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    <title><![CDATA[StreamingMeme — Media Coding Industry Forum coverage]]></title>
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    <description><![CDATA[Articles mentioning Media Coding Industry Forum.]]></description>
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      <title><![CDATA[StreamingMeme — Media Coding Industry Forum coverage]]></title>
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    <item>
      <title><![CDATA[MediaTek and Google add VVC support to Android 17 and Dimensity chips]]></title>
      <link><![CDATA[https://streaminglearningcenter.com/articles/vvc-on-the-rise.html]]></link>
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      <pubDate>Sun, 20 Sep 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[ENCODING_AND_SOFTWARE]]></category>
      <description><![CDATA[Recent developments in the VVC ecosystem, including hardware support in MediaTek chipsets, Android 17 framework integration, and an open-source decoder initiative by MC-IF and Ittiam, are aimed at accelerating codec adoption. These efforts, alongside large-scale deployments by Tencent, seek to overcome the playback bottleneck and reach the 30% device adoption threshold necessary for economic viability.]]></description>
      <content:encoded><![CDATA[Recent developments in the VVC ecosystem, including hardware support in MediaTek chipsets, Android 17 framework integration, and an open-source decoder initiative by MC-IF and Ittiam, are aimed at accelerating codec adoption. These efforts, alongside large-scale deployments by Tencent, seek to overcome the playback bottleneck and reach the 30% device adoption threshold necessary for economic viability.]]></content:encoded>
      <dc:creator><![CDATA[Streaming Learning Center]]></dc:creator>
      <author><![CDATA[Streaming Learning Center]]></author>
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      <title><![CDATA[MC-IF demonstrates multilayer VVC for personalized and scalable video delivery]]></title>
      <link><![CDATA[https://content-technology.com/ibc/mc-if-multilayer-vvc-for-personalised-and-scalable-video-delivery/]]></link>
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      <pubDate>Sun, 13 Sep 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[ENCODING_AND_SOFTWARE]]></category>
      <description><![CDATA[The Media Coding Industry Forum (MC-IF) is demonstrating a multilayer VVC/H.266 workflow at IBC 2026 that utilizes a common base layer with enhancement layers. This approach aims to support spatial scalability and personalized viewing experiences, such as sign language or reframed visuals, without requiring separate full-resolution streams for each variation.]]></description>
      <content:encoded><![CDATA[The Media Coding Industry Forum (MC-IF) is demonstrating a multilayer VVC/H.266 workflow at IBC 2026 that utilizes a common base layer with enhancement layers. This approach aims to support spatial scalability and personalized viewing experiences, such as sign language or reframed visuals, without requiring separate full-resolution streams for each variation.]]></content:encoded>
      <dc:creator><![CDATA[Content+Technology]]></dc:creator>
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      <title><![CDATA[MC-IF and Ittiam Systems launch open-source VVC software decoder initiative]]></title>
      <link><![CDATA[https://content-technology.com/ibc/open-source-vvc-decoder-set-to-accelerate-adoption-2/]]></link>
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      <pubDate>Sun, 13 Sep 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[ENCODING_AND_SOFTWARE]]></category>
      <description><![CDATA[The Media Coding Industry Forum (MC-IF) and Ittiam Systems have announced a partnership to develop an open-source VVC (H.266) software decoder. The project aims to accelerate industry-wide adoption of the VVC standard by providing a high-performance, cross-platform implementation for Android and FFmpeg environments.]]></description>
      <content:encoded><![CDATA[The Media Coding Industry Forum (MC-IF) and Ittiam Systems have announced a partnership to develop an open-source VVC (H.266) software decoder. The project aims to accelerate industry-wide adoption of the VVC standard by providing a high-performance, cross-platform implementation for Android and FFmpeg environments.]]></content:encoded>
      <dc:creator><![CDATA[Content+Technology]]></dc:creator>
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      <title><![CDATA[VVC adoption moves to production as Huawei joins MC-IF forum]]></title>
      <link><![CDATA[https://www.einnews.com/pr_news/918483827/mc-if-in-2026-industry-accelerates-adoption-and-deployment-of-next-generation-video-codecs]]></link>
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      <pubDate>Thu, 11 Jun 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[ENCODING_AND_SOFTWARE]]></category>
      <description><![CDATA[The Media Coding Industry Forum (MC-IF) is accelerating the adoption and deployment of Versatile Video Coding (VVC) in 2026, focusing on implementation and interoperability to address growing video traffic demands. This initiative aims to reduce bandwidth strain and infrastructure costs for streaming providers by moving VVC from standards work into production environments. MC-IF is also expanding participation and supporting multi-codec strategies for efficient video delivery.]]></description>
      <content:encoded><![CDATA[The Media Coding Industry Forum (MC-IF) is accelerating the adoption and deployment of Versatile Video Coding (VVC) in 2026, focusing on implementation and interoperability to address growing video traffic demands. This initiative aims to reduce bandwidth strain and infrastructure costs for streaming providers by moving VVC from standards work into production environments. MC-IF is also expanding participation and supporting multi-codec strategies for efficient video delivery.]]></content:encoded>
      <dc:creator><![CDATA[EIN News]]></dc:creator>
      <author><![CDATA[EIN News]]></author>
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      <title><![CDATA[MC-IF pivots to VVC implementation as mobile ecosystem support grows]]></title>
      <link><![CDATA[https://www.mc-if.org/blog/mc-if-in-2026-accelerating-adoption-and-deployment-of-vvc-across-the-video-ecosystem/]]></link>
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      <pubDate>Thu, 11 Jun 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[ENCODING_AND_SOFTWARE]]></category>
      <description><![CDATA[The Media Coding Industry Forum (MC-IF) is focusing its 2026 agenda on accelerating the adoption and deployment of Versatile Video Coding (VVC).
According to Justin Ridge, VVC is seeing growing platform-level support in mobile ecosystems, driven by network efficiency and potential cost savings, and MC-IF is enhancing implementation support and interoperability to reduce adoption barriers.]]></description>
      <content:encoded><![CDATA[The Media Coding Industry Forum (MC-IF) is focusing its 2026 agenda on accelerating the adoption and deployment of Versatile Video Coding (VVC).
According to Justin Ridge, VVC is seeing growing platform-level support in mobile ecosystems, driven by network efficiency and potential cost savings, and MC-IF is enhancing implementation support and interoperability to reduce adoption barriers.]]></content:encoded>
      <dc:creator><![CDATA[Mc-if]]></dc:creator>
      <author><![CDATA[Mc-if]]></author>
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      <title><![CDATA[MC-IF shifts to production-ready VVC tools as global video traffic hits two-thirds]]></title>
      <link><![CDATA[https://natlawreview.com/press-releases/mc-if-2026-industry-accelerates-adoption-and-deployment-next-generation]]></link>
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      <pubDate>Wed, 10 Jun 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[REGULATORY_AND_POLICY]]></category>
      <description><![CDATA[The Media Coding Industry Forum (MC-IF) announced its 2026 priorities, focusing on accelerating the adoption and deployment of Versatile Video Coding (VVC) to address implementation and interoperability challenges in production environments. Despite growing support in mobile operating systems and silicon roadmaps, VVC adoption remains uneven due to the 'chicken-and-egg' scenario between device readiness and content availability. MC-IF aims to reduce integration complexity by developing tools, test bitstreams, and implementation guidelines, emphasizing VVC's efficiency gains in managing rising video traffic and network costs.]]></description>
      <content:encoded><![CDATA[The Media Coding Industry Forum (MC-IF) announced its 2026 priorities, focusing on accelerating the adoption and deployment of Versatile Video Coding (VVC) to address implementation and interoperability challenges in production environments. Despite growing support in mobile operating systems and silicon roadmaps, VVC adoption remains uneven due to the 'chicken-and-egg' scenario between device readiness and content availability. MC-IF aims to reduce integration complexity by developing tools, test bitstreams, and implementation guidelines, emphasizing VVC's efficiency gains in managing rising video traffic and network costs.]]></content:encoded>
      <dc:creator><![CDATA[The National Law Review]]></dc:creator>
      <author><![CDATA[The National Law Review]]></author>
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      <title><![CDATA[Versatile Video Coding: Essential Guidelines from MC-IF]]></title>
      <link><![CDATA[https://www.linkedin.com/posts/gauravsaluja1977_nokiainnovates-vvc-activity-7442898807446753281-RmgA?utm_source=social_share_send&utm_medium=member_desktop_web&rcm=ACoAAGShxzQBKc7pKj9diJc3RgJJQ1dPrTP-maQ]]></link>
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      <pubDate>Thu, 26 Mar 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[ENCODING_AND_SOFTWARE]]></category>
      <description><![CDATA[The post discusses Versatile Video Coding (VVC), claiming performance improvements versus HEVC and positioning it as relevant for broadcast and streaming. It states that the Media Coding Industry Forum (MC-IF), with Nokia as a founding member, has released guidelines intended to help organizations implement and optimize VVC encoding and bitrate practices.]]></description>
      <content:encoded><![CDATA[The post discusses Versatile Video Coding (VVC), claiming performance improvements versus HEVC and positioning it as relevant for broadcast and streaming. It states that the Media Coding Industry Forum (MC-IF), with Nokia as a founding member, has released guidelines intended to help organizations implement and optimize VVC encoding and bitrate practices.]]></content:encoded>
      <dc:creator><![CDATA[Gaurav Saluja]]></dc:creator>
      <author><![CDATA[Gaurav Saluja]]></author>
      
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      <title><![CDATA[IBC 2025: Media Coding Industry Forum Demonstrates How VVC Drives Next-Gen Video for Broadcasting and Streaming Services]]></title>
      <link><![CDATA[https://www.kxan.com/business/press-releases/ein-presswire/847834813/ibc-2025-media-coding-industry-forum-demonstrates-how-vvc-drives-next-gen-video-for-broadcasting-and-streaming-services]]></link>
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      <pubDate>Wed, 10 Sep 2025 00:00:00 GMT</pubDate>
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      <description><![CDATA[At IBC 2025 in Amsterdam, the Media Coding Industry Forum highlights how Versatile Video Coding (VVC) drives financial savings and enhanced streaming experiences across the media and entertainment technology ecosystem, showcasing innovations in immersive, volumetric, and multiview video applications. This advancement signals significant improvements in video quality, bandwidth efficiency, and new service opportunities for industry professionals.]]></description>
      <content:encoded><![CDATA[At IBC 2025 in Amsterdam, the Media Coding Industry Forum highlights how Versatile Video Coding (VVC) drives financial savings and enhanced streaming experiences across the media and entertainment technology ecosystem, showcasing innovations in immersive, volumetric, and multiview video applications. This advancement signals significant improvements in video quality, bandwidth efficiency, and new service opportunities for industry professionals.]]></content:encoded>
      <dc:creator><![CDATA[EIN Presswire]]></dc:creator>
      <author><![CDATA[EIN Presswire]]></author>
      
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      <title><![CDATA[IBC 2025: Media Coding Industry Forum Demonstrates How VVC Drives Next-Gen Video for Broadcasting and Streaming Services]]></title>
      <link><![CDATA[https://www.cbs42.com/business/press-releases/ein-presswire/847834813/ibc-2025-media-coding-industry-forum-demonstrates-how-vvc-drives-next-gen-video-for-broadcasting-and-streaming-services]]></link>
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      <pubDate>Wed, 10 Sep 2025 00:00:00 GMT</pubDate>
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      <description><![CDATA[At IBC 2025 in Amsterdam, the Media Coding Industry Forum (MC-IF) highlights Versatile Video Coding (VVC) technology that delivers improved video quality and efficiency, enabling cost savings and new immersive streaming experiences. Industry leaders from Qualcomm, Tencent, Ericsson, Nokia, and others demonstrate VVC's impact on XR, multiview video, volumetric communication, and secure streaming, signaling widespread adoption potential in the media and entertainment technology ecosystem.]]></description>
      <content:encoded><![CDATA[At IBC 2025 in Amsterdam, the Media Coding Industry Forum (MC-IF) highlights Versatile Video Coding (VVC) technology that delivers improved video quality and efficiency, enabling cost savings and new immersive streaming experiences. Industry leaders from Qualcomm, Tencent, Ericsson, Nokia, and others demonstrate VVC's impact on XR, multiview video, volumetric communication, and secure streaming, signaling widespread adoption potential in the media and entertainment technology ecosystem.]]></content:encoded>
      <dc:creator><![CDATA[CBS42]]></dc:creator>
      <author><![CDATA[CBS42]]></author>
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      <title><![CDATA[IBC 2025: Media Coding Industry Forum Demonstrates How VVC Drives Next-Gen Video for Broadcasting and Streaming Services]]></title>
      <link><![CDATA[https://www.wjhl.com/business/press-releases/ein-presswire/847834813/ibc-2025-media-coding-industry-forum-demonstrates-how-vvc-drives-next-gen-video-for-broadcasting-and-streaming-services]]></link>
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      <pubDate>Wed, 10 Sep 2025 00:00:00 GMT</pubDate>
      <category><![CDATA[ENCODING_AND_SOFTWARE]]></category>
      <description><![CDATA[At IBC 2025, the Media Coding Industry Forum (MC-IF) highlights the transformative capabilities of Versatile Video Coding (VVC) in improving video quality and bandwidth efficiency across streaming, broadcasting, and XR applications. Key industry players demonstrate how VVC drives cost savings, immersive experiences, and new content formats for media technology professionals.]]></description>
      <content:encoded><![CDATA[At IBC 2025, the Media Coding Industry Forum (MC-IF) highlights the transformative capabilities of Versatile Video Coding (VVC) in improving video quality and bandwidth efficiency across streaming, broadcasting, and XR applications. Key industry players demonstrate how VVC drives cost savings, immersive experiences, and new content formats for media technology professionals.]]></content:encoded>
      <dc:creator><![CDATA[WJHL]]></dc:creator>
      <author><![CDATA[WJHL]]></author>
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