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    <title><![CDATA[StreamingMeme — Lotame coverage]]></title>
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      <title><![CDATA[Publicis acquires LiveRamp for $2.2B in all-cash transaction]]></title>
      <link><![CDATA[https://www.mediapost.com/publications/article/415139/publicis-acquires-liveramp-for-22b.html]]></link>
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      <pubDate>Sun, 20 Sep 2026 00:00:00 GMT</pubDate>
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      <description><![CDATA[Publicis Groupe has acquired data identity firm LiveRamp in an all-cash transaction valued at $2.167 billion. The acquisition aims to integrate LiveRamp's data clean room and identity resolution capabilities with Publicis's existing Epsilon and Lotame assets to enhance addressable advertising and AI-driven targeting.]]></description>
      <content:encoded><![CDATA[Publicis Groupe has acquired data identity firm LiveRamp in an all-cash transaction valued at $2.167 billion. The acquisition aims to integrate LiveRamp's data clean room and identity resolution capabilities with Publicis's existing Epsilon and Lotame assets to enhance addressable advertising and AI-driven targeting.]]></content:encoded>
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      <title><![CDATA[Industry leaders forecast live sports transition to IP-driven experiences by 2036]]></title>
      <link><![CDATA[https://advertisingweek.com/aw360/news/from-berlin-1936-to-2036-industry-leaders-reflect-on-90-years-of-live-sports-broadcasting-and-what-lies-ahead/19204/]]></link>
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      <pubDate>Fri, 28 Aug 2026 00:00:00 GMT</pubDate>
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      <description><![CDATA[Industry executives from companies including Lotame, Comcast, and Channel Factory discuss the evolution of live sports broadcasting from linear models to IP-driven, personalized experiences. The analysis highlights the growing importance of real-time audience signals, programmatic CTV infrastructure, and multi-platform engagement strategies for the next decade of sports media.]]></description>
      <content:encoded><![CDATA[Industry executives from companies including Lotame, Comcast, and Channel Factory discuss the evolution of live sports broadcasting from linear models to IP-driven, personalized experiences. The analysis highlights the growing importance of real-time audience signals, programmatic CTV infrastructure, and multi-platform engagement strategies for the next decade of sports media.]]></content:encoded>
      <dc:creator><![CDATA[Advertising Week]]></dc:creator>
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      <title><![CDATA[Lotame Outlines Data Strategy for Fragmented Ad Ecosystem]]></title>
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      <pubDate>Mon, 08 Jun 2026 00:00:00 GMT</pubDate>
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      <description><![CDATA[Lotame published a resource outlining how to build an effective data strategy for advertising, emphasizing structure and governance for integrating various data types. The guide aims to help streaming professionals navigate data fragmentation for better ad activation and collaboration. It highlights the importance of data quality, governance, and the role of data marketplaces in enriching datasets.]]></description>
      <content:encoded><![CDATA[Lotame published a resource outlining how to build an effective data strategy for advertising, emphasizing structure and governance for integrating various data types. The guide aims to help streaming professionals navigate data fragmentation for better ad activation and collaboration. It highlights the importance of data quality, governance, and the role of data marketplaces in enriching datasets.]]></content:encoded>
      <dc:creator><![CDATA[Lotame Solutions Site]]></dc:creator>
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      <title><![CDATA[Nescafé Sugar Free boosts awareness 11% with programmatic streaming ads]]></title>
      <link><![CDATA[https://www.marketing-interactive.com/the-perfect-blend-how-nescafe-sugar-free-used-programmatic-precision-to-brew-a-brand-uplift]]></link>
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      <pubDate>Tue, 02 Jun 2026 00:00:00 GMT</pubDate>
      <category><![CDATA[MONETIZATION_AND_AD_TECH]]></category>
      <description><![CDATA[Nestlé Philippines, in collaboration with WPP Media and Magnite, achieved an 11% brand awareness uplift and 97% brand consideration for Nescafé Sugar Free using programmatic video ads targeting streaming platforms like WeTV and Spotify. The campaign leveraged genre-targeted pause ads and audience data from Lotame to precisely reach health-conscious consumers in a fragmented media landscape. This case study highlights the successful application of ad tech innovation for brand uplift and sales growth in Southeast Asia.]]></description>
      <content:encoded><![CDATA[Nestlé Philippines, in collaboration with WPP Media and Magnite, achieved an 11% brand awareness uplift and 97% brand consideration for Nescafé Sugar Free using programmatic video ads targeting streaming platforms like WeTV and Spotify. The campaign leveraged genre-targeted pause ads and audience data from Lotame to precisely reach health-conscious consumers in a fragmented media landscape. This case study highlights the successful application of ad tech innovation for brand uplift and sales growth in Southeast Asia.]]></content:encoded>
      <dc:creator><![CDATA[Marketing Interactive]]></dc:creator>
      <author><![CDATA[Marketing Interactive]]></author>
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