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    <title><![CDATA[StreamingMeme — PubMatic coverage]]></title>
    <link>https://www.streamingmeme.com</link>
    <description><![CDATA[Articles mentioning PubMatic.]]></description>
    <language>en-us</language>
    <ttl>60</ttl>
    <lastBuildDate>Fri, 11 Sep 2026 00:00:00 GMT</lastBuildDate>
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      <title><![CDATA[StreamingMeme — PubMatic coverage]]></title>
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    <item>
      <title><![CDATA[InPowered and PubMatic integrate containerized AI for sell-side bid decisioning]]></title>
      <link><![CDATA[https://pubmatic.com/blog/partner-perspectives-inpowered-and-the-power-of-advanced-decisioning/]]></link>
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      <pubDate>Fri, 11 Sep 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[PubMatic and InPowered have integrated containerized AI models into the sell-side infrastructure to enable real-time bid decisioning before requests are throttled. This approach allows advertisers to deploy custom models directly within the exchange to prioritize high-value impressions based on specific outcome metrics.]]></description>
      <content:encoded><![CDATA[PubMatic and InPowered have integrated containerized AI models into the sell-side infrastructure to enable real-time bid decisioning before requests are throttled. This approach allows advertisers to deploy custom models directly within the exchange to prioritize high-value impressions based on specific outcome metrics.]]></content:encoded>
      <dc:creator><![CDATA[PubMatic]]></dc:creator>
      <author><![CDATA[PubMatic]]></author>
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    <item>
      <title><![CDATA[The Trade Desk reports 50% CTV revenue growth in EMEA and APAC]]></title>
      <link><![CDATA[https://qz.com/ttd-s-international-expansion-can-emea-and-apac-drive-growth]]></link>
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      <pubDate>Fri, 11 Sep 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[The Trade Desk reported over 50% year-over-year growth in CTV revenue across EMEA and APAC regions, signaling strong international momentum despite the U.S. market accounting for 83% of total revenue. The company faces increasing competition in programmatic CTV from vendors like Magnite and PubMatic, both of which are also expanding their agentic buying capabilities in international markets.]]></description>
      <content:encoded><![CDATA[The Trade Desk reported over 50% year-over-year growth in CTV revenue across EMEA and APAC regions, signaling strong international momentum despite the U.S. market accounting for 83% of total revenue. The company faces increasing competition in programmatic CTV from vendors like Magnite and PubMatic, both of which are also expanding their agentic buying capabilities in international markets.]]></content:encoded>
      <dc:creator><![CDATA[Quartz]]></dc:creator>
      <author><![CDATA[Quartz]]></author>
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    <item>
      <title><![CDATA[Sony launches Live TV on PS5 FAST service in the US]]></title>
      <link><![CDATA[https://www.movieguide.org/news-articles/sony-wants-playstation-gamers-to-start-watching-tv-too.html]]></link>
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      <pubDate>Fri, 04 Sep 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[VIDEO_STREAMING_PLATFORMS_AND_INFRASTRUCTURE]]></category>
      <description><![CDATA[Sony Pictures Television has launched a free, ad-supported streaming service on the PlayStation 5, featuring over 100 channels from major media partners. The platform utilizes PlayStation Network behavioral data to enable targeted advertising, with ad-tech support provided by Publica and PubMatic.]]></description>
      <content:encoded><![CDATA[Sony Pictures Television has launched a free, ad-supported streaming service on the PlayStation 5, featuring over 100 channels from major media partners. The platform utilizes PlayStation Network behavioral data to enable targeted advertising, with ad-tech support provided by Publica and PubMatic.]]></content:encoded>
      <dc:creator><![CDATA[Movieguide]]></dc:creator>
      <author><![CDATA[Movieguide]]></author>
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    <item>
      <title><![CDATA[Google ad tech ruling impacts PubMatic, Trade Desk, and Magnite]]></title>
      <link><![CDATA[https://simplywall.st/stocks/us/media/nasdaq-pubm/pubmatic/news/google-ad-ruling-puts-trade-desk-stock-and-ad-tech-rivals-in]]></link>
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      <pubDate>Thu, 03 Sep 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[A recent US court ruling has decided against breaking up Google's ad tech business, opting instead for behavioral remedies. This decision impacts independent ad tech platforms like PubMatic, The Trade Desk, and Magnite as they continue to compete for programmatic advertising budgets across the open internet and connected TV.]]></description>
      <content:encoded><![CDATA[A recent US court ruling has decided against breaking up Google's ad tech business, opting instead for behavioral remedies. This decision impacts independent ad tech platforms like PubMatic, The Trade Desk, and Magnite as they continue to compete for programmatic advertising budgets across the open internet and connected TV.]]></content:encoded>
      <dc:creator><![CDATA[Simply Wall St]]></dc:creator>
      <author><![CDATA[Simply Wall St]]></author>
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    <item>
      <title><![CDATA[Nippon TV partners with PubMatic to expand programmatic access via Sugree]]></title>
      <link><![CDATA[https://pubmatic.com/blog/the-future-of-tv-advertising-in-japan-how-programmatic-is-unlocking-new-opportunities/]]></link>
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      <pubDate>Wed, 02 Sep 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Nippon TV is partnering with PubMatic to integrate its Sugree advertising platform with PubMatic's programmatic infrastructure to facilitate impression-based trading for Japanese broadcast inventory. The initiative aims to attract international demand while leveraging PubMatic's AgenticOS to improve operational efficiency and campaign setup times.]]></description>
      <content:encoded><![CDATA[Nippon TV is partnering with PubMatic to integrate its Sugree advertising platform with PubMatic's programmatic infrastructure to facilitate impression-based trading for Japanese broadcast inventory. The initiative aims to attract international demand while leveraging PubMatic's AgenticOS to improve operational efficiency and campaign setup times.]]></content:encoded>
      <dc:creator><![CDATA[PubMatic]]></dc:creator>
      <author><![CDATA[PubMatic]]></author>
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    <item>
      <title><![CDATA[Sony launches 100 FAST channels on PlayStation 5 via Publica and PubMatic]]></title>
      <link><![CDATA[https://www.adexchanger.com/daily-news-roundup/tuesday-01092026/]]></link>
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      <pubDate>Tue, 01 Sep 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Sony is expanding its ad-supported offerings by integrating over 100 FAST channels into PlayStation 5 consoles using Publica and PubMatic. Meanwhile, the European Commission has designated ChatGPT, Reddit, and Roblox as very large platforms under the Digital Services Act, mandating stricter risk assessments and ad transparency requirements.]]></description>
      <content:encoded><![CDATA[Sony is expanding its ad-supported offerings by integrating over 100 FAST channels into PlayStation 5 consoles using Publica and PubMatic. Meanwhile, the European Commission has designated ChatGPT, Reddit, and Roblox as very large platforms under the Digital Services Act, mandating stricter risk assessments and ad transparency requirements.]]></content:encoded>
      <dc:creator><![CDATA[AdExchanger]]></dc:creator>
      <author><![CDATA[AdExchanger]]></author>
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    <item>
      <title><![CDATA[Sony launches Live TV on PS5 with 100 FAST channels]]></title>
      <link><![CDATA[https://thedesk.net/2026/08/sony-free-live-tv-playstation-5-offering-xumo/]]></link>
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      <pubDate>Mon, 31 Aug 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[VIDEO_STREAMING_PLATFORMS_AND_INFRASTRUCTURE]]></category>
      <description><![CDATA[Sony has launched 'Live TV on PS5,' a FAST service featuring over 100 channels for U.S. PlayStation 5 users. The platform utilizes ad-tech from Publica and PubMatic to monetize content from partners including Lionsgate, Fox, and Crunchyroll.]]></description>
      <content:encoded><![CDATA[Sony has launched 'Live TV on PS5,' a FAST service featuring over 100 channels for U.S. PlayStation 5 users. The platform utilizes ad-tech from Publica and PubMatic to monetize content from partners including Lionsgate, Fox, and Crunchyroll.]]></content:encoded>
      <dc:creator><![CDATA[The Desk]]></dc:creator>
      <author><![CDATA[The Desk]]></author>
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    <item>
      <title><![CDATA[Sony launches Live TV on PS5 with 100+ FAST channels]]></title>
      <link><![CDATA[https://variety.com/2026/tv/news/sony-playstation-advertisers-fast-channels-live-1236847258/]]></link>
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      <pubDate>Mon, 31 Aug 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Sony Pictures Television has launched 'Live TV on PS5,' a FAST service offering over 100 channels to PlayStation 5 users in the U.S. The platform utilizes Publica and PubMatic to manage programmatic ad delivery, aiming to reach gaming audiences that are typically difficult to capture via traditional TV environments.]]></description>
      <content:encoded><![CDATA[Sony Pictures Television has launched 'Live TV on PS5,' a FAST service offering over 100 channels to PlayStation 5 users in the U.S. The platform utilizes Publica and PubMatic to manage programmatic ad delivery, aiming to reach gaming audiences that are typically difficult to capture via traditional TV environments.]]></content:encoded>
      <dc:creator><![CDATA[Variety]]></dc:creator>
      <author><![CDATA[Variety]]></author>
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    <item>
      <title><![CDATA[PubMatic opens Melbourne office to scale Australian CTV and programmatic advertising]]></title>
      <link><![CDATA[https://marketech-apac.com/pubmatic-expands-australian-footprint-with-melbourne-office-focused-on-ctv-growth/]]></link>
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      <pubDate>Thu, 27 Aug 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[PubMatic has opened a new office in Melbourne, Australia, to bolster its support for local agencies and brands focusing on connected TV (CTV) and programmatic advertising. The expansion is driven by significant growth in the Australian video advertising market, which reached A$5.4 billion in 2025.]]></description>
      <content:encoded><![CDATA[PubMatic has opened a new office in Melbourne, Australia, to bolster its support for local agencies and brands focusing on connected TV (CTV) and programmatic advertising. The expansion is driven by significant growth in the Australian video advertising market, which reached A$5.4 billion in 2025.]]></content:encoded>
      <dc:creator><![CDATA[MARKETECH APAC]]></dc:creator>
      <author><![CDATA[MARKETECH APAC]]></author>
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    <item>
      <title><![CDATA[PubMatic begins charging publishers $0.001 CPM for excess unfilled bid requests]]></title>
      <link><![CDATA[https://ppc.land/no-fill/]]></link>
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      <pubDate>Thu, 27 Aug 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Ad tech platforms are increasingly charging publishers for excess unfilled bid requests to manage infrastructure costs and programmatic waste. Publishers are responding by implementing bid throttling and adjusting floor prices to maintain yield amidst shifting programmatic economics.]]></description>
      <content:encoded><![CDATA[Ad tech platforms are increasingly charging publishers for excess unfilled bid requests to manage infrastructure costs and programmatic waste. Publishers are responding by implementing bid throttling and adjusting floor prices to maintain yield amidst shifting programmatic economics.]]></content:encoded>
      <dc:creator><![CDATA[PPC Land]]></dc:creator>
      <author><![CDATA[PPC Land]]></author>
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    <item>
      <title><![CDATA[Butler/Till and PubMatic run autonomous agentic AI campaign for CTV]]></title>
      <link><![CDATA[https://www.adexchanger.com/adexchanger-talks/programmatic-gets-an-agentic-brain/]]></link>
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      <pubDate>Tue, 25 Aug 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Butler/Till and PubMatic successfully piloted an autonomous, agentic AI campaign for Geloso Beverage Group that bypassed traditional DSP workflows. The experiment utilized PubMatic's Agentic OS to manage targeting and pacing, resulting in an 80% reduction in tech costs and a 40% increase in impressions.]]></description>
      <content:encoded><![CDATA[Butler/Till and PubMatic successfully piloted an autonomous, agentic AI campaign for Geloso Beverage Group that bypassed traditional DSP workflows. The experiment utilized PubMatic's Agentic OS to manage targeting and pacing, resulting in an 80% reduction in tech costs and a 40% increase in impressions.]]></content:encoded>
      <dc:creator><![CDATA[AdExchanger]]></dc:creator>
      <author><![CDATA[AdExchanger]]></author>
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    <item>
      <title><![CDATA[Ad tech firms report minimal revenue impact from agentic AI integrations]]></title>
      <link><![CDATA[https://adage.com/ad-age-video-podcast/insider/aa-ai-in-marketing-hype-vs-results-q2-2026]]></link>
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      <pubDate>Fri, 21 Aug 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Ad Age's analysis of Q2 2026 earnings indicates that while ad tech firms like Magnite, PubMatic, and Criteo are integrating AI into their infrastructure, these technologies have yet to significantly impact bottom-line revenue. The report highlights a disconnect between high-level AI investment and measurable ROI, noting that agentic AI currently handles only a small fraction of total media trading transactions.]]></description>
      <content:encoded><![CDATA[Ad Age's analysis of Q2 2026 earnings indicates that while ad tech firms like Magnite, PubMatic, and Criteo are integrating AI into their infrastructure, these technologies have yet to significantly impact bottom-line revenue. The report highlights a disconnect between high-level AI investment and measurable ROI, noting that agentic AI currently handles only a small fraction of total media trading transactions.]]></content:encoded>
      <dc:creator><![CDATA[Ad Age]]></dc:creator>
      <author><![CDATA[Ad Age]]></author>
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    <item>
      <title><![CDATA[PubMatic beats Q2 revenue estimates by 13.7% as peers report slowdown]]></title>
      <link><![CDATA[https://stockstory.org/us/stocks/nyse/dv/news/earnings/advertising-software-stocks-q2-in-review-doubleverify-nysedv-vs-peers-3]]></link>
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      <pubDate>Tue, 18 Aug 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Several advertising software companies, including DoubleVerify, PubMatic, The Trade Desk, AppLovin, and LiveRamp, reported mixed Q2 financial results. While PubMatic outperformed revenue expectations, other firms in the sector faced challenges with guidance or missed analyst estimates, reflecting broader market volatility in digital advertising technology.]]></description>
      <content:encoded><![CDATA[Several advertising software companies, including DoubleVerify, PubMatic, The Trade Desk, AppLovin, and LiveRamp, reported mixed Q2 financial results. While PubMatic outperformed revenue expectations, other firms in the sector faced challenges with guidance or missed analyst estimates, reflecting broader market volatility in digital advertising technology.]]></content:encoded>
      <dc:creator><![CDATA[StockStory]]></dc:creator>
      <author><![CDATA[StockStory]]></author>
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    <item>
      <title><![CDATA[PubMatic hires Uber Advertising's Megan Ramm as Global Chief Revenue Officer]]></title>
      <link><![CDATA[https://www.exchangewire.com/blog/2026/08/10/pubmatic-appoints-megan-ramm-as-global-chief-revenue-officer/]]></link>
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      <pubDate>Mon, 10 Aug 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[BUSINESS_NEWS]]></category>
      <description><![CDATA[PubMatic has appointed former Uber Advertising executive Megan Ramm as its new global chief revenue officer to lead revenue strategy and scale AI-native ad tech capabilities. Ramm will oversee sales across publisher and buyer teams globally, focusing on key growth areas including connected TV, mobile, and performance advertising.]]></description>
      <content:encoded><![CDATA[PubMatic has appointed former Uber Advertising executive Megan Ramm as its new global chief revenue officer to lead revenue strategy and scale AI-native ad tech capabilities. Ramm will oversee sales across publisher and buyer teams globally, focusing on key growth areas including connected TV, mobile, and performance advertising.]]></content:encoded>
      <dc:creator><![CDATA[ExchangeWire]]></dc:creator>
      <author><![CDATA[ExchangeWire]]></author>
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    <item>
      <title><![CDATA[OpenAI launches product carousel ad formats inside ChatGPT]]></title>
      <link><![CDATA[https://futureweek.com/week-in-review-openai-brings-product-carousels-to-chatgpt-ads-the-eu-ai-act-takes-effect-and-pubmatic-launches-agent-guardrails-inside-agenticos/]]></link>
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      <pubDate>Fri, 07 Aug 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[This industry update covers significant shifts in AI-driven advertising, including OpenAI's introduction of shoppable product carousels in ChatGPT and PubMatic's launch of guardrail architecture for autonomous ad buying. Additionally, it highlights new regulatory pressures from the EU AI Act's Article 50 transparency requirements and emerging frameworks for measuring ad visibility in AI-generated discovery environments.]]></description>
      <content:encoded><![CDATA[This industry update covers significant shifts in AI-driven advertising, including OpenAI's introduction of shoppable product carousels in ChatGPT and PubMatic's launch of guardrail architecture for autonomous ad buying. Additionally, it highlights new regulatory pressures from the EU AI Act's Article 50 transparency requirements and emerging frameworks for measuring ad visibility in AI-generated discovery environments.]]></content:encoded>
      <dc:creator><![CDATA[Future Week]]></dc:creator>
      <author><![CDATA[Future Week]]></author>
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    <item>
      <title><![CDATA[Disney and TikTok sign global creator content-sharing agreement]]></title>
      <link><![CDATA[https://newdigitalage.co/general/ad-world-todays-news-from-around-the-web-57/]]></link>
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      <pubDate>Thu, 06 Aug 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[This summary of digital marketing news highlights several developments, including OpenAI's introduction of product carousels for ChatGPT ads and PubMatic's launch of AI governance tools for autonomous buying. It also notes a content-sharing partnership between Disney and TikTok.]]></description>
      <content:encoded><![CDATA[This summary of digital marketing news highlights several developments, including OpenAI's introduction of product carousels for ChatGPT ads and PubMatic's launch of AI governance tools for autonomous buying. It also notes a content-sharing partnership between Disney and TikTok.]]></content:encoded>
      <dc:creator><![CDATA[New Digital Age]]></dc:creator>
      <author><![CDATA[New Digital Age]]></author>
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    <item>
      <title><![CDATA[PubMatic launches governance framework for AgenticOS autonomous advertising]]></title>
      <link><![CDATA[https://www.martechcube.com/pubmatic-launches-governance-architecture-for-agentic-ads-on-agenticos/]]></link>
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      <pubDate>Thu, 06 Aug 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[PubMatic has launched a customizable governance framework for its AgenticOS platform, enabling advertisers to set autonomous advertising rules via natural language prompts. The architecture provides verifiable audit trails and human-in-the-loop approvals to manage autonomous campaign execution across streaming and digital inventory.]]></description>
      <content:encoded><![CDATA[PubMatic has launched a customizable governance framework for its AgenticOS platform, enabling advertisers to set autonomous advertising rules via natural language prompts. The architecture provides verifiable audit trails and human-in-the-loop approvals to manage autonomous campaign execution across streaming and digital inventory.]]></content:encoded>
      <dc:creator><![CDATA[MarTech Cube]]></dc:creator>
      <author><![CDATA[MarTech Cube]]></author>
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    <item>
      <title><![CDATA[PubMatic launches governance framework for AgenticOS autonomous advertising platform]]></title>
      <link><![CDATA[https://tvnewscheck.com/tech/article/pubmatic-rolls-out-governance-framework-for-autonomous-advertising-on-agenticos/]]></link>
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      <pubDate>Wed, 05 Aug 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[PubMatic has launched a governance framework for its AgenticOS platform, providing advertisers with configurable controls, audit trails, and human-in-the-loop workflows for autonomous ad buying. The system aims to ensure brand safety and budget adherence across 100,000 websites and streaming services.]]></description>
      <content:encoded><![CDATA[PubMatic has launched a governance framework for its AgenticOS platform, providing advertisers with configurable controls, audit trails, and human-in-the-loop workflows for autonomous ad buying. The system aims to ensure brand safety and budget adherence across 100,000 websites and streaming services.]]></content:encoded>
      <dc:creator><![CDATA[TVNewsCheck]]></dc:creator>
      <author><![CDATA[TVNewsCheck]]></author>
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    </item>

    <item>
      <title><![CDATA[Teads sues Alphabet over alleged anticompetitive ad tech practices]]></title>
      <link><![CDATA[https://digiday.com/media-buying/the-rundown-googles-legal-woes-with-ad-tech-rivals/]]></link>
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      <pubDate>Wed, 05 Aug 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Teads has filed an antitrust lawsuit against Alphabet, alleging anticompetitive practices within Google's vertically integrated ad tech stack. This legal action joins similar ongoing suits from Magnite, OpenX, and PubMatic, following a prior federal ruling that Google monopolized key segments of the programmatic advertising ecosystem.]]></description>
      <content:encoded><![CDATA[Teads has filed an antitrust lawsuit against Alphabet, alleging anticompetitive practices within Google's vertically integrated ad tech stack. This legal action joins similar ongoing suits from Magnite, OpenX, and PubMatic, following a prior federal ruling that Google monopolized key segments of the programmatic advertising ecosystem.]]></content:encoded>
      <dc:creator><![CDATA[Digiday]]></dc:creator>
      <author><![CDATA[Digiday]]></author>
      <enclosure url="https://digiday.com/wp-content/uploads/sites/3/2025/08/google-trial-decision-digiday.jpg" type="image/jpeg" length="0"/>
    </item>

    <item>
      <title><![CDATA[PubMatic and Optable launch end-to-end agentic programmatic ad workflow]]></title>
      <link><![CDATA[https://www.adexchanger.com/?p=465037]]></link>
      <guid isPermaLink="false">4038b756-1bec-4f4a-94e2-ade72c628f5e</guid>
      <pubDate>Mon, 03 Aug 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[PubMatic and Optable have integrated their respective AI agent frameworks to automate the curation and activation of publisher first-party data for programmatic private marketplace (PMP) deals. This integration allows publishers to scale tailored audience targeting without manual intervention from ad operations or sales teams.]]></description>
      <content:encoded><![CDATA[PubMatic and Optable have integrated their respective AI agent frameworks to automate the curation and activation of publisher first-party data for programmatic private marketplace (PMP) deals. This integration allows publishers to scale tailored audience targeting without manual intervention from ad operations or sales teams.]]></content:encoded>
      <dc:creator><![CDATA[AdExchanger]]></dc:creator>
      <author><![CDATA[AdExchanger]]></author>
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    </item>

    <item>
      <title><![CDATA[PubMatic and ThinkResult deploy first agentic CTV campaign in India]]></title>
      <link><![CDATA[https://www.exchangewire.com/blog/2026/07/31/thinkresult-pubmatics-agenticos-deliver-90-faster-campaign-setup-in-india/]]></link>
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      <pubDate>Fri, 31 Jul 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[PubMatic and ThinkResult have deployed the first agentic CTV campaign in India using the AgenticOS platform. The integration reportedly reduced campaign setup time by 90% and improved impression performance compared to traditional fixed-bid bidding methods.]]></description>
      <content:encoded><![CDATA[PubMatic and ThinkResult have deployed the first agentic CTV campaign in India using the AgenticOS platform. The integration reportedly reduced campaign setup time by 90% and improved impression performance compared to traditional fixed-bid bidding methods.]]></content:encoded>
      <dc:creator><![CDATA[ExchangeWire]]></dc:creator>
      <author><![CDATA[ExchangeWire]]></author>
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    </item>

    <item>
      <title><![CDATA[PubMatic exits web header bidding wrapper to double down on mobile SDK]]></title>
      <link><![CDATA[https://www.adexchanger.com/mobile/why-pubmatic-ditched-its-prebid-web-wrapper-but-never-its-sdk]]></link>
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      <pubDate>Mon, 27 Jul 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[PubMatic has discontinued its OpenWrap Web wrapper service, transitioning its web-based publishing clients to Playwire to focus internal resources on its mobile app-focused OpenWrap SDK. The company identifies its mobile SDK as a core strategic asset, claiming it provides more proprietary value and control than its legacy web-based header bidding integration.]]></description>
      <content:encoded><![CDATA[PubMatic has discontinued its OpenWrap Web wrapper service, transitioning its web-based publishing clients to Playwire to focus internal resources on its mobile app-focused OpenWrap SDK. The company identifies its mobile SDK as a core strategic asset, claiming it provides more proprietary value and control than its legacy web-based header bidding integration.]]></content:encoded>
      <dc:creator><![CDATA[AdExchanger]]></dc:creator>
      <author><![CDATA[AdExchanger]]></author>
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    </item>

    <item>
      <title><![CDATA[Butler/Till uses Claude and DoubleVerify to automate programmatic ad verification]]></title>
      <link><![CDATA[https://doubleverify.com/blog/omnichannel/optimize/from-brief-to-buy-how-butler/till-used-dv-neura-to-embed-verification-into-agentic-workflows]]></link>
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      <pubDate>Fri, 24 Jul 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Advertising agency Butler/Till is utilizing Claude as an AI buyer agent to automate campaign planning and activation by integrating DoubleVerify's DV Neura engine and PubMatic's AgenticOS. The workflow leverages interoperability standards like MCP and AdCP to embed verification, brand suitability, and fraud protection directly into the programmatic bidding process.]]></description>
      <content:encoded><![CDATA[Advertising agency Butler/Till is utilizing Claude as an AI buyer agent to automate campaign planning and activation by integrating DoubleVerify's DV Neura engine and PubMatic's AgenticOS. The workflow leverages interoperability standards like MCP and AdCP to embed verification, brand suitability, and fraud protection directly into the programmatic bidding process.]]></content:encoded>
      <dc:creator><![CDATA[DoubleVerify]]></dc:creator>
      <author><![CDATA[DoubleVerify]]></author>
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    </item>

    <item>
      <title><![CDATA[PubMatic connects independent CTV creators to programmatic and AI-driven demand]]></title>
      <link><![CDATA[https://techintelpro.com/news/ai/agentic-ai/pubmatic-launches-creator-marketplace-for-agentic-demand-and-ctv-creators]]></link>
      <guid isPermaLink="false">315b7d78-13d2-4a73-9cd6-0729717a5bcd</guid>
      <pubDate>Thu, 25 Jun 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[PubMatic has launched a Creator Marketplace to provide independent creator media companies with access to programmatic and agentic AI advertising demand. The platform features MeatEater as its inaugural launch partner and utilizes FreeWheel's infrastructure to integrate creator inventory into programmatic CTV auctions.]]></description>
      <content:encoded><![CDATA[PubMatic has launched a Creator Marketplace to provide independent creator media companies with access to programmatic and agentic AI advertising demand. The platform features MeatEater as its inaugural launch partner and utilizes FreeWheel's infrastructure to integrate creator inventory into programmatic CTV auctions.]]></content:encoded>
      <dc:creator><![CDATA[TechIntelPro]]></dc:creator>
      <author><![CDATA[TechIntelPro]]></author>
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    </item>

    <item>
      <title><![CDATA[PubMatic connects independent creators to connected TV through agentic AI marketplace]]></title>
      <link><![CDATA[https://cmothinks.com/news/pubmatic-launches-creator-marketplace-for-ctv-and-agentic-demand]]></link>
      <guid isPermaLink="false">36bc0b80-ae81-4b5d-ae72-0504db3a934b</guid>
      <pubDate>Wed, 24 Jun 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[PubMatic has introduced a new Creator Marketplace designed to connect independent content creators with programmatic and agentic AI advertising demand in the CTV space. The platform integrates partnerships with Holmes Media and FreeWheel to provide the ad-serving and technical infrastructure necessary for programmatic monetization of creator-led inventory.]]></description>
      <content:encoded><![CDATA[PubMatic has introduced a new Creator Marketplace designed to connect independent content creators with programmatic and agentic AI advertising demand in the CTV space. The platform integrates partnerships with Holmes Media and FreeWheel to provide the ad-serving and technical infrastructure necessary for programmatic monetization of creator-led inventory.]]></content:encoded>
      <dc:creator><![CDATA[CMO Thinks]]></dc:creator>
      <author><![CDATA[CMO Thinks]]></author>
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    </item>

    <item>
      <title><![CDATA[Channel 4 scales programmatic reach with milestone Amazon and Yahoo partnerships]]></title>
      <link><![CDATA[https://www.broadbandtvnews.com/2026/06/22/channel-4-expands-programmatic-advertising-reach-with-five-new-platform-partnerships/]]></link>
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      <pubDate>Mon, 22 Jun 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[UK broadcaster Channel 4 has expanded its programmatic advertising reach by partnering with Amazon Ads, FreeWheel, Hawk, PubMatic, and Yahoo DSP. The agreements will integrate its streaming video-on-demand inventory into multiple demand-side and supply-side platforms, including Amazon DSP, during Q3 2026. This expansion follows a previous agreement with Google Display & Video 360, aiming to scale automated connected TV ad campaigns.]]></description>
      <content:encoded><![CDATA[UK broadcaster Channel 4 has expanded its programmatic advertising reach by partnering with Amazon Ads, FreeWheel, Hawk, PubMatic, and Yahoo DSP. The agreements will integrate its streaming video-on-demand inventory into multiple demand-side and supply-side platforms, including Amazon DSP, during Q3 2026. This expansion follows a previous agreement with Google Display & Video 360, aiming to scale automated connected TV ad campaigns.]]></content:encoded>
      <dc:creator><![CDATA[Broadband TV News]]></dc:creator>
      <author><![CDATA[Broadband TV News]]></author>
      <enclosure url="https://cdn.broadbandtvnews.com/wp-content/uploads/2023/10/19120046/Channel-4-Logo-2023.jpg" type="image/jpeg" length="0"/>
    </item>

    <item>
      <title><![CDATA[PubMatic launches Creator Marketplace to bridge programmatic CTV and indie creators]]></title>
      <link><![CDATA[https://marketingreport.one/creation/pubmatic-opens-programmatic-ctv-to-creators.html]]></link>
      <guid isPermaLink="false">1ac6df5f-11fc-4393-a6d4-6924c72e1df0</guid>
      <pubDate>Mon, 22 Jun 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[PubMatic has launched its Creator Marketplace, a programmatic connected TV (CTV) marketplace designed to connect independent creator-led media companies with automated advertising campaigns. Developed in partnership with Holmes Media and supporting FreeWheel as its initial ad-serving partner, the platform aims to bridge the gap between scale programmatic buyers and highly-engaged creator-driven audiences.]]></description>
      <content:encoded><![CDATA[PubMatic has launched its Creator Marketplace, a programmatic connected TV (CTV) marketplace designed to connect independent creator-led media companies with automated advertising campaigns. Developed in partnership with Holmes Media and supporting FreeWheel as its initial ad-serving partner, the platform aims to bridge the gap between scale programmatic buyers and highly-engaged creator-driven audiences.]]></content:encoded>
      <dc:creator><![CDATA[marketingreport.one]]></dc:creator>
      <author><![CDATA[marketingreport.one]]></author>
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    </item>

    <item>
      <title><![CDATA[Gracenote and PubMatic bridge CTV content signal gap with programmatic integration]]></title>
      <link><![CDATA[https://marketingreport.one/news/gracenote-and-pubmatic-partner-on-ctv-buying.html]]></link>
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      <pubDate>Thu, 18 Jun 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Gracenote and PubMatic have partnered to integrate Gracenote’s content metadata into PubMatic’s platform, allowing CTV advertisers to programmatically target specific shows, episodes, and live sports. The integration uses the IAB Tech Lab’s Agentic Real-Time Framework (ARTF) to process bids with under half a millisecond of added latency, facilitating automated agentic advertising workflows.]]></description>
      <content:encoded><![CDATA[Gracenote and PubMatic have partnered to integrate Gracenote’s content metadata into PubMatic’s platform, allowing CTV advertisers to programmatically target specific shows, episodes, and live sports. The integration uses the IAB Tech Lab’s Agentic Real-Time Framework (ARTF) to process bids with under half a millisecond of added latency, facilitating automated agentic advertising workflows.]]></content:encoded>
      <dc:creator><![CDATA[Marketing Report]]></dc:creator>
      <author><![CDATA[Marketing Report]]></author>
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    </item>

    <item>
      <title><![CDATA[PubMatic launches programmatic CTV marketplace targeting independent creator inventory demand]]></title>
      <link><![CDATA[https://www.businesswire.com/news/home/20260617510947/en/PubMatic-Launches-Creator-Marketplace-to-Connect-Content-Creators-with-Emerging-Agentic-Demand]]></link>
      <guid isPermaLink="false">a33e55d8-7d65-41fb-9f98-264e4c9e173e</guid>
      <pubDate>Thu, 18 Jun 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[PubMatic has launched its Creator Marketplace, a programmatic connected TV (CTV) auction designed to connect premium independent creator inventory with programmatic and AI-driven agentic demand. Developed in partnership with Holmes Media and integrating FreeWheel as the inaugural ad server, the marketplace enables creators to monetize outside of traditional walled gardens. Independent outdoor lifestyle media brand MeatEater has signed on as the marketplace's launch partner.]]></description>
      <content:encoded><![CDATA[PubMatic has launched its Creator Marketplace, a programmatic connected TV (CTV) auction designed to connect premium independent creator inventory with programmatic and AI-driven agentic demand. Developed in partnership with Holmes Media and integrating FreeWheel as the inaugural ad server, the marketplace enables creators to monetize outside of traditional walled gardens. Independent outdoor lifestyle media brand MeatEater has signed on as the marketplace's launch partner.]]></content:encoded>
      <dc:creator><![CDATA[Business Wire]]></dc:creator>
      <author><![CDATA[Business Wire]]></author>
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    </item>

    <item>
      <title><![CDATA[Gracenote and PubMatic bridge the CTV content signal gap for sports]]></title>
      <link><![CDATA[https://www.nielsen.com/news-center/2026/gracenote-and-pubmatic-bring-curated-live-sports-and-content-level-deals-to-programmatic-ctv/]]></link>
      <guid isPermaLink="false">be3b6a05-01a5-4306-8c2c-38964e8051a7</guid>
      <pubDate>Thu, 18 Jun 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Gracenote and PubMatic have partnered to integrate content intelligence and live sports schedule data directly into PubMatic's programmatic CTV platform. Operating on the IAB Tech Lab's Agentic Real-Time Framework (ARTF), the integration allows advertisers to access show-level metadata at the speed of the bidstream to target premium streaming inventory.]]></description>
      <content:encoded><![CDATA[Gracenote and PubMatic have partnered to integrate content intelligence and live sports schedule data directly into PubMatic's programmatic CTV platform. Operating on the IAB Tech Lab's Agentic Real-Time Framework (ARTF), the integration allows advertisers to access show-level metadata at the speed of the bidstream to target premium streaming inventory.]]></content:encoded>
      <dc:creator><![CDATA[Nielsen]]></dc:creator>
      <author><![CDATA[Nielsen]]></author>
      <enclosure url="https://www.nielsen.com/wp-content/uploads/sites/2/2025/07/Gracenote_logo.webp" type="image/jpeg" length="0"/>
    </item>

    <item>
      <title><![CDATA[Direct Booking Engines Emerge as Supply-Side Giants Reshape Programmatic Infrastructure]]></title>
      <link><![CDATA[https://www.exchangewire.com/blog/2026/06/17/a-new-type-of-dsp-is-emerging/?amp]]></link>
      <guid isPermaLink="false">f9e41f73-9c8c-4047-ac9c-9ec2937eca24</guid>
      <pubDate>Wed, 17 Jun 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[The ad tech industry is witnessing the emergence of 'direct' demand-side platforms (DSPs) or Direct Booking Engines (DBEs), such as Magnite ClearLine and PubMatic Activate. These streamlined buying platforms integrate directly with the publisher SSP layer to reduce programmatic margins and provide agencies with more transparent, direct access to premium CTV inventory.]]></description>
      <content:encoded><![CDATA[The ad tech industry is witnessing the emergence of 'direct' demand-side platforms (DSPs) or Direct Booking Engines (DBEs), such as Magnite ClearLine and PubMatic Activate. These streamlined buying platforms integrate directly with the publisher SSP layer to reduce programmatic margins and provide agencies with more transparent, direct access to premium CTV inventory.]]></content:encoded>
      <dc:creator><![CDATA[exchangewire]]></dc:creator>
      <author><![CDATA[exchangewire]]></author>
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    </item>

    <item>
      <title><![CDATA[Gracenote and PubMatic partnership targets the 86% CTV data gap]]></title>
      <link><![CDATA[https://www.prnewswire.com/news-releases/gracenote-and-pubmatic-bring-curated-live-sports-and-content-level-deals-to-programmatic-ctv-302802828.html]]></link>
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      <pubDate>Wed, 17 Jun 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Gracenote and PubMatic have announced a strategic partnership to integrate Gracenote's content metadata and real-time live sports scheduler data into PubMatic's programmatic platform. Running on the IAB Tech Lab's Agentic Real-Time Framework, the integration aims to bridge the CTV content signal gap by enabling advertiser-selected inventory to be matched with verified episode-level data at-auction.]]></description>
      <content:encoded><![CDATA[Gracenote and PubMatic have announced a strategic partnership to integrate Gracenote's content metadata and real-time live sports scheduler data into PubMatic's programmatic platform. Running on the IAB Tech Lab's Agentic Real-Time Framework, the integration aims to bridge the CTV content signal gap by enabling advertiser-selected inventory to be matched with verified episode-level data at-auction.]]></content:encoded>
      <dc:creator><![CDATA[PRNewswire]]></dc:creator>
      <author><![CDATA[PRNewswire]]></author>
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    </item>

    <item>
      <title><![CDATA[Fox’s $22B Roku deal sparks revaluation for PubMatic and Paramount]]></title>
      <link><![CDATA[https://simplywall.st/stocks/us/media/nasdaq-pubm/pubmatic/news/streaming-and-digital-media-stocks-one-ctv-bet-three-ways]]></link>
      <guid isPermaLink="false">f4043e5d-4348-4866-8ba6-d65fcbc19386</guid>
      <pubDate>Tue, 16 Jun 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Following Fox Corp's US$22 billion bid for Roku, the article highlights three stock picks related to the connected TV (CTV) market: PubMatic, Paramount Global, and Integral Ad Science (IAS). It analyzes each company's operations, market cap, and investment potential within the evolving CTV advertising landscape, emphasizing their exposure to programmatic tools, ad verification, and streaming platforms.]]></description>
      <content:encoded><![CDATA[Following Fox Corp's US$22 billion bid for Roku, the article highlights three stock picks related to the connected TV (CTV) market: PubMatic, Paramount Global, and Integral Ad Science (IAS). It analyzes each company's operations, market cap, and investment potential within the evolving CTV advertising landscape, emphasizing their exposure to programmatic tools, ad verification, and streaming platforms.]]></content:encoded>
      <dc:creator><![CDATA[Simplywall]]></dc:creator>
      <author><![CDATA[Simplywall]]></author>
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    </item>

    <item>
      <title><![CDATA[PubMatic and Havas debut first agentic CTV campaign for Spain’s Movistar]]></title>
      <link><![CDATA[https://www.marketscreener.com/news/pubmatic-and-havas-launch-the-first-agentic-ctv-campaign-in-spain-for-telefonica-achieving-18-lowe-ce7f5cdbd88cf22d]]></link>
      <guid isPermaLink="false">e304dbb6-2bb0-45ff-9efa-22033d1b0df4</guid>
      <pubDate>Wed, 10 Jun 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[PubMatic and Havas launched Spain's first agentic AI CTV advertising campaign for Movistar (Telefonica Group), utilizing PubMatic's AgenticOS platform. The campaign achieved an 80% reduction in setup time, 18% lower CPM, and 23% more impressions, demonstrating the efficiency of agentic AI in programmatic CTV advertising. This marks a significant milestone in agentic AI adoption for programmatic media buying in Europe.]]></description>
      <content:encoded><![CDATA[PubMatic and Havas launched Spain's first agentic AI CTV advertising campaign for Movistar (Telefonica Group), utilizing PubMatic's AgenticOS platform. The campaign achieved an 80% reduction in setup time, 18% lower CPM, and 23% more impressions, demonstrating the efficiency of agentic AI in programmatic CTV advertising. This marks a significant milestone in agentic AI adoption for programmatic media buying in Europe.]]></content:encoded>
      <dc:creator><![CDATA[MarketScreener]]></dc:creator>
      <author><![CDATA[MarketScreener]]></author>
      <enclosure url="https://www.marketscreener.com/images/twitter_MS_fdblanc.png" type="image/jpeg" length="0"/>
    </item>

    <item>
      <title><![CDATA[PubMatic develops 47 agentic AI projects in 12th annual hackathon]]></title>
      <link><![CDATA[https://pubmatic.com/blog/models-to-minds-engineering-agentic-ai-at-pubmatics-2026-hackathon/]]></link>
      <guid isPermaLink="false">ea98276b-4192-47d3-a8e6-592a71059dcb</guid>
      <pubDate>Wed, 10 Jun 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[PubMatic held its 12th annual hackathon with 416 participants across 5+ countries, developing 111 projects focused on agentic AI. The event highlighted a shift from AI that merely responds to AI that can autonomously plan, execute, and adapt, moving beyond assistive features into active execution within their platform. PubMatic engineers are increasingly integrating agentic AI into their development processes for continuous optimization and productization of operational AI capabilities.]]></description>
      <content:encoded><![CDATA[PubMatic held its 12th annual hackathon with 416 participants across 5+ countries, developing 111 projects focused on agentic AI. The event highlighted a shift from AI that merely responds to AI that can autonomously plan, execute, and adapt, moving beyond assistive features into active execution within their platform. PubMatic engineers are increasingly integrating agentic AI into their development processes for continuous optimization and productization of operational AI capabilities.]]></content:encoded>
      <dc:creator><![CDATA[PubMatic]]></dc:creator>
      <author><![CDATA[PubMatic]]></author>
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    </item>

    <item>
      <title><![CDATA[Ad Tech Vendors Shift to On-Prem and Containerized Cloud for Cost and Performance]]></title>
      <link><![CDATA[https://www.adexchanger.com/marketers/independent-ad-tech-is-reframing-itself-around-cloud-hardware/]]></link>
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      <pubDate>Mon, 08 Jun 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Independent ad tech vendors like PubMatic and Index Exchange are differentiating themselves by adopting unique cloud infrastructure strategies, either owning and operating their own servers or offering containerized DSP deployments. This approach aims to reduce costs for high-volume programmatic advertising and enhance capabilities for audience targeting and curation, directly challenging reliance on public cloud providers. The article discusses the benefits and trade-offs of these 'on-prem' strategies versus public cloud usage for ad tech infrastructure.]]></description>
      <content:encoded><![CDATA[Independent ad tech vendors like PubMatic and Index Exchange are differentiating themselves by adopting unique cloud infrastructure strategies, either owning and operating their own servers or offering containerized DSP deployments. This approach aims to reduce costs for high-volume programmatic advertising and enhance capabilities for audience targeting and curation, directly challenging reliance on public cloud providers. The article discusses the benefits and trade-offs of these 'on-prem' strategies versus public cloud usage for ad tech infrastructure.]]></content:encoded>
      <dc:creator><![CDATA[AdExchanger]]></dc:creator>
      <author><![CDATA[AdExchanger]]></author>
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    </item>

    <item>
      <title><![CDATA[PubMatic, Index Exchange Compete in Programmatic Containerization Race]]></title>
      <link><![CDATA[https://digiday.com/media-buying/ad-tech-briefing-containerization-moves-from-concept-to-competition/]]></link>
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      <pubDate>Tue, 02 Jun 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[PubMatic has launched "Decision Fabric" on AgenticOS, a containerization layer enabling partners to run decisioning models directly within the programmatic supply path. This move follows Index Exchange's "Index Cloud" and aims to reduce operational costs, lower latency, and improve signal fidelity by moving compute closer to where ad impressions are created. The article highlights an industry trend towards re-architecting the ad tech supply chain to address inefficiencies.]]></description>
      <content:encoded><![CDATA[PubMatic has launched "Decision Fabric" on AgenticOS, a containerization layer enabling partners to run decisioning models directly within the programmatic supply path. This move follows Index Exchange's "Index Cloud" and aims to reduce operational costs, lower latency, and improve signal fidelity by moving compute closer to where ad impressions are created. The article highlights an industry trend towards re-architecting the ad tech supply chain to address inefficiencies.]]></content:encoded>
      <dc:creator><![CDATA[Digiday]]></dc:creator>
      <author><![CDATA[Digiday]]></author>
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    </item>

    <item>
      <title><![CDATA[PubMatic expands live sports reach for DIRECTV Advertising across linear and streaming TV - Traders Union]]></title>
      <link><![CDATA[https://tradersunion.com/news/companies/show/2182626-pubmatic-live-sports-advertising/]]></link>
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      <pubDate>Sat, 30 May 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[PubMatic is collaborating with DIRECTV Advertising to expand the reach of live sports advertising campaigns. This partnership is designed to increase audience reach across both traditional linear television and streaming platforms.]]></description>
      <content:encoded><![CDATA[PubMatic is collaborating with DIRECTV Advertising to expand the reach of live sports advertising campaigns. This partnership is designed to increase audience reach across both traditional linear television and streaming platforms.]]></content:encoded>
      <dc:creator><![CDATA[Traders Union]]></dc:creator>
      <author><![CDATA[Traders Union]]></author>
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    </item>

    <item>
      <title><![CDATA[Co-viewing Trends in APAC: Impact on Ad Conversions]]></title>
      <link><![CDATA[https://www.linkedin.com/posts/pubmatic_ctv-advertising-adtech-activity-7464480425273511936-svIv?utm_source=social_share_send&utm_medium=member_desktop_web&rcm=ACoAAGjt9LIBPVlXfSBfxmf_K62GeWyJxwlgh44]]></link>
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      <pubDate>Mon, 25 May 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[PubMatic highlights that co-viewing in the Asia-Pacific (APAC) region leads to 70% higher ad conversions, emphasizing the importance for advertisers to plan for shared screens. The company promotes a full study on co-viewing trends and their impact on ad conversions.]]></description>
      <content:encoded><![CDATA[PubMatic highlights that co-viewing in the Asia-Pacific (APAC) region leads to 70% higher ad conversions, emphasizing the importance for advertisers to plan for shared screens. The company promotes a full study on co-viewing trends and their impact on ad conversions.]]></content:encoded>
      <dc:creator><![CDATA[PubMatic]]></dc:creator>
      <author><![CDATA[PubMatic]]></author>
      
    </item>

    <item>
      <title><![CDATA[APAC Co-viewing Conversion Study]]></title>
      <link><![CDATA[https://www.linkedin.com/posts/pubmatic_ctv-advertising-adtech-activity-7464480425273511936-svIv?utm_source=social_share_send&utm_medium=member_desktop_web&rcm=ACoAAGjiamUBdymXA3uBQWh1duIvdHNMeZlbXLQ]]></link>
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      <pubDate>Mon, 25 May 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[PubMatic released a study indicating that 70% of co-viewers in the APAC region are more likely to engage with advertisements, suggesting that advertisers should plan for shared screen viewing to increase conversions. The company highlighted that co-viewing is not merely about reach but also drives actionable responses from consumers. The full study is available via a linked source.]]></description>
      <content:encoded><![CDATA[PubMatic released a study indicating that 70% of co-viewers in the APAC region are more likely to engage with advertisements, suggesting that advertisers should plan for shared screen viewing to increase conversions. The company highlighted that co-viewing is not merely about reach but also drives actionable responses from consumers. The full study is available via a linked source.]]></content:encoded>
      <dc:creator><![CDATA[PubMatic]]></dc:creator>
      <author><![CDATA[PubMatic]]></author>
      
    </item>

    <item>
      <title><![CDATA[APAC Co-viewing Study: 70% of Shared-Screen Viewers More Likely to Act on Ads]]></title>
      <link><![CDATA[https://twitter.com/PubMatic/status/2058714712188039599]]></link>
      <guid isPermaLink="false">5800d169-6e2e-42ee-95cc-230289aa716c</guid>
      <pubDate>Mon, 25 May 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[A study by PubMatic indicates that 70% of co-viewers in the Asia-Pacific region are more likely to act on advertisements. The company highlights that not accounting for shared screens in advertising strategies means leaving conversions behind. This research positions co-viewing as more than just a reach metric, emphasizing its conversion potential.]]></description>
      <content:encoded><![CDATA[A study by PubMatic indicates that 70% of co-viewers in the Asia-Pacific region are more likely to act on advertisements. The company highlights that not accounting for shared screens in advertising strategies means leaving conversions behind. This research positions co-viewing as more than just a reach metric, emphasizing its conversion potential.]]></content:encoded>
      <dc:creator><![CDATA[PubMatic]]></dc:creator>
      <author><![CDATA[PubMatic]]></author>
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    </item>

    <item>
      <title><![CDATA[PubMatic Inc stock (US74467Q1031): programmatic ad specialist in focus after recent CTV push]]></title>
      <link><![CDATA[https://www.ad-hoc-news.de/boerse/news/ueberblick/pubmatic-inc-stock-us74467q1031-programmatic-ad-specialist-in-focus/69388695]]></link>
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      <pubDate>Thu, 21 May 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[PubMatic Inc, an ad-tech firm, is focusing on its connected TV (CTV) initiatives, particularly in Japan. This comes as investors monitor the performance of its sell-side platform.]]></description>
      <content:encoded><![CDATA[PubMatic Inc, an ad-tech firm, is focusing on its connected TV (CTV) initiatives, particularly in Japan. This comes as investors monitor the performance of its sell-side platform.]]></content:encoded>
      <dc:creator><![CDATA[Ad-Hoc-News]]></dc:creator>
      <author><![CDATA[Ad-Hoc-News]]></author>
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    </item>

    <item>
      <title><![CDATA[Week in Charts: PubMatic on the Impact of SME Budgets, Digital Video Grows Share of US TV/Video Ad Spend, and Brands Adopt AI Video Tools]]></title>
      <link><![CDATA[https://videoweek.com/2026/05/19/week-in-charts-pubmatic-on-the-impact-of-sme-budgets-digital-video-grows-share-of-us-tv-video-ad-spend-and-brands-adopt-ai-video-tools/]]></link>
      <guid isPermaLink="false">15be4dcf-890c-4758-8906-c5c08fe53f02</guid>
      <pubDate>Tue, 19 May 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[This article discusses three distinct trends: PubMatic's analysis on the impact of small and medium-sized enterprise (SME) budgets, the increasing share of digital video in US TV and video ad spend, and the growing adoption of AI video tools by brands.]]></description>
      <content:encoded><![CDATA[This article discusses three distinct trends: PubMatic's analysis on the impact of small and medium-sized enterprise (SME) budgets, the increasing share of digital video in US TV and video ad spend, and the growing adoption of AI video tools by brands.]]></content:encoded>
      <dc:creator><![CDATA[VideoWeek]]></dc:creator>
      <author><![CDATA[VideoWeek]]></author>
      
    </item>

    <item>
      <title><![CDATA[PubMatic Highlights Programmatic Opportunity as Co-Viewing Redefines Attention for APAC Marketers - iab sea+india]]></title>
      <link><![CDATA[https://iabseaindia.com/blog/pubmatic-highlights-programmatic-opportunity-as-co-viewing-redefines-attention-for-apac-marketers/]]></link>
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      <pubDate>Tue, 12 May 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[PubMatic released new research, "How Co-Viewing Redefines Attention: Unlocking Shared Screens with Programmatic," highlighting that 78% of co-viewing in APAC occurs on CTV and 42% of consumers pay more attention to ads during shared viewing. The report, based on 3,500 respondents across seven APAC countries, positions programmatic CTV as a high-performing advertising environment due to increased ad attention, recall, and action rates during co-viewing moments.]]></description>
      <content:encoded><![CDATA[PubMatic released new research, "How Co-Viewing Redefines Attention: Unlocking Shared Screens with Programmatic," highlighting that 78% of co-viewing in APAC occurs on CTV and 42% of consumers pay more attention to ads during shared viewing. The report, based on 3,500 respondents across seven APAC countries, positions programmatic CTV as a high-performing advertising environment due to increased ad attention, recall, and action rates during co-viewing moments.]]></content:encoded>
      <dc:creator><![CDATA[iab sea+india]]></dc:creator>
      <author><![CDATA[iab sea+india]]></author>
      <enclosure url="https://iabseaindia.com/wp-content/uploads/2026/05/PubMatic-Report.png" type="image/jpeg" length="0"/>
    </item>

    <item>
      <title><![CDATA[Weekly Wrap – Week 13: Key Ad Tech and Media Stories for Digital Publishers]]></title>
      <link><![CDATA[https://www.linkedin.com/posts/suvi-leino-5a307a44_what-happened-in-ad-tech-week-13-activity-7443612102793101312-imGO?utm_source=social_share_send&utm_medium=member_desktop_web&rcm=ACoAAGW_Mr8BqplrTaqzEbQp4FMmc8RPMLfFtoo]]></link>
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      <pubDate>Sat, 28 Mar 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[This weekly roundup highlights multiple ad tech and publisher monetization developments, including a Trade Desk-related dispute framed around programmatic “transparency” and The Guardian US reporting 44% programmatic revenue growth driven by higher CPMs. It also notes industry movement toward agentic AI standardization and AI-agent-based media buying (IAB Tech Lab and PubMatic), and reports that European broadcasters are calling for regulation of CTV operating systems due to concerns about platform gatekeeping over distribution and monetization.]]></description>
      <content:encoded><![CDATA[This weekly roundup highlights multiple ad tech and publisher monetization developments, including a Trade Desk-related dispute framed around programmatic “transparency” and The Guardian US reporting 44% programmatic revenue growth driven by higher CPMs. It also notes industry movement toward agentic AI standardization and AI-agent-based media buying (IAB Tech Lab and PubMatic), and reports that European broadcasters are calling for regulation of CTV operating systems due to concerns about platform gatekeeping over distribution and monetization.]]></content:encoded>
      <dc:creator><![CDATA[Suvi Leino]]></dc:creator>
      <author><![CDATA[Suvi Leino]]></author>
      
    </item>

    <item>
      <title><![CDATA[Weekly Wrap – Week 13: Key Ad Tech and Media Stories for Digital Publishers]]></title>
      <link><![CDATA[https://www.linkedin.com/posts/relevantdigitaloy_what-happened-in-ad-tech-week-13-activity-7443612917586874368-sTLc?utm_source=social_share_send&utm_medium=member_desktop_web&rcm=ACoAAGW_Mr8BqplrTaqzEbQp4FMmc8RPMLfFtoo]]></link>
      <guid isPermaLink="false">93968664-723e-4324-9716-c9b2b8ee6ee2</guid>
      <pubDate>Sat, 28 Mar 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Relevant Digital’s Week 13 roundup highlights ad tech and media developments including a Trade Desk dispute framed around transparency and control in programmatic buying, and The Guardian US reporting 44% programmatic revenue growth driven by higher CPMs. It also notes publisher concerns about declining search traffic, a US judge dismissing publishers’ monopoly claims against Google, and industry pushes toward agentic AI standards (IAB Tech Lab) and AI-agent-led media buying (PubMatic). For streaming video, it flags European broadcasters calling for regulation of CTV operating systems over perceived gatekeeper control of distribution and monetization.]]></description>
      <content:encoded><![CDATA[Relevant Digital’s Week 13 roundup highlights ad tech and media developments including a Trade Desk dispute framed around transparency and control in programmatic buying, and The Guardian US reporting 44% programmatic revenue growth driven by higher CPMs. It also notes publisher concerns about declining search traffic, a US judge dismissing publishers’ monopoly claims against Google, and industry pushes toward agentic AI standards (IAB Tech Lab) and AI-agent-led media buying (PubMatic). For streaming video, it flags European broadcasters calling for regulation of CTV operating systems over perceived gatekeeper control of distribution and monetization.]]></content:encoded>
      <dc:creator><![CDATA[Relevant Digital]]></dc:creator>
      <author><![CDATA[Relevant Digital]]></author>
      
    </item>

    <item>
      <title><![CDATA[Genius Sports opens up real-time live sports targeting to brands]]></title>
      <link><![CDATA[https://digiday.com/media-buying/genius-sports-opens-up-real-time-live-sports-targeting-to-brands/]]></link>
      <guid isPermaLink="false">63a7efe1-eb36-409c-a2c9-ded50a362891</guid>
      <pubDate>Fri, 27 Mar 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Genius Sports is expanding access to its real-time “Moment Engine” by partnering with DirecTV Advertising and multiple ad tech firms (including FreeWheel, Magnite, Index Exchange, OpenX, PubMatic and others) so brands can buy addressable CTV, online video and display ads tied to live in-game events. The system ingests live league data (e.g., scorelines and player stats from properties like the NFL and NASCAR) and enables automated bidding triggers for specific moments, alongside dynamic creative optimization via Genius Creative. Genius says broader availability is planned for major upcoming events (e.g., NBA Finals and FIFA World Cup) and expects to extend targeting to Meta inventory in Q2 pending an agreement.]]></description>
      <content:encoded><![CDATA[Genius Sports is expanding access to its real-time “Moment Engine” by partnering with DirecTV Advertising and multiple ad tech firms (including FreeWheel, Magnite, Index Exchange, OpenX, PubMatic and others) so brands can buy addressable CTV, online video and display ads tied to live in-game events. The system ingests live league data (e.g., scorelines and player stats from properties like the NFL and NASCAR) and enables automated bidding triggers for specific moments, alongside dynamic creative optimization via Genius Creative. Genius says broader availability is planned for major upcoming events (e.g., NBA Finals and FIFA World Cup) and expects to extend targeting to Meta inventory in Q2 pending an agreement.]]></content:encoded>
      <dc:creator><![CDATA[Digiday]]></dc:creator>
      <author><![CDATA[Digiday]]></author>
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    </item>

    <item>
      <title><![CDATA[PubMatic, Untapped Growth Bring Agentic Buying to Agencies]]></title>
      <link><![CDATA[https://www.linkedin.com/posts/martech-cube-news_pubmatic-untapped-growth-bring-agentic-buying-activity-7443295852821037056-4iFz?utm_source=social_share_send&utm_medium=member_desktop_web&rcm=ACoAAGZMevMB-lietSks_j_RKTXS-1cKSF7NIrg]]></link>
      <guid isPermaLink="false">9d9dbbf4-3cad-4d4a-99e3-89563f6181bd</guid>
      <pubDate>Fri, 27 Mar 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[PubMatic and Untapped Growth announced an agentic AI-enabled media buying offering aimed at independent and mid-sized agencies. The post claims the platform provides access to billions of impressions across premium CTV inventory, including 28 of the top 30 streamers, and uses GPU-powered infrastructure to improve campaign execution efficiency.]]></description>
      <content:encoded><![CDATA[PubMatic and Untapped Growth announced an agentic AI-enabled media buying offering aimed at independent and mid-sized agencies. The post claims the platform provides access to billions of impressions across premium CTV inventory, including 28 of the top 30 streamers, and uses GPU-powered infrastructure to improve campaign execution efficiency.]]></content:encoded>
      <dc:creator><![CDATA[MarTech Cube News]]></dc:creator>
      <author><![CDATA[MarTech Cube News]]></author>
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    </item>

    <item>
      <title><![CDATA[The Evolution of Programmatic: From OpenRTB to Agentic AdCP]]></title>
      <link><![CDATA[https://www.linkedin.com/posts/designadvertise-ai_designadvertise-intelligence-report-march-activity-7440592841262772224-8McK?utm_source=social_share_send&utm_medium=member_desktop_web&rcm=ACoAAGPfp-wBjkQeMLSYZE4aUpytU7jX_SsbsyE]]></link>
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      <pubDate>Fri, 20 Mar 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[The article argues that programmatic advertising is shifting from OpenRTB-based automation toward agent-to-agent execution via an emerging Ad Context Protocol (AdCP) built on Anthropic’s Model Context Protocol (MCP), enabling AI agents to negotiate and transact without human operators. It cites examples including an NBCU/FreeWheel agent-to-agent media buy for live NFL playoff inventory and reported results from PubMatic and Butler/Till pilots (faster campaign setup and lower supply-chain costs). The piece also claims that $100B+ in programmatic spend could flow through AI agents by 2028 and highlights governance concerns such as transparency and accountability.]]></description>
      <content:encoded><![CDATA[The article argues that programmatic advertising is shifting from OpenRTB-based automation toward agent-to-agent execution via an emerging Ad Context Protocol (AdCP) built on Anthropic’s Model Context Protocol (MCP), enabling AI agents to negotiate and transact without human operators. It cites examples including an NBCU/FreeWheel agent-to-agent media buy for live NFL playoff inventory and reported results from PubMatic and Butler/Till pilots (faster campaign setup and lower supply-chain costs). The piece also claims that $100B+ in programmatic spend could flow through AI agents by 2028 and highlights governance concerns such as transparency and accountability.]]></content:encoded>
      <dc:creator><![CDATA[DesignAdvertise.ai]]></dc:creator>
      <author><![CDATA[DesignAdvertise.ai]]></author>
      
    </item>

    <item>
      <title><![CDATA[The Threat of OpenAI’s Post-Programmatic Ad Model]]></title>
      <link><![CDATA[https://www.linkedin.com/posts/spasevski_programmatic-adtech-ai-activity-7440321222535450624-P2ic?utm_source=social_share_send&utm_medium=member_desktop_web&rcm=ACoAAGVkjpcBQiuFQ051Jcp3NWWpg4J1wBBK4Ho]]></link>
      <guid isPermaLink="false">e89b992d-e3c0-404b-8922-972e5f092fac</guid>
      <pubDate>Thu, 19 Mar 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[The post argues that OpenAI is selling ads in ChatGPT via direct deals only (citing a $60 CPM and $200,000 minimum) without DSP/SSP integration or any programmatic buying path. It frames this as a major new ad-supported surface that could reduce the influence of the programmatic ecosystem and challenges the long-term value propositions of DSPs (e.g., The Trade Desk) and independent SSPs (e.g., Magnite, Index Exchange, Equativ, PubMatic). The article outlines potential market outcomes, including OpenAI partnering with an SSP, building its own ad stack, or the emergence of an “OpenRTB for conversational AI” layer across LLM platforms.]]></description>
      <content:encoded><![CDATA[The post argues that OpenAI is selling ads in ChatGPT via direct deals only (citing a $60 CPM and $200,000 minimum) without DSP/SSP integration or any programmatic buying path. It frames this as a major new ad-supported surface that could reduce the influence of the programmatic ecosystem and challenges the long-term value propositions of DSPs (e.g., The Trade Desk) and independent SSPs (e.g., Magnite, Index Exchange, Equativ, PubMatic). The article outlines potential market outcomes, including OpenAI partnering with an SSP, building its own ad stack, or the emergence of an “OpenRTB for conversational AI” layer across LLM platforms.]]></content:encoded>
      <dc:creator><![CDATA[Claude Spasevski]]></dc:creator>
      <author><![CDATA[Claude Spasevski]]></author>
      
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