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    <title><![CDATA[StreamingMeme — Magnite coverage]]></title>
    <link>https://www.streamingmeme.com</link>
    <description><![CDATA[Articles mentioning Magnite.]]></description>
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      <title><![CDATA[StreamingMeme — Magnite coverage]]></title>
      <link>https://www.streamingmeme.com</link>
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    <item>
      <title><![CDATA[Magnite updates Orchestration platform with AI agents for cross-channel ad buying]]></title>
      <link><![CDATA[https://simplywall.st/stocks/us/media/nasdaq-mgni/magnite/news/magnite-mgni-what-is-behind-the-fresh-attention]]></link>
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      <pubDate>Sun, 20 Sep 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Magnite has updated its Orchestration platform to integrate AI agents across TV, audio, and video while strengthening partnerships with major streamers including Roku, Netflix, and Disney. The company is currently experiencing significant stock price growth, though analysts remain divided on whether its valuation is justified by fundamental performance.]]></description>
      <content:encoded><![CDATA[Magnite has updated its Orchestration platform to integrate AI agents across TV, audio, and video while strengthening partnerships with major streamers including Roku, Netflix, and Disney. The company is currently experiencing significant stock price growth, though analysts remain divided on whether its valuation is justified by fundamental performance.]]></content:encoded>
      <dc:creator><![CDATA[Simply Wall St]]></dc:creator>
      <author><![CDATA[Simply Wall St]]></author>
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    <item>
      <title><![CDATA[OpenAI tests ChatGPT ads that launch branded AI agent conversations]]></title>
      <link><![CDATA[https://www.marketingprofs.com/opinions/2026/55916/ai-update-september-18-2026-ai-news-and-views-from-the-past-week]]></link>
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      <pubDate>Fri, 18 Sep 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[ARTIFICIAL_INTELLIGENCE_FOR_VIDEO_APPLICATIONS]]></category>
      <description><![CDATA[This weekly AI update highlights the emergence of agentic advertising formats, with OpenAI and Magnite piloting systems that shift media interactions from websites to conversational AI agents. The report also covers developments in AI-directed media buying, enterprise agent governance tools from Salesforce, and industry-wide debates regarding the pace of frontier AI development and safety regulation.]]></description>
      <content:encoded><![CDATA[This weekly AI update highlights the emergence of agentic advertising formats, with OpenAI and Magnite piloting systems that shift media interactions from websites to conversational AI agents. The report also covers developments in AI-directed media buying, enterprise agent governance tools from Salesforce, and industry-wide debates regarding the pace of frontier AI development and safety regulation.]]></content:encoded>
      <dc:creator><![CDATA[MarketingProfs]]></dc:creator>
      <author><![CDATA[MarketingProfs]]></author>
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    <item>
      <title><![CDATA[NativeAds.ai hires former Amazon Ads executive Annika Geiger for European expansion]]></title>
      <link><![CDATA[https://www.adweek.com/adweek-wire/nativeads-ai-names-annika-geiger-evp-of-sales-europe/?itm_source=homepage&itm_medium=adweek-wire-edge&itm_campaign=1]]></link>
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      <pubDate>Wed, 16 Sep 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[BUSINESS_NEWS]]></category>
      <description><![CDATA[NativeAds.ai has appointed former Amazon Ads and Magnite executive Annika Geiger as Executive Vice President of Sales for Europe. Geiger will lead the company's commercial strategy to scale its generative AI-powered dynamic creative technology across programmatic, CTV, and retail media environments.]]></description>
      <content:encoded><![CDATA[NativeAds.ai has appointed former Amazon Ads and Magnite executive Annika Geiger as Executive Vice President of Sales for Europe. Geiger will lead the company's commercial strategy to scale its generative AI-powered dynamic creative technology across programmatic, CTV, and retail media environments.]]></content:encoded>
      <dc:creator><![CDATA[Adweek]]></dc:creator>
      <author><![CDATA[Adweek]]></author>
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    <item>
      <title><![CDATA[Magnite launches Showcase to package premium inventory for buyer agents]]></title>
      <link><![CDATA[https://www.magnite.com/blog/from-supply-discovery-to-activation-inside-magnite-showcase/]]></link>
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      <pubDate>Wed, 16 Sep 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Magnite has launched Showcase, a tool designed to allow media owners to package premium CTV and display inventory into structured products for discovery by AI buyer agents. The platform integrates with Magnite Orchestration and ClearLine Activation to facilitate the transition from agentic media planning to campaign execution.]]></description>
      <content:encoded><![CDATA[Magnite has launched Showcase, a tool designed to allow media owners to package premium CTV and display inventory into structured products for discovery by AI buyer agents. The platform integrates with Magnite Orchestration and ClearLine Activation to facilitate the transition from agentic media planning to campaign execution.]]></content:encoded>
      <dc:creator><![CDATA[Magnite]]></dc:creator>
      <author><![CDATA[Magnite]]></author>
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    <item>
      <title><![CDATA[Magnite expands Orchestration layer to linear TV and digital audio]]></title>
      <link><![CDATA[https://markets.businessinsider.com/news/stocks/magnite-advances-agentic-vision-as-major-media-owners-buyers-and-technology-players-leverage-orchestration-layer-1036549954]]></link>
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      <pubDate>Wed, 16 Sep 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Magnite has expanded its Orchestration layer to support agentic AI workflows across linear TV, addressable TV, digital audio, and streaming formats. The update facilitates automated inventory discovery and activation through new integrations with partners including DIRECTV Advertising, Samsung Ads, iHeartMedia, and Databricks.]]></description>
      <content:encoded><![CDATA[Magnite has expanded its Orchestration layer to support agentic AI workflows across linear TV, addressable TV, digital audio, and streaming formats. The update facilitates automated inventory discovery and activation through new integrations with partners including DIRECTV Advertising, Samsung Ads, iHeartMedia, and Databricks.]]></content:encoded>
      <dc:creator><![CDATA[Business Insider]]></dc:creator>
      <author><![CDATA[Business Insider]]></author>
      
    </item>

    <item>
      <title><![CDATA[PebblePost names Magnite veteran Adam Soroca CEO to lead CTV expansion]]></title>
      <link><![CDATA[https://www.citybiz.co/article/903256/pebblepost-names-adam-soroca-ceo-as-it-expands-into-ctv/]]></link>
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      <pubDate>Tue, 15 Sep 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[PebblePost has appointed former Magnite executive Adam Soroca as CEO to lead the company's transition from programmatic direct mail into a multichannel commerce marketing platform. The expansion focuses on leveraging first-party transaction data to enable Performance CTV advertising and closed-loop measurement for brands.]]></description>
      <content:encoded><![CDATA[PebblePost has appointed former Magnite executive Adam Soroca as CEO to lead the company's transition from programmatic direct mail into a multichannel commerce marketing platform. The expansion focuses on leveraging first-party transaction data to enable Performance CTV advertising and closed-loop measurement for brands.]]></content:encoded>
      <dc:creator><![CDATA[citybiz]]></dc:creator>
      <author><![CDATA[citybiz]]></author>
      <enclosure url="https://www.citybiz.co/wp-content/uploads/2026/09/Adam-Soroca.png" type="image/jpeg" length="0"/>
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    <item>
      <title><![CDATA[The Trade Desk reports 50% CTV revenue growth in EMEA and APAC]]></title>
      <link><![CDATA[https://qz.com/ttd-s-international-expansion-can-emea-and-apac-drive-growth]]></link>
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      <pubDate>Fri, 11 Sep 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[The Trade Desk reported over 50% year-over-year growth in CTV revenue across EMEA and APAC regions, signaling strong international momentum despite the U.S. market accounting for 83% of total revenue. The company faces increasing competition in programmatic CTV from vendors like Magnite and PubMatic, both of which are also expanding their agentic buying capabilities in international markets.]]></description>
      <content:encoded><![CDATA[The Trade Desk reported over 50% year-over-year growth in CTV revenue across EMEA and APAC regions, signaling strong international momentum despite the U.S. market accounting for 83% of total revenue. The company faces increasing competition in programmatic CTV from vendors like Magnite and PubMatic, both of which are also expanding their agentic buying capabilities in international markets.]]></content:encoded>
      <dc:creator><![CDATA[Quartz]]></dc:creator>
      <author><![CDATA[Quartz]]></author>
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    <item>
      <title><![CDATA[Prebid.org appoints former Magnite SVP Garrett McGrath as President]]></title>
      <link><![CDATA[https://www.martechcube.com/prebid-org-appoints-ad-tech-pioneer-garrett-mcgrath-as-president/]]></link>
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      <pubDate>Fri, 11 Sep 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Prebid.org has appointed former Magnite executive Garrett McGrath as its new President to lead the organization's operational strategy and technical roadmap. McGrath will oversee key initiatives including the development of agentic AI tools, the Prebid Mobile SDK 4.0, and the advancement of open-source identity and measurement standards.]]></description>
      <content:encoded><![CDATA[Prebid.org has appointed former Magnite executive Garrett McGrath as its new President to lead the organization's operational strategy and technical roadmap. McGrath will oversee key initiatives including the development of agentic AI tools, the Prebid Mobile SDK 4.0, and the advancement of open-source identity and measurement standards.]]></content:encoded>
      <dc:creator><![CDATA[MarTech Cube]]></dc:creator>
      <author><![CDATA[MarTech Cube]]></author>
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    <item>
      <title><![CDATA[Telly expands Magnite partnership to enable programmatic Home Screen ad buying]]></title>
      <link><![CDATA[https://martechseries.com/sales-marketing/programmatic-buying/telly-takes-television-advertising-beyond-the-commercial-break/]]></link>
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      <pubDate>Thu, 10 Sep 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Telly has expanded its partnership with Magnite to enable programmatic buying of its persistent Home Screen ad inventory. The integration allows advertisers to purchase extended-duration ad placements through platforms like The Trade Desk and Teads using the IAB Native Tile standard.]]></description>
      <content:encoded><![CDATA[Telly has expanded its partnership with Magnite to enable programmatic buying of its persistent Home Screen ad inventory. The integration allows advertisers to purchase extended-duration ad placements through platforms like The Trade Desk and Teads using the IAB Native Tile standard.]]></content:encoded>
      <dc:creator><![CDATA[MarTech Series]]></dc:creator>
      <author><![CDATA[MarTech Series]]></author>
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    <item>
      <title><![CDATA[Magnite and ITN integrate agentic AI into local linear TV buying]]></title>
      <link><![CDATA[https://investor.magnite.com/news-releases/news-release-details/magnite-and-itn-expand-partnership-introduce-agentic-ai-solution]]></link>
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      <pubDate>Thu, 10 Sep 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Magnite and ITN have expanded their partnership to integrate ITN’s seller agent into the Magnite Orchestration layer. The integration aims to automate local linear TV buying by replacing manual processes with agentic workflows that generate impression-based forecasts and media plans.]]></description>
      <content:encoded><![CDATA[Magnite and ITN have expanded their partnership to integrate ITN’s seller agent into the Magnite Orchestration layer. The integration aims to automate local linear TV buying by replacing manual processes with agentic workflows that generate impression-based forecasts and media plans.]]></content:encoded>
      <dc:creator><![CDATA[Magnite]]></dc:creator>
      <author><![CDATA[Magnite]]></author>
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    <item>
      <title><![CDATA[Magnite adds self-serve audience targeting to ClearLine Activate platform]]></title>
      <link><![CDATA[https://www.magnite.com/blog/bridging-the-gap-between-data-and-supply-inside-clearlines-self-serve-audience-capabilities/]]></link>
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      <pubDate>Wed, 09 Sep 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Magnite has updated its ClearLine Activate platform to include self-serve audience targeting capabilities, allowing buyers to integrate third-party and publisher first-party data directly into campaigns. The update aims to reduce operational friction by centralizing data activation and eliminating the need for manual deal ID requests.]]></description>
      <content:encoded><![CDATA[Magnite has updated its ClearLine Activate platform to include self-serve audience targeting capabilities, allowing buyers to integrate third-party and publisher first-party data directly into campaigns. The update aims to reduce operational friction by centralizing data activation and eliminating the need for manual deal ID requests.]]></content:encoded>
      <dc:creator><![CDATA[Magnite]]></dc:creator>
      <author><![CDATA[Magnite]]></author>
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    <item>
      <title><![CDATA[Magnite and Raptive integrate AI as operational infrastructure for ad decisioning]]></title>
      <link><![CDATA[https://www.adexchanger.com/content-studio/everyone-in-ad-tech-will-soon-have-an-ai-operational-layer-are-you-building-yours-or-renting-someone-elses/]]></link>
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      <pubDate>Wed, 09 Sep 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Ad tech companies are shifting from using task-specific AI tools to building integrated operational layers that connect internal systems like CRMs and monetization stacks. This transition aims to automate complex programmatic decisioning and demand routing by embedding AI directly into core business infrastructure.]]></description>
      <content:encoded><![CDATA[Ad tech companies are shifting from using task-specific AI tools to building integrated operational layers that connect internal systems like CRMs and monetization stacks. This transition aims to automate complex programmatic decisioning and demand routing by embedding AI directly into core business infrastructure.]]></content:encoded>
      <dc:creator><![CDATA[AdExchanger]]></dc:creator>
      <author><![CDATA[AdExchanger]]></author>
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    <item>
      <title><![CDATA[Magnite and Amnet France launch first agentic CTV campaign in EMEA]]></title>
      <link><![CDATA[https://investor.magnite.com/news-releases/news-release-details/magnite-launches-first-agentic-campaign-emea-amnet-france]]></link>
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      <pubDate>Tue, 08 Sep 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Magnite and Amnet France have launched an agentic advertising campaign in EMEA, utilizing natural language prompts to automate CTV inventory discovery and activation. The pilot reported a 70% reduction in campaign setup time and a 95% video view-through rate for an automotive client.]]></description>
      <content:encoded><![CDATA[Magnite and Amnet France have launched an agentic advertising campaign in EMEA, utilizing natural language prompts to automate CTV inventory discovery and activation. The pilot reported a 70% reduction in campaign setup time and a 95% video view-through rate for an automotive client.]]></content:encoded>
      <dc:creator><![CDATA[Magnite]]></dc:creator>
      <author><![CDATA[Magnite]]></author>
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    <item>
      <title><![CDATA[Craig-Hallum maintains Buy rating for Magnite following Google AdTech ruling]]></title>
      <link><![CDATA[https://stocktwits.com/news-articles/markets/equity/mgni-stock-heads-for-another-green-week-analyst-says-google-ad-tech-ruling-opens-door-to-bigger-opportunity/cZsMk3cRJHZ]]></link>
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      <pubDate>Thu, 03 Sep 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Analysts at Craig-Hallum have maintained a $28 price target for Magnite, citing the recent federal court ruling that declined to break up Google's ad-tech business. The firm suggests that the regulatory outcome and subsequent measures to encourage competition will benefit independent supply-side platforms like Magnite.]]></description>
      <content:encoded><![CDATA[Analysts at Craig-Hallum have maintained a $28 price target for Magnite, citing the recent federal court ruling that declined to break up Google's ad-tech business. The firm suggests that the regulatory outcome and subsequent measures to encourage competition will benefit independent supply-side platforms like Magnite.]]></content:encoded>
      <dc:creator><![CDATA[Stocktwits]]></dc:creator>
      <author><![CDATA[Stocktwits]]></author>
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    <item>
      <title><![CDATA[Google ad tech ruling impacts PubMatic, Trade Desk, and Magnite]]></title>
      <link><![CDATA[https://simplywall.st/stocks/us/media/nasdaq-pubm/pubmatic/news/google-ad-ruling-puts-trade-desk-stock-and-ad-tech-rivals-in]]></link>
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      <pubDate>Thu, 03 Sep 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[A recent US court ruling has decided against breaking up Google's ad tech business, opting instead for behavioral remedies. This decision impacts independent ad tech platforms like PubMatic, The Trade Desk, and Magnite as they continue to compete for programmatic advertising budgets across the open internet and connected TV.]]></description>
      <content:encoded><![CDATA[A recent US court ruling has decided against breaking up Google's ad tech business, opting instead for behavioral remedies. This decision impacts independent ad tech platforms like PubMatic, The Trade Desk, and Magnite as they continue to compete for programmatic advertising budgets across the open internet and connected TV.]]></content:encoded>
      <dc:creator><![CDATA[Simply Wall St]]></dc:creator>
      <author><![CDATA[Simply Wall St]]></author>
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    <item>
      <title><![CDATA[Magnite reports 56% growth in global live sports ad spend]]></title>
      <link><![CDATA[https://ppc.land/magnite-gains-5-800-new-live-sports-advertisers-as-spend-rises-56/]]></link>
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      <pubDate>Thu, 03 Sep 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Magnite reported a 56% year-over-year increase in global live sports ad spend and 4,000 events monetized via its Live Scheduler technology since November 2025. The company is positioning its Live Marketplace as a solution for unbundling live inventory from general CTV packages to provide event-level transparency.]]></description>
      <content:encoded><![CDATA[Magnite reported a 56% year-over-year increase in global live sports ad spend and 4,000 events monetized via its Live Scheduler technology since November 2025. The company is positioning its Live Marketplace as a solution for unbundling live inventory from general CTV packages to provide event-level transparency.]]></content:encoded>
      <dc:creator><![CDATA[PPC Land]]></dc:creator>
      <author><![CDATA[PPC Land]]></author>
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    <item>
      <title><![CDATA[Magnite and Dentsu Japan Address 32% Gap in Open Internet Ad Spend]]></title>
      <link><![CDATA[https://www.magnite.com/blog/japans-omnichannel-future-can-advertising-catch-up-with-consumer-behaviour/]]></link>
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      <pubDate>Tue, 01 Sep 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Magnite hosted a panel with executives from Dentsu Japan, SmartNews, and SMN Corporation to discuss the challenges of shifting advertising spend toward the open internet in Japan. The discussion focused on the need for improved attention-based measurement, simplified programmatic workflows, and the potential for agentic AI to reduce complexity.]]></description>
      <content:encoded><![CDATA[Magnite hosted a panel with executives from Dentsu Japan, SmartNews, and SMN Corporation to discuss the challenges of shifting advertising spend toward the open internet in Japan. The discussion focused on the need for improved attention-based measurement, simplified programmatic workflows, and the potential for agentic AI to reduce complexity.]]></content:encoded>
      <dc:creator><![CDATA[Magnite]]></dc:creator>
      <author><![CDATA[Magnite]]></author>
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    <item>
      <title><![CDATA[Magnite: Hong Kong streamers accept seven minutes of ads per hour]]></title>
      <link><![CDATA[https://ppc.land/hong-kong-streamers-accept-7-minutes-of-ads-per-hour-magnite-finds/]]></link>
      <guid isPermaLink="false">9b43aedc-cdd4-469c-95b0-984a477c898b</guid>
      <pubDate>Sun, 30 Aug 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[A Magnite-commissioned study of 920 Hong Kong streamers indicates an average ad tolerance of seven minutes per hour, notably lower than the 8.7 minutes reported in the U.S. The research highlights a mobile-first viewing environment in Hong Kong and significant co-viewing behavior on connected television, providing data points for regional ad-load planning.]]></description>
      <content:encoded><![CDATA[A Magnite-commissioned study of 920 Hong Kong streamers indicates an average ad tolerance of seven minutes per hour, notably lower than the 8.7 minutes reported in the U.S. The research highlights a mobile-first viewing environment in Hong Kong and significant co-viewing behavior on connected television, providing data points for regional ad-load planning.]]></content:encoded>
      <dc:creator><![CDATA[PPC Land]]></dc:creator>
      <author><![CDATA[PPC Land]]></author>
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    <item>
      <title><![CDATA[Meta to pay $18B over 10 years for child safety settlement]]></title>
      <link><![CDATA[https://simplywall.st/stocks/us/media/nasdaq-ttd/trade-desk/news/meta-stock-puts-trade-desk-and-magnite-in-focus-for-us-ad-in]]></link>
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      <pubDate>Thu, 27 Aug 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Meta's $18 billion settlement regarding child safety and privacy claims has prompted investor interest in independent ad-tech platforms like The Trade Desk, Magnite, and Criteo. These companies are being evaluated as potential beneficiaries of a shift away from walled gardens toward programmatic advertising on the open internet, connected TV, and retail media.]]></description>
      <content:encoded><![CDATA[Meta's $18 billion settlement regarding child safety and privacy claims has prompted investor interest in independent ad-tech platforms like The Trade Desk, Magnite, and Criteo. These companies are being evaluated as potential beneficiaries of a shift away from walled gardens toward programmatic advertising on the open internet, connected TV, and retail media.]]></content:encoded>
      <dc:creator><![CDATA[Simply Wall St]]></dc:creator>
      <author><![CDATA[Simply Wall St]]></author>
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    <item>
      <title><![CDATA[Magnite research finds 55% of Hong Kong viewers act on multi-device ads]]></title>
      <link><![CDATA[https://www.magnite.com/blog/hong-kongs-omnichannel-reality-why-the-future-of-advertising-is-about-attention-not-just-reach/]]></link>
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      <pubDate>Thu, 27 Aug 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Magnite published research indicating that over 50% of Hong Kong viewers use secondary devices while watching TV. The report advocates for industry shifts toward attention-based measurement and cross-device frequency capping to improve programmatic omnichannel campaign performance.]]></description>
      <content:encoded><![CDATA[Magnite published research indicating that over 50% of Hong Kong viewers use secondary devices while watching TV. The report advocates for industry shifts toward attention-based measurement and cross-device frequency capping to improve programmatic omnichannel campaign performance.]]></content:encoded>
      <dc:creator><![CDATA[Magnite]]></dc:creator>
      <author><![CDATA[Magnite]]></author>
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    <item>
      <title><![CDATA[Trade Desk Stock Drops 24% as Capital Rotates to Magnite]]></title>
      <link><![CDATA[https://www.google.com/goto?url=CAESnAEB6zswFeXCV9YwpzdLBB0SLdXuYoZaVJdngXt61bSCuCP00UHqMWQD_xJH80UWexS9b2TTk1UbI4Gm1IwzGeGSAgI7gF7eJc5_QlR0A1Iqd63xJY20OYWUWldPGtXz7qb6OBWez_571S1xWz0l_vFUB2iNk--XehcNxueY0Jhx52Zvr7x1wJxRV6SiMIIg_QP6yXMhtiLhEYZlV9I]]></link>
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      <pubDate>Wed, 26 Aug 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[The Trade Desk and AppLovin have experienced significant year-to-date stock declines, while supply-side platform Magnite has seen a 47% increase. This divergence suggests a capital rotation within the ad tech sector rather than a broad exit from the industry.]]></description>
      <content:encoded><![CDATA[The Trade Desk and AppLovin have experienced significant year-to-date stock declines, while supply-side platform Magnite has seen a 47% increase. This divergence suggests a capital rotation within the ad tech sector rather than a broad exit from the industry.]]></content:encoded>
      <dc:creator><![CDATA[24/7 Wall St.]]></dc:creator>
      <author><![CDATA[24/7 Wall St.]]></author>
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    <item>
      <title><![CDATA[Magnite study finds 66% of viewers remember live streaming ads]]></title>
      <link><![CDATA[https://tvnewscheck.com/business/article/magnite-study-live-streaming-boosts-ad-engagement/]]></link>
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      <pubDate>Tue, 25 Aug 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[A study by Magnite titled 'Inside the Live Experience' indicates that live streaming engagement extends beyond primary events to include pre- and post-event coverage. The research highlights that viewers in connected TV environments show higher brand trust and purchase intent, with significant portions of the audience engaging in co-viewing and second-screen shopping.]]></description>
      <content:encoded><![CDATA[A study by Magnite titled 'Inside the Live Experience' indicates that live streaming engagement extends beyond primary events to include pre- and post-event coverage. The research highlights that viewers in connected TV environments show higher brand trust and purchase intent, with significant portions of the audience engaging in co-viewing and second-screen shopping.]]></content:encoded>
      <dc:creator><![CDATA[TVNewsCheck]]></dc:creator>
      <author><![CDATA[TVNewsCheck]]></author>
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      <title><![CDATA[Magnite executive says supply-side curation increases audience match rates fourfold]]></title>
      <link><![CDATA[https://www.beet.tv/2026/08/better-data-puts-commerce-media-signals-to-work-magnites-stephanie-reustle.html]]></link>
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      <pubDate>Tue, 25 Aug 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Magnite's head of commerce media, Stephanie Reustle, discussed the benefits of moving audience data to the supply side to improve match rates and enable closed-loop measurement. The approach aims to help advertisers optimize campaigns in real time by connecting shoppable video formats to concrete outcomes like subscriptions and store visits.]]></description>
      <content:encoded><![CDATA[Magnite's head of commerce media, Stephanie Reustle, discussed the benefits of moving audience data to the supply side to improve match rates and enable closed-loop measurement. The approach aims to help advertisers optimize campaigns in real time by connecting shoppable video formats to concrete outcomes like subscriptions and store visits.]]></content:encoded>
      <dc:creator><![CDATA[Beet.TV]]></dc:creator>
      <author><![CDATA[Beet.TV]]></author>
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      <title><![CDATA[Ad tech firms report minimal revenue impact from agentic AI integrations]]></title>
      <link><![CDATA[https://adage.com/ad-age-video-podcast/insider/aa-ai-in-marketing-hype-vs-results-q2-2026]]></link>
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      <pubDate>Fri, 21 Aug 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Ad Age's analysis of Q2 2026 earnings indicates that while ad tech firms like Magnite, PubMatic, and Criteo are integrating AI into their infrastructure, these technologies have yet to significantly impact bottom-line revenue. The report highlights a disconnect between high-level AI investment and measurable ROI, noting that agentic AI currently handles only a small fraction of total media trading transactions.]]></description>
      <content:encoded><![CDATA[Ad Age's analysis of Q2 2026 earnings indicates that while ad tech firms like Magnite, PubMatic, and Criteo are integrating AI into their infrastructure, these technologies have yet to significantly impact bottom-line revenue. The report highlights a disconnect between high-level AI investment and measurable ROI, noting that agentic AI currently handles only a small fraction of total media trading transactions.]]></content:encoded>
      <dc:creator><![CDATA[Ad Age]]></dc:creator>
      <author><![CDATA[Ad Age]]></author>
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    <item>
      <title><![CDATA[Magnite study finds US live streamers accept 8.7 minutes of ads]]></title>
      <link><![CDATA[https://ppc.land/live-streamers-accept-8-7-minutes-of-ads-per-hour-magnite-study-finds/]]></link>
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      <pubDate>Thu, 20 Aug 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Magnite released a proprietary study of 835 US live streamers, reporting that viewers tolerate an average of 8.7 minutes of ads per hour and that 69% of CTV live viewing involves co-viewing. The research highlights the growing importance of shoulder content and shoppable ad formats in programmatic CTV strategies.]]></description>
      <content:encoded><![CDATA[Magnite released a proprietary study of 835 US live streamers, reporting that viewers tolerate an average of 8.7 minutes of ads per hour and that 69% of CTV live viewing involves co-viewing. The research highlights the growing importance of shoulder content and shoppable ad formats in programmatic CTV strategies.]]></content:encoded>
      <dc:creator><![CDATA[PPC Land]]></dc:creator>
      <author><![CDATA[PPC Land]]></author>
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    <item>
      <title><![CDATA[Magnite shares rise following quarterly revenue and earnings growth]]></title>
      <link><![CDATA[https://kalkinemedia.com/us/stocks/communication/magnite-nasdaqmgni-jumps-what-could-keep-momentum-going]]></link>
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      <pubDate>Tue, 18 Aug 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Magnite reported stronger-than-expected quarterly revenue growth, driven by increased demand for programmatic advertising and connected television inventory. The company continues to focus on its role as an independent infrastructure provider for publishers navigating the shift toward digital and streaming advertising environments.]]></description>
      <content:encoded><![CDATA[Magnite reported stronger-than-expected quarterly revenue growth, driven by increased demand for programmatic advertising and connected television inventory. The company continues to focus on its role as an independent infrastructure provider for publishers navigating the shift toward digital and streaming advertising environments.]]></content:encoded>
      <dc:creator><![CDATA[Kalkine Media]]></dc:creator>
      <author><![CDATA[Kalkine Media]]></author>
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    <item>
      <title><![CDATA[ITN integrates Comscore data into NXTv hub for local programmatic buying]]></title>
      <link><![CDATA[https://tvnewscheck.com/business/article/agentic-buying-is-here-for-advertising-time-to-make-local-relationships-count/]]></link>
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      <pubDate>Tue, 18 Aug 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[ITN has expanded its NXTv programmatic hub by integrating Comscore audience data, with Dentsu and Magnite ClearLine serving as launch partners. The development highlights the industry's shift toward agentic AI buying agents and the increasing pressure on local linear TV to structure relationship-based value for automated procurement.]]></description>
      <content:encoded><![CDATA[ITN has expanded its NXTv programmatic hub by integrating Comscore audience data, with Dentsu and Magnite ClearLine serving as launch partners. The development highlights the industry's shift toward agentic AI buying agents and the increasing pressure on local linear TV to structure relationship-based value for automated procurement.]]></content:encoded>
      <dc:creator><![CDATA[TVNewsCheck]]></dc:creator>
      <author><![CDATA[TVNewsCheck]]></author>
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    <item>
      <title><![CDATA[Culture Hive integrates Cultural Relevance Score into Magnite ClearLine platform]]></title>
      <link><![CDATA[https://www.adexchanger.com/technology/culture-hives-joe-lige-on-why-culture-not-demographics-is-advertisings-next-targeting-layer/]]></link>
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      <pubDate>Tue, 11 Aug 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Culture Hive Media has integrated its Cultural Relevance Score into Magnite’s ClearLine platform to allow advertisers to target audiences based on cultural signals instead of traditional demographics. The system is designed to improve programmatic ad performance and flag potentially offensive or stereotypical creative content.]]></description>
      <content:encoded><![CDATA[Culture Hive Media has integrated its Cultural Relevance Score into Magnite’s ClearLine platform to allow advertisers to target audiences based on cultural signals instead of traditional demographics. The system is designed to improve programmatic ad performance and flag potentially offensive or stereotypical creative content.]]></content:encoded>
      <dc:creator><![CDATA[AdExchanger]]></dc:creator>
      <author><![CDATA[AdExchanger]]></author>
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    <item>
      <title><![CDATA[Magnite Executive Outlines Role of Agentic AI in Adtech Workflows]]></title>
      <link><![CDATA[https://www.beet.tv/2026/08/ai-agents-are-coming-for-adtechs-tedious-work-not-the-upfronts-magnites-paige-bilins.html]]></link>
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      <pubDate>Mon, 10 Aug 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Magnite SVP Paige Bilins discusses the role of agentic AI in advertising, noting its potential to automate routine workflow tasks while maintaining human oversight for high-stakes upfront negotiations. Bilins emphasizes the need for common technical protocols and interoperability to ensure different AI agents can communicate effectively across the ecosystem.]]></description>
      <content:encoded><![CDATA[Magnite SVP Paige Bilins discusses the role of agentic AI in advertising, noting its potential to automate routine workflow tasks while maintaining human oversight for high-stakes upfront negotiations. Bilins emphasizes the need for common technical protocols and interoperability to ensure different AI agents can communicate effectively across the ecosystem.]]></content:encoded>
      <dc:creator><![CDATA[Beet.TV]]></dc:creator>
      <author><![CDATA[Beet.TV]]></author>
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    <item>
      <title><![CDATA[Pixalate: CTV Arbitrage Inventory Falls Below 1% in Q2 2026]]></title>
      <link><![CDATA[https://www.google.com/goto?url=CAEStQIB7keqTXWh32E61qRRRXBWh9sIOe0X6XrkmJCHTLZ4pA5napRYbIO9IyQa9GKeY8Nx9lTpzOTJZI5KizF_frdTcA0euhLF3gLyFKFS6h_pRjHVlZJTN3JS8ORURySJnSeJKWYdOt4-M3akNM9WPy63i00Yn0OzEW8-JQOafjsdPFwxUXt66L8bzU-m7KEnDNAmrJrIVgr_zhuD5wAM3xPwyw7-lLV_x7UegEagd1p9TvO68Xjx1NGX61SxGxDBRrStExoWqr0FtQuoQoKyYKdG0gyBKJbUSnw6eMjxECmdeofxDRnD54xpT9ZX7wfVzwIO1s1rXli7IN-MzzWLAK1ndkOGaffV6QZK--2udmx4sXtebChmpdncFJtwCMLLuEoYiq-JzStxz4aVJMvfBkGYuYTX1wY=]]></link>
      <guid isPermaLink="false">6c0ae313-2b24-48cf-aaf5-122055838a32</guid>
      <pubDate>Thu, 06 Aug 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Pixalate released its Q2 2026 CTV Seller Trust Index, reporting that CTV arbitrage inventory in the U.S. has fallen to 0.7%, the lowest of any digital channel. The report identifies Magnite, Google AdExchange, and OpenX as top-ranked direct sellers across various connected TV platforms.]]></description>
      <content:encoded><![CDATA[Pixalate released its Q2 2026 CTV Seller Trust Index, reporting that CTV arbitrage inventory in the U.S. has fallen to 0.7%, the lowest of any digital channel. The report identifies Magnite, Google AdExchange, and OpenX as top-ranked direct sellers across various connected TV platforms.]]></content:encoded>
      <dc:creator><![CDATA[Pixalate]]></dc:creator>
      <author><![CDATA[Pixalate]]></author>
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    <item>
      <title><![CDATA[Magnite raises 2026 guidance as CTV contribution grows 36% to $97.1M]]></title>
      <link><![CDATA[https://ppc.land/magnite-lifts-2026-growth-guidance-to-13-14-as-ctv-gains-36/]]></link>
      <guid isPermaLink="false">ec47ec3a-08c3-4f35-8b68-46d9df2c8f33</guid>
      <pubDate>Wed, 05 Aug 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[BUSINESS_NEWS]]></category>
      <description><![CDATA[Magnite reported strong second-quarter 2026 financial results with revenue of $192.8 million and a 36% year-over-year increase in CTV contribution. The company raised its full-year guidance across multiple metrics, citing significant growth in streaming and programmatic adoption as key drivers offsetting flat display performance.]]></description>
      <content:encoded><![CDATA[Magnite reported strong second-quarter 2026 financial results with revenue of $192.8 million and a 36% year-over-year increase in CTV contribution. The company raised its full-year guidance across multiple metrics, citing significant growth in streaming and programmatic adoption as key drivers offsetting flat display performance.]]></content:encoded>
      <dc:creator><![CDATA[PPC Land]]></dc:creator>
      <author><![CDATA[PPC Land]]></author>
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    </item>

    <item>
      <title><![CDATA[Magnite raises targets as CTV contribution grows 36% to $97.1 million]]></title>
      <link><![CDATA[https://ppc.land/criteo-cuts-full-year-guidance-again-as-ad-tech-earnings-split-in-two/]]></link>
      <guid isPermaLink="false">c874788e-2dee-4b12-a3e1-b454bce716da</guid>
      <pubDate>Wed, 05 Aug 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[BUSINESS_NEWS]]></category>
      <description><![CDATA[The Q2 2026 earnings reporting period for ad-tech companies revealed a distinct divide between streaming-focused firms, such as Magnite, which reported 36% CTV growth, and those exposed to open-web performance media, which faced headwinds from Google's policy changes. The results highlight a shift in publisher and vendor fortunes, with AI adoption and programmatic streaming emerging as key variables in business performance.]]></description>
      <content:encoded><![CDATA[The Q2 2026 earnings reporting period for ad-tech companies revealed a distinct divide between streaming-focused firms, such as Magnite, which reported 36% CTV growth, and those exposed to open-web performance media, which faced headwinds from Google's policy changes. The results highlight a shift in publisher and vendor fortunes, with AI adoption and programmatic streaming emerging as key variables in business performance.]]></content:encoded>
      <dc:creator><![CDATA[PPC Land]]></dc:creator>
      <author><![CDATA[PPC Land]]></author>
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    </item>

    <item>
      <title><![CDATA[Magnite reports $193M Q2 revenue as CTV reaches 50% of total]]></title>
      <link><![CDATA[https://www.adexchanger.com/platforms/magnite-doesnt-want-to-be-a-dsp-it-just-wants-to-own-the-decisioning-layer/]]></link>
      <guid isPermaLink="false">2224a16f-8af4-4d84-a534-3a3a78c78924</guid>
      <pubDate>Wed, 05 Aug 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Magnite reported $193 million in Q2 revenue, with CTV accounting for $97 million, while highlighting the launch of Magnite Orchestration. The company is actively integrating DSP-like decisioning capabilities and AI-driven optimization into its SSP workflow to position itself as an orchestration layer for programmatic advertising.]]></description>
      <content:encoded><![CDATA[Magnite reported $193 million in Q2 revenue, with CTV accounting for $97 million, while highlighting the launch of Magnite Orchestration. The company is actively integrating DSP-like decisioning capabilities and AI-driven optimization into its SSP workflow to position itself as an orchestration layer for programmatic advertising.]]></content:encoded>
      <dc:creator><![CDATA[AdExchanger]]></dc:creator>
      <author><![CDATA[AdExchanger]]></author>
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    </item>

    <item>
      <title><![CDATA[Teads sues Alphabet over alleged anticompetitive ad tech practices]]></title>
      <link><![CDATA[https://digiday.com/media-buying/the-rundown-googles-legal-woes-with-ad-tech-rivals/]]></link>
      <guid isPermaLink="false">24c8c050-648f-4328-ac70-1e907013e5a0</guid>
      <pubDate>Wed, 05 Aug 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Teads has filed an antitrust lawsuit against Alphabet, alleging anticompetitive practices within Google's vertically integrated ad tech stack. This legal action joins similar ongoing suits from Magnite, OpenX, and PubMatic, following a prior federal ruling that Google monopolized key segments of the programmatic advertising ecosystem.]]></description>
      <content:encoded><![CDATA[Teads has filed an antitrust lawsuit against Alphabet, alleging anticompetitive practices within Google's vertically integrated ad tech stack. This legal action joins similar ongoing suits from Magnite, OpenX, and PubMatic, following a prior federal ruling that Google monopolized key segments of the programmatic advertising ecosystem.]]></content:encoded>
      <dc:creator><![CDATA[Digiday]]></dc:creator>
      <author><![CDATA[Digiday]]></author>
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    </item>

    <item>
      <title><![CDATA[Magnite study finds 90% of Australians use CTV for live streaming]]></title>
      <link><![CDATA[https://www.bandt.com.au/research-majority-of-aussies-using-ctv-to-stream-live-content/]]></link>
      <guid isPermaLink="false">07a33505-c2ee-4415-b69a-cdaa8fa91db3</guid>
      <pubDate>Wed, 05 Aug 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[A Magnite study of 900 Australians indicates that 90% of viewers use CTV for live streaming, with non-sports content becoming nearly as popular as live sports. The report highlights emerging opportunities for shoppable ads as 49% of viewers report using a second screen while watching live content.]]></description>
      <content:encoded><![CDATA[A Magnite study of 900 Australians indicates that 90% of viewers use CTV for live streaming, with non-sports content becoming nearly as popular as live sports. The report highlights emerging opportunities for shoppable ads as 49% of viewers report using a second screen while watching live content.]]></content:encoded>
      <dc:creator><![CDATA[B&T]]></dc:creator>
      <author><![CDATA[B&T]]></author>
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    </item>

    <item>
      <title><![CDATA[Magnite develops programmatic infrastructure to manage live sports ad pacing]]></title>
      <link><![CDATA[https://www.youtube.com/watch?v=4ByozdKld9Q]]></link>
      <guid isPermaLink="false">8b59f7f4-9cdb-4b03-bc01-69458d5ec3f9</guid>
      <pubDate>Sun, 02 Aug 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[VIDEO_STREAMING_PLATFORMS_AND_INFRASTRUCTURE]]></category>
      <description><![CDATA[Magnite is implementing specific infrastructure to manage programmatic ad pacing for live sports, designed to handle unpredictable event timing such as overtime or extra innings. This technology aims to broaden the advertiser base for live sports by allowing mid-market brands to participate alongside major sponsors through automated demand channels.]]></description>
      <content:encoded><![CDATA[Magnite is implementing specific infrastructure to manage programmatic ad pacing for live sports, designed to handle unpredictable event timing such as overtime or extra innings. This technology aims to broaden the advertiser base for live sports by allowing mid-market brands to participate alongside major sponsors through automated demand channels.]]></content:encoded>
      <dc:creator><![CDATA[YouTube]]></dc:creator>
      <author><![CDATA[YouTube]]></author>
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    </item>

    <item>
      <title><![CDATA[Magnite CEO forecasts $700M agentic ad spend limit by 2027]]></title>
      <link><![CDATA[https://ppc.land/magnite-ceo-caps-2027-agentic-ad-spend-near-700m-as-ai-cuts-contractor-tasks/]]></link>
      <guid isPermaLink="false">490ee9f7-f7e4-4c03-a592-b70ba6485682</guid>
      <pubDate>Sun, 02 Aug 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[ARTIFICIAL_INTELLIGENCE_FOR_VIDEO_APPLICATIONS]]></category>
      <description><![CDATA[Magnite CEO Michael Barrett projects that agentic advertising spend will reach between $600 million and $700 million by 2027, characterizing this as a modest development within the broader programmatic market. He emphasizes that the company is focusing on its orchestration layer to handle AI-driven transactions while integrating automation to optimize internal operations.]]></description>
      <content:encoded><![CDATA[Magnite CEO Michael Barrett projects that agentic advertising spend will reach between $600 million and $700 million by 2027, characterizing this as a modest development within the broader programmatic market. He emphasizes that the company is focusing on its orchestration layer to handle AI-driven transactions while integrating automation to optimize internal operations.]]></content:encoded>
      <dc:creator><![CDATA[PPC Land]]></dc:creator>
      <author><![CDATA[PPC Land]]></author>
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    </item>

    <item>
      <title><![CDATA[Magnite revenue grows 15.21% annually as institutional ownership reaches 154.99M shares]]></title>
      <link><![CDATA[https://www.tradingkey.com/markets/stocks/mgni]]></link>
      <guid isPermaLink="false">96861e3e-a5b1-4598-8ece-9421ad581c30</guid>
      <pubDate>Fri, 24 Jul 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[BUSINESS_NEWS]]></category>
      <description><![CDATA[Magnite Inc. has reported a 15.21% average annual revenue growth driven by its sell-side advertising platform for CTV and digital media. Analysts maintain a buy rating on the company based on its financial performance and high levels of institutional ownership.]]></description>
      <content:encoded><![CDATA[Magnite Inc. has reported a 15.21% average annual revenue growth driven by its sell-side advertising platform for CTV and digital media. Analysts maintain a buy rating on the company based on its financial performance and high levels of institutional ownership.]]></content:encoded>
      <dc:creator><![CDATA[TradingKey]]></dc:creator>
      <author><![CDATA[TradingKey]]></author>
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    </item>

    <item>
      <title><![CDATA[Walmart Connect partners with Magnite and Yahoo DSP for Vizio inventory]]></title>
      <link><![CDATA[https://www.youtube.com/watch?v=AJzzP4Xb6aE]]></link>
      <guid isPermaLink="false">24eac36e-5d56-4229-9c85-b1708e1fa07a</guid>
      <pubDate>Thu, 23 Jul 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Walmart Connect has expanded its retail media reach by partnering with Magnite and Yahoo DSP to enable programmatic purchasing of Vizio connected television inventory. The integration aims to bridge the gap between CTV viewing, search engagement, and in-store purchases through a unified omnichannel measurement framework.]]></description>
      <content:encoded><![CDATA[Walmart Connect has expanded its retail media reach by partnering with Magnite and Yahoo DSP to enable programmatic purchasing of Vizio connected television inventory. The integration aims to bridge the gap between CTV viewing, search engagement, and in-store purchases through a unified omnichannel measurement framework.]]></content:encoded>
      <dc:creator><![CDATA[Beet.TV]]></dc:creator>
      <author><![CDATA[Beet.TV]]></author>
      
    </item>

    <item>
      <title><![CDATA[Business Insider taps Magnite to launch standalone FAST channel infrastructure]]></title>
      <link><![CDATA[https://ppc.land/business-insider-builds-own-fast-channel-picks-magnite-to-run-ctv-ad-sales/]]></link>
      <guid isPermaLink="false">cdc87670-d35b-4f97-9d60-a7254dae2b05</guid>
      <pubDate>Tue, 21 Jul 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[VIDEO_STREAMING_PLATFORMS_AND_INFRASTRUCTURE]]></category>
      <description><![CDATA[Business Insider has selected Magnite's SpringServe platform as the ad server and programmatic engine for its first standalone FAST channel. The move marks a strategic shift for the publisher to gain direct control over its advertising infrastructure and viewer relationships outside of YouTube.]]></description>
      <content:encoded><![CDATA[Business Insider has selected Magnite's SpringServe platform as the ad server and programmatic engine for its first standalone FAST channel. The move marks a strategic shift for the publisher to gain direct control over its advertising infrastructure and viewer relationships outside of YouTube.]]></content:encoded>
      <dc:creator><![CDATA[PPC Land]]></dc:creator>
      <author><![CDATA[PPC Land]]></author>
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    </item>

    <item>
      <title><![CDATA[Magnite secures Japan brand safety seal as TAG framework fractures]]></title>
      <link><![CDATA[https://ppc.land/magnite-earns-japan-brand-safety-seal-as-tag-loses-google-trade-desk/]]></link>
      <guid isPermaLink="false">31c5636f-3024-4d38-ac6f-54c8b3fab530</guid>
      <pubDate>Tue, 14 Jul 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Magnite has received JICDAQ certification for its CTV and omnichannel inventory in Japan, providing third-party verification for brand safety and invalid traffic prevention. This move underscores the company's regional quality standards amid broader industry shifts regarding the role of independent ad-verification frameworks like TAG.]]></description>
      <content:encoded><![CDATA[Magnite has received JICDAQ certification for its CTV and omnichannel inventory in Japan, providing third-party verification for brand safety and invalid traffic prevention. This move underscores the company's regional quality standards amid broader industry shifts regarding the role of independent ad-verification frameworks like TAG.]]></content:encoded>
      <dc:creator><![CDATA[PPC Land]]></dc:creator>
      <author><![CDATA[PPC Land]]></author>
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    </item>

    <item>
      <title><![CDATA[Streaming Giants Form Agentic AI Standards Initiative at Cannes 2026]]></title>
      <link><![CDATA[https://www.adexchanger.com/data-driven-thinking/cannes-2026-the-humans-strike-back/]]></link>
      <guid isPermaLink="false">75adfde0-7880-4006-91f9-5e73ae445a42</guid>
      <pubDate>Tue, 30 Jun 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[At the 2026 Cannes Lions festival, industry leaders discussed the operational necessity of integrating human oversight into agentic AI for media buying and measurement. Notable announcements regarding agentic standards initiatives involve WPP Media, Disney, Netflix, NBCUniversal, and Paramount, alongside new programmatic orchestration frameworks from Magnite and The Trade Desk.]]></description>
      <content:encoded><![CDATA[At the 2026 Cannes Lions festival, industry leaders discussed the operational necessity of integrating human oversight into agentic AI for media buying and measurement. Notable announcements regarding agentic standards initiatives involve WPP Media, Disney, Netflix, NBCUniversal, and Paramount, alongside new programmatic orchestration frameworks from Magnite and The Trade Desk.]]></content:encoded>
      <dc:creator><![CDATA[AdExchanger]]></dc:creator>
      <author><![CDATA[AdExchanger]]></author>
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    </item>

    <item>
      <title><![CDATA[Philo launches programmatic pause ads via native ad tech stack]]></title>
      <link><![CDATA[https://thedesk.net/2026/06/philo-becomes-the-latest-to-roll-out-pause-ads/]]></link>
      <guid isPermaLink="false">3a1e4642-9b59-461e-910d-a820b7d6708e</guid>
      <pubDate>Thu, 18 Jun 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Philo has rolled out programmatic and direct-insertion pause ads across its ad-supported streaming service, leveraging its own direct ad tech stack instead of third-party SDKs. To support the technical rollout and develop unified programmatic delivery specifications for the format, the vMVPD partnered with several major ad-tech firms including Magnite, Kargo, Nexxen, and Index Exchange.]]></description>
      <content:encoded><![CDATA[Philo has rolled out programmatic and direct-insertion pause ads across its ad-supported streaming service, leveraging its own direct ad tech stack instead of third-party SDKs. To support the technical rollout and develop unified programmatic delivery specifications for the format, the vMVPD partnered with several major ad-tech firms including Magnite, Kargo, Nexxen, and Index Exchange.]]></content:encoded>
      <dc:creator><![CDATA[The Desk]]></dc:creator>
      <author><![CDATA[The Desk]]></author>
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    </item>

    <item>
      <title><![CDATA[ITV launches interactive pause ads and AI-powered SME video production]]></title>
      <link><![CDATA[https://www.marketingweek.com/itv-precision-targeting-ad-format/]]></link>
      <guid isPermaLink="false">eeeeef73-2b85-4c1b-b965-2a96eac2d0b3</guid>
      <pubDate>Thu, 18 Jun 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[ITV has introduced Lead Gen Pause Ads on its ITVX streaming service, allowing viewers to pause content to interact with brands and request offers via remote control. The broadcaster also highlighted the adoption of its ITV GenAI Ads Manager, which utilizes Magnite's streamr.ai technology to help small-and-medium enterprises generate television ads rapidly from their online presence.]]></description>
      <content:encoded><![CDATA[ITV has introduced Lead Gen Pause Ads on its ITVX streaming service, allowing viewers to pause content to interact with brands and request offers via remote control. The broadcaster also highlighted the adoption of its ITV GenAI Ads Manager, which utilizes Magnite's streamr.ai technology to help small-and-medium enterprises generate television ads rapidly from their online presence.]]></content:encoded>
      <dc:creator><![CDATA[Marketing Week]]></dc:creator>
      <author><![CDATA[Marketing Week]]></author>
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    </item>

    <item>
      <title><![CDATA[Magnite integrates Truthset to combat data degradation in programmatic CTV]]></title>
      <link><![CDATA[https://www.adexchanger.com/tv/magnite-adds-a-data-quality-layer-to-its-ctv-inventory/]]></link>
      <guid isPermaLink="false">a9992ccf-0fe6-4fb9-a066-d268d53121e7</guid>
      <pubDate>Thu, 18 Jun 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Magnite has partnered with data validation provider Truthset to integrate its Data Rated Audiences directly into the Magnite SSP. This integration allows programmatic advertisers to validate the accuracy of third-party datasets and improve match rates across CTV, mobile, and web inventory. The development aims to address data degradation that occurs during identity resolution hops in the ad tech supply chain.]]></description>
      <content:encoded><![CDATA[Magnite has partnered with data validation provider Truthset to integrate its Data Rated Audiences directly into the Magnite SSP. This integration allows programmatic advertisers to validate the accuracy of third-party datasets and improve match rates across CTV, mobile, and web inventory. The development aims to address data degradation that occurs during identity resolution hops in the ad tech supply chain.]]></content:encoded>
      <dc:creator><![CDATA[AdExchanger]]></dc:creator>
      <author><![CDATA[AdExchanger]]></author>
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    </item>

    <item>
      <title><![CDATA[Magnite and Viasat bring programmatic ad buying to 4,000 aircraft]]></title>
      <link><![CDATA[https://www.magnite.com/press/magnite-and-viasat-aviation-partner-to-bring-programmatic-advertising-to-in-flight-screens/]]></link>
      <guid isPermaLink="false">10ba351e-a909-4ebf-9a42-03496ca19a71</guid>
      <pubDate>Thu, 18 Jun 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Magnite has partnered with Viasat Aviation to bring programmatic advertising capabilities to in-flight Wi-Fi and entertainment screens via the Viasat Ads platform. The integration enables automated, real-time ad buying and dynamic targeting across Viasat's footprint of more than 4,000 connected aircraft worldwide.]]></description>
      <content:encoded><![CDATA[Magnite has partnered with Viasat Aviation to bring programmatic advertising capabilities to in-flight Wi-Fi and entertainment screens via the Viasat Ads platform. The integration enables automated, real-time ad buying and dynamic targeting across Viasat's footprint of more than 4,000 connected aircraft worldwide.]]></content:encoded>
      <dc:creator><![CDATA[Magnite]]></dc:creator>
      <author><![CDATA[Magnite]]></author>
      <enclosure url="https://www.magnite.com/wp-content/uploads/2026/06/Viasat-2-1-1.png" type="image/jpeg" length="0"/>
    </item>

    <item>
      <title><![CDATA[Magnite and Viasat launch programmatic advertising across 4,000 connected aircraft]]></title>
      <link><![CDATA[https://www.advanced-television.com/2026/06/17/magnite-viasat-bring-programmatic-ads-to-in-flight-screens/]]></link>
      <guid isPermaLink="false">c4701f53-e2d3-400d-ae31-d644eadcd1f6</guid>
      <pubDate>Thu, 18 Jun 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Magnite has partnered with Viasat Aviation to integrate programmatic advertising capabilities into Viasat's in-flight entertainment and Wi-Fi networks. The collaboration allows real-time ad buying and dynamic targeting across Viasat's footprint of over 4,000 connected aircraft globally.]]></description>
      <content:encoded><![CDATA[Magnite has partnered with Viasat Aviation to integrate programmatic advertising capabilities into Viasat's in-flight entertainment and Wi-Fi networks. The collaboration allows real-time ad buying and dynamic targeting across Viasat's footprint of over 4,000 connected aircraft globally.]]></content:encoded>
      <dc:creator><![CDATA[Advanced-television]]></dc:creator>
      <author><![CDATA[Advanced-television]]></author>
      <enclosure url="https://www.advanced-television.com/wp-content/uploads/2026/06/MagniteViasat.png" type="image/jpeg" length="0"/>
    </item>

    <item>
      <title><![CDATA[Magnite Expands Programmatic Reach to Viasat's Network of 60 Airlines]]></title>
      <link><![CDATA[https://www.benzinga.com/markets/tech/26/06/53245648/magnite-teams-with-viasat-to-bring-programmatic-ads-to-air-travelers]]></link>
      <guid isPermaLink="false">ec21fc57-97af-40d7-a480-e73a6c11a633</guid>
      <pubDate>Wed, 17 Jun 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Magnite has partnered with Viasat to integrate programmatic advertising capabilities into in-flight entertainment systems. The partnership enables advertisers to reach travelers on both personal devices and seatback screens across Viasat's network of more than 60 airlines.]]></description>
      <content:encoded><![CDATA[Magnite has partnered with Viasat to integrate programmatic advertising capabilities into in-flight entertainment systems. The partnership enables advertisers to reach travelers on both personal devices and seatback screens across Viasat's network of more than 60 airlines.]]></content:encoded>
      <dc:creator><![CDATA[Benzinga]]></dc:creator>
      <author><![CDATA[Benzinga]]></author>
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    </item>

    <item>
      <title><![CDATA[Direct Booking Engines Emerge as Supply-Side Giants Reshape Programmatic Infrastructure]]></title>
      <link><![CDATA[https://www.exchangewire.com/blog/2026/06/17/a-new-type-of-dsp-is-emerging/?amp]]></link>
      <guid isPermaLink="false">f9e41f73-9c8c-4047-ac9c-9ec2937eca24</guid>
      <pubDate>Wed, 17 Jun 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[The ad tech industry is witnessing the emergence of 'direct' demand-side platforms (DSPs) or Direct Booking Engines (DBEs), such as Magnite ClearLine and PubMatic Activate. These streamlined buying platforms integrate directly with the publisher SSP layer to reduce programmatic margins and provide agencies with more transparent, direct access to premium CTV inventory.]]></description>
      <content:encoded><![CDATA[The ad tech industry is witnessing the emergence of 'direct' demand-side platforms (DSPs) or Direct Booking Engines (DBEs), such as Magnite ClearLine and PubMatic Activate. These streamlined buying platforms integrate directly with the publisher SSP layer to reduce programmatic margins and provide agencies with more transparent, direct access to premium CTV inventory.]]></content:encoded>
      <dc:creator><![CDATA[exchangewire]]></dc:creator>
      <author><![CDATA[exchangewire]]></author>
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    </item>

    <item>
      <title><![CDATA[Swivel hires Samsung, Magnite veterans to scale agentic CTV operations]]></title>
      <link><![CDATA[https://www.prnewswire.com/news-releases/swivel-expands-leadership-team-as-publishers-scale-agentic-operations-302802313.html]]></link>
      <guid isPermaLink="false">6bb5f961-a702-49be-a40c-b4ce2153cf65</guid>
      <pubDate>Wed, 17 Jun 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[BUSINESS_NEWS]]></category>
      <description><![CDATA[Swivel has expanded its leadership team by hiring Joe Melaragno as EVP of Platform and Jonas Olsen as VP of International Sales. Melaragno, formerly of Samsung Ads, will oversee enterprise client adoption of Swivel's seller agents, while Olsen, formerly of Magnite, will spearhead European expansion. The hires support growing publisher adoption of agentic AI systems within connected TV (CTV) ad operations.]]></description>
      <content:encoded><![CDATA[Swivel has expanded its leadership team by hiring Joe Melaragno as EVP of Platform and Jonas Olsen as VP of International Sales. Melaragno, formerly of Samsung Ads, will oversee enterprise client adoption of Swivel's seller agents, while Olsen, formerly of Magnite, will spearhead European expansion. The hires support growing publisher adoption of agentic AI systems within connected TV (CTV) ad operations.]]></content:encoded>
      <dc:creator><![CDATA[PRNewswire]]></dc:creator>
      <author><![CDATA[PRNewswire]]></author>
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