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    <title><![CDATA[StreamingMeme — Norsk by id3as coverage]]></title>
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    <description><![CDATA[Articles mentioning Norsk by id3as.]]></description>
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    <lastBuildDate>Mon, 31 Aug 2026 00:00:00 GMT</lastBuildDate>
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      <title><![CDATA[StreamingMeme — Norsk by id3as coverage]]></title>
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      <title><![CDATA[Norsk and Oracle Cloud demo TAMS workflows at IBC 2026]]></title>
      <link><![CDATA[https://norsk.video/blog/norsk-and-oracle-cloud-infrastructure-team-up-to-show-real-world-tams-applications-at-ibc-2026/]]></link>
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      <pubDate>Mon, 31 Aug 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[VIDEO_STREAMING_PLATFORMS_AND_INFRASTRUCTURE]]></category>
      <description><![CDATA[Norsk and Oracle Cloud Infrastructure will show cloud-based Time-Addressable Media Store workflows at IBC 2026 in Amsterdam. The companies will demo the setup at Norsk stand 5.A53 and Oracle stand 5.A21, and present a joint session on September 11 at Content Everywhere Stage 2.]]></description>
      <content:encoded><![CDATA[Norsk and Oracle Cloud Infrastructure will show cloud-based Time-Addressable Media Store workflows at IBC 2026 in Amsterdam. The companies will demo the setup at Norsk stand 5.A53 and Oracle stand 5.A21, and present a joint session on September 11 at Content Everywhere Stage 2.]]></content:encoded>
      <dc:creator><![CDATA[norsk.video]]></dc:creator>
      <author><![CDATA[norsk.video]]></author>
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      <title><![CDATA[Norsk adds playout, monitoring and remote commentary at IBC 2026]]></title>
      <link><![CDATA[https://norsk.video/blog/norsk-brings-broadcast-grade-reliability-to-playout-quality-monitoring-and-remote-production-with-three-new-products-and-norsk-turnkey-custom-workflows-at-ibc-2026/]]></link>
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      <pubDate>Mon, 31 Aug 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[VIDEO_STREAMING_PLATFORMS_AND_INFRASTRUCTURE]]></category>
      <description><![CDATA[Norsk is bringing three new products to IBC 2026 at Stand 5.A53 in Amsterdam, including Norsk Playout, Norsk Probe and Norsk Remote Commentary. The company is also introducing Norsk Turnkey, a service for building custom live video workflows, alongside browser-based production tools and software monitoring features.]]></description>
      <content:encoded><![CDATA[Norsk is bringing three new products to IBC 2026 at Stand 5.A53 in Amsterdam, including Norsk Playout, Norsk Probe and Norsk Remote Commentary. The company is also introducing Norsk Turnkey, a service for building custom live video workflows, alongside browser-based production tools and software monitoring features.]]></content:encoded>
      <dc:creator><![CDATA[norsk.video]]></dc:creator>
      <author><![CDATA[norsk.video]]></author>
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    <item>
      <title><![CDATA[Live streaming AI strategy pivots toward deterministic logic and cost-efficient agents]]></title>
      <link><![CDATA[https://norsk.video/when-ai-runs-the-stream-a-guide-to-agentic-ai-in-live-production/?utm_source=rss&utm_medium=rss&utm_campaign=when-ai-runs-the-stream-a-guide-to-agentic-ai-in-live-production]]></link>
      <guid isPermaLink="false">951da816-bb58-4cd3-8556-7c11b8148bdd</guid>
      <pubDate>Thu, 30 Jul 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[ARTIFICIAL_INTELLIGENCE_FOR_VIDEO_APPLICATIONS]]></category>
      <description><![CDATA[Norsk and Qualabs executives discuss best practices for integrating agentic AI into live production workflows, focusing on task-specific deployment to manage latency and costs. The discussion emphasizes using deterministic logic for routine operations while reserving LLMs for novel interventions to maintain system reliability.]]></description>
      <content:encoded><![CDATA[Norsk and Qualabs executives discuss best practices for integrating agentic AI into live production workflows, focusing on task-specific deployment to manage latency and costs. The discussion emphasizes using deterministic logic for routine operations while reserving LLMs for novel interventions to maintain system reliability.]]></content:encoded>
      <dc:creator><![CDATA[Norsk]]></dc:creator>
      <author><![CDATA[Norsk]]></author>
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      <title><![CDATA[Norsk Rikstoto expands NEP partnership with OTT launch]]></title>
      <link><![CDATA[https://www.broadbandtvnews.com/2026/05/21/norsk-rikstoto-expands-nep-partnership-with-ott-launch/]]></link>
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      <pubDate>Thu, 21 May 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[VIDEO_STREAMING_PLATFORMS_AND_INFRASTRUCTURE]]></category>
      <description><![CDATA[Norsk Rikstoto, a Norwegian horse racing operator, has extended its collaboration with NEP Europe to launch a new direct-to-consumer streaming service. This expansion builds upon their existing partnership.]]></description>
      <content:encoded><![CDATA[Norsk Rikstoto, a Norwegian horse racing operator, has extended its collaboration with NEP Europe to launch a new direct-to-consumer streaming service. This expansion builds upon their existing partnership.]]></content:encoded>
      <dc:creator><![CDATA[Broadband TV News]]></dc:creator>
      <author><![CDATA[Broadband TV News]]></author>
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      <title><![CDATA[From Broadcast to OTT: Norsk Rikstoto Unlocks the Full Potential of NEP Mediabank Across its Media Ecosystem]]></title>
      <link><![CDATA[https://www.voiceofalexandria.com/news/national_business_news/from-broadcast-to-ott-norsk-rikstoto-unlocks-the-full-potential-of-nep-mediabank-across-its/article_72c11f1c-52ea-54b4-9e73-a800211aa22e.html]]></link>
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      <pubDate>Thu, 21 May 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[VIDEO_STREAMING_PLATFORMS_AND_INFRASTRUCTURE]]></category>
      <description><![CDATA[Norsk Rikstoto has expanded its long-standing partnership with NEP Mediabank to fully utilize the platform's capabilities across its media ecosystem. This move enables the Norwegian horse racing operator to deliver content from broadcast to OTT platforms. The enhanced partnership aims to leverage NEP Mediabank for broader content distribution.]]></description>
      <content:encoded><![CDATA[Norsk Rikstoto has expanded its long-standing partnership with NEP Mediabank to fully utilize the platform's capabilities across its media ecosystem. This move enables the Norwegian horse racing operator to deliver content from broadcast to OTT platforms. The enhanced partnership aims to leverage NEP Mediabank for broader content distribution.]]></content:encoded>
      <dc:creator><![CDATA[Voice of Alexandria]]></dc:creator>
      <author><![CDATA[Voice of Alexandria]]></author>
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      <title><![CDATA[Going good for Norsk Rikstoto with NEP Mediabank setting the pace - TVBEurope]]></title>
      <link><![CDATA[https://www.tvbeurope.com/media-management/going-good-for-norsk-rikstoto-with-nep-mediabank-setting-the-pace]]></link>
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      <pubDate>Thu, 21 May 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[VIDEO_STREAMING_PLATFORMS_AND_INFRASTRUCTURE]]></category>
      <description><![CDATA[NEP's Mediabank media asset management solution will support the launch of Norsk Rikstoto's new OTT streaming service, extending a long-standing partnership between the two companies. The solution aims to facilitate the delivery of video content for Rikstoto's new direct-to-consumer platform.]]></description>
      <content:encoded><![CDATA[NEP's Mediabank media asset management solution will support the launch of Norsk Rikstoto's new OTT streaming service, extending a long-standing partnership between the two companies. The solution aims to facilitate the delivery of video content for Rikstoto's new direct-to-consumer platform.]]></content:encoded>
      <dc:creator><![CDATA[TVBEurope]]></dc:creator>
      <author><![CDATA[TVBEurope]]></author>
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    <item>
      <title><![CDATA[CMSD-MQA: Carrying Quality Scores Through the Live Streaming Chain]]></title>
      <link><![CDATA[https://streaminglearningcenter.com/articles/cmsd-mqa-carrying-quality-scores-through-the-live-streaming-chain.html]]></link>
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      <pubDate>Tue, 31 Mar 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[VIDEO_DELIVERY_AND_CDN]]></category>
      <description><![CDATA[The article summarizes an SVTA draft standard, CMSD-MQA (Common Media Server Data for Media Quality Assessment), which defines how encoder-generated video/audio quality scores (e.g., VMAF, PSNR, SSIM and composite MQA-VIDEO/MQA-AUDIO) can be carried through the live streaming delivery chain as standardized metadata via CMSD/CMCD headers and, where needed, H.264/H.265 SEI messages. Workshop demos from Norsk and Touchstream showed per-segment quality-aware monitoring and origin switching between redundant live pipelines based on these scores, plus use cases spanning contribution selection, manifest signaling, origin-shield routing, player-side auditing (including ad quality), and analytics aggregation. Adoption is described as early, with Norsk/id3as and AWS Elemental MediaLive/MediaPackage v2 cited as early adopters and broader uptake expected after formal SVTA publication.]]></description>
      <content:encoded><![CDATA[The article summarizes an SVTA draft standard, CMSD-MQA (Common Media Server Data for Media Quality Assessment), which defines how encoder-generated video/audio quality scores (e.g., VMAF, PSNR, SSIM and composite MQA-VIDEO/MQA-AUDIO) can be carried through the live streaming delivery chain as standardized metadata via CMSD/CMCD headers and, where needed, H.264/H.265 SEI messages. Workshop demos from Norsk and Touchstream showed per-segment quality-aware monitoring and origin switching between redundant live pipelines based on these scores, plus use cases spanning contribution selection, manifest signaling, origin-shield routing, player-side auditing (including ad quality), and analytics aggregation. Adoption is described as early, with Norsk/id3as and AWS Elemental MediaLive/MediaPackage v2 cited as early adopters and broader uptake expected after formal SVTA publication.]]></content:encoded>
      <dc:creator><![CDATA[Streaming Learning Center]]></dc:creator>
      <author><![CDATA[Streaming Learning Center]]></author>
      
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    <item>
      <title><![CDATA[Norsk Studio Presentation at YouTube LiveCon]]></title>
      <link><![CDATA[https://www.linkedin.com/posts/norskvideo_livecon-2025-activity-7404528221721051137-N1S8?utm_source=social_share_send&utm_medium=member_desktop_web&rcm=ACoAAGHA0vwBbdKs7-QgknK0weewoKMA8c8OPL4]]></link>
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      <pubDate>Wed, 10 Dec 2025 00:00:00 GMT</pubDate>
      <category><![CDATA[]]></category>
      <description><![CDATA[At YouTube LiveCon in London, Adrian Roe and Dom Robinson will present how Norsk Studio's advanced features can elevate the quality of live streams for creators. The integration with Google Gemini offers automation solutions to enhance production efficiency for industry professionals.]]></description>
      <content:encoded><![CDATA[At YouTube LiveCon in London, Adrian Roe and Dom Robinson will present how Norsk Studio's advanced features can elevate the quality of live streams for creators. The integration with Google Gemini offers automation solutions to enhance production efficiency for industry professionals.]]></content:encoded>
      <dc:creator><![CDATA[Norsk]]></dc:creator>
      <author><![CDATA[Norsk]]></author>
      
    </item>

    <item>
      <title><![CDATA[
	Norsk Announces Norsk Reasoning AI, Norsk Spectrum, and support for TAMS, MQA, and MXL at NAB 2026 - Streaming Media
]]></title>
      <link><![CDATA[https://www.streamingmedia.com/PressRelease/Norsk-Announces-Norsk-Reasoning-AI-Norsk-Spectrum-and-support-for-TAMS-MQA-and-MXL-at-NAB-2026_57580.aspx]]></link>
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      <pubDate>Wed, 13 May 2026 06:13:02 GMT</pubDate>
      <category><![CDATA[PRODUCTION_HARDWARE]]></category>
      <description><![CDATA[Norsk announced seven new solutions at NAB Show 2026, including Norsk Reasoning AI for agentic live production automation, Norsk Spectrum for GPU-accelerated standards conversion, and Norsk Playout for scheduled playout. The company also introduced support for emerging standards such as CMSD-MQA, TAMS via integration with AWS and Adobe, Media over QUIC (MoQ) in partnership with Cloudflare, and MXL for inter-application media exchange. These advancements aim to address automation, cost savings, and interoperability challenges in broadcast via AI, new technologies, and open standards.]]></description>
      <content:encoded><![CDATA[Norsk announced seven new solutions at NAB Show 2026, including Norsk Reasoning AI for agentic live production automation, Norsk Spectrum for GPU-accelerated standards conversion, and Norsk Playout for scheduled playout. The company also introduced support for emerging standards such as CMSD-MQA, TAMS via integration with AWS and Adobe, Media over QUIC (MoQ) in partnership with Cloudflare, and MXL for inter-application media exchange. These advancements aim to address automation, cost savings, and interoperability challenges in broadcast via AI, new technologies, and open standards.]]></content:encoded>
      <dc:creator><![CDATA[Streaming Media Magazine]]></dc:creator>
      <author><![CDATA[Streaming Media Magazine]]></author>
      
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