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    <title><![CDATA[StreamingMeme — Madhive coverage]]></title>
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    <description><![CDATA[Articles mentioning Madhive.]]></description>
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      <title><![CDATA[StreamingMeme — Madhive coverage]]></title>
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      <title><![CDATA[Madhive CEO Jim Wilson details shift to local-first national ad execution]]></title>
      <link><![CDATA[https://tvnewscheck.com/business/article/every-ad-campaign-is-now-local]]></link>
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      <pubDate>Wed, 26 Aug 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Madhive CEO Jim Wilson discusses the industry shift toward programmatic infrastructure that enables national advertisers to execute campaigns with local-level precision. The approach leverages AI-driven optimization and dynamic creative to align national brand strategies with local market performance signals.]]></description>
      <content:encoded><![CDATA[Madhive CEO Jim Wilson discusses the industry shift toward programmatic infrastructure that enables national advertisers to execute campaigns with local-level precision. The approach leverages AI-driven optimization and dynamic creative to align national brand strategies with local market performance signals.]]></content:encoded>
      <dc:creator><![CDATA[TVNewsCheck]]></dc:creator>
      <author><![CDATA[TVNewsCheck]]></author>
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      <title><![CDATA[World Cup Broadcasters Restrict Programmatic Inventory to Protect Direct Sales]]></title>
      <link><![CDATA[https://www.tvrev.com/news/world-cup-walled-gardens-and-the-future-of-local-sports-advertising]]></link>
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      <pubDate>Tue, 14 Jul 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Madhive executives discuss the current strategy by World Cup rights holders, such as Fox and Telemundo, to prioritize direct IO-based sports ad sales over programmatic inventory. The conversation highlights how broadcasters are gatekeeping premium live sports inventory as rights migrate to streaming platforms, impacting how local advertisers approach targetable media.]]></description>
      <content:encoded><![CDATA[Madhive executives discuss the current strategy by World Cup rights holders, such as Fox and Telemundo, to prioritize direct IO-based sports ad sales over programmatic inventory. The conversation highlights how broadcasters are gatekeeping premium live sports inventory as rights migrate to streaming platforms, impacting how local advertisers approach targetable media.]]></content:encoded>
      <dc:creator><![CDATA[TVREV]]></dc:creator>
      <author><![CDATA[TVREV]]></author>
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      <title><![CDATA[Precise.ai raises $7M to audit economics of every programmatic decision]]></title>
      <link><![CDATA[https://www.adexchanger.com/technology/the-startup-that-wants-to-audit-your-programmatic-decisions-every-single-one-of-them]]></link>
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      <pubDate>Wed, 17 Jun 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Precise.ai has raised a $7 million seed funding round to launch its programmatic auditing platform focused on "decisioning economics." Founded by ad-tech veterans with roots at Madhive, the startup aims to ingest log-level DSP data to evaluate the individual cost and performance contributions of different targeting, bidding, and optimization choices within automated campaigns.]]></description>
      <content:encoded><![CDATA[Precise.ai has raised a $7 million seed funding round to launch its programmatic auditing platform focused on "decisioning economics." Founded by ad-tech veterans with roots at Madhive, the startup aims to ingest log-level DSP data to evaluate the individual cost and performance contributions of different targeting, bidding, and optimization choices within automated campaigns.]]></content:encoded>
      <dc:creator><![CDATA[AdExchanger]]></dc:creator>
      <author><![CDATA[AdExchanger]]></author>
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      <title><![CDATA[Gray Media adopts Madhive's Maverick AI to boost local ad targeting]]></title>
      <link><![CDATA[https://thedesk.net/2026/06/gray-media-forges-advertising-pact-with-madhive/]]></link>
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      <pubDate>Fri, 12 Jun 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Gray Media has partnered with ad tech firm Madhive to enhance its local advertising capabilities. This agreement gives Gray Media access to Madhive’s advertising platform and AI tools, including Maverick AI, to improve audience targeting, campaign management, and measurement for local businesses and political advertisers.]]></description>
      <content:encoded><![CDATA[Gray Media has partnered with ad tech firm Madhive to enhance its local advertising capabilities. This agreement gives Gray Media access to Madhive’s advertising platform and AI tools, including Maverick AI, to improve audience targeting, campaign management, and measurement for local businesses and political advertisers.]]></content:encoded>
      <dc:creator><![CDATA[TheDesk.net]]></dc:creator>
      <author><![CDATA[TheDesk.net]]></author>
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      <title><![CDATA[Four CTV advertising misconceptions | Experian Marketing]]></title>
      <link><![CDATA[https://www.experian.com/blogs/marketing-forward/four-ctv-advertising-misconceptions-2025/]]></link>
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      <pubDate>Mon, 12 May 2025 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Experian’s Marketing Forward blog outlines four common misconceptions about connected TV (CTV) advertising—performance measurement, brand safety/fraud, audience fragmentation, and demographic reach—and argues that identity resolution, cross-device measurement, and more direct supply paths are addressing these issues. The article cites industry inputs from Ampersand, FreeWheel, Madhive, and the Advertising Research Foundation (ARF), including ARF DASH data indicating 77% of U.S. households have a Smart TV and 82% receive at least one ad-supported streaming service. It also references standards and tooling such as UID2 and OpenRTB 2.6, and describes Experian audience/measurement integrations within partner platforms.]]></description>
      <content:encoded><![CDATA[Experian’s Marketing Forward blog outlines four common misconceptions about connected TV (CTV) advertising—performance measurement, brand safety/fraud, audience fragmentation, and demographic reach—and argues that identity resolution, cross-device measurement, and more direct supply paths are addressing these issues. The article cites industry inputs from Ampersand, FreeWheel, Madhive, and the Advertising Research Foundation (ARF), including ARF DASH data indicating 77% of U.S. households have a Smart TV and 82% receive at least one ad-supported streaming service. It also references standards and tooling such as UID2 and OpenRTB 2.6, and describes Experian audience/measurement integrations within partner platforms.]]></content:encoded>
      <dc:creator><![CDATA[Marketing Forward Blog]]></dc:creator>
      <author><![CDATA[Marketing Forward Blog]]></author>
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