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    <title><![CDATA[StreamingMeme — Samba TV coverage]]></title>
    <link>https://www.streamingmeme.com</link>
    <description><![CDATA[Articles mentioning Samba TV.]]></description>
    <language>en-us</language>
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    <lastBuildDate>Fri, 28 Aug 2026 00:00:00 GMT</lastBuildDate>
    <copyright>StreamingMeme</copyright>
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      <title><![CDATA[StreamingMeme — Samba TV coverage]]></title>
      <link>https://www.streamingmeme.com</link>
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    <item>
      <title><![CDATA[Cint and Samba TV expand partnership to eight international markets]]></title>
      <link><![CDATA[https://www.cint.com/blog/linear-tv-media-buys-measurement/]]></link>
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      <pubDate>Fri, 28 Aug 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Cint has expanded its partnership with Samba TV to integrate Lucid Measurement’s linear TV brand lift capabilities into eight international markets. The integration combines Samba TV’s deterministic exposure data with Cint’s research panel to provide advertisers with in-flight measurement across linear, streaming, and digital channels.]]></description>
      <content:encoded><![CDATA[Cint has expanded its partnership with Samba TV to integrate Lucid Measurement’s linear TV brand lift capabilities into eight international markets. The integration combines Samba TV’s deterministic exposure data with Cint’s research panel to provide advertisers with in-flight measurement across linear, streaming, and digital channels.]]></content:encoded>
      <dc:creator><![CDATA[Cint]]></dc:creator>
      <author><![CDATA[Cint]]></author>
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      <title><![CDATA[Digital Samba details chrome://webrtc-internals for real-time video call diagnostics]]></title>
      <link><![CDATA[https://www.digitalsamba.com/blog/how-to-use-webrtc-internals-to-debug-calls]]></link>
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      <pubDate>Thu, 30 Jul 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[VIDEO_STREAMING_PLATFORMS_AND_INFRASTRUCTURE]]></category>
      <description><![CDATA[Digital Samba has released a technical guide explaining how to utilize browser built-in diagnostic tools like chrome://webrtc-internals to troubleshoot real-time video call quality. The article provides a detailed breakdown of how to interpret WebRTC statistics—such as packet loss, jitter, and RTT—to identify network or CPU bottlenecks.]]></description>
      <content:encoded><![CDATA[Digital Samba has released a technical guide explaining how to utilize browser built-in diagnostic tools like chrome://webrtc-internals to troubleshoot real-time video call quality. The article provides a detailed breakdown of how to interpret WebRTC statistics—such as packet loss, jitter, and RTT—to identify network or CPU bottlenecks.]]></content:encoded>
      <dc:creator><![CDATA[Digital Samba]]></dc:creator>
      <author><![CDATA[Digital Samba]]></author>
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    <item>
      <title><![CDATA[Digital Samba details E2EE implementation using SFrame and AES-128 standards]]></title>
      <link><![CDATA[https://www.digitalsamba.com/blog/can-end-to-end-encryption-be-hacked]]></link>
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      <pubDate>Fri, 24 Jul 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[VIDEO_DELIVERY_AND_CDN]]></category>
      <description><![CDATA[Digital Samba details the security architecture of end-to-end encryption in WebRTC, explaining the use of SFrame and AES-128 standards for media protection. The article outlines legitimate operational threats at the endpoint and key-exchange levels, while clarifying the trade-offs regarding server-side features like recordings.]]></description>
      <content:encoded><![CDATA[Digital Samba details the security architecture of end-to-end encryption in WebRTC, explaining the use of SFrame and AES-128 standards for media protection. The article outlines legitimate operational threats at the endpoint and key-exchange levels, while clarifying the trade-offs regarding server-side features like recordings.]]></content:encoded>
      <dc:creator><![CDATA[Digital Samba]]></dc:creator>
      <author><![CDATA[Digital Samba]]></author>
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    <item>
      <title><![CDATA[Samba TV acquires Bestever AI to scale autonomous agentic advertising]]></title>
      <link><![CDATA[https://www.cynopsis.com/cynopsis-06-23-26-brown-bag-films-goes-grown-up]]></link>
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      <pubDate>Tue, 23 Jun 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[BUSINESS_NEWS]]></category>
      <description><![CDATA[Samba TV has acquired generative AI platform Bestever AI to enhance its agentic advertising product strategy, with the startup's team joining the company. This acquisition coincides with various reports on shifting viewer ad tolerance and new technology integrations across the streaming landscape.]]></description>
      <content:encoded><![CDATA[Samba TV has acquired generative AI platform Bestever AI to enhance its agentic advertising product strategy, with the startup's team joining the company. This acquisition coincides with various reports on shifting viewer ad tolerance and new technology integrations across the streaming landscape.]]></content:encoded>
      <dc:creator><![CDATA[Cynopsis]]></dc:creator>
      <author><![CDATA[Cynopsis]]></author>
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    <item>
      <title><![CDATA[Google and Meta back AppsFlyer in $1 billion measurement pact]]></title>
      <link><![CDATA[https://www.adexchanger.com/daily-news-roundup/tuesday-23062026/]]></link>
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      <pubDate>Mon, 22 Jun 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Google, Meta, Unity, and Moloco have backed mobile measurement firm AppsFlyer with a $1 billion investment to boost independent cross-channel transparency. Additionally, Samba TV has acquired generative video ad platform Bestever AI, and Meta is rolling out support for horizontal long-form video on its Instagram TV app.]]></description>
      <content:encoded><![CDATA[Google, Meta, Unity, and Moloco have backed mobile measurement firm AppsFlyer with a $1 billion investment to boost independent cross-channel transparency. Additionally, Samba TV has acquired generative video ad platform Bestever AI, and Meta is rolling out support for horizontal long-form video on its Instagram TV app.]]></content:encoded>
      <dc:creator><![CDATA[AdExchanger]]></dc:creator>
      <author><![CDATA[AdExchanger]]></author>
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    <item>
      <title><![CDATA[Samba TV acquires Bestever AI to launch autonomous agentic advertising engine]]></title>
      <link><![CDATA[https://deadline.com/2026/06/samba-tv-buys-bestever-ai-1236963682/]]></link>
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      <pubDate>Mon, 22 Jun 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[BUSINESS_NEWS]]></category>
      <description><![CDATA[Samba TV has acquired generative AI advertising platform Bestever AI to integrate autonomous creative generation with Samba's first-party streaming audience data. Bestever's founder and CEO, Apoorva Govind, will join Samba TV as Director of Product to lead the company's autonomous active advertising roadmap.]]></description>
      <content:encoded><![CDATA[Samba TV has acquired generative AI advertising platform Bestever AI to integrate autonomous creative generation with Samba's first-party streaming audience data. Bestever's founder and CEO, Apoorva Govind, will join Samba TV as Director of Product to lead the company's autonomous active advertising roadmap.]]></content:encoded>
      <dc:creator><![CDATA[Deadline]]></dc:creator>
      <author><![CDATA[Deadline]]></author>
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    <item>
      <title><![CDATA[ANA launches Aquila cross-media measurement to curb fragmented ad frequency waste]]></title>
      <link><![CDATA[https://www.mediapost.com/publications/article/413876/ana-rolling-out-aquila-in-30-days.html]]></link>
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      <pubDate>Mon, 22 Jun 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[BUSINESS_NEWS]]></category>
      <description><![CDATA[The Association of National Advertisers is commercially launching Aquila, its highly anticipated cross-media measurement service, within the next 30 days. The platform combines linear TV data from Comscore and streaming data from Samba TV alongside direct platform integrations to track campaign reach and frequency. Initial digital data partners include Meta, YouTube, and Amazon, aiming to reduce ad frequency waste for major advertisers.]]></description>
      <content:encoded><![CDATA[The Association of National Advertisers is commercially launching Aquila, its highly anticipated cross-media measurement service, within the next 30 days. The platform combines linear TV data from Comscore and streaming data from Samba TV alongside direct platform integrations to track campaign reach and frequency. Initial digital data partners include Meta, YouTube, and Amazon, aiming to reduce ad frequency waste for major advertisers.]]></content:encoded>
      <dc:creator><![CDATA[mediapost]]></dc:creator>
      <author><![CDATA[mediapost]]></author>
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    <item>
      <title><![CDATA[Reddit ad campaigns drive $6.85 ROAS and 18% viewership lift]]></title>
      <link><![CDATA[https://www.emarketer.com/content/reddit-full-funnel-entertainment-brands]]></link>
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      <pubDate>Mon, 15 Jun 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Reddit's research, commissioned with TransUnion and Samba, indicates that Media & Entertainment (M&E) ad campaigns on its platform achieve an average $6.85 return on ad spend (ROAS) and an 18% incremental tune-in lift for content.
The study highlights Reddit's effectiveness across the ad funnel, outperforming other paid social platforms in ROAS and driving increased viewership and retention for exposed households.]]></description>
      <content:encoded><![CDATA[Reddit's research, commissioned with TransUnion and Samba, indicates that Media & Entertainment (M&E) ad campaigns on its platform achieve an average $6.85 return on ad spend (ROAS) and an 18% incremental tune-in lift for content.
The study highlights Reddit's effectiveness across the ad funnel, outperforming other paid social platforms in ROAS and driving increased viewership and retention for exposed households.]]></content:encoded>
      <dc:creator><![CDATA[EMARKETER]]></dc:creator>
      <author><![CDATA[EMARKETER]]></author>
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    <item>
      <title><![CDATA[TripleLift Partners with Leading Measurement Providers to Elevate Advertiser Success - TripleLift]]></title>
      <link><![CDATA[https://triplelift.com/resources/blog/triplelift-partners-with-leading-measurement-providers-to-elevate-advertiser-success/]]></link>
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      <pubDate>Thu, 28 May 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[TripleLift is expanding its measurement capabilities with five new strategic partnerships. The company is collaborating with Attain, Circana, DISQO, Samba TV, and The GoodNet to enhance advertiser success.]]></description>
      <content:encoded><![CDATA[TripleLift is expanding its measurement capabilities with five new strategic partnerships. The company is collaborating with Attain, Circana, DISQO, Samba TV, and The GoodNet to enhance advertiser success.]]></content:encoded>
      <dc:creator><![CDATA[TripleLift]]></dc:creator>
      <author><![CDATA[TripleLift]]></author>
      <enclosure url="https://triplelift.com/wp-content/uploads/2026/05/website-thumbnail_728x396-1.png" type="image/jpeg" length="0"/>
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    <item>
      <title><![CDATA[Samba and TiVo Announce Strategic Partnership to Transform CTV Advertising Across the UK]]></title>
      <link><![CDATA[https://www.manilatimes.net/2026/04/07/tmt-newswire/globenewswire/samba-and-tivo-announce-strategic-partnership-to-transform-ctv-advertising-across-the-uk/2315152]]></link>
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      <pubDate>Tue, 07 Apr 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Samba TV and TiVo Ads (Xperi Inc.) announced a strategic partnership to integrate Samba’s audience analytics, targeting, and cross-platform measurement with TiVo’s connected TV ad inventory, beginning in the UK. TiVo will act as a preferred managed service advertising partner using its owned-and-operated inventory with Samba data, while Samba will serve as a preferred analytics partner to Xperi for campaign measurement across linear TV, CTV/streaming, and digital channels. The partnership is effective as of April 1, 2026.]]></description>
      <content:encoded><![CDATA[Samba TV and TiVo Ads (Xperi Inc.) announced a strategic partnership to integrate Samba’s audience analytics, targeting, and cross-platform measurement with TiVo’s connected TV ad inventory, beginning in the UK. TiVo will act as a preferred managed service advertising partner using its owned-and-operated inventory with Samba data, while Samba will serve as a preferred analytics partner to Xperi for campaign measurement across linear TV, CTV/streaming, and digital channels. The partnership is effective as of April 1, 2026.]]></content:encoded>
      <dc:creator><![CDATA[The Manila Times]]></dc:creator>
      <author><![CDATA[The Manila Times]]></author>
      <enclosure url="https://www.manilatimes.net/manilatimes/uploads/images/2026/04/07/1003105.jpg" type="image/jpeg" length="0"/>
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    <item>
      <title><![CDATA[Subjective Selects Samba TV Data to Power Actionable and Curated CTV Advertising]]></title>
      <link><![CDATA[https://www.manilatimes.net/2026/01/07/tmt-newswire/globenewswire/subjective-selects-samba-tv-data-to-power-actionable-and-curated-ctv-advertising/2254666]]></link>
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      <pubDate>Wed, 07 Jan 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[]]></category>
      <description><![CDATA[Subjective has partnered with Samba TV to integrate real-time AI-driven media intelligence into its Ethos decisioning engine, enabling advertisers to execute dynamic, data-driven CTV campaigns with greater scale, speed, and transparency. This collaboration marks a significant advancement in applying AI and real-time behavioral data to optimize connected TV advertising across industries.]]></description>
      <content:encoded><![CDATA[Subjective has partnered with Samba TV to integrate real-time AI-driven media intelligence into its Ethos decisioning engine, enabling advertisers to execute dynamic, data-driven CTV campaigns with greater scale, speed, and transparency. This collaboration marks a significant advancement in applying AI and real-time behavioral data to optimize connected TV advertising across industries.]]></content:encoded>
      <dc:creator><![CDATA[The Manila Times]]></dc:creator>
      <author><![CDATA[The Manila Times]]></author>
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    <item>
      <title><![CDATA[ Samba TV Secures New Funding of up to $60 Million ]]></title>
      <link><![CDATA[https://www.tvtechnology.com/news/samba-tv-secures-new-funding-of-up-to-usd60-million]]></link>
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      <pubDate>Mon, 08 Dec 2025 00:00:00 GMT</pubDate>
      <category><![CDATA[]]></category>
      <description><![CDATA[Horizon Technology Finance Corporation has committed an initial $30 million in financing, with the option to provide an additional $30 million to support future growth. This funding is significant for streaming video technology firms seeking capital to scale operations and innovate in a competitive market.]]></description>
      <content:encoded><![CDATA[Horizon Technology Finance Corporation has committed an initial $30 million in financing, with the option to provide an additional $30 million to support future growth. This funding is significant for streaming video technology firms seeking capital to scale operations and innovate in a competitive market.]]></content:encoded>
      <dc:creator><![CDATA[TV Technology]]></dc:creator>
      <author><![CDATA[TV Technology]]></author>
      
    </item>

    <item>
      <title><![CDATA[Samba TV Joins Index Marketplaces to Launch Agentic-curated Media Marketplace Powered by Samba’s First-party Behavioral and Contextual Data]]></title>
      <link><![CDATA[https://www.samba.tv/press-releases/samba-tv-joins-index-marketplaces-to-launch-agentic-curated-media-marketplace-powered-by-sambas-first-party-behavioral-and-contextual-data]]></link>
      <guid isPermaLink="false">fc2559af-5763-4735-bb7c-de4e4d258259</guid>
      <pubDate>Wed, 03 Dec 2025 00:00:00 GMT</pubDate>
      <category><![CDATA[]]></category>
      <description><![CDATA[Samba TV and Index Exchange have partnered to integrate Samba’s first-party behavioral and contextual data directly into Index’s programmatic platform, enabling advertisers to access precise, AI-powered targeting across web, mobile, and streaming TV in over 50 countries. This collaboration simplifies programmatic workflows and enhances supply path optimization, addressing the growing industry demand for efficient, accountable, and high-performance media buying.]]></description>
      <content:encoded><![CDATA[Samba TV and Index Exchange have partnered to integrate Samba’s first-party behavioral and contextual data directly into Index’s programmatic platform, enabling advertisers to access precise, AI-powered targeting across web, mobile, and streaming TV in over 50 countries. This collaboration simplifies programmatic workflows and enhances supply path optimization, addressing the growing industry demand for efficient, accountable, and high-performance media buying.]]></content:encoded>
      <dc:creator><![CDATA[Samba TV]]></dc:creator>
      <author><![CDATA[Samba TV]]></author>
      
    </item>

    <item>
      <title><![CDATA[Report: 58% of UK homes have fewer than 3 streaming subs]]></title>
      <link><![CDATA[https://www.advanced-television.com/2025/11/13/report-58-of-uk-homes-fewer-than-3-streaming-subs/]]></link>
      <guid isPermaLink="false">7f7f1660-7241-40c3-a75c-78082ea3e120</guid>
      <pubDate>Thu, 13 Nov 2025 00:00:00 GMT</pubDate>
      <category><![CDATA[]]></category>
      <description><![CDATA[Samba TV's State of Streaming: UK Q4 2025 report highlights a maturing UK streaming market characterized by strong genre loyalty and selective subscription behavior among budget-conscious households, with more than 50% owning fewer than three services. These insights are critical for streaming providers aiming to optimize content offerings and subscription models in a competitive, cost-sensitive environment.]]></description>
      <content:encoded><![CDATA[Samba TV's State of Streaming: UK Q4 2025 report highlights a maturing UK streaming market characterized by strong genre loyalty and selective subscription behavior among budget-conscious households, with more than 50% owning fewer than three services. These insights are critical for streaming providers aiming to optimize content offerings and subscription models in a competitive, cost-sensitive environment.]]></content:encoded>
      <dc:creator><![CDATA[Advanced Television]]></dc:creator>
      <author><![CDATA[Advanced Television]]></author>
      
    </item>

    <item>
      <title><![CDATA[ Samba TV: 60% Of TV Time Spent Viewing Streaming Content ]]></title>
      <link><![CDATA[https://www.tvtechnology.com/news/samba-tv-60-percent-of-tv-time-spent-viewing-streaming-content]]></link>
      <guid isPermaLink="false">068a2bb0-e556-42c2-bda7-60dfb4250a5f</guid>
      <pubDate>Thu, 30 Oct 2025 00:00:00 GMT</pubDate>
      <category><![CDATA[]]></category>
      <description><![CDATA[Sports programming continues to be a key strength for linear broadcasters, maintaining their audience share in a competitive media landscape. However, streaming platforms are increasingly challenging this dominance, signaling a shift in how sports content is distributed and consumed, which is crucial for industry stakeholders planning future content strategies.]]></description>
      <content:encoded><![CDATA[Sports programming continues to be a key strength for linear broadcasters, maintaining their audience share in a competitive media landscape. However, streaming platforms are increasingly challenging this dominance, signaling a shift in how sports content is distributed and consumed, which is crucial for industry stakeholders planning future content strategies.]]></content:encoded>
      <dc:creator><![CDATA[TV Technology]]></dc:creator>
      <author><![CDATA[TV Technology]]></author>
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