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    <title><![CDATA[StreamingMeme — Nexxen coverage]]></title>
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    <description><![CDATA[Articles mentioning Nexxen.]]></description>
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      <title><![CDATA[StreamingMeme — Nexxen coverage]]></title>
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    <item>
      <title><![CDATA[Nexxen enables programmatic pause ads via its SSP and DSP]]></title>
      <link><![CDATA[https://markets.businessinsider.com/news/stocks/nexxen-expands-programmatic-access-to-high-attention-pause-ads-1036546728]]></link>
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      <pubDate>Tue, 15 Sep 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Nexxen has expanded its programmatic advertising capabilities by enabling pause ad inventory from Philo and DIRECTV Advertising to be transacted through its SSP and DSP. The integration allows advertisers to access these high-attention CTV formats using automated workflows within Nexxen's platform and third-party DSPs like Simpli.fi.]]></description>
      <content:encoded><![CDATA[Nexxen has expanded its programmatic advertising capabilities by enabling pause ad inventory from Philo and DIRECTV Advertising to be transacted through its SSP and DSP. The integration allows advertisers to access these high-attention CTV formats using automated workflows within Nexxen's platform and third-party DSPs like Simpli.fi.]]></content:encoded>
      <dc:creator><![CDATA[Business Insider]]></dc:creator>
      <author><![CDATA[Business Insider]]></author>
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    <item>
      <title><![CDATA[Analysts lift Nexxen International fair value to $14.64 following Q2 beat]]></title>
      <link><![CDATA[https://simplywall.st/community/narratives/us/media/nasdaq-nexn/nexxen-international/mj9kiz1w-analysts-hold-nexxen-international-target-as-market-visibility-and-digital-growth-drive-mixed-outlook/updates/23-analysts-have-lifted-the-nexxen-international-fair-value-est]]></link>
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      <pubDate>Wed, 09 Sep 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Nexxen International reported strong Q2 results and raised its 2026 programmatic revenue guidance, driven by a recovery in CTV activity. The company also announced updates to its nexAI platform, including support for interoperability with external AI agents and new first-party data onboarding features.]]></description>
      <content:encoded><![CDATA[Nexxen International reported strong Q2 results and raised its 2026 programmatic revenue guidance, driven by a recovery in CTV activity. The company also announced updates to its nexAI platform, including support for interoperability with external AI agents and new first-party data onboarding features.]]></content:encoded>
      <dc:creator><![CDATA[Simply Wall St]]></dc:creator>
      <author><![CDATA[Simply Wall St]]></author>
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    <item>
      <title><![CDATA[Mistplay allocates 30% of media mix to performance-driven CTV advertising]]></title>
      <link><![CDATA[https://www.google.com/goto?url=CAEScAHrOzAV7HF3nJ1iOh6e0Q0b_mAF5C11AtsJ8j5rhU7Vo882oEBfj8mjiflanTjxaKb6HPsaZ4aNm_1EptQSeCGNpBEpQLHknuZg5-vIp1vKv92HGOWEzJ4-11xxn175sP9QL9EM6ebbtQhygm4zpl8]]></link>
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      <pubDate>Thu, 27 Aug 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Mobile gaming app Mistplay has increased its CTV advertising allocation to 30% of its monthly media mix by utilizing Nexxen and Tinuiti for performance-based attribution and A/B testing. The strategy focuses on targeting mobile gamers across FAST networks and premium streaming platforms to treat CTV as a measurable performance channel.]]></description>
      <content:encoded><![CDATA[Mobile gaming app Mistplay has increased its CTV advertising allocation to 30% of its monthly media mix by utilizing Nexxen and Tinuiti for performance-based attribution and A/B testing. The strategy focuses on targeting mobile gamers across FAST networks and premium streaming platforms to treat CTV as a measurable performance channel.]]></content:encoded>
      <dc:creator><![CDATA[Nexxen]]></dc:creator>
      <author><![CDATA[Nexxen]]></author>
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    <item>
      <title><![CDATA[Nexxen standardizes Smart TV home screen ad formats for programmatic buying]]></title>
      <link><![CDATA[https://ecommercenews.com.au/story/nexxen-standardises-smart-tv-home-screen-ad-buying]]></link>
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      <pubDate>Tue, 25 Aug 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Nexxen has launched a standardized specification for Smart TV home screen advertising to reduce technical fragmentation across various original equipment manufacturers. The framework enables programmatic buying for hero banners and tiles, allowing demand-side platforms to run campaigns across multiple TV brands with consistent technical requirements.]]></description>
      <content:encoded><![CDATA[Nexxen has launched a standardized specification for Smart TV home screen advertising to reduce technical fragmentation across various original equipment manufacturers. The framework enables programmatic buying for hero banners and tiles, allowing demand-side platforms to run campaigns across multiple TV brands with consistent technical requirements.]]></content:encoded>
      <dc:creator><![CDATA[Ecommerce News]]></dc:creator>
      <author><![CDATA[Ecommerce News]]></author>
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    <item>
      <title><![CDATA[Nexxen launches standardization tools for programmatic OEM home screen ads]]></title>
      <link><![CDATA[https://www.adexchanger.com/ctv-roundup/how-programmatic-home-screen-ads-are-becoming-more-standardized-and-more-accessible/]]></link>
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      <pubDate>Thu, 20 Aug 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Nexxen has introduced new standardization tools and a universal creative specification to streamline programmatic ad buying on Smart TV home screens. The platform utilizes AI-assisted resizing to reduce onboarding time for OEM partners like TCL and TiVo by 50%, facilitating easier campaign scaling for advertisers.]]></description>
      <content:encoded><![CDATA[Nexxen has introduced new standardization tools and a universal creative specification to streamline programmatic ad buying on Smart TV home screens. The platform utilizes AI-assisted resizing to reduce onboarding time for OEM partners like TCL and TiVo by 50%, facilitating easier campaign scaling for advertisers.]]></content:encoded>
      <dc:creator><![CDATA[AdExchanger]]></dc:creator>
      <author><![CDATA[AdExchanger]]></author>
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    <item>
      <title><![CDATA[PubMatic, Nexxen, and MNTN target programmatic CTV ad spend growth]]></title>
      <link><![CDATA[https://simplywall.st/stocks/us/media/nasdaq-pubm/pubmatic/news/3-streaming-stocks-riding-the-shift-to-connected-tv-advertis]]></link>
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      <pubDate>Tue, 18 Aug 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[PubMatic, Nexxen International, and MNTN are positioning their programmatic advertising platforms to capture shifting linear TV budgets toward connected TV. The analysis highlights how these small-cap ad-tech firms are utilizing AI and data-driven tools to compete in the evolving streaming landscape while noting inherent risks like profitability and partner concentration.]]></description>
      <content:encoded><![CDATA[PubMatic, Nexxen International, and MNTN are positioning their programmatic advertising platforms to capture shifting linear TV budgets toward connected TV. The analysis highlights how these small-cap ad-tech firms are utilizing AI and data-driven tools to compete in the evolving streaming landscape while noting inherent risks like profitability and partner concentration.]]></content:encoded>
      <dc:creator><![CDATA[Simply Wall St]]></dc:creator>
      <author><![CDATA[Simply Wall St]]></author>
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    <item>
      <title><![CDATA[Nexxen reports record $37.8M Q2 CTV revenue, up 33% year-over-year]]></title>
      <link><![CDATA[https://investors.nexxen.com/news-releases/news-release-details/nexxen-reports-record-second-quarter-2026-financial-results]]></link>
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      <pubDate>Wed, 12 Aug 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[BUSINESS_NEWS]]></category>
      <description><![CDATA[Nexxen International Ltd. reported record programmatic revenue of $95.2 million and CTV revenue of $37.8 million for Q2 2026, marking a 33% year-over-year increase in CTV. The company also announced leadership changes, including the promotion of Chance Johnson to President, and is integrating its nexAI platform with Model Context Protocol to enhance interoperability with client AI workflows.]]></description>
      <content:encoded><![CDATA[Nexxen International Ltd. reported record programmatic revenue of $95.2 million and CTV revenue of $37.8 million for Q2 2026, marking a 33% year-over-year increase in CTV. The company also announced leadership changes, including the promotion of Chance Johnson to President, and is integrating its nexAI platform with Model Context Protocol to enhance interoperability with client AI workflows.]]></content:encoded>
      <dc:creator><![CDATA[Nexxen International Ltd.]]></dc:creator>
      <author><![CDATA[Nexxen International Ltd.]]></author>
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    <item>
      <title><![CDATA[Nexxen promotes Chance Johnson to President to lead platform unification]]></title>
      <link><![CDATA[https://www.google.com/goto?url=CAESrwEB7keqTXSC1hL24evpYkQYB17BD-hLejoliVI7UlOIU0cRDHWFQrp-QRPwfkoE9qwd-vcO3hCn2boe57kVBEDPo9SuTsK6H1hQaieC05E8UCKZGNY_1NtRzz4aXUCPdv50lZ5RCby-rY6XyxeCtJ_3jCEH1d4SOT1Oud7XSQhtGPYpUWbZzuUHB9c8xdhvR2wEGsgnvAslEnZkSJnv9e1RdyEoTj4Xd7Ip1CDQvx9H]]></link>
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      <pubDate>Wed, 12 Aug 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Nexxen has promoted Chance Johnson to President to lead the unification of its demand-side and supply-side platforms, supported by a common data layer. The leadership change is accompanied by the appointments of Kara Puccinelli as CCO and Kenneth Suh as CBO, signaling a strategic shift toward improved programmatic CTV advertising transparency.]]></description>
      <content:encoded><![CDATA[Nexxen has promoted Chance Johnson to President to lead the unification of its demand-side and supply-side platforms, supported by a common data layer. The leadership change is accompanied by the appointments of Kara Puccinelli as CCO and Kenneth Suh as CBO, signaling a strategic shift toward improved programmatic CTV advertising transparency.]]></content:encoded>
      <dc:creator><![CDATA[Beet.TV]]></dc:creator>
      <author><![CDATA[Beet.TV]]></author>
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    <item>
      <title><![CDATA[Nexxen launches first-party data onboarding for Nexxen DSP]]></title>
      <link><![CDATA[https://www.exchangewire.com/blog/2026/07/29/nexxen-accelerates-first-party-data-activation-with-new-dsp-onboarding-capability/?amp]]></link>
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      <pubDate>Wed, 29 Jul 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Nexxen has introduced a self-serve first-party data onboarding capability within its demand-side platform, allowing advertisers to validate and activate audience data in under 24 hours. The rollout includes an update to the firm's Unified Identity Graph, which now integrates hashed emails to double the platform's global identity footprint.]]></description>
      <content:encoded><![CDATA[Nexxen has introduced a self-serve first-party data onboarding capability within its demand-side platform, allowing advertisers to validate and activate audience data in under 24 hours. The rollout includes an update to the firm's Unified Identity Graph, which now integrates hashed emails to double the platform's global identity footprint.]]></content:encoded>
      <dc:creator><![CDATA[ExchangeWire]]></dc:creator>
      <author><![CDATA[ExchangeWire]]></author>
      
    </item>

    <item>
      <title><![CDATA[Nexxen integrates Acxiom consumer data into Nexxen Discovery planning tool]]></title>
      <link><![CDATA[https://ppc.land/nexxen-gains-acxiom-household-data-as-signal-loss-forces-new-targeting-mix/]]></link>
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      <pubDate>Wed, 22 Jul 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Nexxen has expanded its partnership with Acxiom to integrate third-party household and purchase data into the Nexxen Discovery planning tool. This integration aims to help media planners combat signal loss in programmatic advertising by combining deterministic consumer insights with Nexxen's internal automatic content recognition (ACR) and behavioral viewership data.]]></description>
      <content:encoded><![CDATA[Nexxen has expanded its partnership with Acxiom to integrate third-party household and purchase data into the Nexxen Discovery planning tool. This integration aims to help media planners combat signal loss in programmatic advertising by combining deterministic consumer insights with Nexxen's internal automatic content recognition (ACR) and behavioral viewership data.]]></content:encoded>
      <dc:creator><![CDATA[PPC Land]]></dc:creator>
      <author><![CDATA[PPC Land]]></author>
      
    </item>

    <item>
      <title><![CDATA[Low-quality AI 'slop' drives first MFA ad spend increase since 2023]]></title>
      <link><![CDATA[https://www.adexchanger.com/ai/mfa-ad-spend-is-increasing-is-ai-slop-to-blame/]]></link>
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      <pubDate>Wed, 08 Jul 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[The ANA's Q1 2026 programmatic benchmark report shows a slight uptick in ad spend on made-for-advertising (MFA) sites, which industry experts attribute partly to the proliferation of low-quality generative AI content. Ad tech firms such as The Trade Desk, Nexxen, and Index Exchange are responding by enhancing their supply-chain filtering and quality enforcement strategies to mitigate these risks.]]></description>
      <content:encoded><![CDATA[The ANA's Q1 2026 programmatic benchmark report shows a slight uptick in ad spend on made-for-advertising (MFA) sites, which industry experts attribute partly to the proliferation of low-quality generative AI content. Ad tech firms such as The Trade Desk, Nexxen, and Index Exchange are responding by enhancing their supply-chain filtering and quality enforcement strategies to mitigate these risks.]]></content:encoded>
      <dc:creator><![CDATA[AdExchanger]]></dc:creator>
      <author><![CDATA[AdExchanger]]></author>
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    <item>
      <title><![CDATA[Direct Relief drives 9.4% donor growth using Nexxen first-party data]]></title>
      <link><![CDATA[https://www.adexchanger.com/marketers/how-this-disaster-relief-nonprofit-tapped-first-party-data-to-reach-donors-year-round]]></link>
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      <pubDate>Tue, 30 Jun 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Nonprofit Direct Relief partnered with programmatic platform Nexxen to improve fundraising by utilizing first-party data for targeted CTV advertising. The campaign increased donor conversion and revenue growth by leveraging audience segments built on internal donor data instead of traditional third-party lists.]]></description>
      <content:encoded><![CDATA[Nonprofit Direct Relief partnered with programmatic platform Nexxen to improve fundraising by utilizing first-party data for targeted CTV advertising. The campaign increased donor conversion and revenue growth by leveraging audience segments built on internal donor data instead of traditional third-party lists.]]></content:encoded>
      
      
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    <item>
      <title><![CDATA[Philo launches programmatic pause ads via native ad tech stack]]></title>
      <link><![CDATA[https://thedesk.net/2026/06/philo-becomes-the-latest-to-roll-out-pause-ads/]]></link>
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      <pubDate>Thu, 18 Jun 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Philo has rolled out programmatic and direct-insertion pause ads across its ad-supported streaming service, leveraging its own direct ad tech stack instead of third-party SDKs. To support the technical rollout and develop unified programmatic delivery specifications for the format, the vMVPD partnered with several major ad-tech firms including Magnite, Kargo, Nexxen, and Index Exchange.]]></description>
      <content:encoded><![CDATA[Philo has rolled out programmatic and direct-insertion pause ads across its ad-supported streaming service, leveraging its own direct ad tech stack instead of third-party SDKs. To support the technical rollout and develop unified programmatic delivery specifications for the format, the vMVPD partnered with several major ad-tech firms including Magnite, Kargo, Nexxen, and Index Exchange.]]></content:encoded>
      <dc:creator><![CDATA[The Desk]]></dc:creator>
      <author><![CDATA[The Desk]]></author>
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    <item>
      <title><![CDATA[The Trade Desk pitches Ventura OS as neutral alternative to giants]]></title>
      <link><![CDATA[https://www.adexchanger.com/tv/inside-the-trade-desks-pitch-for-ventura-tv-os/]]></link>
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      <pubDate>Thu, 18 Jun 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[At the StreamTV Show, The Trade Desk detailed the market positioning for its Ventura TV OS, pitching it as a neutral alternative to operating systems from Google, Amazon, and Roku. The company aims to address neutrality concerns by passing ad engagement data one-way to its DSP without managing inventory partnerships directly. To gain scale in a saturated market, Ventura is pursuing custom integrations with partners like DirecTV, Nexxen, and V (formerly VIDAA).]]></description>
      <content:encoded><![CDATA[At the StreamTV Show, The Trade Desk detailed the market positioning for its Ventura TV OS, pitching it as a neutral alternative to operating systems from Google, Amazon, and Roku. The company aims to address neutrality concerns by passing ad engagement data one-way to its DSP without managing inventory partnerships directly. To gain scale in a saturated market, Ventura is pursuing custom integrations with partners like DirecTV, Nexxen, and V (formerly VIDAA).]]></content:encoded>
      <dc:creator><![CDATA[AdExchanger]]></dc:creator>
      <author><![CDATA[AdExchanger]]></author>
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    <item>
      <title><![CDATA[Samsung Ads opens home screen inventory to programmatic buying at scale]]></title>
      <link><![CDATA[https://www.adexchanger.com/tv/home-screen-ads-on-samsung-tvs-will-soon-be-available-programmatically/]]></link>
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      <pubDate>Wed, 10 Jun 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Samsung Ads will soon make its television home screen ad inventory available programmatically, starting in Q3 through The Trade Desk and Google DV360. This move follows similar initiatives from other TV OS providers like Titan OS and Nexxen, but Samsung's offering is expected to be the largest. Samsung is implementing an AI-based solution and manual audits to address brand safety concerns for these highly visible ad placements.]]></description>
      <content:encoded><![CDATA[Samsung Ads will soon make its television home screen ad inventory available programmatically, starting in Q3 through The Trade Desk and Google DV360. This move follows similar initiatives from other TV OS providers like Titan OS and Nexxen, but Samsung's offering is expected to be the largest. Samsung is implementing an AI-based solution and manual audits to address brand safety concerns for these highly visible ad placements.]]></content:encoded>
      <dc:creator><![CDATA[AdExchanger]]></dc:creator>
      <author><![CDATA[AdExchanger]]></author>
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    <item>
      <title><![CDATA[Tubi free matches attract 14 million new U.S. World Cup viewers]]></title>
      <link><![CDATA[https://thedesk.net/2026/06/nexxen-tubi-key-fifa-world-cup-tournament/]]></link>
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      <pubDate>Tue, 09 Jun 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Advertising firm Nexxen reports that Tubi's free FIFA World Cup games are attracting 14 million new U.S. viewers, reflecting a broader trend where 86% of fans seek free viewing options due to rising costs, which highlights the increasing importance of FAST platforms for monetization. Nexxen predicts that this trend will accelerate broader adoption of free ad-supported streaming television services, boosting not only Tubi but also other FAST platforms and increasing the need for audience measurement and identity resolution tools for advertisers.]]></description>
      <content:encoded><![CDATA[Advertising firm Nexxen reports that Tubi's free FIFA World Cup games are attracting 14 million new U.S. viewers, reflecting a broader trend where 86% of fans seek free viewing options due to rising costs, which highlights the increasing importance of FAST platforms for monetization. Nexxen predicts that this trend will accelerate broader adoption of free ad-supported streaming television services, boosting not only Tubi but also other FAST platforms and increasing the need for audience measurement and identity resolution tools for advertisers.]]></content:encoded>
      <dc:creator><![CDATA[TheDesk.net]]></dc:creator>
      <author><![CDATA[TheDesk.net]]></author>
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      <title><![CDATA[Nexxen and V Partner for Targeted 2026 Soccer Ad Delivery on Smart TVs]]></title>
      <link><![CDATA[https://www.geneonline.com/nexxen-and-v-partner-to-provide-targeted-soccer-advertising-on-smart-tvs-for-2026-tournament/]]></link>
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      <pubDate>Thu, 04 Jun 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Nexxen and V, a smart TV operating system formerly known as VIDAA, have partnered to offer advertisers targeted soccer ad campaigns on V smart TVs for the 2026 tournament. This collaboration utilizes V's first-party viewership data and Nexxen's demand-side platform to enable precise ad delivery on Connected TV (CTV). The partnership aims to streamline ad buying for brands targeting sports fans during high-traffic viewing periods.]]></description>
      <content:encoded><![CDATA[Nexxen and V, a smart TV operating system formerly known as VIDAA, have partnered to offer advertisers targeted soccer ad campaigns on V smart TVs for the 2026 tournament. This collaboration utilizes V's first-party viewership data and Nexxen's demand-side platform to enable precise ad delivery on Connected TV (CTV). The partnership aims to streamline ad buying for brands targeting sports fans during high-traffic viewing periods.]]></content:encoded>
      <dc:creator><![CDATA[GeneOnline News -]]></dc:creator>
      <author><![CDATA[GeneOnline News -]]></author>
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    <item>
      <title><![CDATA[Nexxen Launches Programmatic Native Smart TV Ads in APAC for Home Screens]]></title>
      <link><![CDATA[https://mumbrella.com.au/nexxen-unveils-programatic-play-for-smart-tvs-925044]]></link>
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      <pubDate>Wed, 03 Jun 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Adtech platform Nexxen has launched programmatic activation capabilities for native Smart TV inventory in the Asia-Pacific region, powered by its Nexxen DSP. This new offering, called Nexxen TV Home Screen, allows advertisers to target audiences on VIDAA-powered Smart TV home screens in markets including Australia, Singapore, Malaysia, and the Philippines. The initiative aims to enhance ad engagement by reaching viewers in the discovery phase before content playback.]]></description>
      <content:encoded><![CDATA[Adtech platform Nexxen has launched programmatic activation capabilities for native Smart TV inventory in the Asia-Pacific region, powered by its Nexxen DSP. This new offering, called Nexxen TV Home Screen, allows advertisers to target audiences on VIDAA-powered Smart TV home screens in markets including Australia, Singapore, Malaysia, and the Philippines. The initiative aims to enhance ad engagement by reaching viewers in the discovery phase before content playback.]]></content:encoded>
      <dc:creator><![CDATA[Mumbrella]]></dc:creator>
      <author><![CDATA[Mumbrella]]></author>
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    <item>
      <title><![CDATA[Economic Pressure Shifts World Cup Viewership to FAST, vMVPDs]]></title>
      <link><![CDATA[https://www.manilatimes.net/2026/06/03/tmt-newswire/globenewswire/nexxen-research-reveals-how-economic-pressure-is-reshaping-world-cup-viewing-habits/2357858/amp]]></link>
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      <pubDate>Wed, 03 Jun 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Nexxen's latest report, "FIFA World Cup Predictions and Insights Report: Volume 2,” reveals how consumers' viewing habits for the 2026 World Cup are being reshaped by economic pressures and media fragmentation. The report highlights an increase in audience engagement due to free ad-supported streaming (FAST) platforms like Tubi, driving 14 million new viewers, and anticipates an additional 40% of consumers adding subscription services, with one in four choosing vMVPDs. This fragmentation underscores the growing importance for advertisers of identity resolution and cross-channel measurement capabilities.]]></description>
      <content:encoded><![CDATA[Nexxen's latest report, "FIFA World Cup Predictions and Insights Report: Volume 2,” reveals how consumers' viewing habits for the 2026 World Cup are being reshaped by economic pressures and media fragmentation. The report highlights an increase in audience engagement due to free ad-supported streaming (FAST) platforms like Tubi, driving 14 million new viewers, and anticipates an additional 40% of consumers adding subscription services, with one in four choosing vMVPDs. This fragmentation underscores the growing importance for advertisers of identity resolution and cross-channel measurement capabilities.]]></content:encoded>
      <dc:creator><![CDATA[The Manila Times]]></dc:creator>
      <author><![CDATA[The Manila Times]]></author>
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    <item>
      <title><![CDATA[Nexxen launches programmatic Smart TV home screen advertising across APAC]]></title>
      <link><![CDATA[https://marketech-apac.com/nexxen-launches-programmatic-smart-tv-home-screen-advertising-across-apac/]]></link>
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      <pubDate>Wed, 27 May 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Nexxen has launched a new capability to programmatically activate native Smart TV home screen advertising across the Asia Pacific (APAC) region. This offering allows advertisers to reach audiences through native ad placements on Smart TV interfaces. Nexxen describes this as a "first-to-market" programmatic solution for the APAC region.]]></description>
      <content:encoded><![CDATA[Nexxen has launched a new capability to programmatically activate native Smart TV home screen advertising across the Asia Pacific (APAC) region. This offering allows advertisers to reach audiences through native ad placements on Smart TV interfaces. Nexxen describes this as a "first-to-market" programmatic solution for the APAC region.]]></content:encoded>
      <dc:creator><![CDATA[MARKETECH APAC]]></dc:creator>
      <author><![CDATA[MARKETECH APAC]]></author>
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    <item>
      <title><![CDATA[Nexxen brings ‘Native Smart TV Home Screen’ programmatic advertising to Asia-Pacific]]></title>
      <link><![CDATA[https://campaignbrief.com/nexxen-brings-native-smart-tv-home-screen-programmatic-advertising-to-asia-pacific/]]></link>
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      <pubDate>Wed, 27 May 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Nexxen, an advertising technology platform, has launched a new capability to programmatically activate native Smart TV home screen advertising in the Asia-Pacific region. This new offering allows advertisers to integrate their campaigns directly into the user interface of Smart TVs. The company states this is a 'first-to-market capability' for programmatic native Smart TV home screen advertising in the APAC market.]]></description>
      <content:encoded><![CDATA[Nexxen, an advertising technology platform, has launched a new capability to programmatically activate native Smart TV home screen advertising in the Asia-Pacific region. This new offering allows advertisers to integrate their campaigns directly into the user interface of Smart TVs. The company states this is a 'first-to-market capability' for programmatic native Smart TV home screen advertising in the APAC market.]]></content:encoded>
      <dc:creator><![CDATA[Campaign Brief]]></dc:creator>
      <author><![CDATA[Campaign Brief]]></author>
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    <item>
      <title><![CDATA[Nexxen launches Smart TV home screen ads in Asia-Pacific]]></title>
      <link><![CDATA[https://futurefive.co.nz/story/nexxen-launches-smart-tv-home-screen-ads-in-asia-pacific]]></link>
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      <pubDate>Wed, 27 May 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Nexxen has launched programmatic advertising opportunities for Smart TV home screen slots in four Asia-Pacific markets. This initiative allows advertisers to purchase prominent ad placements on connected TV devices.]]></description>
      <content:encoded><![CDATA[Nexxen has launched programmatic advertising opportunities for Smart TV home screen slots in four Asia-Pacific markets. This initiative allows advertisers to purchase prominent ad placements on connected TV devices.]]></content:encoded>
      <dc:creator><![CDATA[FutureFive New Zealand]]></dc:creator>
      <author><![CDATA[FutureFive New Zealand]]></author>
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    <item>
      <title><![CDATA[How AI Is Rewriting the Rules of Advertising]]></title>
      <link><![CDATA[https://www.linkedin.com/posts/benxweiss_karapuccinelli-nexxen-ai-activity-7464499797736108032-U69v?utm_source=social_share_send&utm_medium=member_desktop_web&rcm=ACoAAGjtzVgB_w8gLPAawZ8dswWRchOg0S5zpqU]]></link>
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      <pubDate>Mon, 25 May 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[This LinkedIn post introduces a podcast episode featuring Kara Puccinelli from Nexxen, discussing how AI is transforming advertising within streaming and connected TV. The conversation covers the growth of FAST channels, AI's role in media buying and campaign optimization, Nexxen's predictive advertising solution NexAI, and the future of personalization and attention metrics in advertising.]]></description>
      <content:encoded><![CDATA[This LinkedIn post introduces a podcast episode featuring Kara Puccinelli from Nexxen, discussing how AI is transforming advertising within streaming and connected TV. The conversation covers the growth of FAST channels, AI's role in media buying and campaign optimization, Nexxen's predictive advertising solution NexAI, and the future of personalization and attention metrics in advertising.]]></content:encoded>
      <dc:creator><![CDATA[Ben Weiss]]></dc:creator>
      <author><![CDATA[Ben Weiss]]></author>
      
    </item>

    <item>
      <title><![CDATA[How AI Is Rewriting the Rules of Advertising]]></title>
      <link><![CDATA[https://www.linkedin.com/posts/benxweiss_karapuccinelli-nexxen-ai-activity-7464499797736108032-U69v?utm_source=social_share_send&utm_medium=member_desktop_web&rcm=ACoAAGjiamUBdymXA3uBQWh1duIvdHNMeZlbXLQ]]></link>
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      <pubDate>Mon, 25 May 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[This LinkedIn post introduces an episode of the LegendsNLeaders podcast featuring Kara Puccinelli from Nexxen, discussing how AI is transforming advertising within streaming and connected TV. The conversation covers the future of streaming, the growth of FAST channels, AI's role in media buying and campaign optimization, Nexxen’s predictive advertising vision using NexAI, and the importance of attention metrics over impressions.]]></description>
      <content:encoded><![CDATA[This LinkedIn post introduces an episode of the LegendsNLeaders podcast featuring Kara Puccinelli from Nexxen, discussing how AI is transforming advertising within streaming and connected TV. The conversation covers the future of streaming, the growth of FAST channels, AI's role in media buying and campaign optimization, Nexxen’s predictive advertising vision using NexAI, and the importance of attention metrics over impressions.]]></content:encoded>
      <dc:creator><![CDATA[Ben Weiss]]></dc:creator>
      <author><![CDATA[Ben Weiss]]></author>
      
    </item>

    <item>
      <title><![CDATA[How AI Is Rewriting the Rules of Advertising]]></title>
      <link><![CDATA[https://www.linkedin.com/posts/benxweiss_karapuccinelli-nexxen-ai-activity-7464499797736108032-U69v?utm_source=social_share_send&utm_medium=member_desktop_web&rcm=ACoAAGjt6KABBAUYDxSKH1BbjzBLAD2vcaydLDQ]]></link>
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      <pubDate>Mon, 25 May 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[This article promotes a podcast episode featuring Kara Puccinelli from Nexxen, discussing how AI is transforming advertising within streaming and connected TV (CTV). The conversation explores topics such as the growth of FAST channels, media buying and campaign optimization via AI, Nexxen's predictive advertising using NexAI, and the future of personalization and attention metrics in advertising.]]></description>
      <content:encoded><![CDATA[This article promotes a podcast episode featuring Kara Puccinelli from Nexxen, discussing how AI is transforming advertising within streaming and connected TV (CTV). The conversation explores topics such as the growth of FAST channels, media buying and campaign optimization via AI, Nexxen's predictive advertising using NexAI, and the future of personalization and attention metrics in advertising.]]></content:encoded>
      <dc:creator><![CDATA[Ben Weiss]]></dc:creator>
      <author><![CDATA[Ben Weiss]]></author>
      
    </item>

    <item>
      <title><![CDATA[Aussie Advertisers Urged To Rethink Live Sport As FIFA World Cup Audiences Surge - B&T]]></title>
      <link><![CDATA[https://www.bandt.com.au/fifa-world-cup-audiences-growing-fragmenting-in-australia-nexxen-forecast-finds/]]></link>
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      <pubDate>Wed, 13 May 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Nexxen's 2026 FIFA World Cup Australian Outlook report finds that Australian audiences for live sports are growing and increasingly fragmented across multiple platforms, including linear TV, BVOD, streaming, and digital devices. The report advises advertisers to adapt multi-platform strategies, as viewers' engagement is less dependent on the Australian national team's performance, indicating a broader entertainment appeal for the event.]]></description>
      <content:encoded><![CDATA[Nexxen's 2026 FIFA World Cup Australian Outlook report finds that Australian audiences for live sports are growing and increasingly fragmented across multiple platforms, including linear TV, BVOD, streaming, and digital devices. The report advises advertisers to adapt multi-platform strategies, as viewers' engagement is less dependent on the Australian national team's performance, indicating a broader entertainment appeal for the event.]]></content:encoded>
      <dc:creator><![CDATA[B&T]]></dc:creator>
      <author><![CDATA[B&T]]></author>
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    <item>
      <title><![CDATA[Trade Desk ups bid to improve CTV advertising value with Ventura Ecosystem]]></title>
      <link><![CDATA[https://www.marketingdive.com/news/trade-desk-ups-bid-to-improve-ctv-advertising-value-with-ventura-ecosystem/813401/]]></link>
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      <pubDate>Mon, 02 Mar 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[The Trade Desk announced the Ventura Ecosystem, an industry collaboration built on its Ventura smart TV operating system to increase transparency and programmatic access in connected TV advertising, with initial partners including TV OS V (formerly VIDAA) and Nexxen. The company said participants can use tools such as OpenPath, Unified ID 2.0/EUID, OpenAds and OpenPass to improve connections between buyers and sellers, targeting/measurement, and supply-chain controls while maintaining OS branding and user experience. Separately, The Trade Desk reported FY2025 revenue of $2.9B (+18% YoY) and Q4 revenue of $847M (+14% YoY), with growth slowing amid weakness in CPG and automotive while CTV outpaced overall business growth.]]></description>
      <content:encoded><![CDATA[The Trade Desk announced the Ventura Ecosystem, an industry collaboration built on its Ventura smart TV operating system to increase transparency and programmatic access in connected TV advertising, with initial partners including TV OS V (formerly VIDAA) and Nexxen. The company said participants can use tools such as OpenPath, Unified ID 2.0/EUID, OpenAds and OpenPass to improve connections between buyers and sellers, targeting/measurement, and supply-chain controls while maintaining OS branding and user experience. Separately, The Trade Desk reported FY2025 revenue of $2.9B (+18% YoY) and Q4 revenue of $847M (+14% YoY), with growth slowing amid weakness in CPG and automotive while CTV outpaced overall business growth.]]></content:encoded>
      <dc:creator><![CDATA[Marketing Dive]]></dc:creator>
      <author><![CDATA[Marketing Dive]]></author>
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    <item>
      <title><![CDATA[V, Nexxen first partners for The Trade Desk’s Ventura Ecosystem]]></title>
      <link><![CDATA[https://www.streamtvinsider.com/advertising/v-nexxen-first-sign-trade-desks-ventura-ecosystem]]></link>
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      <pubDate>Fri, 27 Feb 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[The Trade Desk launched the Ventura Ecosystem, positioning it as a collaboration to improve transparency, identity, measurement, and monetization in programmatic CTV advertising. Independent TV OS provider V (formerly VIDAA) and ad tech platform Nexxen are the first partners, with integrations expected to go live within weeks and initially focused on SSP integrations and The Trade Desk tools such as OpenPath, UID2/EUID, Open Pass, and upcoming OpenAds. The article also cites The Trade Desk’s 2025 results (including $13.4B gross ad spend and $2.89B revenue) alongside its Q1 2026 revenue outlook.]]></description>
      <content:encoded><![CDATA[The Trade Desk launched the Ventura Ecosystem, positioning it as a collaboration to improve transparency, identity, measurement, and monetization in programmatic CTV advertising. Independent TV OS provider V (formerly VIDAA) and ad tech platform Nexxen are the first partners, with integrations expected to go live within weeks and initially focused on SSP integrations and The Trade Desk tools such as OpenPath, UID2/EUID, Open Pass, and upcoming OpenAds. The article also cites The Trade Desk’s 2025 results (including $13.4B gross ad spend and $2.89B revenue) alongside its Q1 2026 revenue outlook.]]></content:encoded>
      <dc:creator><![CDATA[StreamTV Insider]]></dc:creator>
      <author><![CDATA[StreamTV Insider]]></author>
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    <item>
      <title><![CDATA[The Trade Desk’s Ventura OS Makes an Ecosystem Pivot]]></title>
      <link><![CDATA[https://videoweek.com/2026/02/25/the-trade-desks-ventura-os-makes-an-ecosystem-pivot/]]></link>
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      <pubDate>Wed, 25 Feb 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[The Trade Desk has unveiled the "Ventura Ecosystem," a partner program intended to integrate its ad tech tools across multiple CTV operating systems and streaming platforms to improve transparency and efficiency in streaming TV advertising. Initial partners include V (formerly VIDAA TV OS), used on over 50 million devices including Hisense and Toshiba TVs, and ad tech company Nexxen, alongside prior Ventura-related deals with DirecTV and FAST app owner Anoki. The initiative is positioned as complementary to The Trade Desk’s planned Ventura CTV OS, especially for devices where Ventura itself is not deployed.]]></description>
      <content:encoded><![CDATA[The Trade Desk has unveiled the "Ventura Ecosystem," a partner program intended to integrate its ad tech tools across multiple CTV operating systems and streaming platforms to improve transparency and efficiency in streaming TV advertising. Initial partners include V (formerly VIDAA TV OS), used on over 50 million devices including Hisense and Toshiba TVs, and ad tech company Nexxen, alongside prior Ventura-related deals with DirecTV and FAST app owner Anoki. The initiative is positioned as complementary to The Trade Desk’s planned Ventura CTV OS, especially for devices where Ventura itself is not deployed.]]></content:encoded>
      <dc:creator><![CDATA[VideoWeek]]></dc:creator>
      <author><![CDATA[VideoWeek]]></author>
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    <item>
      <title><![CDATA[Trade Desk Introduces Ventura Platform to Enhance CTV Advertising]]></title>
      <link><![CDATA[https://www.bitget.com/amp/news/detail/12560605219856]]></link>
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      <pubDate>Wed, 25 Feb 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[The Trade Desk introduced the Ventura Ecosystem, a connected TV advertising platform positioned to improve transparency and monetization for OEM TV operating systems, advertisers, and streaming publishers, with early participants including VIDAA (rebranded as V) and Nexxen. The article notes Ventura integrations with The Trade Desk tools (OpenPath, Unified ID 2.0/EUID, OpenAds, OpenPass) and frames biddable CTV buying as an accelerating industry shift, alongside financial context and competitive comparisons to Magnite and PubMatic’s CTV growth.]]></description>
      <content:encoded><![CDATA[The Trade Desk introduced the Ventura Ecosystem, a connected TV advertising platform positioned to improve transparency and monetization for OEM TV operating systems, advertisers, and streaming publishers, with early participants including VIDAA (rebranded as V) and Nexxen. The article notes Ventura integrations with The Trade Desk tools (OpenPath, Unified ID 2.0/EUID, OpenAds, OpenPass) and frames biddable CTV buying as an accelerating industry shift, alongside financial context and competitive comparisons to Magnite and PubMatic’s CTV growth.]]></content:encoded>
      <dc:creator><![CDATA[Bitget]]></dc:creator>
      <author><![CDATA[Bitget]]></author>
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    <item>
      <title><![CDATA[Trade Desk Unveils Ventura Ecosystem to Elevate CTV Advertising]]></title>
      <link><![CDATA[https://www.zacks.com/stock/news/2875154/trade-desk-unveils-ventura-ecosystem-to-elevate-ctv-advertising]]></link>
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      <pubDate>Wed, 25 Feb 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[The Trade Desk launched the Ventura Ecosystem, positioning it as an industry collaboration aimed at improving transparency and monetization efficiency for connected TV advertising across OEMs, advertisers, and publishers, with early participants including VIDAA (V) and Nexxen. The article also highlights The Trade Desk’s continued CTV-driven growth (Q3 2025 revenue up 18% to $739M) and its Q4 2025 guidance (revenue at least $840M, adjusted EBITDA around $375M), while noting competitive pressure from Magnite and PubMatic and ongoing investment-driven cost increases.]]></description>
      <content:encoded><![CDATA[The Trade Desk launched the Ventura Ecosystem, positioning it as an industry collaboration aimed at improving transparency and monetization efficiency for connected TV advertising across OEMs, advertisers, and publishers, with early participants including VIDAA (V) and Nexxen. The article also highlights The Trade Desk’s continued CTV-driven growth (Q3 2025 revenue up 18% to $739M) and its Q4 2025 guidance (revenue at least $840M, adjusted EBITDA around $375M), while noting competitive pressure from Magnite and PubMatic and ongoing investment-driven cost increases.]]></content:encoded>
      <dc:creator><![CDATA[Zacks Investment Research]]></dc:creator>
      <author><![CDATA[Zacks Investment Research]]></author>
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      <title><![CDATA[The Trade Desk Introduces the Ventura Ecosystem to Advance the Future of CTV Advertising; V and Nexxen Join as the First Collaborators]]></title>
      <link><![CDATA[https://www.businesswire.com/news/home/20260224309371/en/The-Trade-Desk-Introduces-the-Ventura-Ecosystem-to-Advance-the-Future-of-CTV-Advertising-V-and-Nexxen-Join-as-the-First-Collaborators?feedref=JjAwJuNHiystnCoBq_hl-VR1qQy58h1AHJBM3Uf2eiaYn-g-Is8qwEv7xHaDWsZ9gLxDkSKfgoruKb9yWl5as-PbWreMWuYBefATrZ0EPTXDww4-Utg8ArvdMXWv8MH5BSvR87oUDgbHejiywQBpbg%3D%3D]]></link>
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      <pubDate>Tue, 24 Feb 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[The Trade Desk has launched the Ventura Ecosystem, an industry collaboration designed to create a more transparent and revenue-optimized marketplace for connected TV (CTV) advertising by uniting TV operating systems and streaming platforms. Smart TV OS provider V (formerly VIDAA) and ad tech platform Nexxen are the first collaborators, enabling programmatic access to V-powered CTV inventory via Ventura and The Trade Desk tools such as OpenPath, Unified ID 2.0/EUID, OpenAds, and OpenPass. The integration is positioned as a lightweight way for TV OS partners to increase programmatic demand, CPMs, and fill rates while retaining control over their user experience.]]></description>
      <content:encoded><![CDATA[The Trade Desk has launched the Ventura Ecosystem, an industry collaboration designed to create a more transparent and revenue-optimized marketplace for connected TV (CTV) advertising by uniting TV operating systems and streaming platforms. Smart TV OS provider V (formerly VIDAA) and ad tech platform Nexxen are the first collaborators, enabling programmatic access to V-powered CTV inventory via Ventura and The Trade Desk tools such as OpenPath, Unified ID 2.0/EUID, OpenAds, and OpenPass. The integration is positioned as a lightweight way for TV OS partners to increase programmatic demand, CPMs, and fill rates while retaining control over their user experience.]]></content:encoded>
      <dc:creator><![CDATA[Business Wire]]></dc:creator>
      <author><![CDATA[Business Wire]]></author>
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      <title><![CDATA[The Trade Desk Launches ‘Ventura Ecosystem’ to Further Optimize CTV Advertising]]></title>
      <link><![CDATA[https://www.mediaplaynews.com/the-trade-desk-launches-ventura-ecosystem-to-further-optimize-ctv-advertising/]]></link>
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      <pubDate>Tue, 24 Feb 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[The Trade Desk has launched the Ventura Ecosystem, a connected TV-focused ad marketplace that aims to unify TV operating systems and streaming platforms around a more transparent, revenue-optimized model. Participants can use Ventura’s monetization tools and The Trade Desk’s ad tech stack, including OpenPath, Unified ID 2.0/EUID, OpenAds and the forthcoming OpenPass, to access increased programmatic demand and improved CPMs and fill rates. V (formerly VIDAA TV OS) and Nexxen are the first companies to join the ecosystem.]]></description>
      <content:encoded><![CDATA[The Trade Desk has launched the Ventura Ecosystem, a connected TV-focused ad marketplace that aims to unify TV operating systems and streaming platforms around a more transparent, revenue-optimized model. Participants can use Ventura’s monetization tools and The Trade Desk’s ad tech stack, including OpenPath, Unified ID 2.0/EUID, OpenAds and the forthcoming OpenPass, to access increased programmatic demand and improved CPMs and fill rates. V (formerly VIDAA TV OS) and Nexxen are the first companies to join the ecosystem.]]></content:encoded>
      <dc:creator><![CDATA[Media Play News]]></dc:creator>
      <author><![CDATA[Media Play News]]></author>
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      <title><![CDATA[The Trade Desk Introduces the Ventura Ecosystem to Advance the Future of CTV Advertising; V and Nexxen Join as the First Collaborators]]></title>
      <link><![CDATA[https://www.businesswire.com/news/home/20260224309371/en/The-Trade-Desk-Introduces-the-Ventura-Ecosystem-to-Advance-the-Future-of-CTV-Advertising-V-and-Nexxen-Join-as-the-First-Collaborators]]></link>
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      <pubDate>Tue, 24 Feb 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[The Trade Desk has launched the Ventura Ecosystem, a collaborative CTV advertising marketplace designed to connect global TV operating systems and streaming platforms with programmatic ad demand and monetization tools. V (formerly VIDAA TV OS) and ad tech platform Nexxen are the first collaborators, enabling programmatic access to CTV inventory across OEMs like Hisense and Toshiba through Ventura’s stack, including OpenPath, Unified ID 2.0/EUID, OpenAds, and OpenPass. The initiative aims to improve transparency, standardization, and revenue optimization for CTV OEMs and advertisers while preserving OS control over user experience.]]></description>
      <content:encoded><![CDATA[The Trade Desk has launched the Ventura Ecosystem, a collaborative CTV advertising marketplace designed to connect global TV operating systems and streaming platforms with programmatic ad demand and monetization tools. V (formerly VIDAA TV OS) and ad tech platform Nexxen are the first collaborators, enabling programmatic access to CTV inventory across OEMs like Hisense and Toshiba through Ventura’s stack, including OpenPath, Unified ID 2.0/EUID, OpenAds, and OpenPass. The initiative aims to improve transparency, standardization, and revenue optimization for CTV OEMs and advertisers while preserving OS control over user experience.]]></content:encoded>
      <dc:creator><![CDATA[Business Wire]]></dc:creator>
      <author><![CDATA[Business Wire]]></author>
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      <title><![CDATA[Nexxen and News Australia Unite to Bring Premium, Ad-Supported Streaming Inventory to Australian Advertisers on Tubi]]></title>
      <link><![CDATA[https://nexxen.com/nexxen-news-australia-tubi/]]></link>
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      <pubDate>Mon, 15 Dec 2025 00:00:00 GMT</pubDate>
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      <description><![CDATA[Nexxen has partnered with Tubi to integrate Tubi's premium ad-supported streaming inventory into Nexxen’s SSP, enhancing advertiser access to Australia’s growing streaming audiences. This collaboration strengthens data-driven advertising capabilities and expands addressability across connected TV in the region.]]></description>
      <content:encoded><![CDATA[Nexxen has partnered with Tubi to integrate Tubi's premium ad-supported streaming inventory into Nexxen’s SSP, enhancing advertiser access to Australia’s growing streaming audiences. This collaboration strengthens data-driven advertising capabilities and expands addressability across connected TV in the region.]]></content:encoded>
      <dc:creator><![CDATA[Nexxen]]></dc:creator>
      <author><![CDATA[Nexxen]]></author>
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      <title><![CDATA[#3 Tech Bites by Adbite LLC]]></title>
      <link><![CDATA[https://www.linkedin.com/posts/adbitellc_techbites-by-adbite-3-activity-7377281109950152706-jeo0?utm_source=social_share_send&utm_medium=member_desktop_web&rcm=ACoAAF8s54sBEYOpmSJdZ2-jqE5rKIMK5m_llLg]]></link>
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      <pubDate>Fri, 26 Sep 2025 00:00:00 GMT</pubDate>
      <category><![CDATA[]]></category>
      <description><![CDATA[Nexxen has launched the first programmatic native advertising capability for Smart TVs, utilizing exclusive VIDAA platform inventory. Additionally, shifts in festive season advertising towards programmatic channels highlight the increasing significance of data-driven targeting in achieving effective audience engagement.]]></description>
      <content:encoded><![CDATA[Nexxen has launched the first programmatic native advertising capability for Smart TVs, utilizing exclusive VIDAA platform inventory. Additionally, shifts in festive season advertising towards programmatic channels highlight the increasing significance of data-driven targeting in achieving effective audience engagement.]]></content:encoded>
      <dc:creator><![CDATA[Adbite LLC®]]></dc:creator>
      <author><![CDATA[Adbite LLC®]]></author>
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      <title><![CDATA[Nexxen First to Market with Programmatic Native Smart TV Activation | Nexxen International]]></title>
      <link><![CDATA[https://investors.nexxen.com/news-releases/news-release-details/nexxen-first-market-programmatic-native-smart-tv-activation/]]></link>
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      <pubDate>Mon, 01 Jun 2026 07:41:09 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Nexxen has introduced a programmatic activation capability for native Smart TV advertising inventory through its Nexxen DSP, making it the first to market with this global offering. This innovation allows advertisers to programmatically target viewers on Smart TV home screens, bypassing the historically manual process due to a lack of ad specification standardization. Initially, native Smart TV ad supply from VIDAA, covering Hisense and Toshiba, will be exclusively available in Nexxen DSP, with plans to expand to more OEMs.]]></description>
      <content:encoded><![CDATA[Nexxen has introduced a programmatic activation capability for native Smart TV advertising inventory through its Nexxen DSP, making it the first to market with this global offering. This innovation allows advertisers to programmatically target viewers on Smart TV home screens, bypassing the historically manual process due to a lack of ad specification standardization. Initially, native Smart TV ad supply from VIDAA, covering Hisense and Toshiba, will be exclusively available in Nexxen DSP, with plans to expand to more OEMs.]]></content:encoded>
      <dc:creator><![CDATA[Nexxen International]]></dc:creator>
      <author><![CDATA[Nexxen International]]></author>
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      <title><![CDATA[Nexxen TV Home Screen Expands with TCL FFALCON and TiVo]]></title>
      <link><![CDATA[https://www.globenewswire.com/news-release/2026/05/13/3293896/0/en/nexxen-tv-home-screen-expands-with-tcl-ffalcon-and-tivo-ads.html]]></link>
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      <pubDate>Sat, 16 May 2026 05:26:15 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Nexxen announced the expansion of its TV Home Screen platform, integrating with TCL FFALCON and TiVo Ads. This expansion will make native Smart TV ad inventory from TCL (globally) and TiVo (North America and UK) programmatically accessible to advertisers through the Nexxen DSP, with some U.S. and Canada TCL placements being exclusive to Nexxen.]]></description>
      <content:encoded><![CDATA[Nexxen announced the expansion of its TV Home Screen platform, integrating with TCL FFALCON and TiVo Ads. This expansion will make native Smart TV ad inventory from TCL (globally) and TiVo (North America and UK) programmatically accessible to advertisers through the Nexxen DSP, with some U.S. and Canada TCL placements being exclusive to Nexxen.]]></content:encoded>
      <dc:creator><![CDATA[GlobeNewswire News Room]]></dc:creator>
      <author><![CDATA[GlobeNewswire News Room]]></author>
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