA[PlayBox Technology]]></dc:creator>
      <author><![CDATA[PlayBox Technology]]></author>
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    </item>

    <item>
      <title><![CDATA[Charter-Cox's September to Remember | Distribution | Cablefax]]></title>
      <link><![CDATA[https://www.cablefax.com/distribution/charter-coxs-september-to-remember]]></link>
      <guid isPermaLink="false">15ae73f2-11c6-4ae8-9404-63986b0e4dce</guid>
      <pubDate>Tue, 26 May 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[BUSINESS_NEWS]]></category>
      <description><![CDATA[Charter and Cox are reportedly working to close a $34.5 billion merger by September 15. The potential deal's completion would coincide with the SCTE TechExpo, similar to past Charter acquisitions.]]></description>
      <content:encoded><![CDATA[Charter and Cox are reportedly working to close a $34.5 billion merger by September 15. The potential deal's completion would coincide with the SCTE TechExpo, similar to past Charter acquisitions.]]></content:encoded>
      <dc:creator><![CDATA[Cablefax]]></dc:creator>
      <author><![CDATA[Cablefax]]></author>
      <enclosure url="https://www.cablefax.com/wp-content/uploads/2026/02/shutterstock-2683775899.jpg" type="image/jpeg" length="0"/>
    </item>

    <item>
      <title><![CDATA[Ceeblue Media Fabric v3.7: Deterministic Streaming, Unified Media and Metadata Handling, Improved Resilience | Ceeblue]]></title>
      <link><![CDATA[https://ceeblue.net/media-fabric-v3-7-deterministic-streaming-metadata/]]></link>
      <guid isPermaLink="false">f6317004-f689-44c9-bfa8-4070c5e183f6</guid>
      <pubDate>Fri, 15 May 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[VIDEO_DELIVERY_AND_CDN]]></category>
      <description><![CDATA[Ceeblue has released Media Fabric v3.7, introducing major advancements including Deterministic Streaming, Unified Media and Metadata Handling, and improved resilience. Deterministic Streaming ensures identical segment boundaries across origins for improved cache efficiency and failover, while unified handling merges media and timed metadata for accurate synchronization. The update also enhances resilience for live playback workflows on various transport layers, including improved SCTE-35 signaling precision.]]></description>
      <content:encoded><![CDATA[Ceeblue has released Media Fabric v3.7, introducing major advancements including Deterministic Streaming, Unified Media and Metadata Handling, and improved resilience. Deterministic Streaming ensures identical segment boundaries across origins for improved cache efficiency and failover, while unified handling merges media and timed metadata for accurate synchronization. The update also enhances resilience for live playback workflows on various transport layers, including improved SCTE-35 signaling precision.]]></content:encoded>
      <dc:creator><![CDATA[Ceeblue]]></dc:creator>
      <author><![CDATA[Ceeblue]]></author>
      <enclosure url="https://ceeblue.net/wp-content/uploads/2026/05/Gemini_Generated_Image_xvfn3xxvfn3xxvfn-1024x559.png" type="image/jpeg" length="0"/>
    </item>

    <item>
      <title><![CDATA[Ad Insertion Meets the Future of Streaming: Media over QUIC (MOQ)]]></title>
      <link><![CDATA[https://www.linkedin.com/posts/red5pro_streaming-moq-quic-activity-7445817378711457793-5Q6U?utm_source=social_share_send&utm_medium=member_desktop_web&rcm=ACoAAGXHq3IBknLzWTsci-MZopZ9NiNwMMN6Phw]]></link>
      <guid isPermaLink="false">1f46fe8f-60ec-4a9c-94f7-14199f92df0a</guid>
      <pubDate>Fri, 03 Apr 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Red5 describes technical work on ad insertion workflows for Media over QUIC (MOQ), focusing on enabling scalable, precise ad insertion in ultra-low-latency streaming environments. The post cites use of SCTE-35 signaling with decoupled media and signaling to improve scalability and timing accuracy, and references collaboration across vendors and infrastructure providers. Red5 says it will demo MOQ and real-time ad insertion at NAB Show 2026 at the Nomad Media and AWS booths.]]></description>
      <content:encoded><![CDATA[Red5 describes technical work on ad insertion workflows for Media over QUIC (MOQ), focusing on enabling scalable, precise ad insertion in ultra-low-latency streaming environments. The post cites use of SCTE-35 signaling with decoupled media and signaling to improve scalability and timing accuracy, and references collaboration across vendors and infrastructure providers. Red5 says it will demo MOQ and real-time ad insertion at NAB Show 2026 at the Nomad Media and AWS booths.]]></content:encoded>
      <dc:creator><![CDATA[Red5]]></dc:creator>
      <author><![CDATA[Red5]]></author>
      
    </item>

    <item>
      <title><![CDATA[Ad Insertion for MOQ (Media over QUIC): What Is Possible Today and What Comes Next]]></title>
      <link><![CDATA[https://hubs.la/Q049yLrV0]]></link>
      <guid isPermaLink="false">acb58935-6d6f-4235-9848-69578efdbcd8</guid>
      <pubDate>Thu, 02 Apr 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Red5 discusses the state of ad insertion for Media over QUIC (MOQ), focusing on how SCTE-35 signaling can be carried as structured events to enable server-guided ad insertion (SGAI) and regional blackout workflows while keeping ad and primary media streams separately distributed. The article references presentations at an IETF MOQ interim meeting (Feb 2026, Google Boulder) describing an architecture using an Event Timeline track for real-time switching between program and ad tracks. Red5 also states it is developing MOQ ad workflow integrations with partners and plans to showcase MOQ/TrueTime and collect beta testers for a Red5 Cloud + CacheFly MOQ delivery network at NAB 2026.]]></description>
      <content:encoded><![CDATA[Red5 discusses the state of ad insertion for Media over QUIC (MOQ), focusing on how SCTE-35 signaling can be carried as structured events to enable server-guided ad insertion (SGAI) and regional blackout workflows while keeping ad and primary media streams separately distributed. The article references presentations at an IETF MOQ interim meeting (Feb 2026, Google Boulder) describing an architecture using an Event Timeline track for real-time switching between program and ad tracks. Red5 also states it is developing MOQ ad workflow integrations with partners and plans to showcase MOQ/TrueTime and collect beta testers for a Red5 Cloud + CacheFly MOQ delivery network at NAB 2026.]]></content:encoded>
      <dc:creator><![CDATA[Red5]]></dc:creator>
      <author><![CDATA[Red5]]></author>
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    </item>

    <item>
      <title><![CDATA[Weigel Broadcasting Transforms Video Distribution with Harmonic’s Playout-to-Delivery Solution]]></title>
      <link><![CDATA[https://www.harmonicinc.com/video-streaming/customers/success-story-weigel-broadcasting]]></link>
      <guid isPermaLink="false">ac1c8adf-9725-485c-a372-eee7139b738d</guid>
      <pubDate>Thu, 26 Mar 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[ENCODING_AND_SOFTWARE]]></category>
      <description><![CDATA[Weigel Broadcasting deployed Harmonic’s VOS Media Software in a centralized data center to virtualize playout-to-delivery functions previously handled by local affiliate hardware, including playout, encoding, PSIP, EAS, and distribution. The company reports it now originates and manages 31 ATSC 1.0 signals and 75 channels, using capabilities such as statistical multiplexing, AI-driven captioning, Nielsen watermarking, and SCTE-35-based graphic and commercial insertion. The shift is positioned as reducing hardware and operational complexity while improving scalability for adding stations and channels across Weigel’s affiliate footprint.]]></description>
      <content:encoded><![CDATA[Weigel Broadcasting deployed Harmonic’s VOS Media Software in a centralized data center to virtualize playout-to-delivery functions previously handled by local affiliate hardware, including playout, encoding, PSIP, EAS, and distribution. The company reports it now originates and manages 31 ATSC 1.0 signals and 75 channels, using capabilities such as statistical multiplexing, AI-driven captioning, Nielsen watermarking, and SCTE-35-based graphic and commercial insertion. The shift is positioned as reducing hardware and operational complexity while improving scalability for adding stations and channels across Weigel’s affiliate footprint.]]></content:encoded>
      <dc:creator><![CDATA[Harmonic Blog]]></dc:creator>
      <author><![CDATA[Harmonic Blog]]></author>
      <enclosure url="https://www.harmonicinc.com/hubfs/weigel-broadcasting-co-pr.png" type="image/jpeg" length="0"/>
    </item>

    <item>
      <title><![CDATA[OSNtv Enhances Video Streaming Monetization with Harmonic]]></title>
      <link><![CDATA[https://www.harmonicinc.com/video-streaming/customers/success-story-osntv]]></link>
      <guid isPermaLink="false">bf1159fc-46a5-493c-8861-3b5cc8cd4087</guid>
      <pubDate>Thu, 26 Mar 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Orbit Showtime Network (OSN) implemented Harmonic’s VOS360 Ad SaaS server-side ad insertion (SSAI) platform to enable targeted, measurable advertising on its OSNtv linear streaming channels across MENA. The deployment focused on improving ad signaling and break-duration accuracy (via SCTE-35 normalization and schedule correlation) to support frame-accurate ad insertion, frequency capping, geo-targeting, and server-side measurement. OSNtv reports going live in about four months, initially monetizing 15 linear channels and onboarding more than 20 first-time advertisers, with plans to expand to additional channels and VOD.]]></description>
      <content:encoded><![CDATA[Orbit Showtime Network (OSN) implemented Harmonic’s VOS360 Ad SaaS server-side ad insertion (SSAI) platform to enable targeted, measurable advertising on its OSNtv linear streaming channels across MENA. The deployment focused on improving ad signaling and break-duration accuracy (via SCTE-35 normalization and schedule correlation) to support frame-accurate ad insertion, frequency capping, geo-targeting, and server-side measurement. OSNtv reports going live in about four months, initially monetizing 15 linear channels and onboarding more than 20 first-time advertisers, with plans to expand to additional channels and VOD.]]></content:encoded>
      <dc:creator><![CDATA[Harmonic Blog]]></dc:creator>
      <author><![CDATA[Harmonic Blog]]></author>
      <enclosure url="https://www.harmonicinc.com/hubfs/2026_Case_Study_Harmonic_Osn_Tv_VB.png" type="image/jpeg" length="0"/>
    </item>

    <item>
      <title><![CDATA[Live streaming is easy until it becomes important.]]></title>
      <link><![CDATA[https://www.linkedin.com/posts/vinitsmehta_streaming-livestreaming-ott-activity-7442196149521850369-ema9?utm_source=social_share_send&utm_medium=member_desktop_web&rcm=ACoAAGQIKFABLXQexCKrL_mvYMeKyiI8xd66J2k]]></link>
      <guid isPermaLink="false">877d226d-f9a5-4208-a418-3eb13d525b60</guid>
      <pubDate>Tue, 24 Mar 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[VIDEO_STREAMING_PLATFORMS_AND_INFRASTRUCTURE]]></category>
      <description><![CDATA[The post argues that live streaming vendor evaluations often over-index on demos and pricing, but real-world performance depends on handling concurrency spikes, DRM requirements, SSAI reliability, latency, and rapid operational support during high-stakes events. It highlights diligence areas including cross-device SSAI robustness, SCTE marker handling, ad decisioning and reporting, observability, failover, and end-to-end integration across packaging, playback, monetization, and analytics.]]></description>
      <content:encoded><![CDATA[The post argues that live streaming vendor evaluations often over-index on demos and pricing, but real-world performance depends on handling concurrency spikes, DRM requirements, SSAI reliability, latency, and rapid operational support during high-stakes events. It highlights diligence areas including cross-device SSAI robustness, SCTE marker handling, ad decisioning and reporting, observability, failover, and end-to-end integration across packaging, playback, monetization, and analytics.]]></content:encoded>
      <dc:creator><![CDATA[Vinit Mehta]]></dc:creator>
      <author><![CDATA[Vinit Mehta]]></author>
      
    </item>

    <item>
      <title><![CDATA[A simplified view of the SCTE-35 + SSAI workflow powering modern OTT and broadcast ad insertion]]></title>
      <link><![CDATA[https://www.linkedin.com/posts/dheeraj-kumar-a9498a2b9_a-simplified-view-of-the-scte-35-ssai-workflow-activity-7441005131757776896-zH4p?utm_source=social_share_send&utm_medium=member_desktop_web&rcm=ACoAAGV0LoMBSIGV1meJVoC8qxxtsKmSsWZNywo]]></link>
      <guid isPermaLink="false">cea262a5-f9e0-4378-bc8c-12603d73a817</guid>
      <pubDate>Sat, 21 Mar 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[The post outlines a simplified SCTE-35 and server-side ad insertion (SSAI) workflow used for OTT and broadcast ad insertion. It describes how SCTE-35 ad markers are carried through CDN delivery, enabling SSAI-based ad decisioning and server-side stitching so players receive a single stream with ads inserted.]]></description>
      <content:encoded><![CDATA[The post outlines a simplified SCTE-35 and server-side ad insertion (SSAI) workflow used for OTT and broadcast ad insertion. It describes how SCTE-35 ad markers are carried through CDN delivery, enabling SSAI-based ad decisioning and server-side stitching so players receive a single stream with ads inserted.]]></content:encoded>
      <dc:creator><![CDATA[Dheeraj Kumar]]></dc:creator>
      <author><![CDATA[Dheeraj Kumar]]></author>
      
    </item>

    <item>
      <title><![CDATA[Breaking News: Ateme Signs Multi-Year Live Streaming Agreement with Netflix]]></title>
      <link><![CDATA[https://www.linkedin.com/posts/khaled-jerbi-76415929_netflix-goes-live-with-ateme-activity-7434607722651688961-tZRb?utm_source=social_share_send&utm_medium=member_desktop_web&rcm=ACoAAGRx1VIBeAcMupHt-AftbhgsyfmYtDbagb8]]></link>
      <guid isPermaLink="false">bc574478-3f5a-445a-9388-f3799c730a1e</guid>
      <pubDate>Tue, 03 Mar 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[BUSINESS_NEWS]]></category>
      <description><![CDATA[A LinkedIn post claims Ateme has signed a multi-year agreement with Netflix to support Netflix’s live streaming workflows using Ateme’s TITAN Live solution. The post highlights technical validation work including MP4/fMP4 packaging and SCTE-35 signaling for frame-accurate ad insertion, plus stress-testing and optimization for high-concurrency live events.]]></description>
      <content:encoded><![CDATA[A LinkedIn post claims Ateme has signed a multi-year agreement with Netflix to support Netflix’s live streaming workflows using Ateme’s TITAN Live solution. The post highlights technical validation work including MP4/fMP4 packaging and SCTE-35 signaling for frame-accurate ad insertion, plus stress-testing and optimization for high-concurrency live events.]]></content:encoded>
      <dc:creator><![CDATA[Khaled JERBI]]></dc:creator>
      <author><![CDATA[Khaled JERBI]]></author>
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    </item>

    <item>
      <title><![CDATA[Addressing Timing Issues in Legacy TV Headend Systems]]></title>
      <link><![CDATA[https://www.linkedin.com/posts/maxlapshin_sometimes-we-get-requests-that-start-with-activity-7413586685856301057-4Txx?utm_source=social_share_send&utm_medium=member_desktop_web&rcm=ACoAAGFwus0BgeeMl1jMi6Cq1QMNBiF5pK94urw]]></link>
      <guid isPermaLink="false">f3b8903e-4deb-46e3-b659-ba3968f0efec</guid>
      <pubDate>Sun, 04 Jan 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[]]></category>
      <description><![CDATA[A recent project successfully addressed significant timing issues in an outdated TV headend installation, resulting in the normalization of video streams and SCTE-35 marker generation for DASH output. This showcases the potential for innovative solutions even with challenging legacy systems.]]></description>
      <content:encoded><![CDATA[A recent project successfully addressed significant timing issues in an outdated TV headend installation, resulting in the normalization of video streams and SCTE-35 marker generation for DASH output. This showcases the potential for innovative solutions even with challenging legacy systems.]]></content:encoded>
      <dc:creator><![CDATA[Max Lapshin]]></dc:creator>
      <author><![CDATA[Max Lapshin]]></author>
      
    </item>

    <item>
      <title><![CDATA[Plume's Vision for ISPs to Deliver Better Subscriber Experiences]]></title>
      <link><![CDATA[https://www.lightreading.com/ai-machine-learning/plume-s-vision-for-isps-to-deliver-better-subscriber-experiences]]></link>
      <guid isPermaLink="false">c21ecdce-d3fc-42b9-afb3-f5993f461848</guid>
      <pubDate>Wed, 15 Oct 2025 00:00:00 GMT</pubDate>
      <category><![CDATA[]]></category>
      <description><![CDATA[At SCTE TechExpo, Plume and Evolution Digital unveil an AI-powered, cloud-managed platform that empowers ISPs to deliver superior, differentiated WiFi experiences beyond basic connectivity. This advancement highlights a shift towards customer-centric, flexible commercial models pivotal for streaming video service providers reliant on reliable home networks.]]></description>
      <content:encoded><![CDATA[At SCTE TechExpo, Plume and Evolution Digital unveil an AI-powered, cloud-managed platform that empowers ISPs to deliver superior, differentiated WiFi experiences beyond basic connectivity. This advancement highlights a shift towards customer-centric, flexible commercial models pivotal for streaming video service providers reliant on reliable home networks.]]></content:encoded>
      <dc:creator><![CDATA[Digital TV Europe]]></dc:creator>
      <author><![CDATA[Digital TV Europe]]></author>
      
    </item>

    <item>
      <title><![CDATA[G REIGNS and HTC VIVE Work with ActionStreamer at SCTE TechExpo 25]]></title>
      <link><![CDATA[https://www.linkedin.com/posts/g-reigns_actionstreamer-is-in-washington-dc-at-activity-7379008609155780608-KQgE?utm_source=social_share_send&utm_medium=member_desktop_web&rcm=ACoAAF9Rp7sBowilbO37YlM_Zs5s_jjG_c8YFkQ]]></link>
      <guid isPermaLink="false">799b3237-15a1-4299-b7f3-73d54b7494bf</guid>
      <pubDate>Tue, 30 Sep 2025 00:00:00 GMT</pubDate>
      <category><![CDATA[]]></category>
      <description><![CDATA[G REIGNS and HTC VIVE collaborated with ActionStreamer at SCTE TechExpo 25 to showcase AI live streaming capabilities over a private 5G network. This development highlights the growing importance of 5G technology in enhancing streaming efficiency and performance for industry professionals.]]></description>
      <content:encoded><![CDATA[G REIGNS and HTC VIVE collaborated with ActionStreamer at SCTE TechExpo 25 to showcase AI live streaming capabilities over a private 5G network. This development highlights the growing importance of 5G technology in enhancing streaming efficiency and performance for industry professionals.]]></content:encoded>
      <dc:creator><![CDATA[G REIGNS]]></dc:creator>
      <author><![CDATA[G REIGNS]]></author>
      
    </item>

    <item>
      <title><![CDATA[Preparing for SCTE TechExpo 2025]]></title>
      <link><![CDATA[https://www.linkedin.com/posts/synamedia_sctetechexpo-innovation-broadband-activity-7378103552596004864-9quk?utm_source=social_share_send&utm_medium=member_desktop_web&rcm=ACoAAF9GkUEBqloXwrG5UvgBlgCeiWyzEPgFEdY]]></link>
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      <pubDate>Sun, 28 Sep 2025 00:00:00 GMT</pubDate>
      <category><![CDATA[]]></category>
      <description><![CDATA[The SCTE TechExpo 2025, starting tomorrow, will feature the latest innovations in video, broadband, and streaming technology. Industry professionals are encouraged to visit our booth to explore transformative solutions and network with leaders in the field.]]></description>
      <content:encoded><![CDATA[The SCTE TechExpo 2025, starting tomorrow, will feature the latest innovations in video, broadband, and streaming technology. Industry professionals are encouraged to visit our booth to explore transformative solutions and network with leaders in the field.]]></content:encoded>
      <dc:creator><![CDATA[Synamedia]]></dc:creator>
      <author><![CDATA[Synamedia]]></author>
      
    </item>

    <item>
      <title><![CDATA[We’re Getting Ready To Welcome You At SCTE TechExpo 2025 Starting Tomorrow!]]></title>
      <link><![CDATA[https://www.linkedin.com/posts/quortex-io_sctetechexpo-innovation-broadband-activity-7378103553841856512-LQc8?utm_source=social_share_send&utm_medium=member_desktop_web&rcm=ACoAAF9GkUEBqloXwrG5UvgBlgCeiWyzEPgFEdY]]></link>
      <guid isPermaLink="false">1e5b6262-6c34-450a-8366-ab7bb6f86dda</guid>
      <pubDate>Sun, 28 Sep 2025 00:00:00 GMT</pubDate>
      <category><![CDATA[]]></category>
      <description><![CDATA[SCTE TechExpo 2025 kicks off tomorrow, presenting opportunities to explore groundbreaking innovations in video, broadband, and streaming technology. Industry professionals are invited to visit our booth to discover insights that could shape the future of the streaming landscape.]]></description>
      <content:encoded><![CDATA[SCTE TechExpo 2025 kicks off tomorrow, presenting opportunities to explore groundbreaking innovations in video, broadband, and streaming technology. Industry professionals are invited to visit our booth to discover insights that could shape the future of the streaming landscape.]]></content:encoded>
      <dc:creator><![CDATA[Synamedia Quortex ]]></dc:creator>
      <author><![CDATA[Synamedia Quortex ]]></author>
      
    </item>

    <item>
      <title><![CDATA[ActionStreamer to Demonstrate AI Streaming at SCTE TechExpo 25]]></title>
      <link><![CDATA[https://www.linkedin.com/posts/action-streamer_actionstreamer-will-be-in-washington-dc-activity-7377407768531742721-IXUY?utm_source=social_share_send&utm_medium=member_desktop_web&rcm=ACoAAF8YqFEB-q8R-bOUg2iUDGifVOTsCBu5TnM]]></link>
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      <pubDate>Fri, 26 Sep 2025 00:00:00 GMT</pubDate>
      <category><![CDATA[]]></category>
      <description><![CDATA[ActionStreamer will demonstrate AI-powered live streaming solutions at SCTE TechExpo 25 in Washington, D.C., utilizing HTC’s Private 5G network. This technology promises secure and low-latency video delivery, which is crucial for enhancing advanced applications in the streaming industry.]]></description>
      <content:encoded><![CDATA[ActionStreamer will demonstrate AI-powered live streaming solutions at SCTE TechExpo 25 in Washington, D.C., utilizing HTC’s Private 5G network. This technology promises secure and low-latency video delivery, which is crucial for enhancing advanced applications in the streaming industry.]]></content:encoded>
      <dc:creator><![CDATA[ActionStreamer]]></dc:creator>
      <author><![CDATA[ActionStreamer]]></author>
      
    </item>

    <item>
      <title><![CDATA[Ready for SCTE 2025! — and I can’t wait to show how Intraway is helping operators]]></title>
      <link><![CDATA[https://www.linkedin.com/posts/mikeearle_ready-for-scte-2025-and-i-cant-wait-activity-7377369413014028288-TN8u?utm_source=social_share_send&utm_medium=member_desktop_web&rcm=ACoAAF9JokEB81WuFXq5UoeEoVYtXk_W1W1zGtw]]></link>
      <guid isPermaLink="false">78e82e08-deb8-421a-beff-511ca32ce26c</guid>
      <pubDate>Fri, 26 Sep 2025 00:00:00 GMT</pubDate>
      <category><![CDATA[]]></category>
      <description><![CDATA[Intraway is showcasing its innovative solutions for operators at SCTE 2025, aiming to eliminate slow provisioning processes, expedite OTT service launches like YouTube TV, and reduce operational expenses through enhanced automation. These advancements signify a pivotal shift for industry professionals focused on efficiency and growth.]]></description>
      <content:encoded><![CDATA[Intraway is showcasing its innovative solutions for operators at SCTE 2025, aiming to eliminate slow provisioning processes, expedite OTT service launches like YouTube TV, and reduce operational expenses through enhanced automation. These advancements signify a pivotal shift for industry professionals focused on efficiency and growth.]]></content:encoded>
      <dc:creator><![CDATA[Michael Earle]]></dc:creator>
      <author><![CDATA[Michael Earle]]></author>
      
    </item>

    <item>
      <title><![CDATA[SCTE TechExpo]]></title>
      <link><![CDATA[https://www.cartesian.com/scte-techexpo/]]></link>
      <guid isPermaLink="false">d0006d24-db96-439d-a598-bd66f24aaec8</guid>
      <pubDate>Wed, 24 Sep 2025 00:00:00 GMT</pubDate>
      <category><![CDATA[]]></category>
      <description><![CDATA[Cartesian will participate in TechExpo25, engaging with innovators and policymakers to explore technologies enhancing seamless customer experiences. This involvement highlights Cartesian's commitment to advancing streaming video technologies critical for industry growth.]]></description>
      <content:encoded><![CDATA[Cartesian will participate in TechExpo25, engaging with innovators and policymakers to explore technologies enhancing seamless customer experiences. This involvement highlights Cartesian's commitment to advancing streaming video technologies critical for industry growth.]]></content:encoded>
      <dc:creator><![CDATA[Cartesian]]></dc:creator>
      <author><![CDATA[Cartesian]]></author>
      
    </item>

    <item>
      <title><![CDATA[Tech and policy set to collide at SCTE TechExpo 2025]]></title>
      <link><![CDATA[https://www.lightreading.com/cable-technology/tech-and-policy-set-to-collide-at-scte-techexpo-2025]]></link>
      <guid isPermaLink="false">ea20ad5e-503e-4cfc-83ca-5c383f28404b</guid>
      <pubDate>Wed, 24 Sep 2025 00:00:00 GMT</pubDate>
      <category><![CDATA[]]></category>
      <description><![CDATA[The SCTE TechExpo 2024 in Washington, DC, will spotlight advancements in DOCSIS 4.0, key regulatory issues such as spectrum auctions and the BEAD program, and emerging themes like AI use cases and network convergence. Industry professionals can expect expanded policy engagement, practical workshops, and strategic insights critical for navigating cable technology and network evolution.]]></description>
      <content:encoded><![CDATA[The SCTE TechExpo 2024 in Washington, DC, will spotlight advancements in DOCSIS 4.0, key regulatory issues such as spectrum auctions and the BEAD program, and emerging themes like AI use cases and network convergence. Industry professionals can expect expanded policy engagement, practical workshops, and strategic insights critical for navigating cable technology and network evolution.]]></content:encoded>
      <dc:creator><![CDATA[Digital TV Europe]]></dc:creator>
      <author><![CDATA[Digital TV Europe]]></author>
      
    </item>

    <item>
      <title><![CDATA[Veset launches Stratus SaaS for sub-one-hour linear channel creation]]></title>
      <link><![CDATA[https://www.veset.tv/news/veset-stratus-linear-tv-made-simple-for-the-new-generation]]></link>
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      <pubDate>Mon, 29 Jun 2026 01:44:06 GMT</pubDate>
      <category><![CDATA[PRODUCTION_HARDWARE]]></category>
      <description><![CDATA[Veset, a cloud playout provider, launched Veset Stratus at IBC 2019, a SaaS platform offering simple, professional-grade linear channel origination for content owners. The platform enables creation of 24/7 or pop-up linear channels combining VOD and live content in under an hour, targeting new content creators and event streamers. Stratus is natively built on AWS and supports SCTE-35 ad markers, live graphics, and REST API control.]]></description>
      <content:encoded><![CDATA[Veset, a cloud playout provider, launched Veset Stratus at IBC 2019, a SaaS platform offering simple, professional-grade linear channel origination for content owners. The platform enables creation of 24/7 or pop-up linear channels combining VOD and live content in under an hour, targeting new content creators and event streamers. Stratus is natively built on AWS and supports SCTE-35 ad markers, live graphics, and REST API control.]]></content:encoded>
      <dc:creator><![CDATA[Veset]]></dc:creator>
      <author><![CDATA[Veset]]></author>
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    <item>
      <title><![CDATA[]]></title>
      <link><![CDATA[https://www.veset.tv/news/veset-nimbus-adds-a-host-of-new-features]]></link>
      <guid isPermaLink="false">a7fc62f4-4afc-49a7-9bcf-8b91817eedda</guid>
      <pubDate>Mon, 29 Jun 2026 01:31:45 GMT</pubDate>
      <category><![CDATA[PRODUCTION_HARDWARE]]></category>
      <description><![CDATA[Veset has added live recording, animated graphics, MainConcept H.264/H.265 encoding, SRT protocol support, and SCTE time signals to its Veset Nimbus cloud playout platform. These updates aim to help content providers deliver broadcast-grade linear channels and FAST/OTT formats cost-effectively without hardware. The announcement details feature enhancements for cloud-based channel management and playout.]]></description>
      <content:encoded><![CDATA[Veset has added live recording, animated graphics, MainConcept H.264/H.265 encoding, SRT protocol support, and SCTE time signals to its Veset Nimbus cloud playout platform. These updates aim to help content providers deliver broadcast-grade linear channels and FAST/OTT formats cost-effectively without hardware. The announcement details feature enhancements for cloud-based channel management and playout.]]></content:encoded>
      <dc:creator><![CDATA[Veset]]></dc:creator>
      <author><![CDATA[Veset]]></author>
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    </item>

    <item>
      <title><![CDATA[Veset Nimbus adds SCTE bulk triggers, portrait playout, and 4K/8K encoding]]></title>
      <link><![CDATA[https://www.veset.tv/news/new-updates-to-veset-nimbus]]></link>
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      <pubDate>Fri, 26 Jun 2026 03:41:36 GMT</pubDate>
      <category><![CDATA[VIDEO_STREAMING_PLATFORMS_AND_INFRASTRUCTURE]]></category>
      <description><![CDATA[Veset announced updates to its Nimbus cloud playout platform, adding permanent channel branding, automated ad-break insertion with bulk SCTE trigger management, portrait-mode playout for mobile, and improved 4K/8K processing with MainConcept and x265 encoding support.]]></description>
      <content:encoded><![CDATA[Veset announced updates to its Nimbus cloud playout platform, adding permanent channel branding, automated ad-break insertion with bulk SCTE trigger management, portrait-mode playout for mobile, and improved 4K/8K processing with MainConcept and x265 encoding support.]]></content:encoded>
      <dc:creator><![CDATA[Veset]]></dc:creator>
      <author><![CDATA[Veset]]></author>
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    </item>

    <item>
      <title><![CDATA[Aveco's ASTRA Media Factory unifies on-prem, cloud, and remote production workflows]]></title>
      <link><![CDATA[https://www.aveco.com/en/news/detail/107/aveco-to-demonstrate-its-astra-media-factory-at-nab-2024]]></link>
      <guid isPermaLink="false">2b61eedf-e50d-451b-9ec5-39bcdeeaa2bc</guid>
      <pubDate>Fri, 26 Jun 2026 03:38:04 GMT</pubDate>
      <category><![CDATA[PRODUCTION_HARDWARE]]></category>
      <description><![CDATA[Aveco will demonstrate its ASTRA Media Factory platform at NAB 2024. The platform unifies studio production, media asset management, playout, and distribution across on-premises, remote, and multi-cloud environments. It features an extensive third-party integration library and support for SCTE standards for localization.]]></description>
      <content:encoded><![CDATA[Aveco will demonstrate its ASTRA Media Factory platform at NAB 2024. The platform unifies studio production, media asset management, playout, and distribution across on-premises, remote, and multi-cloud environments. It features an extensive third-party integration library and support for SCTE standards for localization.]]></content:encoded>
      
      
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    </item>

    <item>
      <title><![CDATA[CNN Brazil taps Veset Nimbus for cloud playout and CTV ad insertion]]></title>
      <link><![CDATA[https://www.veset.tv/news/cis-group-and-veset-power-cnn-brazil]]></link>
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      <pubDate>Fri, 26 Jun 2026 03:28:06 GMT</pubDate>
      <category><![CDATA[VIDEO_STREAMING_PLATFORMS_AND_INFRASTRUCTURE]]></category>
      <description><![CDATA[CNN Brazil has adopted Veset Nimbus, delivered by systems integrator CIS Group, to launch its first 24/7 news channel on Samsung TV Plus, marking its entry into the Connected TV market. The deployment uses cloud playout and SCTE-35 ad insertion to dynamically manage live programming and advertising. The solution is built on AWS and allows for future expansion to other platforms.]]></description>
      <content:encoded><![CDATA[CNN Brazil has adopted Veset Nimbus, delivered by systems integrator CIS Group, to launch its first 24/7 news channel on Samsung TV Plus, marking its entry into the Connected TV market. The deployment uses cloud playout and SCTE-35 ad insertion to dynamically manage live programming and advertising. The solution is built on AWS and allows for future expansion to other platforms.]]></content:encoded>
      <dc:creator><![CDATA[Veset]]></dc:creator>
      <author><![CDATA[Veset]]></author>
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