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    <title><![CDATA[StreamingMeme — OpenX coverage]]></title>
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    <description><![CDATA[Articles mentioning OpenX.]]></description>
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      <title><![CDATA[StreamingMeme — OpenX coverage]]></title>
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    <item>
      <title><![CDATA[OpenX backs IAB UK Gold Standard for CTV and retail media]]></title>
      <link><![CDATA[https://ppc.land/openx-says-100-of-its-supply-meets-iab-uk-gold-standard-rules/]]></link>
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      <pubDate>Sat, 05 Sep 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[OpenX has announced its support for the IAB UK Gold Standard, an independently audited certification framework that now includes criteria for connected television, retail media, and sustainability. The certification aims to provide a standardized reference point for supply chain transparency, ad fraud prevention, and privacy compliance across the digital advertising ecosystem.]]></description>
      <content:encoded><![CDATA[OpenX has announced its support for the IAB UK Gold Standard, an independently audited certification framework that now includes criteria for connected television, retail media, and sustainability. The certification aims to provide a standardized reference point for supply chain transparency, ad fraud prevention, and privacy compliance across the digital advertising ecosystem.]]></content:encoded>
      <dc:creator><![CDATA[PPC Land]]></dc:creator>
      <author><![CDATA[PPC Land]]></author>
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    <item>
      <title><![CDATA[Prebid.org appoints OpenX CTO Joel Meyer as new chairman]]></title>
      <link><![CDATA[https://www.adexchanger.com/technology/new-chairman-joel-meyer-dishes-on-prebids-reset-for-the-agentic-ad-tech-era/]]></link>
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      <pubDate>Mon, 24 Aug 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Prebid.org has appointed OpenX CTO Joel Meyer as its new chairman following a recent leadership transition. The organization is focusing on integrating agentic AI protocols and maintaining open-source header bidding tools to support publisher monetization amid evolving programmatic sales models.]]></description>
      <content:encoded><![CDATA[Prebid.org has appointed OpenX CTO Joel Meyer as its new chairman following a recent leadership transition. The organization is focusing on integrating agentic AI protocols and maintaining open-source header bidding tools to support publisher monetization amid evolving programmatic sales models.]]></content:encoded>
      <dc:creator><![CDATA[AdExchanger]]></dc:creator>
      <author><![CDATA[AdExchanger]]></author>
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    <item>
      <title><![CDATA[Pixalate: CTV Arbitrage Inventory Falls Below 1% in Q2 2026]]></title>
      <link><![CDATA[https://www.google.com/goto?url=CAEStQIB7keqTXWh32E61qRRRXBWh9sIOe0X6XrkmJCHTLZ4pA5napRYbIO9IyQa9GKeY8Nx9lTpzOTJZI5KizF_frdTcA0euhLF3gLyFKFS6h_pRjHVlZJTN3JS8ORURySJnSeJKWYdOt4-M3akNM9WPy63i00Yn0OzEW8-JQOafjsdPFwxUXt66L8bzU-m7KEnDNAmrJrIVgr_zhuD5wAM3xPwyw7-lLV_x7UegEagd1p9TvO68Xjx1NGX61SxGxDBRrStExoWqr0FtQuoQoKyYKdG0gyBKJbUSnw6eMjxECmdeofxDRnD54xpT9ZX7wfVzwIO1s1rXli7IN-MzzWLAK1ndkOGaffV6QZK--2udmx4sXtebChmpdncFJtwCMLLuEoYiq-JzStxz4aVJMvfBkGYuYTX1wY=]]></link>
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      <pubDate>Thu, 06 Aug 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Pixalate released its Q2 2026 CTV Seller Trust Index, reporting that CTV arbitrage inventory in the U.S. has fallen to 0.7%, the lowest of any digital channel. The report identifies Magnite, Google AdExchange, and OpenX as top-ranked direct sellers across various connected TV platforms.]]></description>
      <content:encoded><![CDATA[Pixalate released its Q2 2026 CTV Seller Trust Index, reporting that CTV arbitrage inventory in the U.S. has fallen to 0.7%, the lowest of any digital channel. The report identifies Magnite, Google AdExchange, and OpenX as top-ranked direct sellers across various connected TV platforms.]]></content:encoded>
      <dc:creator><![CDATA[Pixalate]]></dc:creator>
      <author><![CDATA[Pixalate]]></author>
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    <item>
      <title><![CDATA[Teads sues Alphabet over alleged anticompetitive ad tech practices]]></title>
      <link><![CDATA[https://digiday.com/media-buying/the-rundown-googles-legal-woes-with-ad-tech-rivals/]]></link>
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      <pubDate>Wed, 05 Aug 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Teads has filed an antitrust lawsuit against Alphabet, alleging anticompetitive practices within Google's vertically integrated ad tech stack. This legal action joins similar ongoing suits from Magnite, OpenX, and PubMatic, following a prior federal ruling that Google monopolized key segments of the programmatic advertising ecosystem.]]></description>
      <content:encoded><![CDATA[Teads has filed an antitrust lawsuit against Alphabet, alleging anticompetitive practices within Google's vertically integrated ad tech stack. This legal action joins similar ongoing suits from Magnite, OpenX, and PubMatic, following a prior federal ruling that Google monopolized key segments of the programmatic advertising ecosystem.]]></content:encoded>
      <dc:creator><![CDATA[Digiday]]></dc:creator>
      <author><![CDATA[Digiday]]></author>
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    <item>
      <title><![CDATA[OpenX builds specialized marketplace to combat shifting children's privacy standards]]></title>
      <link><![CDATA[https://www.adexchanger.com/data-privacy-roundup/the-end-of-head-in-the-sand-childrens-privacy-practices/]]></link>
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      <pubDate>Mon, 20 Jul 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[REGULATORY_AND_POLICY]]></category>
      <description><![CDATA[OpenX is developing a specialized programmatic marketplace designed to vet and manage children's and teens' ad inventory to ensure compliance with updated FTC COPPA rules. The initiative reflects a broader shift in the ad tech industry away from 'actual knowledge' standards toward active, risk-aware inventory certification.]]></description>
      <content:encoded><![CDATA[OpenX is developing a specialized programmatic marketplace designed to vet and manage children's and teens' ad inventory to ensure compliance with updated FTC COPPA rules. The initiative reflects a broader shift in the ad tech industry away from 'actual knowledge' standards toward active, risk-aware inventory certification.]]></content:encoded>
      <dc:creator><![CDATA[AdExchanger]]></dc:creator>
      <author><![CDATA[AdExchanger]]></author>
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    <item>
      <title><![CDATA[OpenX puts supply-side intelligence at the center of programmatic buying]]></title>
      <link><![CDATA[https://www.martechcube.com/openx-launches-openx-iq-to-power-customized-media-decisioning/]]></link>
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      <pubDate>Wed, 24 Jun 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[OpenX, a supply-side platform (SSP), launched OpenX IQ, an AI and machine learning suite designed to give ad buyers greater control and performance in programmatic media workflows, including CTV. The suite leverages supply-side data for inventory quality scoring, audience modeling, and predictive attention and performance modeling.]]></description>
      <content:encoded><![CDATA[OpenX, a supply-side platform (SSP), launched OpenX IQ, an AI and machine learning suite designed to give ad buyers greater control and performance in programmatic media workflows, including CTV. The suite leverages supply-side data for inventory quality scoring, audience modeling, and predictive attention and performance modeling.]]></content:encoded>
      <dc:creator><![CDATA[MarTech Cube]]></dc:creator>
      <author><![CDATA[MarTech Cube]]></author>
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    <item>
      <title><![CDATA[Netflix weighs Lionsgate acquisition after failed bids for Roku and WBD]]></title>
      <link><![CDATA[https://www.cynopsis.com/cynopsis-06-17-26-netflix-is-hunting-for-ma-deals]]></link>
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      <pubDate>Wed, 17 Jun 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[BUSINESS_NEWS]]></category>
      <description><![CDATA[Netflix is actively pursuing strategic M&A deals, having explored bids for Roku and Warner Bros. Discovery, and is now reportedly eyeing Lionsgate Studios. Meanwhile, the Paramount Skydance and Warner Bros. Discovery merger has received DOJ approval despite objections from internal agency staff. Additionally, Hyundai is testing a new CTV data-targeting integration between OpenX and Chalice AI.]]></description>
      <content:encoded><![CDATA[Netflix is actively pursuing strategic M&A deals, having explored bids for Roku and Warner Bros. Discovery, and is now reportedly eyeing Lionsgate Studios. Meanwhile, the Paramount Skydance and Warner Bros. Discovery merger has received DOJ approval despite objections from internal agency staff. Additionally, Hyundai is testing a new CTV data-targeting integration between OpenX and Chalice AI.]]></content:encoded>
      <dc:creator><![CDATA[Cynopsis]]></dc:creator>
      <author><![CDATA[Cynopsis]]></author>
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    <item>
      <title><![CDATA[In-game video performance matches CTV benchmarks in 478M impression study]]></title>
      <link><![CDATA[https://www.exchangewire.com/blog/2026/06/11/overwolf-ads-openx-prove-gaming-can-deliver-ctv-level-video-performance-at-scale/?amp]]></link>
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      <pubDate>Thu, 11 Jun 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Overwolf Ads partnered with OpenX to demonstrate that in-game advertising can deliver CTV-level video performance at scale. Their collaboration achieved a 98.2% video viewability rate and an 89.2% completion rate across more than 478 million in-game video impressions globally. This partnership aims to provide advertisers with incremental reach in highly engaged gaming environments.]]></description>
      <content:encoded><![CDATA[Overwolf Ads partnered with OpenX to demonstrate that in-game advertising can deliver CTV-level video performance at scale. Their collaboration achieved a 98.2% video viewability rate and an 89.2% completion rate across more than 478 million in-game video impressions globally. This partnership aims to provide advertisers with incremental reach in highly engaged gaming environments.]]></content:encoded>
      <dc:creator><![CDATA[exchangewire]]></dc:creator>
      <author><![CDATA[exchangewire]]></author>
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    <item>
      <title><![CDATA[Cynopsis 04/14/26: WBD Gears Up for Superman Day]]></title>
      <link><![CDATA[https://www.cynopsis.com/cynopsis-04-14-26-wbd-gears-up-for-superman-day/]]></link>
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      <pubDate>Tue, 14 Apr 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[BUSINESS_NEWS]]></category>
      <description><![CDATA[Paramount Skydance responded to an open letter signed by 1,000+ industry professionals objecting to a proposed Paramount–Warner Bros. Discovery merger, arguing the transaction would increase content output and preserve brand leadership while expanding global reach. Separately, the FTC is reported to be discussing settlements with major ad agencies over alleged coordinated advertising boycotts of media platforms, while other streaming-related updates include WBD/DC’s multi-platform Superman Day programming hub on HBO Max, a Disney+/Hulu livestream red-carpet event, OpenX’s ad-tech rebrand, and expansion of Bizaar Studios’ FAST channel to Prime Video.]]></description>
      <content:encoded><![CDATA[Paramount Skydance responded to an open letter signed by 1,000+ industry professionals objecting to a proposed Paramount–Warner Bros. Discovery merger, arguing the transaction would increase content output and preserve brand leadership while expanding global reach. Separately, the FTC is reported to be discussing settlements with major ad agencies over alleged coordinated advertising boycotts of media platforms, while other streaming-related updates include WBD/DC’s multi-platform Superman Day programming hub on HBO Max, a Disney+/Hulu livestream red-carpet event, OpenX’s ad-tech rebrand, and expansion of Bizaar Studios’ FAST channel to Prime Video.]]></content:encoded>
      <dc:creator><![CDATA[Cynopsis Media]]></dc:creator>
      <author><![CDATA[Cynopsis Media]]></author>
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    <item>
      <title><![CDATA[Genius Sports opens up real-time live sports targeting to brands]]></title>
      <link><![CDATA[https://digiday.com/media-buying/genius-sports-opens-up-real-time-live-sports-targeting-to-brands/]]></link>
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      <pubDate>Fri, 27 Mar 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Genius Sports is expanding access to its real-time “Moment Engine” by partnering with DirecTV Advertising and multiple ad tech firms (including FreeWheel, Magnite, Index Exchange, OpenX, PubMatic and others) so brands can buy addressable CTV, online video and display ads tied to live in-game events. The system ingests live league data (e.g., scorelines and player stats from properties like the NFL and NASCAR) and enables automated bidding triggers for specific moments, alongside dynamic creative optimization via Genius Creative. Genius says broader availability is planned for major upcoming events (e.g., NBA Finals and FIFA World Cup) and expects to extend targeting to Meta inventory in Q2 pending an agreement.]]></description>
      <content:encoded><![CDATA[Genius Sports is expanding access to its real-time “Moment Engine” by partnering with DirecTV Advertising and multiple ad tech firms (including FreeWheel, Magnite, Index Exchange, OpenX, PubMatic and others) so brands can buy addressable CTV, online video and display ads tied to live in-game events. The system ingests live league data (e.g., scorelines and player stats from properties like the NFL and NASCAR) and enables automated bidding triggers for specific moments, alongside dynamic creative optimization via Genius Creative. Genius says broader availability is planned for major upcoming events (e.g., NBA Finals and FIFA World Cup) and expects to extend targeting to Meta inventory in Q2 pending an agreement.]]></content:encoded>
      <dc:creator><![CDATA[Digiday]]></dc:creator>
      <author><![CDATA[Digiday]]></author>
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    <item>
      <title><![CDATA[OpenX and TVision bring real-time attention targeting to CTV buyers]]></title>
      <link><![CDATA[https://ppc.land/openx-and-tvision-bring-real-time-attention-targeting-to-ctv-buyers/]]></link>
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      <pubDate>Sun, 15 Mar 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[OpenX and TVision launched OpenX Attention Targeting, a connected TV pre-bid capability that converts TVision’s panel-based, second-by-second attention measurement into real-time activation signals within OpenX’s bidstream via OpenXSelect. The integration allows CTV buyers to use impression-level attention scores as a targeting parameter when curating programmatic CTV deals, shifting attention data from post-campaign reporting to pre-auction optimization. The announcement is positioned amid broader industry focus on improving CTV ad quality and measurement, including concerns about TV-off impressions and new attention measurement standards from MRC and IAB.]]></description>
      <content:encoded><![CDATA[OpenX and TVision launched OpenX Attention Targeting, a connected TV pre-bid capability that converts TVision’s panel-based, second-by-second attention measurement into real-time activation signals within OpenX’s bidstream via OpenXSelect. The integration allows CTV buyers to use impression-level attention scores as a targeting parameter when curating programmatic CTV deals, shifting attention data from post-campaign reporting to pre-auction optimization. The announcement is positioned amid broader industry focus on improving CTV ad quality and measurement, including concerns about TV-off impressions and new attention measurement standards from MRC and IAB.]]></content:encoded>
      <dc:creator><![CDATA[PPC Land]]></dc:creator>
      <author><![CDATA[PPC Land]]></author>
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    <item>
      <title><![CDATA[OpenX and TVision Insights Launch Attention-Based Targeting Tool for CTV]]></title>
      <link><![CDATA[https://twitter.com/mediashotz/status/2031743539420291415]]></link>
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      <pubDate>Wed, 11 Mar 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[OpenX and TVision Insights announced a partnership to launch an attention-based targeting tool for connected TV (CTV) advertising. The tool is positioned to help advertisers target streaming audiences deemed to be the most engaged based on attention signals.]]></description>
      <content:encoded><![CDATA[OpenX and TVision Insights announced a partnership to launch an attention-based targeting tool for connected TV (CTV) advertising. The tool is positioned to help advertisers target streaming audiences deemed to be the most engaged based on attention signals.]]></content:encoded>
      <dc:creator><![CDATA[Mediashotz]]></dc:creator>
      <author><![CDATA[Mediashotz]]></author>
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    <item>
      <title><![CDATA[Cynopsis 02/24/26: Microdramas Gain Momentum in US; Hulu Orders Pilot for “The X-Files” Reboot]]></title>
      <link><![CDATA[https://www.cynopsis.com/cynopsis-02-24-26-microdramas-gain-momentum-in-us-hulu-orders-pilot-for-the-x-files-reboot/]]></link>
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      <pubDate>Tue, 24 Feb 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[BUSINESS_NEWS]]></category>
      <description><![CDATA[Omdia data shows U.S. users now spend more time per day watching 1–2 minute vertical microdramas on mobile apps than Netflix, Disney+ or Amazon Prime Video on mobile, with U.S. microdrama revenues outside China forecast to reach $14 billion by year-end. Hulu ordered a pilot for an X-Files reboot, Apple TV picked up new international originals, and Stingray launched twelve FAST channels on Whale TV+, extending ad-supported streaming reach in LATAM and Western Europe. The newsletter also highlights CTV-focused political ad tools from OpenX, Infillion’s acquisition of Catalina for deterministic purchase data, and strong streaming contributions to NBC’s Olympics audiences via Peacock and YouTube/YouTube TV.]]></description>
      <content:encoded><![CDATA[Omdia data shows U.S. users now spend more time per day watching 1–2 minute vertical microdramas on mobile apps than Netflix, Disney+ or Amazon Prime Video on mobile, with U.S. microdrama revenues outside China forecast to reach $14 billion by year-end. Hulu ordered a pilot for an X-Files reboot, Apple TV picked up new international originals, and Stingray launched twelve FAST channels on Whale TV+, extending ad-supported streaming reach in LATAM and Western Europe. The newsletter also highlights CTV-focused political ad tools from OpenX, Infillion’s acquisition of Catalina for deterministic purchase data, and strong streaming contributions to NBC’s Olympics audiences via Peacock and YouTube/YouTube TV.]]></content:encoded>
      <dc:creator><![CDATA[Cynopsis Media]]></dc:creator>
      <author><![CDATA[Cynopsis Media]]></author>
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    <item>
      <title><![CDATA[Top 6 #AdTech and #MarTech Tools This Week]]></title>
      <link><![CDATA[https://www.linkedin.com/posts/performance-marketing-world_adtech-martech-topadtech-activity-7417520649432145920-ird-?utm_source=social_share_send&utm_medium=member_desktop_web&rcm=ACoAAGHnypoBvJn5PLO7k_NEhpcJfRR8FK2JYJc]]></link>
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      <pubDate>Thu, 15 Jan 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[]]></category>
      <description><![CDATA[This week, several industry players announced significant advancements in adtech and martech, including OpenX's first-party data tool, inPowered AI's collaboration with Kantar for brand lift optimization, and TiVo Ads' new features aimed at increasing viewer engagement, highlighting the ongoing evolution in programmatic advertising.]]></description>
      <content:encoded><![CDATA[This week, several industry players announced significant advancements in adtech and martech, including OpenX's first-party data tool, inPowered AI's collaboration with Kantar for brand lift optimization, and TiVo Ads' new features aimed at increasing viewer engagement, highlighting the ongoing evolution in programmatic advertising.]]></content:encoded>
      <dc:creator><![CDATA[Performance Marketing World]]></dc:creator>
      <author><![CDATA[Performance Marketing World]]></author>
      
    </item>

    <item>
      <title><![CDATA[OpenX Expands Leadership to Simplify Programmatic Advertising]]></title>
      <link><![CDATA[https://www.linkedin.com/posts/martech-cube-news_openx-expands-leadership-to-simplify-programmatic-activity-7388575249635823617-rC2B?utm_source=social_share_send&utm_medium=member_desktop_web&rcm=ACoAAGDqnLEBXAk4QE71Mc2rqP4roGthknqsc3w]]></link>
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      <pubDate>Mon, 27 Oct 2025 00:00:00 GMT</pubDate>
      <category><![CDATA[]]></category>
      <description><![CDATA[OpenX has expanded its leadership team to streamline programmatic advertising, emphasizing quality inventory and innovative data management. This strategic move is poised to enhance transparency and usability for buyers and publishers in an increasingly competitive ad-tech landscape.]]></description>
      <content:encoded><![CDATA[OpenX has expanded its leadership team to streamline programmatic advertising, emphasizing quality inventory and innovative data management. This strategic move is poised to enhance transparency and usability for buyers and publishers in an increasingly competitive ad-tech landscape.]]></content:encoded>
      <dc:creator><![CDATA[MarTech Cube News]]></dc:creator>
      <author><![CDATA[MarTech Cube News]]></author>
      
    </item>

    <item>
      <title><![CDATA[Monopolistic Practices Threaten Competition in Streaming Industry]]></title>
      <link><![CDATA[https://www.linkedin.com/feed/update/urn:li:groupPost:45264-7373848261700407296?utm_source=social_share_send&utm_medium=member_desktop_web&rcm=ACoAAF8-UGQBLmrsgoaoQIgo8jkBEpHH50Fm02o]]></link>
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      <pubDate>Fri, 26 Sep 2025 00:00:00 GMT</pubDate>
      <category><![CDATA[]]></category>
      <description><![CDATA[This week, Google achieved a $3 trillion valuation as Magnite, OpenX, and PubMatic initiated lawsuits in response to antitrust concerns. The ongoing dominance of Google threatens competition and the viability of the open web, urging industry leaders to take action.]]></description>
      <content:encoded><![CDATA[This week, Google achieved a $3 trillion valuation as Magnite, OpenX, and PubMatic initiated lawsuits in response to antitrust concerns. The ongoing dominance of Google threatens competition and the viability of the open web, urging industry leaders to take action.]]></content:encoded>
      <dc:creator><![CDATA[Ricky Sutton]]></dc:creator>
      <author><![CDATA[Ricky Sutton]]></author>
      
    </item>

    <item>
      <title><![CDATA[OpenX Bets on Transparent AI to Differentiate SSP Inventory Quality]]></title>
      <link><![CDATA[https://www.exchangewire.com/blog/2026/06/24/openx-launches-ai-powered-media-decisioning-suite-openx-iq/]]></link>
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      <pubDate>Thu, 25 Jun 2026 13:07:56 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[SSP provider OpenX launched OpenX IQ, an AI and machine learning suite for supply-side inventory scoring, audience modeling, and predictive analytics. The tools embed intelligence into media workflows, aiming to give advertisers greater transparency and performance control in programmatic buying, including CTV.]]></description>
      <content:encoded><![CDATA[SSP provider OpenX launched OpenX IQ, an AI and machine learning suite for supply-side inventory scoring, audience modeling, and predictive analytics. The tools embed intelligence into media workflows, aiming to give advertisers greater transparency and performance control in programmatic buying, including CTV.]]></content:encoded>
      <dc:creator><![CDATA[ExchangeWire]]></dc:creator>
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      <title><![CDATA[LiveRamp and OpenX expand partnership to enable outcome-based programmatic advertising]]></title>
      <link><![CDATA[https://liveramp.com/blog/conversion-api-benefits-publishers-advertisers]]></link>
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      <pubDate>Mon, 22 Jun 2026 08:37:23 GMT</pubDate>
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      <description><![CDATA[LiveRamp and OpenX have expanded their partnership to integrate LiveRamp's Conversion API (CAPI) into OpenX's supply-side platform. The integration resolves first-party online and offline transaction data to RampIDs, allowing programmatic advertisers to buy and optimize based on actual business outcomes rather than proxies.]]></description>
      <content:encoded><![CDATA[LiveRamp and OpenX have expanded their partnership to integrate LiveRamp's Conversion API (CAPI) into OpenX's supply-side platform. The integration resolves first-party online and offline transaction data to RampIDs, allowing programmatic advertisers to buy and optimize based on actual business outcomes rather than proxies.]]></content:encoded>
      <dc:creator><![CDATA[LiveRamp]]></dc:creator>
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      <title><![CDATA[OpenX and News Australia Expand Programmatic Access to Tubi’s Premium CTV Inventory – News Hub]]></title>
      <link><![CDATA[https://newshub.medianet.com.au/2026/04/openx-and-news-australia-expand-programmatic-access-to-tubis-premium-ctv-inventory/147451/]]></link>
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      <pubDate>Tue, 28 Apr 2026 06:18:30 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[OpenX has expanded its collaboration with News Australia to provide programmatic access to CTV inventory from Tubi for buyers in Australia. The partnership utilizes OpenX's biddable CTV platform to deliver Tubi's inventory with promised transparency and brand safety controls. News Australia has been Tubi's exclusive sales representative in the market since 2025.]]></description>
      <content:encoded><![CDATA[OpenX has expanded its collaboration with News Australia to provide programmatic access to CTV inventory from Tubi for buyers in Australia. The partnership utilizes OpenX's biddable CTV platform to deliver Tubi's inventory with promised transparency and brand safety controls. News Australia has been Tubi's exclusive sales representative in the market since 2025.]]></content:encoded>
      <dc:creator><![CDATA[Medianet]]></dc:creator>
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      <title><![CDATA[Genius Sports unveils new adtech partnerships at NewFronts event]]></title>
      <link><![CDATA[https://www.sportsbusinessjournal.com/Articles/2026/03/26/genius-sports-expands-moment-engine-adtech-solution/]]></link>
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      <pubDate>Sat, 11 Apr 2026 00:56:03 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Genius Sports formally launched its AI-driven “Moment Engine” adtech product at a NewFronts event, positioning it to trigger and target ads in broadcasts, live streams, and digital platforms using competition and fan data tied to in-game moments. The company announced new partnerships with DIRECTV Advertising, Equativ, FreeWheel, Index Exchange, OpenX, PubMatic and The Weather Company, adding to prior deployments with Magnite and the Pac-12, to expand programmatic supply-chain coverage and enable “moment-based” ad layering on existing sports media inventory.]]></description>
      <content:encoded><![CDATA[Genius Sports formally launched its AI-driven “Moment Engine” adtech product at a NewFronts event, positioning it to trigger and target ads in broadcasts, live streams, and digital platforms using competition and fan data tied to in-game moments. The company announced new partnerships with DIRECTV Advertising, Equativ, FreeWheel, Index Exchange, OpenX, PubMatic and The Weather Company, adding to prior deployments with Magnite and the Pac-12, to expand programmatic supply-chain coverage and enable “moment-based” ad layering on existing sports media inventory.]]></content:encoded>
      <dc:creator><![CDATA[Sports Business Journal]]></dc:creator>
      <author><![CDATA[Sports Business Journal]]></author>
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      <title><![CDATA[Digital advertising leaders unite around Genius Sports’ Moment Engine for real-time activation | News | Genius Sports]]></title>
      <link><![CDATA[https://www.geniussports.com/newsroom/digital-advertising-leaders-unite-around-genius-sports-moment-engine-for-real-time-activation/]]></link>
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      <pubDate>Tue, 07 Apr 2026 05:53:41 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Genius Sports announced an expansion of its Moment Engine, integrating the real-time sports-ad activation product with advertising and media partners including Publicis Sports, DIRECTV Advertising, Equativ, FreeWheel, Index Exchange, Magnite, OpenX, PubMatic, and The Weather Company. The company says Moment Engine uses official sports data, proprietary AI models, and fan/identity data to trigger programmatic ad campaigns within seconds of key live game moments across broadcast, digital, and streaming environments.]]></description>
      <content:encoded><![CDATA[Genius Sports announced an expansion of its Moment Engine, integrating the real-time sports-ad activation product with advertising and media partners including Publicis Sports, DIRECTV Advertising, Equativ, FreeWheel, Index Exchange, Magnite, OpenX, PubMatic, and The Weather Company. The company says Moment Engine uses official sports data, proprietary AI models, and fan/identity data to trigger programmatic ad campaigns within seconds of key live game moments across broadcast, digital, and streaming environments.]]></content:encoded>
      <dc:creator><![CDATA[Genius Sports]]></dc:creator>
      <author><![CDATA[Genius Sports]]></author>
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